At 8: 00 pm on May 31, the first phase of Taobao Tmall 618 was officially launched this year. In addition to paying the final payment for the pre-sale goods, more than 60 million items that participated in this year’s 618 discount were sold simultaneously.
Behind the massive consumption opportunities, there is a strong demand for sufficient transportation capacity and quality services. According to the relevant person in charge of SF Express, SF Express pays more attention to strengthening the dynamic matching and integration of resources and business needs, and implements the product differentiation guarantee mechanism in combination with the business characteristics of 618, taking into account the peak healthy operation and outstanding product competitiveness, so as to provide guarantee for customer experience. At present, SF has created a "minute-level" delivery experience for Taobao Tmall’s pre-sale products, and 618 event products will also realize the upgrade experience of "half-day delivery and next-day delivery" in more cities and more industries.
Pre-deploy 30,000+pre-warehouse resources, and it can be delivered with one-click payment.
This year’s 618 is the first large-scale shopping festival after the "2023 Consumer Boosting Year" was put forward. The price subsidy war and experience competition launched by many platforms also made this year’s 618 the "largest volume in history". As a logistics platform that has provided "extremely effective pre-sales" services for e-commerce companies for seven consecutive years, SF has taken enough measures to ensure that the user experience will not be affected, such as providing the ultimate logistics experience of "paying the final payment with one click, and then delivering it".
In 300+ cities across the country, SF has pre-deployed 30,000+pre-warehouse resources, and more than 90% of the pre-sold goods with cooperative merchants can enjoy the half-day time-limited service, that is, "delivery on the day of payment in the morning and receipt on the second day of payment in the evening", and some goods can be delivered in just a few minutes at the earliest.
At the same time, in this year’s 618 shopping festival boom, the demand for SF return service is expected to increase significantly compared with last year. SF promises to provide first-class and efficient return service for consumers in all cities in China: once the merchants agree to return the goods, the e-commerce platform will designate SF to pick up the pieces, and SF Brother will respond quickly and provide the fastest one-hour pick-up service. Some platforms have opened nationwide night collection service, and the latest collection time is 21 o’clock. At the same time, consumers can also choose 24-hour HIVE BOX return service on some platforms.
Under the tide of consumption recovery, SF resonates with consumers on the same frequency, boosting the release of consumption potential. In this year’s 618 pre-sale activity, SF once again upgraded the "extremely effective pre-sale" service, cooperated with Tmall platform and brand merchants, and launched the platform prescription performance expression for pre-sale parcels for the first time, providing the platform with a standard multi-level performance solution from the perspective of a third party. Consumers who purchase pre-sold goods only need to pay the final payment within the time indicated in the order, and they can have the opportunity to enjoy the extremely fast receiving experience. At the same time, they can query the express delivery time on the order page in real time, enjoy the ultimate logistics service, and realize a win-win situation among consumers, platforms and businesses.
Fresh harvest goes deep into the field and reaches the whole country, and the whole country realizes "the same day/the next day"
In June, in addition to the surge in consumption brought by the e-commerce festival, fresh fruits such as litchi, cherry and bayberry also ushered in a bumper harvest season. As a good gift for the Dragon Boat Festival, fresh fruit naturally has an increasing demand for distribution. The frequent "explosive orders" of fresh platforms also means that express delivery is urgent.
In order to help the sales of all kinds of fresh and agricultural products go up, SF continues to go deep into the country of origin and promote the industrial development of regional agricultural products from multiple dimensions such as resources, packaging, brand, technology and channels. This year’s fresh season, SF Express settled down to villages and towns to set up business collection points by entering the first kilometer of the production area; By increasing the input of pretreatment center of producing area and mobile container cold storage, the problem of fresh fruit preservation can be solved from the source; At the same time, an efficient temperature control cold source is added in the transportation process to ensure the freshness of the products in each kilometer.
After years of exploration and investigation, SF has also matched five distribution modes, namely, heavy cargo by air, whole vehicle loading and landing, cold chain whole vehicle, customized city distribution and direct delivery of origin, according to the different needs of fruit farmers and fruit merchants. In the main producing areas such as cherries and lychees, SF Airlines has opened all-cargo flights one after another, and will add more than 30 all-cargo flights and 3,300 exclusive trains for fresh and cold transportation to ensure the timely delivery of fresh fruits.
In addition, as one of the key projects, SF’s transportation guarantee for cherries can achieve "the same day, the same day" as soon as possible. Just this year, SF also developed a spontaneous modified atmosphere fresh-keeping box as a packaging material. This new type of fresh-keeping box does not need to use traditional ice bags or pre-cool, and will not produce any peculiar smell during the fresh-keeping process. Most importantly, it can keep cherries fresh for up to 60 hours. The prolonged eating period also enables consumers to enjoy fresher and more delicious cherries.
Service to home, not only to quickly upgrade the "fresh" mode of escort in the middle of the year.
When the largest e-commerce festival meets the fresh season, and then the graduation season and the Dragon Boat Festival are superimposed, the small peak of logistics express in the middle of the year is the real test of the speed and service of the logistics industry.
Before the arrival of the mid-year peak, SF continued to intensively cultivate fist products, and successively completed multiple upgrades of aging products such as "SF Express" and "Half-day Arrival in the Same City". First, the same city express product "Half-day delivery in the same city" will be extended to more than 80 cities in China. Then, through resource integration and mode optimization, the fulfillment rate of "SF Express" products in the main urban areas of most cities in China will be further improved, and the coverage of "Next Morning Delivery" will be achieved in 50 cities including Beijing, Guangzhou and Shenzhen.
In addition to the lean management of aging products, SF is more strict in ensuring service quality and improving service experience. At the beginning of the second quarter of this year, SF Express extended its service promise of "delivering goods to your door, and promising to pay" to more than 600 cities across the country, and delivered them to your home anytime, anywhere. In order to promote the new year in buy buy, users can set their own personalized needs such as receiving preferences with one click through SF APP and applets. For online shopping returns, consumers can also wait for SF’s speedy arrival after placing an order with one click.
For closed scenes such as campus, SF continues to explore drone distribution services, providing services such as intelligent notification, reservation for pickup, and direct delivery to destinations; The first intelligent distribution robot for shopping malls and buildings, Sugar Cube, will also provide services for everyone during the peak period.
Let merchants sell more confidently, and let consumers receive goods more worry-free. The peak of delivery in the middle of the year is just around the corner. SF insists on putting customers first, and through diversified and dynamic resource allocation, it not only provides professional and stable logistics guarantee for partners, but also provides consumers with an appropriate and reliable service experience, delivers express delivery to their homes and makes services home.
