November 2, 2021Journal no.2463
According to the data of Cat’s Eye Professional Edition, on October 31st, the movie The Battle at Lake Changjin starring Jason Wu and Jackson Yee accumulated more than 5.4 billion yuan at the box office, becoming the global box office champion in 2021. At present, there are three China films in the TOP10 of the global box office list in 2021, and they occupy the position of champion and runner-up. Domestic films have become the absolute main force in the box office in the past two years, and the market potential is obvious to all.
Not long ago, the 21 STNational cinema promotion meetingHeld in Hengdian, Zhejiang Province, 51 cinemas, over 60 film investment companies and nearly 30 publishers and producers’ representatives from China Film, Huaxia, Bona and Guangliang gathered together.140 departmentsThe new domestic films in the cinema made a collective appearance, and began to build momentum for the 2022 film in advance.
Shortly after the meeting, 1905 Film Network, Film Channel Media Center and M Big Data were jointly released.Prospective Report on Domestic Movies in 2022 Cinema Lines. This paper combs and analyzes the dimensions of audience’s attention such as type elements and schedule of 140 new films.
2022 New Year’s Eve, Spring Festival,
The tracks for Valentine’s Day and May 1st have been opened.
At this recommendation meeting, more than 70 films announced the expected release schedule, and 20 films were the first to be laid out in 2022. Among them are Flame on the Plain, Hug You Through the Winter, Anti-corruption Storm 5: The Final Chapter, etc.New Year movie, Miracle, Four Seas, Super Family, This Killer is not too cold and quiet, etc.Spring Festival movies, and I really want to go to your world, Hello, Beijing, etc.Valentine’s day fileA film released.
Among them, inNew Year movieIn,Anti-corruption Storm 5: Final ChapterAs the focus of attention, the film plays a major anti-corruption case with a unique perspective and the usual lens means of Hong Kong films. The cumulative box office of this series of films has reached 1.544 billion yuan from 14 years of "Anti-Corruption Storm 1" to "Anti-Corruption Storm 4", of which "Anti-Corruption Storm 4" alone contributed 799 million box office, and the arrival of this final chapter is expected to become the main contribution to the box office of the Lunar New Year file.
After the Lunar New Year file, the Spring Festival file will be ushered in.9 Spring Festival moviesThe movies that lead the schedule mainly includeDirected by Muye Wen and starring Jackson Yee., showing the story of the struggle of ordinary youth under the tide of the timesmiracle, andHan Han and Shen TengSecond cooperation, a film about teenagers embarking on a road trip across the world.Four seas. Always winning comedy movies"Mahua FunAge"The team also contributed two films this year."The Super Family" and "This killer is not too cold"The former focuses on fantasy comedy, and the latter is mixed with cool drama mode, which is full of watching.
It is worth mentioning that, in terms of subject matter, cartoons are definitely the biggest winners of the Spring Festival in 2022. According to statistics, there are 11 films that have been scheduled and are expected to be scheduled for the Spring Festival in 2022, among which6 departmentBoth are animated movies. Every year, there is one thing that can’t be shaken in the Spring Festival stalls, that isBear infestation series. "Bears haunt" series is a typical example of making money in a muffled voice. No matter how other blockbusters play, their box office is basically rising. The first seven movies have accumulated a box office of 3.266 billion yuan, which is the highest-paid animated film at present. This time,Bears haunt. Return to EarthWith the addition of sci-fi elements, I wonder if I can set another record and break through the 4 billion box office mark.
In addition, after 6 years,Pleasant Goat and Big Big Wolf seriesAlso returned again, in 2013, influenced by the roast sheep incident, Pleasant Goat and Big Big Wolf was boycotted by parents, and the TV station stopped broadcasting Pleasant Goat and Big Big Big Wolf, which also led to the decline of Pleasant Goat and Big Big Big Wolf. After the last film of Pleasant Goat and Big Big Wolf was broadcast in 2015, the box office was only 67.97 million, and Pleasant Goat’s company could no longer support the filming, so the "12 Zodiac Series" ended. Returning again this timePleasant Goat and Big Big Wolf’s Basket Out of the FutureIt’s onsports eventIn this section, the positive sports spirit is used to continue the IP myth. The two classic animation IP are facing each other head-on, which is also full of gunpowder.
Besides, in the list of films released in the first half of the year, there are films such as Zero Limit, I really want to go to your world, Hello, Beijing, Isolated Love, Secret Love, Genius Game, Please answer when you hear it, New God List: Yang Jian, Searching for Qin, GG Bond Movie, Ocean Diary, Kung Fu King’s Tiger Climbing the Mountain and so on. Among them, "I really want to go to your world" and "Hello, Beijing" are scheduledValentine’s day, "GG Bond Movie. Ocean Diary" is expected.May DayShow. The youth campus romance "Unrequited Love" was announced to be released in the early summer of 2022, and the new works of light-chasing animation "New God List: Yang Jian" and "Please Answer When You Hear" are aimed at 2022.summermovie season.
The theme types are rich and varied.
The audience wants to see Antique close encounter of mahjong most.
In terms of the number of films, plot, animation and romance occupy the top three, followed by crime, war and comedy. At present, there are 27 drama films to be released, accounting for 20%, animation films and romance films are 22 and 20 respectively, accounting for half of the total, and crimes and wars account for 11% and 9% respectively. Although it is not as high as animation and romance films, according to reports, compared with previous years, in 2022,War themeMovies have increased.
In terms of theme content, the 2022 film also has its own emphasis, and a hundred flowers blossom. There are such glorious moments as Great Journey, Actor and love dare, which take care of individual survival.documentaryThere are also such mature ones as The New List of Gods: Yang Jian, lady white snake and Goodbye Monster.Guoman IPAnd "New God List: Yang Jian" and "lady white snake"Myth theme, "manslaughter 2", "anti-corruption storm 5", "mine clearance 3" and other matureSuspense IPSeries, Moon Man’s "Space Exploration Editorial Department" and "Please answer when you hear it" are combined with various story elements.science fiction film, "Sniper", "Unknown" and "Railway Hero" show the people’s heroes in this way.Main melody film.
From the creative direction, multi-dimensional creation goes hand in hand, and the content is also full of fireworks. "Miracle", "There is not a spring that will not come" and "Ordinary Heroes" focus on the struggle and shaping of small people.Ordinary hero; "Crisis Route" and "Search and Rescue" Out of Fire and others depict disaster relief and show it.Chinese strength; "Life Events", "I’m a Guardian" and "Ten Years’ Taste as Warm as Words" go deep into the emotional world and write.Family love, friendship; "Haruka", "I passed the storm" and "Door Lock" pay attention to social issues and expand.Female perspective; New God Edition: Yang Jian, lady white snake and Goodbye Monster are delivered by new IP.traditional Chinese culture.
In this series of luxury films, it is adapted from the TV series IP of the same name.Antique close encounter of mahjongIt has become the most wanted movie for the audience to vote for in 2022, followed by Anti-Corruption Storm 5 and Ten Years of One Product as Warm as a Word. These three films are IP adaptations or have a certain audience base, but whether they can really lift the box office will be seen after the release.
In the future, more new films will be announced one after another. Let’s look forward to it together.