On May 20th, 2023, the National Fitness Online Games was launched for one month. According to statistics, more than 30 events have been launched (including finished events), and the number of direct participants has exceeded 2.3 million. The number of completion certificates for each event has exceeded 1.7 million, and the number of special page views of the event has exceeded 270 million. The exposure of related news dissemination in the whole network has exceeded 1.1 billion. In addition, 2000+ scientific fitness guidance videos were launched on the Mi Gu video platform.
One month after the launch of the national fitness online sports meeting, the number of participants, the amount of certificates issued and the media exposure of the event have increased significantly compared with the same period of last year, giving full play to the unique advantages of the Internet in promoting national fitness. Judging from the growth trend of the number of online events and the number of participants, the 2023 National Fitness Online Games will serve the grassroots fitness people more vertically and accurately, and further lower the technical threshold for people to participate in national fitness through innovative online participation. By introducing ice and snow events to cover the whole sports scene, this event is expected to achieve the goals of "participation of all ages" and new breakthroughs in the number of participants.
Highlights of the event: millions of employees of State Grid walked on foot, and 49 local football associations participated in the national football challenge.
As of May 20th, the 2023 National Fitness Online Games has been launched (including finished games) in more than 30 events, with more than 2.3 million participants. According to the sports, it is divided into five categories: cycling events, walking events, chess games, ball games and exhibition events, which basically cover the daily needs of the masses for sports and fitness scenes.
Among the running events, the China -2023 National Fitness Online Games, the "Walking the Grand Canal" National Fitness Walking, the 2023 Beijing Citizen Online Running Activity, the 2023 Vanke National City Music Running Competition, the healthy running for youth, the third "Iron Man China" online challenge and other events have aroused extensive participation of the masses, with a total number of participants exceeding 1.68 million, which is the sports event with the largest overall participation at present. In particular, a total of 1,003,400 employees of the World Wide Web participated in the online walking activity of "Learning 20 Striving New Journey" held by State Grid Platform S365 in 2023.
In the ball games, the National Football Challenge launched by China Football Association was officially launched on May 15th, and gained wide attention and participation. The preparatory work of China Football Association was earnest and solid, and special notices were issued to all member units in the country to encourage local football associations to participate. At present, 49 local football associations in China are actively organizing events, and the China Football Association also launched the AFC Grassroots Football Day-National Football Challenge event offline.
Highlights of communication: It was unanimously praised by all media, and Weibo’s topic reading broke 200 million.
The 2023 National Fitness Online Games has been highly concerned and widely praised by the media and the masses since its launch. As of May 20th, the exposure of the whole network media of the event has exceeded 1.1 billion. The central media, Internet portals, sports industry media, local newspapers and magazines, self-media and other media have all given continuous follow-up reports on the event activities, thus helping the event to achieve a comprehensive, vertical and three-dimensional full coverage communication.
After the 2023 National Fitness Online Games was launched on April 20th, dozens of central media, such as People’s Daily, Xinhua News Agency and CCTV, intensively reported the launching ceremony of the online games, and southern window and other media made in-depth original reports on the games. Interactive videos of badminton Olympic champion Chen Long, freestyle skiing winter Olympic champion Xu Mengtao, swimming Olympic champion Wang Shun, rhythmic gymnastics champion Dani and other athletes were launched on major short video platforms for the first time.
After the events of the 2023 National Fitness Games were launched one after another, the Sports Center of the General Administration of Sport, national individual sports associations, provincial and municipal sports bureaus, local sports associations, national college sports colleges, social instructors of various provinces and cities, and cooperation platforms of various events all carried out diversified fission communication in combination with their own actual conditions, thus making the 2023 National Fitness Online Games go deep into grassroots organizations and people such as grassroots communities, universities and grassroots associations.
Social media platforms represented by Weibo, Tik Tok and Aauto Quicker have successfully helped the online national fitness games in 2023 to achieve accurate and vertical interactive communication. Taking Weibo as an example, the reading volume of related topics in Weibo has exceeded 200 million, including 91.27 million in #2023 National Fitness Online Games, 94.063 million in # Athlete Imitation Show and 24.45 million in # Outdoor Stadium Season. In addition, Weibo jointly promoted the topic # Fashion # with a reading volume of 1.51 billion and # Hello Mayday # with a reading volume of 660 million. On May 13-14, 2023, the National Fitness Online Games ranked among the recommended resources in Weibo, and on May 16, it was recommended by Weibo, which achieved the effect of circle-breaking communication.