分类归档 sangna

Tencent won the 12th "China Charity Award" Charity Project and Charitable Trust Award, Donation Enterprise Award

On September 5, the 12th "China Charity Award" selection and commendation conference was held in Beijing. Tencent won the "China Charity Award" – the donation enterprise award; recommended by the Ministry of Industry and Information Technology, led by the Ministry of Agriculture and Rural Affairs, Tencent’s government-enterprise cooperation, and jointly organized the implementation of the "Cultivator Revitalization Plan" won the "China Charity Award" – Charity Project and Charitable Trust Award.

The "China Charity Award" is awarded by the Ministry of Civil Affairs and is currently the highest government award in the field of public welfare and charity in our country. Since 2011, Tencent and related public welfare and charity projects have been honored in the "China Charity Award" for seven consecutive years.

 

In 2007, Tencent established the first public welfare foundation in the Internet industry, the Tencent Charity Charity Foundation, which continues to make donations in the fields of basic scientific research, poverty reduction and disaster relief, education assistance, ecological environmental protection and traditional culture protection, and established the Tencent Charity platform to provide digital support for charitable organizations to carry out public fundraising. It is understood that in the reference period of the 12th "China Charity Award", the total donation of Tencent from 2020 to 2021 exceeded 3.10 billion yuan. At the same time, under the guidance of the mission of "science and technology for good", many businesses and teams of Tencent actively, continuously and widely participate in various public welfare and charitable activities through donation of resources, co-construction projects, technical support, volunteer services and other means. In April 2021, Tencent put forward the "Sustainable Social Value Innovation" strategy, and over the past two years, it has continued to explore in the fields of basic scientific research, educational innovation, rural revitalization, ecological environment, public emergency response, adapting to the elderly and assisting the disabled, and public welfare digitalization.

As Tencent’s benchmark project to help rural revitalization, the "Cultivator Revitalization Plan" was officially launched in May 2021. It aims to focus on the training of rural governance backbones and leaders of new agricultural business entities, and to develop and provide digital tools for grassroots governance backbones for free to help rural talents explore the "golden key" of rural revitalization according to local conditions. After a year of pilot practice, in April 2022, the Ministry of Agriculture and Rural Affairs issued the "Notice on the Implementation of the" Cultivator "Revitalization Plan", which is promoted nationwide. It plans to use three years to achieve the goal of online training 1 million people and offline training 100,000 people through the combination of online and offline. It is understood that the plan is a national first in digitally assisting the construction of rural revitalization talent teams, and it is also the first nationwide and large-scale digital training project for rural talents.

So far, the "Cultivator Revitalization Plan" has been implemented in 30 provinces (autonomous regions and municipalities) across the country, with a total of 499 classes and a total of 240,000 people trained. The "Village-level Affairs Management Platform" designed and developed by the project covers 10,000 villages across the country, serving more than 7.36 million villagers. In cooperation with the provincial offices of Guangdong, Sichuan, Hubei, Qinghai, Fujian and other provinces, the personalized "Guangdong Governance Beauty" "Sichuan Good Governance" "Hubei Participation" "Qingsong Governance" "Fujian Governance" and other rural governance digital platforms have also been applied one after another, effectively improving the level of intelligent, refined and professional rural governance.

The comprehensive promotion of rural revitalization is a major decision and deployment made by the Party Central Committee, and a major historical task to promote the Chinese path to modernization. As a leading Chinese digital technology enterprise, Tencent has been actively involved in rural revitalization for a long time. Xiao Liming, vice-president of sustainable social value at Tencent and head of Tencent SSV Village Development Laboratory, said: "In the exploration of sustainable social value innovation in the rural field, Tencent adheres to the principle of’government-led, farmers-dominated, Tencent-assisted, and social co-creation ‘, and continues to explore systemic solutions for endogenous rural revitalization through product innovation, technological innovation, and model innovation."

Zhang Tianzuo, chief pastor of the Ministry of Agriculture and Rural Affairs and director of the Rural Cooperative Economic Guidance Department, pointed out: "The’Cultivator Revitalization Plan ‘is not only an important measure to implement the relevant decisions and arrangements of the central government, but also coordinated with Tencent’s’Sustainable Social Value Innovation’ Strategy and Development Direction, and more importantly, it is in line with the practical needs of rural governance and industrial development." He believes that the "Cultivator Revitalization Plan" is a successful case of social forces participating in rural revitalization.

Pioneer evolution, intelligent driving and pushing! BYD Song L will launch a smart driving model, which will be officially listed in June.

BYD Song L Smart Driver debuted in auto china in 2024, equipped with DiPilot 100 "Eye of God" advanced intelligent driver assistance system, which is expected to be added in June. It is reported that the price of a new car may be around 250,000 yuan.

Since its listing, Song L has made great strides. In just four months, its sales volume has broken 34,000 vehicles, and its performance in the 200,000-level market is quite bright. It can achieve such a good result because Song L meets the comprehensive needs of users for face value, control, intelligence and space, and it is called the most worthwhile B-class pure electric SUV with a class of 200,000.

Avant-garde aesthetics, appearance must be the focus

Since its debut, Song L has gained the reputation of "the most beautiful hunting SUV". The appearance adopts the aesthetic design of "Pioneer Dragon Face", the body posture is vigorous, the tail shape is wide and full, and the hunting temperament is very recognizable. The adaptive electric tail and frameless door are both aesthetic and functional, and they are also matched with narrow front tires and wide rear tires that are only available in luxury cars. The interior is inspired by the "Chinese knot" and builds a layered, light and surrounding spatial order, which not only shows the oriental charm, but also integrates modern trends and scientific and technological elements. Song L’s design is pioneering but not curious, and his personality is not niche, which has been widely favored by the intellectuals and middle class.

Star technology blessing, strength breaks through the upper limit

"E-platform 3.0, CTB, Yunqi -C" three star technical blessings, so that Song L is not only more attractive, but also a powerful faction with the ultimate control.

Based on E-platform 3.0, Song L has four characteristics of "safety, high efficiency, intelligence and aesthetics", which not only achieves the maximum output power of 380kW and zero acceleration of 4.3 seconds, but also has the longest cruising range of 662 kilometers. Under the blessing of CTB battery body integration technology, the torsional stiffness of Song L’s body is 40,400 Nm/kWh, comparable to that of millions of luxury cars; "Space utilization rate" and "energy density" have also been greatly improved, and you can have both low-lying modeling and spacious space. Yunqi -C intelligent damping body control system has millisecond damping adjustment speed, accelerates sudden braking and has no obvious pitching. High-speed cornering, stable handling, perfect balance of comfort and handling.

The appearance of Song L broke the inherent impression that "cars under 200,000 are not worthy of manipulation" in the automobile circle.

Pioneers continue to evolve and push higher-level intellectual driving.

At this year’s Beijing Auto Show, BYD Dynasty announced that Song L’s smart driving model will be promoted in June, and the pioneer will continue to evolve to build a smarter travel life for users.

Song L Smart Driving will be equipped with DiPilot 100 "Eye of God" advanced intelligent driving assistance system, with up to 12 ultrasonic radars, 5 millimeter-wave radars and 11 cameras, providing high-speed navigation (high-speed navigation-assisted driving), automatic parking assistance (APA), mobile phone remote parking (RPA), short-range parking service (AVP), lever change (ILCA) and automatic emergency braking (automatic emergency braking). Provide users with a safer, more comfortable and more efficient intelligent travel experience.

Since its listing, Song L has brought enough surprises to the market, and the subsequent promotion of smart driving is bound to be even more powerful, once again breaking through the upper limit of performance and experience and reshaping the new benchmark of B-class pure electric SUV value.

Source: Correspondent Feng Wei

Editor: Ding Yi

Proofreading: Xiong Xiangning

Audit: Cang Shujun

Geely Xingrui L Zhiqing and Xingyue L Zhiqing are listed.

Beijing News Shell Financial News (Reporter Zhang Bing) On the evening of December 3, Geely Xingrui L-engine and Xingyue L-engine went on the market. Both new cars were equipped with China Xingzhi Engine Oil Mixing System, of which Xingrui L-engine sold for 126,700-146,700 yuan and Xingyue L-engine sold for 167,700-177,700 yuan.

Fan Junyi, general manager of Geely Automobile Sales Company, said that before December 31, the replacement subsidy of 10,000 yuan will be introduced to Geely’s old users.

Editor Song Yuting

Proofread Wang Xin

Cadres walk into the live broadcast room to promote products to help increase income (a new observation of cadres’ state)

Lu Hongping is broadcasting live in strawberry greenhouse. Photo by Han Xichen

Video screenshot of Gao Shilong’s live broadcast with goods. Information picture

Arjun (left) is bringing goods live. Information picture

  Editor’s note: The sudden epidemic situation has a great impact on the sales and circulation of agricultural products. In order to help overcome poverty and increase the income of fellow villagers, party member cadres in some places walked into the live broadcast room, or tried to introduce them on the spot, or used their talents to drain, trying to open up sales in the form of live broadcast with goods. What is the effect of the live broadcast of cadres with goods? In the long run, can a sustainable mechanism be formed, and what aspects need to be improved? This edition approaches the cadres who live broadcast with goods, pays attention to their thoughts and deeds, and talks about their wishes and hopes.

  "Friends, this is the blueberry I picked today. It tastes crisp and sweet and has high nutrition. Hurry to buy it in buy buy!" At 8 o’clock on the evening of March 25th, Lu Hongping, deputy secretary of the Party Committee of Yanghe Town, jiaozhou city City, Shandong Province, munched on locally produced blueberries and interacted enthusiastically with netizens in the live broadcast room. At the bottom of the screen, the constant influx of netizens likes, sends flowers and leaves messages … … The sales of blueberries also went up, selling more than 500 kilograms that day.

  In order to alleviate the unsalable agricultural products caused by the epidemic, party member cadres from many places across the country joined forces with e-commerce and short video platforms to walk into the live broadcast room to help fellow villagers bring goods. Lu Hongping is one of them. However, unlike professional anchors, live broadcast is just a way for cadres to help get rid of poverty and serve the masses.

  Why did you walk into the live broadcast room?

  Products are unsalable, people are anxious, and cadres are worried. I look forward to bringing goods online to open up the situation.

  The day before the first webcast, Gao Shilong, the "anchor", stayed up almost all night. As the first secretary of Dabeishan Village, Longquan Town, Jingyu County, Jilin Province, the slow sales of local products in the village made him anxious to get angry in recent days.

  Talking about the original intention of doing live broadcast, Gao Shilong said frankly that he was "dissatisfied": "I saw some anchors carrying goods, and thousands of goods were robbed in a few seconds. I also want to try and bring goods to everyone."

  Someone once advised him to find a professional anchor, who is experienced and knows marketing, and the effect is not bad. However, most of the agricultural products in Dabeishan Village have low added value and short circulation cycle, so it is not worthwhile to pay for the anchor and calculate the economic account. What about the villagers’ live broadcast? Many people are too old to play live broadcast software. After much consideration, Gao Shilong decided to make his own venture. "Short videos and live broadcasts have entered thousands of households. If you can’t keep up with the rhythm, the goods will not sell well."

  Compared with Gao Shilong, who touched the net for the first time and crossed the river by feeling the stones, Arjun, the county magistrate of Henan Mongolian Autonomous County in Qinghai Province, is now a complete "online celebrity Talent". In a live broadcast at the beginning of the year, he, three cadres from other counties and five net reds brought goods worth 12 million yuan in five hours.

  Henan Mongolian Autonomous County, located at the junction of the three provinces, is rich in Hequ horses, Xueduo yaks and Euler sheep, and has a good foundation in animal husbandry. However, traffic congestion has caused "the smell of wine is also afraid of the depth of the alley." "Our products are not well-known and lack sales channels." Arjun is in a hurry.

  Two years ago, at a promotion meeting in the eastern coastal areas, an e-commerce company gave him advice to consider using short videos that are on the air. Arjun counted the account: it is too wasteful to take money to find a professional team soon after our county got rid of poverty; Show yourself, and worry that you will be considered "showing off".

  Thinking about it, Arjun chose to appear between being criticized and finding a market. Putting on a Mongolian costume and pointing to a flock of yaks behind him, Arjun shouted to the camera: "If you want to be good and thin, you should often eat more yak meat." Once this short video was launched, the click rate exceeded 30 million. Arjun was surprised and delighted.

  Now, from short video to live broadcast, Arjun calmly eats and chats with the screen, and introduces the customs and tourist attractions of Henan County to the netizens in the live broadcast room, which is handy and humorous.

  "Leading cadres need to do things rigorously and master new tools. I think it is also practical to bring goods live." Arjun said frankly that it is inevitable that there will be various voices on the Internet for the live broadcast of cadres, but only by daring to try can there be a way out. Every product sold is the best help for the masses.

  How to do it in the studio?

  Various forms, product fidelity, cadre endorsement, sales increased, but the sales model needs to be improved.

  On March 8, Gao Shilong, who first tested the live broadcast of water with goods, sold goods worth 7,000 yuan in four hours. This achievement is not outstanding on the internet, but the villagers are very satisfied. Previously, most of the time, the villagers in Dabeishan Village were squatting on the side of the road with a basket of mountain products, and they couldn’t sell much in a day.

  In the live broadcast room, he sincerely said: "Authentic, true story, really affordable, the promised nutritional content is not up to standard, and I will pay you an extra 20,000 yuan out of my own pocket." This self-confidence stems from his understanding of local agricultural products. Since he became the first secretary in the village, he has strictly controlled every link in building factories, grasping quality and shaping brands. Gao Shilong said: "For a few hours online, you have to work hard offline, and the quality must be guaranteed."

  In the past two years, e-commerce has developed rapidly, and live broadcasts have continued to be popular, but problems such as product fraud and difficulties in safeguarding rights have been constant. It is often the anchor who talks nonsense, but the products that consumers get are not satisfactory.

  "I bought his things for the first time, but thinking about the county magistrate’s endorsement should not be fake." Ms. Liu, who placed an order to buy Xueduo dried yak meat, bluntly said that the cadres in the live broadcast room are all real-name certifications, and consumers are more assured.

  Others came out of curiosity. On weekdays, cadres who are sitting in danger and doing things seriously walk into the live broadcast room. Can they put down their airs? Can you understand the online language?

  Jin Hongfeng, the branch secretary of Zhongping Village, Baicaogou Town, Wangqing County, Jilin Province, who has participated in the live broadcast for more than a year, summed up his "secret": singing in seven points and selling goods in three points. In the live broadcast room, he sang the famous Korean song "Red Sun Shines on the Frontier", and he also replied to the barrage sent by netizens. "In addition to selling goods, the live broadcast should also be able to have ‘ Emotional interaction ’ Can’t all be dry product introductions. "

  Because of his height of 2.04 meters, netizens call him "Golden Big Man". Netizens like it and have a high reputation. Jin Hongfeng simply named the local rice and spicy cabbage with this name. The highly personalized image creation has been praised and welcomed by netizens. Last month, a netizen from Heilongjiang came to the village and bought 2000 Jin of spicy cabbage in one breath.

  When cadres walked into the live broadcast room, they gained something and found problems. Lu Hongping, who walked out of the live broadcast room, found that the sales of blueberries declined in the days when the live broadcast was not available, and some netizens could not even find a sales link. The same trouble happened to Arjun. "Some netizens reported that the dried yak meat package was too big, and some people said that it was delivered too slowly." The link to the shopping yellow car in the Jin Hongfeng live page has not been added yet, and consumers have to jump several times if they want to place an order.

  From production and packaging to warehousing and logistics to distribution and after-sales, live delivery is a systematic project involving many links, not just a few hours in the live broadcast room. In this regard, some experts believe that the arrival of cadres can attract traffic; However, brand, word of mouth, efficiency, distribution, after-sales, etc., all need more professional design.

  Where is the prospect of bringing goods?

  Cultivate talents, make characteristics and strict standards, extend the industrial chain and make good use of resource endowment.

  In March of this year, more than 100 county mayors participated in the live broadcast of goods on major online platforms. For a time, the transformation of cadres into anchors was hotly debated by the society. However, there are also many netizens who believe that we should be wary of going through the motions and not turning the live broadcast into a "catwalk".

  "The live broadcast of cadres, the greater effort is actually outside the live broadcast room." Xin Feng, director of the Third Division of the Organization Department of Jilin Provincial Party Committee, said that it is normal to have challenges or even problems when you first come into contact with the live broadcast. The key is to regard the exposed problems as the driving force for improvement.

  In order to solve the problems of low brand and different live broadcast forms, the Organization Department of Jilin Provincial Party Committee initiated the establishment of the "First Secretary Association of Jilin Province" on the basis of preliminary investigation, deeply explored the live broadcast talents among the first secretaries in the village, and invested in the construction of live broadcast rooms, registered the only official account, and used a unified logo to try to change the situation of going it alone.

  "Since you can only be a part-time anchor, you must create more high-quality full-time anchors." Lu Hongping recently set his sights on the young people in the village, and planned to set up a delivery team to make the live delivery sustainable and normal.

  With the anchor, product quality and service experience should also be kept up in time. Arjun said that a bad review will almost make the newly accumulated word-of-mouth go down the drain. To have the confidence to shoot your chest in the live broadcast room, you must have excellent products and quality services.

  In the past, Arjun mostly only sold local dried yak meat, which only needed rough processing. However, there are more and more similar products. How to embody the characteristics, bring forth the new and extend the industrial chain, one problem after another. Arjun collects feedback from netizens during each live broadcast. "We produce what the market needs." Yak chops and special yogurts were put on the line one by one, and meat, milk, skin, hair and bone were processed into products in all directions, which made good use of local resource endowments and revitalized them.

  Grassroots cadres are working hard, and a number of powerful measures have been introduced one after another. Smooth circulation channels, promote accurate docking of production and marketing, and improve the market operation and scheduling mechanism are all helping the special anchors in front of the camera. (Reporter Xu Leipeng, Feng Jiang, Pan Junqiang and Li Jiading)

  People’s Daily (11th edition, April 2, 2020)

NOA, the Shanghai station city of Smart Driving Competition, unveiled the list: Tucki G6 was far ahead and won the first place again, and it was extremely over 01 and rushed to the second place.

The first China Smart Driving Competition was completed yesterday, and the results of the highly anticipated NOA competition in the city were unveiled this morning:

The first place is Tucki G6, the second place is Ji Yue 01, the third place is Extreme Fox Alpha S Hi, the fourth place is Aouita 11, and the fifth place is Wen Jie M5.

Following Shenzhen Station, Tucki G6, with its advanced XNGP system and stable vehicle control ability, showed great strength in the race and won the first place by far. In the live footage with over 120,000 viewers, the driver of Tucki G6 was nicknamed "the second finger brother" by the audience because he was too relaxed during the race and only put two fingers on the bottom of the steering wheel with his left hand.

Ji Yue 01, who participated in the NOA competition in the city for the first time, became the biggest dark horse in this competition. In an extremely difficult U-turn that the other four cars (including Tucki G6) failed to complete, Extreme Crossing 01 was completed in a slow but steady way, showing the inside story of Baidu’s autonomous driving ability.

In the competition on December 10th, five contestants, Aouita 11, Extremely Fox Alpha S, Wenjie M5, and Extremely Yue 01, all went through a difficult test of urban intelligent driving.

The challenges of the urban stage of Shanghai Railway Station include: construction sections, more than 40 traffic lights, multiple large bends, multiple unprotected left turns, and traffic lights waiting to be turned.

Just as the owner of the Alpha S polar fox said after the race: "I believe in the strength of polar fox, but today’s race really experienced all the obstacles that can be thought of, especially in the construction section, there was a takeover."

Wechat picture _ 2023121112330.jpg

For the first time, Extreme Yue 01 attracted the attention of the audience in the live broadcast room. Some viewers said, "I just want to watch Extreme Yue 01 today!" I believe what many viewers want to see is the pure visual intelligent driving scheme of Extreme Yue 01.

In the Shanghai race of the Smart Driving Competition, Extreme Yue 01 made a low-key appearance as a dark horse, but showed its smart driving operation during the March, which surprised the audience in the live broadcast room. After the race, the owner of Extreme Yue 01 said: "The whole journey felt like a word, which avoided motorcycles and pedestrians steadily and perfectly, but took over in the congested road section."

Wechat picture _ 2023121112419.jpg

There was a light rain in NOA, the Shanghai station city, before the competition, and the road surface was slippery. Several contestants were very cautious, and most of them put their hands on the steering wheel. Only the owner of Tucki G6 was very relaxed, and only two fingers were slightly placed on the lower edge of the steering wheel. After the guests reminded him in the live broadcast room, two fingers were added.

Wechat picture _ 202312111228.jpg

It took 40 minutes for Tucki G6 to complete the race. When talking about the feelings, the owner said: "The whole journey was driven by wisdom, and only took over in some small sections."

On December 17th, the first China Smart Driving Competition will go to Beijing for the last race. Please pay attention to First Electric, and we will release the related race information later.

The mass production of Xiaomi automobile is just around the corner. Can we continue to write the myth of mobile phone?

With the intensification of competition in the automobile market, the strong are stronger and the weak are eliminated at an accelerated pace. For China automobile market, this year is destined to be an unsettled year full of variables and challenges.

01

Xiaomi car is coming.

Recently, a number of media visited Beijing Yizhuang Xiaomi Automobile Factory and found that it has started, and mass production is on the line.

According to the interface news report, an insider close to Xiaomi Automobile revealed that Xiaomi Automobile is now in the trial production stage, and this work has been carried out for less than one month. At present, Xiaomi produces about 50 prototype cars every week, and there are few workers at night. The above-mentioned insiders said, "Xiaomi Auto is expected to get the approval from the Ministry of Industry and Information Technology in the last two months, and it will be approved before the end of the year at the latest, and then mass production can begin."

In March 2021, Xiaomi officially announced the construction of a car, saying that it will invest 10 billion US dollars to enter the automobile industry in the next 10 years, and invest 10 billion yuan in the first phase; In July 2021, Xiaomi Auto Autopilot Department started recruitment. In September, Xiaomi Auto Co., Ltd. was incorporated with a registered capital of 10 billion yuan. On November 27, Beijing Economic Development Zone Management Committee signed a cooperation agreement with Xiaomi, announcing that Xiaomi Auto settled in Beijing Economic Development Zone; At the beginning of 2022, the Beijing Municipal People’s Congress issued the Work Report of the Beijing Municipal People’s Government, which mentioned that Xiaomi Automobile would be promoted to start construction. In March 2023, Xiaomi announced the first production car, which will be officially mass-produced in the first half of 2024.

Founder and Chairman of XiaomiLei Jun’s dream of building a car is not far from realization?

According to shanghai securities news, the photos of the road test of Xiaomi’s new car show that the first model of Xiaomi will be a coupe with a sliding back design. The front of the car is long, which is obviously different from people’s impression of pure electric vehicles. The new car is expected to have a closed front end design to further optimize its aerodynamic performance. In addition, although the car body is covered with thick camouflage, it can still be seen that the car is equipped with lidar equipment. In terms of vehicle parameters, previously, some bloggers exposed the battery pack information suspected of Xiaomi car nameplate on the platform.

From the exposure information, it is suspected that the battery pack parameters of the nameplate of Xiaomi automobile have a rated voltage of 726.7V, a rated capacity of 139Ah, a battery pack capacity of 101kWh, and a weight of 642kg. It is inferred that the first model of Xiaomi is likely to support 800V high-voltage fast charging.

Judging from the current price of vehicles with batteries with a capacity of more than 100kWh, for example, the price of the 100kWh version of Weilai ES6 is close to 400,000 yuan, and the price of the 100kWh version of Krypton 001 is 300,000 yuan.Yuan Dynasty (1206-1368)Above.

From the perspective of battery cost, it also determines that the pricing of Xiaomi car will not be too low.

According to the interface news quoted from Leopard Change, the models of Xiaomi coupe to be listed next year are divided into high-end version and low-end version. The high-end version is tentatively priced at 299,000 yuan and the low-end version is tentatively priced at 199,000 yuan.

However, according to the interface news report, Xiaomi insiders said that Xiaomi may make corresponding price adjustments according to market conditions next year, and this price may not be the final pricing.

02

Production is just around the corner, and more than 100 people apply for a single day.

According to the previous plan, Xiaomi Automobile Factory will be built in two phases. The first phase covers an area of nearly 720,000 square meters. It will be started in April 2022 and completed in June 2023. The second phase is planned to start in 2024 and be completed in 2025. Among them, the first phase includes four factories with an annual production capacity of 150,000 vehicles.

Among them, the No.1 workshop, which is divided into punching, welding and coating power batteries, to No.4 workshop and test building, has an annual production capacity of 150,000 vehicles, and the relevant workshops have passed the acceptance on June 12. According to the observation of the First Financial Reporter, the factories marked with serial numbers from 1 to 4 are patchy, and employees near the factory told reporters that the internal automobile factory has been in operation for a long time.

On August 23rd, the bidding and tendering trading system of Beijing’s engineering construction showed that the bidding announcement of Huanjing Road (Nanjie-Xinsi Road in Xinnan District) and municipal engineering (survey) supporting Xiaomi Intelligent Manufacturing Industrial Base Project (Phase I) in Beijing Yizhuang New Town was released. The start of bidding for supporting roads indicates that the first phase of Xiaomi Factory has entered the final stage of completion.

With the approach of the overall completion of the first phase of the factory, the recruitment of Xiaomi Automobile and related R&D facilities have been carried out simultaneously.

According to the interface news report, at present, the Yizhuang factory of Xiaomi Automobile is recruiting workshop workers on a large scale, with a recruitment scale of about 100 people, with an average salary of 6,000 yuan to 7,000 yuan, and the working hours are 8 hours a day, with weekends off and ready to join.

The supplier who provides recruitment services for Xiaomi Automobile Factory revealed to the interface news that Xiaomi Automobile Factory has very strict recruitment standards for regular employees and has no relevant experience. The probability of successful application is very small, and even some workers who have worked in Mercedes-Benz, Tesla and other manufacturers will be eliminated because of insufficient preparation during the interview.

In addition, the age of most positions is limited to under 28 years old, and the minimum education requirement is secondary school or above, and the requirements can be relaxed appropriately for those with strong ability.

At the same time, the supplier also said that this round of recruitment is only for Xiaomi Automobile to prepare for mass production in the early stage. By the end of the year or early next year, Xiaomi Automobile will usher in a larger-scale recruitment. By then, the working hours and rest system of Xiaomi Automobile Factory will also be adjusted accordingly.

According to Cailian News Agency, according to a list of applicants provided by the security guard of "North Gate 1" of Xiaomi Automobile Factory, the positions include operators, repairmen, maintenance workers, logistics engineers and interns, among which interns account for more than 60%, and the number of people in a single day is 124. According to an applicant waiting to enter the factory, there are many people recruiting in the assembly workshop and painting workshop. In addition to the positions on the list, there are also quality-related positions. "Testing, quality inspection and equipment maintenance are also being recruited. Generally, the minimum (education) must be vocational high school or college or above."

An investor in the automobile industry told the First Financial Reporter that although the pattern of the new energy automobile industry is initially set, the market space is large enough, and the arrival time is not a decisive factor. Xiaomi Automobile can follow the advantages in the field of mobile phone supply chain, control the cost of the whole vehicle, focus on innovative technologies, and focus on competitive models with price and technical advantages.

03

New forces build cars to speed up shuffling

According to the data released by China Automobile Industry Association (hereinafter referred to as China Automobile Association), in the first half of the year, IAutomobile production and sales reached 3.788 million and 3.747 million respectively, up by 42.4% and 44.1% respectively, with a market share of 28.3%. On July 13th, Chen Shihua, Deputy Secretary-General of China Automobile Association, said at the theme forum of "Innovation for Innovation and Creating a New Highland for China’s Automobile Modernization Development" that in the first half of this year, new energy vehicles maintained a relatively fast growth rate. Overall, it is estimated that the sales volume of new energy vehicles in China will reach 9 million in the whole year.

However, with the intensification of competition in the automobile market, the strong are stronger and the weak are accelerated to be eliminated. For China automobile market, this year is destined to be an unsettled year full of variables and challenges.

In the first half of the year, a number of new power companies have stopped working. On July 5, Singularity Auto officially declared bankruptcy; On June 29, Freeman Shen, chairman of Weimar Automobile, was listed as a untrustworthy person and was restricted from high consumption; On June 16th, Sky Auto was listed as an executor of dishonesty by Cixi People’s Court for violating the property reporting system. On June 14th, two companies related to Baiteng-Nanjing Zhixing New Energy Vehicle Technology Development Co., Ltd. and Nanjing Zhixing Electric Vehicle Co., Ltd. filed for bankruptcy; In addition, Aichi Automobile, Baoneng Automobile and Evergrande Automobile have also been repeatedly exploded, resulting in suspension of production and arrears of wages.

Cao Guangping, an independent researcher of New Energy and Intelligent Network, told China Automotive News that in recent years, China’s new energy automobile industry has experienced recession, epidemic and cruel market competition, especially after the baptism of price war, some automobile enterprises have fallen behind, which is normal.

The reasons are different: one is that it is difficult to get rid of subsidy dependence, the other is the lack of innovation mechanism and technology, or there are problems in the internal and external environment of enterprise operation, and it is difficult to mass-produce products or the lack of strategic resources such as financial and material resources.

At the beginning of this year, Tesla Model 3 and Model Y set off a price war that spread from the new energy vehicle market to the fuel vehicle market with the largest price reduction in history. Now, the price war in the first half of the year has just died down, and the price war in the second half of the year has started again. At present, more than ten car companies have announced new price adjustment strategies. In addition to Tesla, which has repeatedly announced price adjustments, it also includes head car companies such as SAIC Volkswagen and FAW-Volkswagen, and the market competition has once again reached a white-hot stage.

On September 1st, Tesla China announced that the new Model 3 was officially opened for pre-sale. On the same day, Tesla also offered a big price reduction measure. The price of high-end Model S Model S and Model X is lowered, and the price of Tesla Model S and Model X is lowered by 110,000 to 220,000 yuan.

Deng Chenghao, CEO of Deep Blue Auto, said that the current competition stage is no longer relying on one or two explosive cars to survive. Enterprises need continuous cash flow and cash reserves that can be used for market competition, and they are fighting for the overall operational efficiency, quality, scale, system capacity, etc.;Wang Chuanfu, chairman of the board of directors, bluntly said that enterprises must first have core technology to win. The transformation of new energy vehicles is a technological revolution, and enterprises with core technologies can survive. If they are simply assembled, the probability of survival is very small; Li Xiang, CEO of LI, said bluntly: "In the three-year knockout of smart electric vehicles (2023-2025), the three comprehensive capabilities of technical product delivery are rolled into the dead, and the barrel theory is indispensable."

At the moment when smart phones completely replace traditional mobile phones, smart cars are bringing new impacts to traditional cars. Nowadays, traditional automobile enterprises have also made efforts in the fields of intelligence and electrification, and the market competition has become increasingly fierce.

Source | Business School magazine is integrated fromCBN, Cailian, Interface News, shanghai securities news, China Auto News, NBD Auto, China Newsweek.

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Edit | Wu Meng

Mense falls off in flight and tires fall off during takeoff. Boeing has frequent accidents.

  Xinhua News Agency, Beijing, March 13th, Summary | Frequent accidents Boeing is caught in aviation safety dilemma.

  Xinhua news agency reporter

  Mense (built-in emergency door) falls off during flight, the engine catches fire in the air, and the tire falls off during takeoff … … Recently, Boeing Company of the United States has been caught in an aviation safety dilemma, and different types of passenger planes have been involved in safety accidents, and related investigations and audits have also exposed many problems.

  The US media reported on the 11th that the FAA found many problems after reviewing the production of Boeing 737 MAX series passenger aircraft. Among the 89 audit contents, 33 Boeing failed, many problems were classified as failure to follow established manufacturing processes, procedures or operating instructions, and some were quality control records; Among the 13 items of audit accepted by Boeing airframe supplier, Binrui Aviation Systems Company, 7 items have problems, including the related audit of aircraft Mense.

  On the 11th, a Boeing 787-9 passenger plane flying from Sydney, Australia to Auckland, New Zealand experienced a "technical failure" during the flight, and the fuselage shook violently, causing at least 50 injuries. Since Latham Airlines, the operator of the passenger plane involved, is headquartered in Chile, the Civil Aviation Administration of Chile has indicated that it will cooperate with the New Zealand Traffic Accident Investigation Committee to investigate the accident.

  Since the beginning of this year, Boeing passenger plane safety accidents have occurred frequently. On March 7th, when a Boeing 777-200 of United Airlines flew to Osaka, Japan, took off from San Francisco, USA, a tire on the left main landing gear fell off. The falling tire debris damaged several cars in the airport employee parking lot. On March 4th, a Boeing 737 of United Airlines flying from Houston to Fort Myers was forced to return due to engine fire shortly after take-off. On February 19th, a Boeing 757-200 of United Airlines flying from San Francisco to Boston was prepared to land at Denver International Airport due to wing damage. On January 13th, a Boeing 737 passenger plane of Japan’s All Nippon Airways cracked in the front glass of the cockpit during the flight, and immediately returned … …

  Boeing also had a "falling door" accident at the beginning of the year. On January 5th, a Boeing 737 MAX 9 passenger plane of Alaska Airlines took off, and a Mense fell off on the side of the cabin. Investigators found that four bolts that should have fixed Mense in place were missing. The accident occurred only about two months before the passenger plane was delivered to Alaska Airlines. Since then, Boeing 737 MAX 9 passenger planes have been grounded for inspection in the United States and many places around the world, and some passenger planes have exposed problems such as loose parts during inspection.

  A series of safety accidents have aggravated people’s concerns about Boeing’s quality control problems. DPA recently reported that the number of Boeing 737 MAX series passenger planes delivered by Boeing Company in February was greatly reduced. "After a dramatic incident in January, this aircraft manufacturer is now under pressure to improve quality control".

  In a statement on February 28th, the FAA asked Boeing to make a comprehensive action plan within 90 days to solve its "systematic quality control problem". Mike Whitaker, director of the bureau, said: "Boeing must re-examine all aspects of its quality control process and ensure that safety is the company’s guiding principle."

  In addition to the intervention of the FAA, Boeing was also investigated by national transportation safety board and the US Department of Justice for the above-mentioned Mense shedding accident. Boeing said it would cooperate with relevant investigations and audits. However, Jennifer Hormendi, president of national transportation safety board, said that Boeing did not cooperate with the investigation.

It took her ten years to make Celine the love of women.

  Lead: Who is the most popular with women among today’s big-name designers? If you don’t know Phoebe Philo, it’s not too late. (Article source: Bund Fashion)

Phoebe Philo

  When the news that she left the creative director of Céline was confirmed, there was a "cry" on social media, and many media and commentators paid tribute to Phoebe Philo with "the end of an era".

Céline of Phoebe Philo

  Fans are more anxious: Without Phoebe Philo’s Céline, can you buy it in buy buy with confidence?

  It is precisely because of this that Céline’s spring and summer of 2018, as the last show of her term, has attracted the attention of the whole world. I have to say, she brought us an outstanding closing performance.

  It is after this show that the new sales of 2018 have increased greatly.

Cé line Spring/Summer 2018

  These smart wide shoulder pads are the best witness.

Wide padded shoulder coat

  The most amazing thing is that a few matching double-layer cloak coats, leaving only one button at the neckline, are very cool when walking. This is purely about the beauty of fashion art.

Double cloak coat

  Why do we miss Phoebe Philo so much? It all started 20 years ago.

  From Chloé to Céline,

  The glory of Phoebe Philo began.

  Phoebe, an Englishman born in Paris, graduated from Central Saint Martin at the age of 23. She entered Chloé in 1997 and became an assistant to Stella McCartney, then creative director.

  With excellent taste and design skills, she quickly grew into the second-in-command of brand design in Chloé.

Phoebe Philo, then Stella McCartney's design assistant, in 2000

  In 2001, Stella McCartney left Chloé and started her own business.

  While everyone was speculating who would be Stella’s successor, the brand directly announced the appointment of 27-year-old Phoebe as the new design director.

Stella McCartney & Phoebe Philo

  Since then, Phoebe’s high-waisted jeans, lolita fashion’s doll dresses and wooden wedge-heeled shoes have become the signature items of Chloé.

Phoebe's debut in Chloé
Phoebe's debut in Chloé

  Then, Phoebe suggested to the brand executives to expand Chloé’ s business to the field of bag accessories, so the turnover of handbag accessories began to become the main force of Chloé’ s profit.

  As a result, several classic It Bag were born, such as Paddington and Edith series bags.

Paddington Paddington bags
Edith series bags

  It is said that the first batch of Paddington Paddington bags had been booked before they were actually put on the shelves.

  At that time, Phoebe’s design had its own climate, giving priority to pragmatism, and instead of chasing the trend, it became a trendsetter. 

Chloé 2004 Spring/Summer Series Conference Closing Ceremony

  In 2004, she can be said to be the winner of a double harvest in her love career-she married Max Wigram, an art dealer, and in the same year, she won the designer of the year award of the British Fashion Awards with her impressive sales performance.

  Two years later, Phoebe made an amazing decision to resign from Chloé and devote herself to her family.

  After leaving Chloé for two years, Phoebe was immersed in a sweet family life.

  It was not until 2008 that LVMH invited her to come out of the mountain to save the crumbling Céline at that time that she returned to the public eye.

  However, as a condition, Phoebe asked to stay in Paris only two days a week, and continue to complete the design in London the rest of the time, so that she could continue to accompany her children.

Phoebe Philo's daughter is really super cute!

  Phoebe’s brand debut is the 2010 early spring holiday series released in the form of Lookbook. From this series, we can see the change of her "female identity".

  From a girl to a mother, the design style has also changed from a "girl" to an "independent and powerful commuter woman", but she has always been herself.

Céline 2010 Early Spring Vacation Series

  Let’s take a look at her first fashion collection. This show is mainly based on a large number of earth colors, and the silhouette and leather materials are sharply cut, which has won the first fans for Phoebe.

  Phoebe, who often shows people in a simple and capable style, is simply the best spokesperson of Céline. She has a cold temperament in her bones, a little shy but a firm eye.

The curtain call of the first show of Céline brand

  And this photo of her show curtain call wearing turtle neck, black slim pants and Stan Smith is still regarded as a classic moment.

  This style has also led the trend for a long time, and Stan Smith has become a must-have item for fashionistas.

  Putting your hair in turtle neck is also a styling inspiration that I learned from Phoebe.

  Besides being a fashion designer, Phoebe is more like a fashion idol. Her design seems to take herself as a model of inspiration, and the design origin also falls on her.

  Phoebe’s style in LVMH Prize, she also likes to wear a coat in private.

  As she said in the interview after her debut:

  "My dress style reflects me, and these clothes are an extension of my own style.

  I want to build a wardrobe for women instead of chasing the so-called trend. I want to solve the problem. "

  Looking back at Phoebe’s ten years in Céline, this original intention has always been regarded as her creed in design and creation, and she has carried it out to the end.

  So-called feminism is like this. Take yourself as a starting point to understand the real needs of women.

  If you want to know the private life story of Phoebe Philo, I’m afraid you’ll be disappointed.

  Because she is too low-key, there is no out-of-the-box high-profile remarks and gossip, and she does not rely too much on social media. She does not have her own INS account, and she lives in seclusion and speaks by her works.

Phoebe Philo and her husband

  Even Céline, which she is in charge of, is so tonality, and there is no explosion joint name that grabs the front page, and there is no grand show device.

  Even when choosing a brand spokesperson, she is only willing to choose those women who can best embody the female spirit, such as Faye Wong, who has great personality and influence, which fits the brand spirit of Céline.

Phoebe Philo and Faye Wong.

  What classic items did Phoebe bring us?

  Phoebe Philo has no intention of chasing the trend, but always creates the trend and becomes the imitation object of others.

  However, her design is destined to belong to a carnival in a small group and become the heart of those who refuse kitsch, have strong personality and really appreciate the beauty of clothes.

Céline 2017 early spring

  Even though they may be expensive and mostly basic, they are fashionable clothes that will not go out of fashion.

  Phoebe’s design is by no means designed for women who just want to please men. Her clothes are full of design sense, durable and practical, but out of date, walking freely and meeting the needs of daily life.

Cé line Spring/Summer 2017 Collection

  Secondly, in her design, she also borrowed the inspiration of men’s tailoring.

  For example, those standard suits, deconstructed or spliced coats, and wide-leg pants, women’s strength has been embodied in these design details, and they have also become the classic design items of Céline.

Cé line Spring/Summer 2018 Collection
Cé line Fall/Winter 2017 Collection

  In its brand debut, Phoebe launched a bag that is still popular today-Cé line Box.

Céline Box
Céline Box

  Then, continuing her magical power of creating "It Bag", Phoebe successively launched three bags that were too hot to work, namely:

  Twisted Cabas that can hold the whole world, Luggage, a smiling face bag with various It Bag lists, and Céline Trio, a small square bag.

Twisted Cabas
Smiling face bag Luggage
Céline Trio
Céline Trio

  Clasp handbags in the autumn and winter 2017 series have also entered the ranks of It Bag.

  On the front, the thin and flat shape seems to have no bright spot, and the slender metal buckle makes it look like a dry folder.

  However, it is this retro modern style in the 1950 s and the texture of jade that makes it a must-have bag for hipsters.

Clasp series handbags

  The spring and summer of 2018 can be said to be the world of transparent PVC materials. Several big brands have successively come up with the design of PVC materials, and PVC can be seen from clothing to bag accessories.

  This time, Phoebe decided to "rub" a wave of hot spots, and also launched a transparent handbag in her farewell work. The bag body was simply printed with the brand Logo and a few lines.

  However, this transparent handbag can not only be sold, but also must be bought with the small wallet inside, and now many shops have sold out, which is really priceless.

  The current trend of "ugly shoes" can be traced back to the source, and it was also brought by Phoebe.

  As early as Cé line’s Spring/Summer 2013 collection, she brought fur slippers and furry high heels.

  Now, if you look at Gucci’s fur loafers or Fenty Puma’s Mao Mao slippers, do you see the shadow of Céline?

  Phoebe’s It Bag, or It Shoes, is actually inspired by clothing history or some national bag accessories, and then redesigned the combination.

  For example, this shoe inspired by Moroccan Babouche slippers, the soles and uppers are made of soft leather, which is particularly good to wear, so it has become a famous "local product".

  In the early spring series of Céline 2016, Phoebe brought an upgraded version of Babouche, with crossed shoelaces, pointed toe caps and a soft and comfortable sense of wearing on the feet. As soon as it was released, it was immediately sought after by many fashionable girls.

  Also belonging to It Shoes, there is a thick heel shoe dubbed "Grandma’s Shoes".

  It also uses soft leather as the vamp, and the elastic band is added at the mouth of the shoe. After wearing it, the foot will be completely wrapped, and the thick heel that looks very heavy makes it like the shoes in grandma’s shoe cabinet, hence the nickname.

Phoebe is wearing grandma's shoes.

  Phoebe’s classic designs in Céline are by no means just those we have listed, and there are still many that have not been listed one by one.

  The autumn and winter 2018 series released not long ago, although completed by the brand team, continues Phoebe’s design style well.

  Anyway, Phoebe’s farewell has become a reality. We still have to look forward to Hedi Slimane’s debut in Céline in September and pay close attention to Phoebe Philo’s next move.

Beijing auto show opens, 82 new cars start at home and abroad.

       Cctv newsThe Beijing International Auto Show, originally scheduled for April 21st, opened in Beijing yesterday (September 26th) after being postponed for more than five months. This is also the world’s first A-class international auto show since the COVID-19 epidemic. Against the background of the global epidemic and the international economic downturn, the heavy appearance of the Beijing Auto Show has a special role in boosting the morale of the global auto industry. Let’s go to the scene and have a look.

       Today, in the exhibition hall of auto china, new car launches are one after another. As the only international top-level auto show held in the world this year, the total exhibition area reached 200,000 square meters, and 785 vehicles were displayed, including 82 world first cars, which attracted almost all well-known automobile brands at home and abroad to participate.

       The new energy vehicles that debuted at the Beijing Auto Show accounted for 40% of the total, which truly achieved competition with fuel vehicles. Dongfeng Motor Group exhibited its own high-end new energy brand to the public for the first time, and launched the first mass-produced model to be listed next year, highlighting the interactive function between people and vehicles.

       The new cars exhibited by many car companies at the exhibition site are gradually younger for the first time to buy cars, and they are more and more suitable for the aesthetic orientation of the post-95 s and post-00 s in terms of design and main functions.

520, this movie is for everyone who loves movies.

Today is May 20th.
On this special day, I want to recommend a movie about "love" to everyone.
In other words, a love letter written to the movie and also to every audience.
This film tells "the sincere confession of a great director".

He has an engineer father, who taught him how to think rationally and how to turn modern technology into his best creative tool.
He also has a pianist’s mother, who taught him the perception of art and a natural desire for expression as an artist.
The growing environment laid the foundation for him to dream.
However, how to turn a hobby of "wasting money" into a career that can "make money" and how to face the tear between the two are still issues throughout his adolescence.
He was bullied on campus because of his Jewish identity, or was traumatized by his parents’ divorce.
But all these eventually became his creative nourishment, the motif of his life’s creation.
Every great director will have his own autobiographical story.
Now, it’s finally Spielberg’s turn to tell this story.
The Dreammaker directed by Steven Allan Spielberg was the winner of last year’s Oscar hit, the Golden Globe Award for Best Drama and the People’s Choice Award at the Toronto Film Festival.
So far, the freshness of rotten tomatoes is still as high as 92%.
I am also glad to see that this film will be released in China on May 25th. This is a rare film that we must see on the big screen.
This film is the best of the year in many people’s minds, and it is also praised by many people as "the most touching film of the year".
It’s really hard not to be moved by it.
Because it’s so sincere.
Unlike many films with the same nostalgic theme, in Dreammaker, you will not see a narcissism of successful people looking back on the past, nor will you see a bubble gum-style self-beautification.
On the contrary, director Spielberg, who was 76 years old, still had a childlike heart.
He told a story about growth and family in a very plain and restrained tone.
He also used such a plain and restrained tone to reveal some of the most "tearing" moments in his childhood.
So, is this movie about pain?
On the contrary, it tells—
Still "love."
The A side of the story is how a teenager who loves movies grows up with the encouragement of his parents.
In the winter of 1952, Sammy watched the first film in his life accompanied by his parents.
Before the film was shown, he was crying in the car and didn’t dare to go into the cinema, as if it were the maw of a wild animal, which would devour him young.
But after the film was shown, he looked at the shiny screen and lost his words in an instant.
For the first time, he understood that the movie was a dazzling dream.
Because there was a train in the movie, his parents bought him a train toy as a gift.
But what really attracted him was not the train itself, but how to record the picture of the train collision with a camera.
He became addicted to recording everything with a camera.

At first, it was a family video, with sisters playing together and family camping together.
Later, it became a movie at school, a gun battle and a drama.
He taught himself by himself and learned the most important thing:
The existence of the camera is not only to record the truth.
You can also edit, splice and reconstruct the truth in your own way to create your own truth.
But the most important thing is always "seeing".
Because movies are about seeing.
On the b side of the story, it is about the family of teenagers.
You will find that, coincidentally, every time he succeeds in film creation, it always seems to be accompanied by some kind of life tear.
When his father encouraged him to shoot a camping documentary for his mother, he stumbled across another truth about his mother in this documentary.
However, when the campus documentary he made was broadcast at the graduation party and everyone was cheering for his work, he had to bear the pain of his parents’ divorce and breaking up with his first love alone.
Under the seemingly bright and warm tone of the whole movie, there always seems to be a faint and melancholy background.
Although it is cruel, it is very real. It shows us that movies are not reality, and movies are not a good medicine for reality.

Every time Sammy tries to do it allImmersed in the movie, reality will give him a hard whip, which will make him pull away from it, and he will have to taste the tearing feeling between reality and the movie alone.
So, when did Sammy make up his mind to pursue film art?
Perhaps it was at the moment when he understood what a "movie" really was.
At the beginning of the film, the camera was really just a toy, and making movies was just an escapist hobby.
But the most crucial and turning point happened to be that Sammy discovered the secret of his mother’s infidelity through the lens of the camera.
He repeatedly confirmed his mother’s movements and eyes from the seemingly unimportant lens edge, and confirmed that she really admired another man.
At this moment, the film is no longer an escape from reality, but helps Sami "see" the reality.
In other words, he helped Sammy open another realistic perspective.
Originally, for him, family meant unconditional tolerance, understanding and support; But now he understands that there is another person’s sacrifice behind it.
It was the mother who made the sacrifice: she gave up her career as a pianist and suppressed her feelings.
In the scene that struck him like lightning, what he saw was not betrayal, but sacrifice.
It was his mother’s sacrifice that fulfilled his dream-maker.
Family is like a balance, and someone has to make sacrifices.
Mothers will make sacrifices for their husbands and children.
Children also have to make sacrifices for their father’s work.
In the second half of the film, their family moved to California, and Sammy had to face the new campus environment and the bullying from his classmates.
However, in their family history, there always seems to be a "crazy" gene that is desperate to pursue what they love.
Maybe when he comes back at midnight, Sammy often thinks of what his uncle who works in the circus said.
"Family, art, will tear you apart"
"We are addicts, and art is our antidote"
"Family is our love."
"But we will be crazy about art."

Mothers also need to make choices.
And at this moment, the "dreamer" once again played the magic:
It is precisely because everyone in the film, no matter what choice he makes, starts from his own heart. So they also got the tolerance and understanding of their families.
Through these choices, what the film tries to convey to us is a life attitude about "love": "Love what I love and dream as much as I can".
You never have to be sorry to be yourself. You can be anyone you want to be.
Only by finding your own love and creating your own life dreams can you meet all the splendor in life.


Because I am very sure that this is a movie that we must watch on the big screen.
From the first shot, it was born for the cinema.
It is also about the "love" of filmmakers.
In the film, you will see many historical eggs, The Train Comes into the Station, The King of the Opera, and john ford, the guest role of director david lynch himself …
You will also see many classic films in the film, including many prototypes of Spielberg’s own future films.
For example, all the films shown in the film that the protagonist shot in his early days are really the works of Spielberg himself when he was young. He re-filmed these materials with great interest, as if he had relived his childhood with the audience.
For many years, Spielberg himself was a Hollywood "myth".
In this film, he re-examined this myth and told us all that "myth is only human".
The director tries to explore some contradictory and contradictory motifs in the film-technology and art, family and self, film and reality. The tear between them runs through the whole movie.
And in the end, perhaps the answer we want to know most as an audience is-
What is a movie?
Maybe the movie is a dream.
We hope to use movies to dream and make up for the dissatisfaction in life.
But dreams will "betray" you: every time Sammy is happy because of the movie, reality will bring him pain.
Perhaps the film is a perspective, a kind of cognition.
The eyes of the camera can capture what the human eye can’t see and what the human heart can’t capture.
It can jump the horizon and take you to another level of reality.
It broke your dreams, your fantasies.
It is a reality in itself.
After that, the film seems to have "surpassed" the reality.
In the second half of the film, the director filmed a plot that many people thought was worth pondering.
Sammy was bullied in his new school.
But when he had the opportunity to pick up the camera, he not only didn’t make a fool of the bully in the camera, but filmed the other side as handsome, tall and shining like Apollo.
Why would he do that?
Even the school bully doesn’t understand himself.
And Sammy said, "I just want to make my movie better."
As a director, he sacrificed his feelings and his pain before restoring the "truth" of a film.
For him, the film is neither a mirror of reality, nor a dream, nor a playground, but an imagination to make up for regret.
A movie is a movie, his art and his creation.
He can give everything for creation.
Therefore, when the screen lights up, he will see his own beam of light.
The existence of movies is not used to escape from reality, nor to reconstruct reality.
Movies are another reality.
This is his love for movies.
In other words, "film" itself is also a metaphor.
Throughout life, people are torn between reality and dreams, between responsibility and love.
Each of us has our own "movie", but how much are you willing to pay for your love?
Movies are Spielberg’s "choice".
And each of us has our own choices.
I believe that almost everyone has been accompanied by at least one Spielberg movie in their childhood.
Schindler’s List, E.T., Jurassic World, Artificial Intelligence Ready Player One …
These movies not only carry Spielberg’s dreams, but also our memories and our reality.
Movies are dreams, Spielberg is a dreamer, and we have all seen ourselves in his world and the reality of another dimension.
This time, what he said is his "dream maker".
Anyway, on May 25th, I will go to see The Dreamer again. Because this is not only a movie, but also the true meaning of his childhood, family, life and dreams. It’s a meeting between each of us and Spielberg.