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Why does the European Central Bank insist on raising interest rates？

On May 4, local time, the European Central Bank decided to raise the three key interest rates in the euro zone by 25 basis points, and the main refinancing rate, marginal lending rate and deposit mechanism rate will be raised to 3.75%, 4.00% and 3.25% respectively. Since July last year, the European Central Bank has raised its key interest rate seven times in a row, with a cumulative increase of 375 basis points, reaching the highest level since October 2008. It is rare for such a sustained and substantial interest rate hike, which will inevitably have a lagging impact on economic growth. European Central Bank President Lagarde even hinted that there may be further interest rate hikes in the future. Why does the European Central Bank insist on raising interest rates despite the possible economic recession?
According to the announcement issued by the European Central Bank, the next monetary policy decision will ensure that the level of policy interest rate can effectively promote the inflation rate to return to the medium-term target of 2% as soon as possible, and maintain the corresponding level for a long time if necessary. The rate hike will integrate future economic data, inflation trends and the transmission intensity of monetary policy, evaluate inflation prospects and adjust interest rate policies accordingly.
This statement has been very clear. The interest rate hike will continue, and we will not stop until we control inflation.
On May 4th, ECB President Lagarde delivered a speech at the ECB headquarters in Frankfurt. Photo courtesy of the European Central Bank (Xinhua News Agency)
Let’s take a look at the rhetoric of the hawkish members of the European Central Bank’s Governing Council.
Martins, governor of Latvia’s central bank, said that investors should not expect the European Central Bank to end this unprecedented interest rate hike cycle in July, as predicted by most economists, and that the financial market’s bet that the European Central Bank will cut interest rates next spring is "obviously too radical". On the contrary, he thinks it is necessary to raise interest rates further in order to curb inflation. Dutch central bank governor Klass also holds the same view. "Our real problem now is that the core inflation rate is still too high," he said. In the case that the potential inflation rate is too high, the European Central Bank needs to continue to raise interest rates and hope to reach the inflation target of 2% sometime in 2025. Casimir, governor of the Slovak Central Bank, said that the fight against inflation is "far from victory, and there are still many things to be solved", and interest rates should be kept at a high level for a long time.
In fact, among the 26 members of the European Central Bank’s management committee, most of them are consistent with the hawkish position of President Lagarde, that is, the European Central Bank will continue to raise interest rates. Interestingly, a recent survey of European economists shows that most respondents generally expect the European Central Bank to raise interest rates twice, each by 25 basis points, making the benchmark deposit interest rate reach the peak of 3.75% in July. The market is optimistic about the end of the central bank’s interest rate hike. The most important judgment is that the Fed has begun to change its interest rate policy and bet that it will start to cut interest rates in July.
It is true that the Fed’s every move affects the nerves of the market. According to the data released by the Bureau of Labor Statistics on May 10th, the consumer price index (CPI) in April rose by 4.9% year-on-year, the 10th consecutive decline, the smallest increase since April 2021. From this point of view, the inflationary pressure in the United States has eased and is in a downward channel. With the lag effect and cumulative effect of raising interest rates gradually emerging and the banking crisis in the United States becoming increasingly prominent, it is logical for the Federal Reserve to start adjusting its interest rate policy in order to promote a soft landing of the economy. Therefore, the market generally expects that the probability of the Fed’s meeting to suspend interest rate hikes in June is 90.4%, and the probability of interest rate cuts in July is 38.1%. The Federal Reserve is likely to suspend interest rate hikes before Europe, and the market expects the European Central Bank to follow suit.
The Federal Reserve Building in Washington, USA. Photo by Liu Jie (Xinhua News Agency)
In this regard, Lagarde responded that the European Central Bank does not rely on the Federal Reserve in interest rate decision-making, and even if the Federal Reserve suspends interest rate hikes, the European Central Bank may continue to raise interest rates. At least from the current situation, the ECB’s monetary policy goal is still to curb inflation, and the interest rate hike cycle will continue until inflation is effectively controlled.
Look at the inflationary pressure in Europe. According to the data released by Eurostat on May 2, the harmonized CPI in the euro zone rose by 7% year-on-year in April, slightly higher than the 6.9% in March. In April, the core harmonized CPI rose by 5.6% year-on-year, down from 5.7% in March. Worst of all, food price inflation remains high, with an increase of 15.5% in March and 13.6% in April. In this regard, the European Central Bank’s judgment is that the overall inflation has declined, but the potential inflation is likely to rise significantly, and it will remain high in the next few months, mainly because of the sharp rise in energy costs. The European Central Bank will take any necessary action to achieve price stability and maintain financial stability.
At the same time, the economic performance in Europe is not optimistic. In the first quarter, the GDP of 20 euro-zone countries increased by 0.1% month-on-month, lower than the expected 0.2%. Germany, the locomotive of European economy, performed dismally. In the first quarter, German GDP shrank by 0.1% year-on-year, much lower than the growth of 0.8% in the fourth quarter of last year. The European Commission predicts that the euro zone economy will grow by 0.9% this year and 1.5% next year. Although it is possible to avoid economic recession, it still faces many challenges, especially the inflationary pressure.
In Berlin, Germany, consumers buy goods in the supermarket. Photo by Ren Pengfei (Xinhua News Agency)
For this reason, the European Central Bank is facing an arduous challenge, both to tighten monetary policy to control inflation and to try to avoid damaging the fragile economic recovery. In particular, the prospect of the conflict between Russia and Ukraine is unpredictable, which has brought a serious impact on European social economy. The soaring energy and commodity prices are reducing demand and restraining production, and at the same time, it has led to a sharp rise in food prices and a sharp increase in the cost of living for ordinary families in Europe. This is the main risk of potential inflation rising further, and it is also the main reason for the European Central Bank to strengthen its interest rate hike stance.
Looking into the future, the European Central Bank insists on the medium-term inflation target of 2%, but it can be expected to further slow down the rate hike. At the same time, in order to prevent economic recession, the European Central Bank will also introduce more flexible and effective supporting measures.
(Author Weng Donghui)
Source: Economic Daily
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Do you understand the ＂secrets＂ and words in the admission notice？

　　The new semester is just around the corner, and many colleges and universities "meet with each other deeply" with "a piece of plain paper" full of heart — —

　　Do you understand the "secrets" and words in the admission notice?

　　 Harbin institute of technology admission notice information picture

　　Zhejiang A&F University Admission Notice Photo by Chen Shengwei/Bright Picture

　　Tsinghua University Admission Notice Information Picture

　　University of Science and Technology Beijing Admission Notice Information Picture

　　Handwritten admission notice information of students of Fudan University Painting and Calligraphy Association. Information picture

　　[narrating]

　　editorial comment/note

　　This summer, the admission notices of many colleges and universities were "fire". In the first "intimate contact" between freshmen and the university, the admission notices showing the history and culture of the university and bearing the characteristics and achievements of running a school are like "messengers", conveying the value pursuit and humanistic spirit of the school to freshmen.

　　What are the touching stories and ardent expectations behind the admission notice of "Fire"? We will take you to several teams involved in the design and production of admission notices, and in their speeches, we will feel the good intentions of "penetrating the paper" together.

　　Research and development of special coating escort "the country’s heavy weapon"

　　Narrator: Professor Wu Xiaohong, School of Chemistry and Chemical Engineering, Harbin Institute of Technology

　　This summer vacation, the special coating for spacecraft independently developed by our team was applied to bookmarks, and as part of the admission notice of Harbin Institute of Technology, we met the young students who were about to enter school.

　　Although the bookmark is small, it is full of science and technology, and the coating on it is very useful.

　　In 2017, I led the research team to participate in the development of the Tianwen-1 Mars orbiter. The flight of the orbiter from the earth to Mars is long and far away. How to keep the five-star red flag logo on the orbiter from fading and falling off in a long and extremely harsh environment? After more than a year of intense research, we have developed a special coating material with radiation resistance, low volatility and high and low temperature alternating resistance, and printed it on aluminum plate by special process, which solved this problem. On October 1st, 2020, during the National Day and Mid-Autumn Festival, when we saw the bright five-star red flag on the "Tianwen-1" ringer, we were deeply proud of our motherland’s birthday.

　　Resonant with the national major strategy at the same frequency, "based on aerospace, serving national defense and being good at engineering" is the long-term advantage of Harbin Institute of Technology. I have been thinking about how to combine my major with the needs of the country since I graduated as a doctor in 2003. After many investigations, I found an important link in the space field — — Coating the surface of spacecraft with functional coating is equivalent to putting on a multifunctional "coat" to improve its performance and reliability, but traditional technology can no longer meet this requirement. To this end, I will develop a new generation of special functional coating and protection technology for spacecraft as my research direction, and I am determined to become the realization of spacecraft functions and the guardian of safety.

　　In 2009, China’s lunar exploration project Chang ‘e-3 encountered a weight loss problem, and it was urgent to replace aluminum alloy with magnesium alloy chassis, but its application premise was to break through the technical bottleneck that it was difficult to prepare high heat dissipation coating on the surface of magnesium alloy. It is very difficult to coat the surface of magnesium alloy with high bonding strength, and it is even more difficult to have high heat dissipation function. We innovate independently, find another way, and have passed thousands of experiments — Failure — In the process of re-testing, the in-situ growth technology of thermal control coating with high bonding strength and high heat dissipation capacity was finally invented, and the application of light magnesium alloy chassis in spacecraft was realized, which successfully boosted the "the Goddess Chang’e flying to the moon".

　　In 2015, the high-temperature resistant and light-removing black coating is needed in the development of China’s FY-4 meteorological satellite, which is an important core material to ensure the detection accuracy. However, the existing imported coatings have the risk of polluting the lens and cannot meet the requirements of use, so they must be independently developed. After receiving this arduous task, my team and I worked tirelessly day and night to successfully develop a low-pollution and high-performance matte black coating. In December 2016, the Fengyun-4 satellite was launched, and its comprehensive observation capability on the earth was leading the world.

　　In more than 20 years of scientific research work, we have caught up with the good times of vigorous development of China’s space industry. While making breakthroughs in scientific research, my team and I have gained valuable growth.

　　In the past, chemistry, materials, biology, and environment were rumored to be the four "Tiankeng" majors, which is actually a misunderstanding. The new material industry is a strategic and basic industry, and also a key field of high-tech competition. The country’s development of emerging industries and high technology can not be separated from materials, and its prospects are very broad. I think, this notice is to tell young students with our story: always combine your ideals and aspirations with the major needs of the country, and you can achieve a valuable life.

　　The paper that is not bad for thousands of years writes shining youth

　　Narrator: Yang Guanghui, Executive Vice President of Chinese Ancient Books Protection Institute of Fudan University.

　　This summer, the admission notice sent to every Fudan University freshman used a special kind of paper — — Kaihua paper In the words of president Jin Li, "it carries the ancient papermaking technology and Fudan advanced technology, and explains ‘ Be knowledgeable and determined, ask questions and think closely ’ The spirit of ". This "Chinese Romance" begins with Yang Yuliang, an academician of China Academy of Sciences, former president of Fudan University and president of China Ancient Books Protection Research Institute.

　　Traditional writing and printing materials — — Paper and ink are both polymer materials. For a long time, the core problem in the protection of ancient books is to repair materials, and the difficulty is the lack of paper suitable for repairing ancient books. As the first generation of polymer scientists trained in New China, Academician Yang Yuliang faced up to difficult problems and led the scientific research on core writing and printing materials such as paper and ink.

　　The eyes of exploration are cast on the people. Academician Yang gradually locked in the ancient paper "Kaihua Paper". He found that Huang Hongjian and others in Kaihua County, Quzhou, Zhejiang Province, had been engaged in the recovery process of kaihua paper for many years, but they were unable to find a way out for many years because of the lack of modern scientific and technical guidance. Therefore, Academician Yang personally visited Kaihua County and set up an academician workstation, which opened the prelude to the recovery of the newly opened paper technology.

　　Academician Yang started with the establishment of a biological and chemical research team related to paper research. Through field visits to Kaihua Paper, Jiangxi Qianshan Lianshi Paper, Sichuan Jiajiang Zhuangyuan Red Paper, Anhui Jingxian Xuan Paper, Fujian Liancheng Lianshi Paper, Japanese Mino Paper, Egyptian Cypress Paper, and Israeli Dead Sea Scroll (sheepskin Book), members of the team gradually learned about the production, restoration and application of handmade paper in the world, and visited the Writing Culture Research Center of Hamburg University in Germany.

　　Basically, the main papermaking raw material is Wikstroemia beijiangensis. However, there is a serious shortage of wild resources, poor standardization of collection, and lack of standardized process and index system for processing. To this end, Professor Zhong Yang, who is in the direction of biological research in the team, led the members to tackle key problems, fully analyzed the diversity and genetic structure of the varieties of Ligusticum wallichii, and gradually established an artificial rapid propagation system of papermaking plants based on artificial planting and tissue rapid propagation.

　　With raw materials, bleaching has become a new "roadblock". Dr. Xie Shoubin invented the "Non-destructive Bleaching Method", which used laccase to bleach the phloem fiber of Toona sinensis to a whiteness far exceeding that of rice paper, and the key factor that determines the paper life in pulp — — The polymerization degree of cellulose is not reduced at all, which can ensure the immortality of the paper for thousands of years. In addition, the team also put forward different paths and sequence of cellulose degradation in the paper of Kaihua Paper under the conditions of dry heat and wet heat. By measuring the degree of polymerization and crystallinity, the service life of newly-made Kaihua Paper was determined to ensure the quality of Kaihua Paper … …

　　With the intervention of science and technology, Kaihua paper has been reborn, used in the restoration of ancient books, printmaking and painting creation, and also used to make the admission notice of Fudan freshmen, showing the wonderful integration of science, humanities and art. Fudan students who received the admission notice of Kaihua Paper can also experience the integration of tradition and modernity, giving birth to endless imagination and enthusiasm. I expect them to use the pen of struggle to write the shining youth on the Millennium-old paper.

　　Steel as thin as cicada’s wings engraved with burning heart

　　Narrator: Fiona Fang, chief engineer of tinplate in Technical Research Institute of Shougang Group Co., Ltd. and Ph.D. student in materials science and engineering, University of Science and Technology Beijing.

　　The undergraduate admission notice of University of Science and Technology Beijing "steel as paper" made a stunning appearance. The main body was made of "5G steel" as thin as cicada’s wings and as light as a mirror, which was jointly developed by Beijing University of Science and Technology and Shougang. Behind the notice, there is a counterattack story of China’s scientific research team "from catching up to leading".

　　5G steel, also known as cicada wing steel, is famous for its thin thickness. To develop such a thin steel, it is a big problem to refine inclusions. For example, the thinnest thickness of high-end automobile panels is 0.5 mm, and the size of inclusions is required to be no more than 50 microns. The thinnest thickness of cicada wing steel is only 14% of the automobile panel, and the size of inclusions should be further reduced by more than 60%, and the maximum size should not exceed 20 microns. Only a few advanced steel enterprises in the world have mastered this technology, and the continuous casting cycle is long and the production efficiency is low.

　　We set up a scientific and technological team of Cicada Steel, and based on the clean steel production platform of Shougang Jingtang Company, put forward the idea of step-by-step control of inclusions. Based on the strategies of low oxygen tapping in converter, refining and anti-agglomeration, intensified removal of tundish and control of mold flow field, we took the lead in achieving high efficiency and high cleanliness.

　　After tackling the problem of inclusions, another bottleneck is ultra-thin tandem cold rolling. Generally speaking, the thinner and wider the steel, the more difficult it is to roll. In the field of low carbon steel technology, advanced steel enterprises at home and abroad adopt acid continuous rolling — Annealing — Double stand secondary cold rolling process, the international thinnest thickness is 0.10mm, and the maximum width-thickness ratio is 7500. Under the traditional technology, acid continuous rolling and secondary cold rolling have large reduction rate and high rolling load, and the specifications below 0.16 mm have high requirements on the control stability of tension and rolling force during secondary cold rolling, so it is extremely difficult to produce efficiently and stably.

　　Without precedent at home and abroad, team members "brainstorm" again and again. Since no breakthrough can be made under the existing conditions, why not change the existing conditions? Therefore, the team put the breakthrough point on the tension and decided to increase the tension to effectively reduce the rolling force, thus achieving thickness reduction.

　　In traditional rolling, the tension is usually 30%~50% of the yield strength of the material. If it is increased to more than 50%, it will easily lead to local cracking or even tensile fracture due to small fluctuations. Sure enough, at the beginning of the test, when the tension is increased to more than 60% of the yield strength, we often hear a bang — — Rolling belt breakage occurred. Sometimes, it even breaks two or three times a day. After careful analysis of the reasons, we finally found that the slight fluctuation of strip thickness will lead to tension fluctuation of more than 50%, which will lead to belt breakage. A new problem arises: how to reduce the tension fluctuation problem under large tension? After repeated explorations, we finally shortened the response time to one-third of the original by changing the traditional rolling strategy and control system, and achieved stable rolling with ultra-large tension. The thinnest thickness broke through from 0.10 mm to 0.07 mm, and the maximum width-to-thickness ratio broke through from 7,500 to 11,400, creating a new world record and strongly supporting the reduction of 5G equipment.

　　Nowadays, the annual output of iron and steel manufacturing industry in China ranks first in the world. We have won the top spot in many aspects, such as "cicada wing steel" and "hand-torn steel", but there are still many "stuck neck" problems to be overcome. I hope that the younger brothers and sisters who are about to enter the campus will cherish their youth and be brave enough to be the "steel backbone" on the road to rejuvenation.

　　Bamboo bearing brocade tells green stories.

　　Narrator: Wang Tao, head of the bamboo admission notice research and development team of Zhejiang A&F University.

　　Relying on the university’s scientific research advantages in the field of bamboo research and bamboo processing, we have developed the admission notice with bamboo as the raw material and micro-sliced bamboo technology as the core for 9 years in a row, and have been iteratively upgraded with new patented technologies, and the related technologies have won 8 national patents.

　　The research and development of bamboo admission notice began in March 2015. At that time, although the technology of slicing meager bamboo was mature, it was still difficult to make an admission notice. We spent nearly two months, through technical innovation and repeated printing of samples, and finally made a sample of admission notice with a thickness of 0.75~0.8 mm on May 30 of that year. In order to solve the problem that bamboo is easy to break when folded in half, every admission notice uses double-layer sliced bamboo, and ultra-thin non-woven cloth is embedded in the two-layer sliced bamboo, combined with laser breakpoint punching technology, which avoids the risk of breaking well. At the same time, advanced technologies such as hot pressing, anti-corrosion and printing are used to ensure that the admission notice is legible, pressure-resistant and folding-resistant, and easy to collect and preserve.

　　Since then, we have continuously tried to strengthen the strength of composite bamboo and reduce the thickness of the material, thus realizing various technological innovations. For example, in 2020, starting with the flexibility and mildew-proof technology of bamboo substrate, the characteristics of strong flexibility, arbitrary curling and folding, non-toxic, harmless and mildew-proof were realized; In 2021, the flexibility and light transmittance were further enhanced; In 2022, began to explore the country’s first 3D handmade bamboo admission notice … … Now, there is no waste water or waste liquid in the process of making our admission notice. The whole process is green and environmentally friendly by using modified starch adhesive and manual 3D production, which fully embodies the concept of ecological civilization.

　　The 2023 version of the admission notice not only continues to be hand-made in 3D, but also is thinner and firmer, with the thickness almost equal to that of three ordinary A4 sheets, which can be folded in half at will, pressed sideways, and even curled into a shaft like paper.

　　Bamboo is an important carrier to record history and culture, and also an eco-friendly material with strong carbon sequestration capacity. The bamboo admission notice not only has cultural attributes and scientific and technological content, but also conveys the value concept of advocating ecology, developing science and technology and promoting culture to freshmen.

　　Over the past few years, our design team has been expanding in the design, production and iterative upgrade of the admission notice. Looking forward to more green "seeds" sprouting and growing on campus, adding color to the beautiful China.

　　Project team: reporters John Zhang, Zhang Shiying, Yan Weiqi, Chen Peng, Lu Jian, Wang Simin Trainee reporter Li Jiaxin correspondent Chen Shengwei.

At the third symposium on the development of the Yangtze River Economic Belt, the top leaders drew the grand plan of the Yangtze River in this way.

　　On November 14th, General Secretary of the Supreme Leader specially held a symposium in Nanjing — — Symposium on comprehensively promoting the development of the Yangtze River Economic Belt. This is the third symposium on the development of the Yangtze River Economic Belt and the first symposium after the Fifth Plenary Session of the 19th Central Committee. Main battlefield, aorta and main force … … The general secretary has given a new mission to the development of the Yangtze River Economic Belt.

　　 Three symposiums:

　　 From "Push", "Deep Push" to "All-round Push"

　　The three symposiums on the development of the Yangtze River Economic Belt, which were personally presided over by the General Secretary of the Supreme Leader, were held in three important years, namely, 2016, 2018 and 2020, and were held in Chongqing, Wuhan and Nanjing in the upper, middle and lower reaches of the Yangtze River. The topics have also evolved from "promotion" and "in-depth promotion" to "comprehensive promotion".

　　△ Overlooking the Nanjing section of the Yangtze River from Nanjing Mufu Mountain

　　On January 5, 2016, the symposium on promoting the development of the Yangtze River Economic Belt was held by the top leaders during their investigation in Chongqing. At the meeting, the general secretary comprehensively and profoundly expounded the great significance, promotion ideas and key tasks of the development strategy of the Yangtze River Economic Belt, and clearly put forward "Strive for great protection, not great development.”。

　　△ Volunteers in Yongchuan District of Chongqing pick up garbage in Zhutuo section of the Yangtze River.

　　On April 26, 2018, the Supreme Leader hosted a symposium in Wuhan to further promote the development of the Yangtze River Economic Belt. In order to have a good symposium, the General Secretary went to Hubei and Hunan to learn about the implementation of the development strategy of the Yangtze River Economic Belt. At the meeting, the general secretary focused on five relationships that need to be correctly grasped to promote the development of the Yangtze River Economic Belt.

　　This year’s symposium was specially hosted by the supreme leader after his inspection in Jiangsu. At the meeting, the general secretary summed up the achievements in the past five years: the ecological environment protection in the Yangtze River Economic Belt has taken place.Turning change, economic and social development.Historic achievements. Facing the future, the General Secretary pointed out that the Yangtze River Economic Belt has a prominent ecological position and great development potential, and should play an important role in practicing new development concepts, building a new development pattern and promoting high-quality development.

　　These three symposiums, spanning five years, have become an important milestone in implementing the major national strategy of developing the Yangtze River Economic Belt.

　　△ Jiangsu Taicang Container Terminal

　　 Main battlefield: ecological priority and green development

　　At the symposium in January 2016, the supreme leader pointed out that promoting the development of the Yangtze River Economic BeltWe must adhere to the strategic orientation of ecological priority and green development. At the symposium in April 2018, the general secretary made such an explanation: "It is the premise to focus on the protection of the ecological environment and ecological priority; Not engaging in large-scale development and green development is about economic development, not the result; Grasp the great protection together, do not engage in great development, focus on the current and strategic methods; Ecological priority and green development emphasize the future and direction path, which are dialectical unity with each other. "

　　△ Hukou County, Jiangxi Province was named after Poyang Lake entered the Yangtze River estuary, and the local government built the "most beautiful coastline" with the help of the "Green Shore" project.

　　At this year’s symposium, the supreme leader first emphasized that it is necessary to strengthen the protection and restoration of the ecological environment system and put the restoration of the Yangtze River ecological environment in an overwhelming position. The general secretary pointed out that it is necessary to proceed from the integrity of the ecosystem and the systematicness of the river basin, trace the source and treat it systematically to prevent headaches and pains. He also mentioned in particular that,Maintain the ecological authenticity and integrity of the Yangtze River..

　　Not long ago, the "14th Five-Year Plan" proposed by the Fifth Plenary Session of the 19th Central Committee emphasized the need to promote green development and the harmonious coexistence between man and nature. At the forum on November 14th, the Supreme Leader pointed out that the Yangtze River Economic Belt should strive to build a harmonious coexistence between man and nature.Green development demonstration zone. The planning proposal proposes to establish a mechanism to realize the value of ecological products. At the symposium, the general secretary stressed that it is necessary to speed up the establishment of a mechanism for realizing the value of ecological products, so that the protection and restoration of the ecological environment can get a reasonable return and the ecological environment can be destroyed at a corresponding price.

　　△ After the implementation of the "No Fishing in the Yangtze River", Dongxing District, Neijiang, Sichuan Province concentrated on dismantling fishing boats, and all 352 fishermen landed and switched jobs.

　　Since the 18th National Congress of the Communist Party of China, General Secretary of the Supreme Leader has traveled to 11 provinces and cities covered by the Yangtze River Economic Belt. Since this year alone, he has visited Yunnan, Hubei, Zhejiang, Anhui, Hunan and Jiangsu provinces, and hosted a symposium in Hefei to promote the integrated development of the Yangtze River Delta. Ecological priority and green development are always emphasized by the General Secretary. At this symposium on November 14, the general secretary clearly stated that it is necessary toMake the Yangtze River Economic Belt the main battlefield of China’s ecological priority and green development..

　　 Aorta: Smooth domestic and international double circulation

　　The "Fourteenth Five-Year Plan" proposes to accelerate the construction of a new development pattern with the domestic big cycle as the main body and the domestic and international double cycles promoting each other. This is a strategic choice to keep pace with the times and improve the level of China’s economic development, as well as to shape China’s new advantages in international economic cooperation and competition.

　　△ At the beginning of November, the Three Gorges Project, the "national heavyweight", completed the overall completion acceptance. This is the Three Gorges Dam in Yichang, Hubei Province.

　　The Yangtze River Economic Belt can be called the "golden waterway" of China. General Secretary of the Supreme Leader once pointed out that the Yangtze River Economic Belt is the economic center and vitality of our country. In building a new development pattern, the Yangtze River Economic Belt has both unique advantages and unshirkable mission.

　　At the symposium on November 14, the Supreme Leader stressed that it is necessary toAdhere to the idea of a national chess gameTo define the orientation of self-development in the overall situation of national development and explore effective ways to promote the smooth domestic circulation. The general secretary clearly pointed out that in order to promote the coordinated development of the upper, middle and lower reaches, it is necessary to guide the capital, technology and labor-intensive industries in the downstream areas to transfer to the upper and middle reaches in an orderly manner and retain key links in the industrial chain. He also stressed the need to build a unified, open and orderly transportation market.

　　△ Lianyungang, Jiangsu Province is the intersection city of "Belt and Road", which is a domestic car and wind blade waiting for export.

　　The Yangtze River Economic Belt is the main intersection of the Belt and Road Initiative in China. At the forum, the Supreme Leader emphasized that the provinces and cities along the Yangtze River should find their respective positions in the new development pattern of domestic and international double circulation promoting each other and take the initiative to open their markets to the world. He proposed that it is necessary to co-ordinate the opening up of coastal areas along the Yangtze River and inland areas, accelerate the cultivation of more inland open highlands, improve the level of opening up along the border, and achieve high-quality introduction and high-level going out.

　　△ On the same day, the General Secretary of the Supreme Leader also focused on protecting and inheriting the Yangtze River culture. This is the giant Buddha in Leshan, Sichuan.

　　 Main Force: Leading High-quality Economic Development

　　In April 2018, the General Secretary of the Supreme Leader proposed at the symposium to further promote the development of the Yangtze River Economic Belt that the Yangtze River Economic Belt should become a new force leading the high-quality development of China’s economy. At this year’s symposium,The "new force" has been upgraded to the "main force".

　　The "Fourteenth Five-Year Plan" proposes that the economic and social development during the "Fourteenth Five-Year Plan" period shouldWith the theme of promoting high-quality developmentThis is a scientific judgment based on the changes in China’s development stage, development environment and development conditions. The Yangtze River Economic Belt, which accounts for half of the country’s population and total economic output, is undoubtedly an important engine for China’s high-quality economic development.

　　△ This is a special stamp of the Yangtze River Economic Belt issued by China Post in August 2018.

　　At the forum on November 14th, the Supreme Leader pointed out that the Yangtze River Economic Belt shouldAccelerate the upgrading of industrial base and the modernization of industrial chain. The general secretary stressed that we should be brave in innovation, persist in focusing on the real economy, and comprehensively shape new advantages of innovation-driven development.

　　△ Chengdu-Chongqing urban agglomeration is one of the three growth poles of the Yangtze River Economic Belt. On October 16th this year, the Political Bureau of the Central Committee deliberated the Outline of the Construction Plan for the Twin Cities Economic Circle in Chengdu-Chongqing Region, demanding that the "Tale of Two Cities" be sung well.

　　The general secretary proposed to step up the layout of a number of major innovation platforms, accelerate the breakthrough of a number of key core technologies, and strengthen the support capabilities of key links, key fields and key products; It is necessary to build an advanced manufacturing cluster with international competitiveness and build an industrial chain supply chain that is self-controllable, safe and efficient and serves the whole country. These are all realized.High-quality development and high-quality lifeThe key move.

　　△ A new energy auto parts production line in Changzhou, Jiangsu

　　On August 19th this year, when the Supreme Leader inspected the ecological protection of the Yangtze River in Maanshan, Anhui Province, he said that it is necessary to enhance the awareness of caring for and protecting the Yangtze River and reproduce the scenic spot of "one river with clear water flowing eastward" as soon as possible. At the forum on November 14th, the General Secretary once again sent a message: We should maintain historical patience and strategic determination, draw a blueprint to the end, and work one after another to ensure that the clear water of a river will last for future generations and the people of Hui Ze.

　　This is the grand plan of the Yangtze River in the new era.

　　Producer: Shen Yong

　　The main author is Gong Xuehui and Yu Zhenyi.

　　Visual sense

　　Camera Team of News Center, Headquarters

　　Editor: Liu Huimin, yan hou, Cai Jingxian, Li Jin.

　　Editor Wang Jiyang

The latest news! The time for inquiring the results of the senior high school entrance examination is set.

With the successful completion of the 2024 junior high school level examination,

The recruitment work is transferred to the examination paper scanning and marking stage.

June 17th

The reporter learned from the Municipal Education Admissions Examination Institute

Anqing city is expected to be in early July.

Announce the candidates’ scores and organize to fill in the volunteers.

After the first Chinese test of the junior high school level test in 2024, the candidates stepped out of the examination room.

Warmly remind the majority of candidates to pay close attention to the websites of the Municipal Education and Sports Bureau, WeChat official account and the Municipal Education Admissions Examination Institute, and keep abreast of the relevant time and requirements for the release of the senior high school entrance examination results and voluntary reporting.

Result inquiry

According to the arrangement, after the end of the senior high school entrance examination, Anqing immediately started the work of scanning and marking papers. It is expected that the candidates’ scores will be released on July 1, and July 2 to July 3 will be the stage of checking points and papers.

According to the policy of recruiting students, the enrollment of ordinary high schools adheres to the principle of "comprehensive measurement, comprehensive evaluation, respect for volunteers and merit-based admission", and the enrollment is based on the results of junior high school academic level examination and comprehensive quality evaluation.

Ordinary high school students who meet the requirements of academic test scores and comprehensive quality evaluation grades are selected according to the enrollment plan and candidates’ wishes, and the students’ total academic test scores are selected from high to low. In principle, the comprehensive quality evaluation of candidates admitted to provincial and municipal model high schools and those admitted in a directional way should reach above 2B2C. In principle, the comprehensive quality evaluation of candidates admitted to ordinary senior high schools should reach above 4C.

After the first Chinese test of the junior high school level test in 2024, the candidates stepped out of the examination room.

Voluntary reporting

This year, Anqing City continued to implement the online volunteering of China Merchants. From July 5 th to July 6 th, the school organized students to fill in paper volunteers; From July 7 to July 9, the school collected students’ paper volunteer forms and filled in Pugao volunteers online.

Ordinary high school volunteers fill in the form at one time, and the volunteers filled in are parallel volunteer. Candidates’ online volunteering must be filled in by the candidates themselves. In order to ensure that volunteering is fair, standardized and rigorous, all localities and schools print out confirmation forms after students fill in their volunteers, which need to be signed by the students and their parents for confirmation. No one can change the volunteer information signed by the candidates themselves and their parents.

Admission to senior high school entrance examination

This year’s urban recruitment is divided into four batches:

Batch in advance: independent enrollment of provincial demonstration high schools, special students of arts and sports, and overseas classes of Anqing Foreign Language School. Students who are admitted in this batch are not allowed to participate in the following batch of admissions.

The first batch: The provincial model high schools have four parallel volunteer schools, A, B, C and D, and each volunteer can only fill in one high school, including the unified recruitment (including orientation) volunteers who apply for the school.

The second batch: Non-provincial model high schools set up five parallel volunteer: A, B, C, D and E.

The third batch: the secondary vocational college entrance examination class, with two volunteers, A and B.

Admission to the senior high school entrance examination began in mid-July. On July 13, the first batch and the first batch were admitted in advance, and the list of pre-admission orientation students in each school was provided; From July 14 to July 16, the branch school publicized the list of targeted students; On July 18, the scores of all batches of ordinary high schools were announced, and candidates inquired about the admission results and announced the schools and plans that had not completed the enrollment plan; On July 19, Pugao failed to admit candidates who reached the line, and filled in the volunteers online; On July 20, Pu Gao made up the record; On July 21, the results of Pugao’s supplementary recording were announced; On July 23, the files of the candidates admitted to Pugao were handed over, and the candidates received the admission notice.

Original title: "The latest news! The query time of the senior high school entrance examination results is set. "

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Summer solstice： eat noodles to celebrate the harvest of ancestors and give a cold food to avoid crouching.

　　　 June 21st, 2020 is the 10th solar term among the 24 solar terms-the summer solstice.

　　"The day has been extremely cloudy, and the night leakage has been long since then." On the day of the summer solstice, the sun shines almost directly on the Tropic of Cancer, with the longest day and the shortest night in the northern hemisphere. After the summer solstice, the days in the northern hemisphere gradually shorten and the nights gradually lengthen.

Wechat picture _20200621083142.jpg

　　The summer solstice is approaching, and the fragrance floating in the lotus pond is refreshing. (Photographer: Guangwu)

　　The summer solstice marks the arrival of summer. After the summer solstice, the temperature will rise gradually and will enter the hottest period of the year. As the agricultural proverb goes, "The summer solstice is not hot, and the grains do not bear fruit", it can be seen that the summer solstice is hot and sunny, which is very beneficial to the growth of crops. At the same time, the yield of crops is closely related to the amount of precipitation, so there is also a saying among the people that "the summer solstice raindrops are worth thousands of dollars".

　　"The summer solstice is three Geng." From the third Geng day after the summer solstice, it will enter the dog days-the day with the highest temperature, humidity and sultry weather in a year is coming. On the day of the summer solstice, people will give each other folding fans, sachets and other things to avoid the summer. In addition, after the summer solstice, people generally eat Qingbuliang soup, herbal tea and sour plum soup to escape the heat.

　　The ancients attached great importance to the summer solstice and called it "Summer Festival". It is said that before the Qing Dynasty, there was a national holiday on the summer solstice, and in the Song Dynasty, officials had a holiday for three days.

　　The summer solstice is the time of wheat harvest, and the ancients have the custom of celebrating the harvest and offering sacrifices to their ancestors at this time, in order to pray for a good year. This custom has also been passed down to this day. For example, in central and southern Shandong, people will make dumplings with new noodles to worship heaven and earth and ancestors and celebrate the harvest. The locals call it "summer wheat".

　　In addition to ancestor worship, eating noodles on the summer solstice is also an important custom in many parts of China. "Winter Solstice jiaozi Summer Solstice Noodles". People make new wheat into noodles on the summer solstice, which means tasting new things and is also a performance to celebrate the harvest. In the north, people eat noodles with gravy and Zhajiang Noodles. In the south, people eat many kinds of noodles, such as Yangchun noodles, crossing the bridge, Regan Noodles and so on.

　　In addition to making noodles, some people also make new wheat into wheat brown, summer solstice cake and so on. Eating wheat brown is one of the customs of the summer solstice in the south of the Yangtze River. People not only eat wheat dumplings, but also give them to each other as gifts. In addition, on the day of the summer solstice, some farmers will roll the noodles into pancakes, bake them, and add vegetables, pods, tofu and bacon, which are called summer solstice cakes, which are eaten after ancestor worship or distributed to relatives and friends.

　　"After eating the summer solstice noodles, a day is shorter." After the summer solstice, the days are getting shorter and shorter, and the year is about to be over half. There is a saying in the agricultural proverb that "after the summer solstice, the hoe can’t rest", and the same is true in life. I hope everyone will cherish their time, work hard and expect life to be as brilliant as summer flowers. (zhangqian)

Netease Cloud Music Product Analysis： Competition has been going on for a long time, and it is still unknown who will win.

At present, under the fierce competition in the mobile music client market, Netease Cloud Music has increased its competitive chips by arranging videos, musicians, advertisements and live broadcasts. The obvious benefits also affect the experience of some users. At the same time, copyright issues have also led to the reduction of its users. But overall, Netease Cloud Music can still occupy a large share in the market with its strategic positioning of "music+social".

According to the data of iiMedia Research, the mobile music client industry in China continues to develop steadily, with the number of users reaching 533 million in the third quarter of 2018 (see Figure 1).

Figure 1: The scale of music client users in the third quarter of 2018 (data from Ai Media Consulting)

This data, the test report in the first quarter of Ai Media Consulting was 514 million (an increase of 1.78% compared with the fourth quarter of 2017, see Figure 2 for details). Although it has been predicted in the first quarter report of Ai Media Consulting that the user scale of mobile music client in China is gradually saturated and the market structure is stable, the user scale is still slowly expanding.

Figure 2: User scale of mobile music client in China from 2016Q1-2018Q1 (data from Ai Media Consulting)

According to the monitoring report of mobile music client in China in the first half of 2018, 66.7% of the interviewed mobile music client users are willing to pay for products or services in the client in the first half of 2018. With the increase of users’ willingness to pay for copyright, the competition of music platforms has gradually increased from single-point competition such as copyright and content to all-platform and all-field ecological competition.

To sum up, the market scale in China mobile music client industry is slowly expanding, and users’ willingness to pay is increasing. Moreover, the competition in the mobile music client industry in China has gradually shifted from copyright to pan-entertainment eco-competition in all fields.

In the mobile music client industry in China, the current camps have been basically stable. Since the advent of Cool Dog in 2004, Netease Cloud Music was born in 2013, and it quickly occupied the market as a dark horse. The scale of the mobile music client industry in China basically formed a three-legged pattern: Tencent Music (TME, including QQ Music, Cool Me Music and Cool Dog Music), Netease Cloud Music and Ali Music (including Xiami Music and Everyday Music).

As of July 2018, according to Quest Mobie data (see Figure 3 for details), the monthly user scale of online music industry top5APP is occupied by these three camps. Among them, TME harvested the top three.

Figure 3. Monthly user scale of online music industry top5APP (data from QUEST MOBIE)

All the above are the general situation of the whole industry.

So what is the situation of the whole industry for Netease Cloud Music? We can see this from three figures (Figure 3, Figure 4 and Figure 5).

Figure 4 Changes in the number of people who overlap Tencent Music APP and Netease Cloud Music and the exclusive rate (data from QUEST MOBIE)

Figure 5 Comparison of main application indicators between Tencent Music and Netease Cloud Music APP in July 2018 (data from QUEST MOBIE)

Figure 3 We can see the volume gap between Netease Cloud Music and Tencent Music. In Figure 4, we see that from July 2017 to July 2018, the number of people who have Netease Cloud Music and Tencent Music has increased (that is, the number of people who have Netease Cloud Music Halo and TME products has increased). As can be seen from Figure 5, Netease Cloud has a high music retention rate and unloading rate.

Then according to the differences between Netease Cloud Music and Tencent Music in the past, we can draw a conclusion:

The reason why Netease Cloud Music overlaps with QQ music users is that the Copyright Bureau intervened in February this year, which made the copyright exchange between Netease Cloud Music and TME reach at least 99%. The difference of 1% (Tencent’s unique copyright is about 5 million, and 1% of the copyright is about 50,000 songs) leads to a decline in the user experience, which leads to such a high 7-day retention rate of Netease Cloud Music. The unloading rate is also so high.

Another data can also reflect the correctness of the high conclusion from the side (see Figure 6 for details).

Figure 6 (the first quarter of 2018) Nearly 80% of users are accustomed to using multiple digital music apps at the same time (data comes from Bida Consulting)

Figure 6 shows that it is difficult for a single APP to meet all the needs of users.

The reputation of Netease Cloud Music (especially in song list recommendation and UGC) has always been very good, but users actually install multiple softwares, which also proves from the side that the reason why the user scale of Netease Cloud Music is limited is the copyright limitation.

As mentioned earlier, the user volume of Netease Cloud Music is far less than that of TME, but Netease Cloud Music has always been the growth of users with the difference of "music+social" and the support of some die-hard fans.

As mentioned above, it is precisely because of the difference of "music+social interaction" that Netease Cloud Music will not become a niche APP even though its copyright is restricted. It occupies the fourth place in the total number of users, far higher than Xiami Music.

Then, what are the advantages of Netease Cloud Music in the current situation of obvious disadvantages?

As product people, we prefer the following data to prove the existence of advantages, and then analyze the advantages and make iterative updates for future products.

1.3.1 User activity

User activity is one of the standards that can best reflect the quality of a product. It measures the user’s attitude towards the current product.

According to the comparison between QuestMobie’s list of monthly users in online music industry in July 2018 (Figure 7) and the list of monthly users in online music industry in July 2017 (Figure 8), it is obvious that Netease Cloud Music has the fastest growth rate in this year, and it has already threatened a cool music in TME.

It can be seen that the obvious shortcoming of Netease Cloud Music-music copyright issue has not caused a fatal blow to Netease Cloud Music. The current layout of Netease Cloud Music is also successfully bridging the gap, but the gap is still very large.

Figure 7 (the same as Figure 3) The monthly user scale of online music industry in July 2018 top5 APP (data from QUEST MOBIE)

Fig. 8 Monthly users of online music industry in July, 2017 top10 APP (data from QUEST MOBIE)

1.3.2 User stickiness

User stickiness reflects another dimension of the product: loyalty to the product.

As we saw earlier, Netease Cloud Music has a higher 7-day retention rate and a higher uninstall rate than other top five apps. We analyzed it because of the copyright issue of Netease Cloud Music. Then, the user viscosity can let us clearly see how many users are loyal powder.

According to the comparison of the monthly average usage times and activity rates of Tencent Music and Netease Cloud Music APP in July 2018 (see Figure 9 for details), we can clearly see that compared with TME, Netease Cloud Music has no disadvantage in terms of monthly average usage times and activity rates, and even has more advantages in combination.

This represents the current operation mode of Netease Cloud Music (the core is "music+social"). In the case of short-board copyright, the user’s loyalty is still not worse than the other three, and even has an advantage.

Figure 9 Comparison of main application indicators between Tencent Music and Netease Cloud Music APP in July 2018

1.3.3 User coincidence degree

The user coincidence degree we analyzed earlier represents the situation that Netease Cloud Music and other APP functions complement each other.

The higher the degree of overlap, the higher the degree of functional complementarity (see Figure 10 for details), and the higher the possibility of being irreplaceable.

We mainly analyze the number of overlapping users between Netease Cloud Music and TME. The higher the overlap, the greater the possibility of representing Netease. The following figure shows that the overlap between Netease Cloud Music and TME is increasing from July 2017 to August 2018. Although their respective layouts have changed, the advantages and disadvantages of APP are obvious, but at present, from the point of view of coincidence, Netease Cloud Music does not have the conditions to beat TME, but the market will not be eaten by TME.

Figure 10 Changes in the number of people who overlap Tencent Music APP and Netease Cloud Music and the exclusive rate (data from QUEST MOBIE)

And a very interesting thing happened here. Netease Cloud Music not only has an increased overlap with TME, but also has an overlap murder book with Bili Bili and Tik Tok, which is far superior to other music apps. It is secondary, young and trendy (see Figure 11 for details). This shows that Netease Cloud Music has achieved initial results in the layout of video functions.

Fig. 11 The number of people and the exclusive rate of Netease Cloud Music, Billie Billie and Tik Tok (data from QUEST MOBIE).

Advertising delivery

The first is the comment area advertisement.

Comments are a major feature of Netease cloud music, and browsing comments has basically become the habit of Netease cloud music users. Often, some popular music (even minority music with the rise of Netease Cloud) has rich comments. Even sometimes I forget the name of a song and still remember the comments, so putting advertisements in the comments is more in line with the interests of cooperative manufacturers and Netease Cloud Music.

Secondly, the support for new musicians (such as advertisements for new musicians in the interface) has also become one of the incomes of Netease Cloud Music.

This move does not directly charge fees, but because they are all online musicians on their own platforms, the payment caused by their promotion is also one of the incomes. Moreover, it is a win-win situation between the platform and musicians, and musicians will also directly participate in the dividends of advertising and other expenses. It is said that Mu Xiaoya will get nearly one million dividends in 18 years, which will also drive more UGC creation.

Finally, it is the most common open-screen advertisement.

Open-screen advertisers are mainly the promotion of high-end brands and Netease’s self-operated products (such as Netease koala, etc.). This is the most conventional way to collect money for advertising.

value added service

Netease Cloud has three common value-added services:

First, vip charges, the most conventional way of charging. Getting vip can get a higher definition sound quality experience, and can experience the services of non-members, such as advertising-free, personalized skin, etc. The second kind of value-added service is also very routine at present: listening to songs without traffic. The last one is knowledge payment, such as "Chen Li Living Room", which needs to be paid before listening, similar to the payment of common knowledge such as getting it.

Yun music shopping mall

There are three main ways to cloud music mall:

  1. Integral mall, you can exchange points for coupons or vouchers of partners.
  2. Welfare society generally deals in products endowed with musical meaning or related to music. Similar to ordinary e-commerce operations, but some will receive vouchers.
  3. Ordinary e-commerce, selling their own goods or music areas.

But overall, Netease Cloud Music Mall is similar to the periphery of animation. Mainly engaged in music-related or music-endowed goods, the way to make a profit is simply to sell goods to make money.

Ticketing system

In order to solve the problem of scalping tickets, and unable to choose a suitable location or forget to buy tickets, Netease Cloud Music launched a ticketing system. The profit-making method is no different from other ticketing systems.

This not only serves the corresponding user groups in a targeted manner, but also reduces the impact of commercial advertisements on the user experience. Users click on the corresponding performance information and link to the specific page, where they can view the performance time, place, price and seats in detail and purchase tickets.

Netease Cloud Music is an APP that provides music services based on "music+social interaction" and takes users as the center. Relying on professional musicians, friends recommendation and social functions, online music title list, personalized recommendation, radio station, etc., focus on discovery and sharing.

In terms of music, with the song list as the framework, the user’s music needs are met through three sections: the song list established by the user, the daily recommendation recommended by the system and the song list of the system. On the social side, it is achieved through the song comments that Netease Cloud Music is famous for, as well as people and friends nearby. This enhances the sharing and communication properties of music, and pays attention to and encourages users to produce more high-quality UGC content to meet the needs of users’ music socialization, sharing and expression.

Netease Cloud Music is divided into five product structure branches: Personal Center, My Music, Discovering Music, Video and Search. Through the product structure of page analysis, we can see the bird’s eye view of the whole product and know the existence and completion process of each function. See Figure 12 for details.

Figure 12 Netease Cloud Music Product Structure Diagram (Analysis by Page)

Netease Cloud Music is a rising star in mobile Internet music. Netease Cloud Music has reached the fourth position in terms of mobile Internet music in terms of volume and users by means of "music+social interaction".

Figure 13 User Product Experience Path Map

Music is basically a necessity for almost everyone. Compared with all netizens, users of online music are obviously younger, and there is little difference in gender and intercity distribution characteristics (see Figure 14 for details).

According to the online music users’ age and inter-city distribution map in July 2018, users aged under 24, 25-30 years old and 31-35 years old account for 84.3% of the total users. The proportion of men and women is 51.4% and 48.6% respectively. According to TGI, female users are more consistent, which happens to be similar to the proportion of Netease cloud music users (see Figure 15 and Figure 16 for details).

According to Ai Media data, there are more women among Netease cloud music users. In addition, people under the age of 24, 25-30 years old and 31-35 years old account for more than 80% of the total users, reaching 89%. It can be seen that the distribution of user groups of Netease Cloud Music is basically consistent with the data of the whole industry, but the focus is slightly different.

Industry data shows that people under the age of 24 have the highest proportion, while Netease Cloud Music has the highest proportion of 25-30 years old; In terms of gender, Netease Cloud Music has slightly more women than men, while the whole industry data shows that men are slightly more than women, but TGI also shows that female users are more consistent.

Figure 14 The age and intercity distribution map of online music users in July 2018 (data from QUEST MOBIE)

Figure 15 Gender diagram of Netease cloud music users (data comes from iResearch APP index)

Figure 16 Age distribution map of Netease cloud music users (data from Ai Media Consulting)

In addition, according to QuestMobie’s online music user interest preference TOP20 in July 2018 (see Figure 17 for details), it can be seen that online music has a high penetration rate in various industries. Especially social, video and music. ; It can also be seen that music, learning and animation have higher values in the active penetration rate TGI.

Figure 17 TOP20 of online music users’ interest preference in July 2018 (data from QUEST MOBIE)

Comprehensive Netease Cloud Music is similar to the overall trend of the industry, with the age of about 24 to 35 years old, with little gender difference. In the entire online music industry, social, video and music have the largest active penetration rate, while music, learning and animation have the highest active penetration rate. We will get the user portrait of Netease Cloud Music as follows:

  • Student groups:This group has more time, more social activities in the world, watching videos, listening to music, and more interest in school, and their age is basically under 24 and between 25 and 30.
  • Young white-collar workers and Internet practitioners:Generally speaking, people in this group are more eager for new things than other age groups and industries. But relatively speaking, it belongs to a group with greater pressure, piecemeal time, more overtime, and more willingness to open up their own horizons and careers through study. It is a group with pressure, vitality and ambition, and rich feelings.

According to Netease Cloud Music’s recent layout of niche music, video and music originality, another user group of Netease Cloud Music can be deduced:

  • Professional musicians and music creators:This group pursues fashion, freedom, sharing and quality.

According to Maslow’s demand analysis method, the priority of product functional design can be divided into five categories from high to low: usability, ease of use, ease of use, love of use and dissemination. According to this theory, we can get the product demand management priority of Netease Cloud Music, and then deduce the user demand of Netease Cloud Music.

As shown below:

Figure 18 Maslow Demand Analysis Diagram

"Music+Socialization" is basically what all music platforms are doing now, and Netease Cloud Music is a leader in this respect.

Netease Cloud Music’s approach is to make music resonate and communicate. People are emotional animals, especially when immersed in music, it is very easy to blend in or substitute their own experiences, and then they like to express their feelings about songs and share their experiences.

The music comment area has become the first stop for users’ UGC creation, and it also incorporates the social nature. When you can listen to songs, while listening to songs, you can watch stories that are similar or touching to yourself in the comment area, and you can pay more attention to commentators to achieve the purpose of socializing.

Figure 19 Screenshot of Netease Cloud Music Interface (1)

The second stop of UGC creation is the song list created by users themselves.

Everyone has his own taste, but there are always people who are similar to him, and there are always people who have songs that they like but haven’t heard. Therefore, song list recommendation came into being. Users can walk into the song list created by others through the song list name, classification or a piece of music with their own memories and feelings in the song list, discover new music, and even collect the song list.

When users use Netease cloud music, they will also classify their favorite songs. Your friends or through the nearby song list can also see the user’s song list and enjoy it, so as to achieve the purpose of "music+socialization".

Figure 20 Screenshot of Netease Cloud Music Interface (2)

The third stop of UGC creation is the music created by Netease Cloud musicians. This is the layout of Netease Cloud Music in terms of "copyright disadvantage+minority music+individual musicians". Introducing more musicians can not only satisfy the audience (especially the minority music audience), but also make people with musical talents or hobbies and dreams give full play to their own specialties and solve the copyright problems of some songs.

Figure 21 Screenshot of Netease Cloud Music Interface (3)

The social function is divided into four parts, namely, music comment socialization, song list socialization, and the dynamics of people and friends nearby. Among them, the socialization of music criticism and song list has been described in detail, so I won’t repeat it here.

The function of people nearby is a combination of "unfamiliar social interaction+music". Through the dynamics of people nearby, you can see the kinds of music that other users like. Even if you don’t pay direct attention to communication, you can make users enjoy more different songs through the song list or dynamics of people nearby, break the cognition of their original songs and increase the user’s stickiness.

Now, with the addition of video, we can not only see music and song lists through people nearby, but also see videos. Video is one of the key points in the layout of major companies now. The function of people nearby can also enhance users’ new understanding of Netease Cloud Music Halo, that is, "Netease Cloud Music Halo not only makes music, but also makes videos", thus achieving the purpose of diversification of Netease Cloud Music functions.

Friends are dynamic, which is similar to socializing with strangers. You can also see the songs and videos of users’ friends. The biggest difference is that friends tend to "socialize with acquaintances" dynamically, while people nearby socialize with strangers. Therefore, socializing with acquaintances has a unique advantage-it can communicate with each other through music. Even though a large number of users do not reach the point of acquaintance or communication through friends, the dynamics of friends have reached the social role as well.

Figure 22 Screenshot of Netease Cloud Music Interface (4)

Music recommendation is another major feature of Netease Cloud Music, which is mainly manifested in scene recommendation and personalized recommendation based on big data analysis.

Scene recommendation has the following functions in Netease Cloud Music: song list, recommended song list, anchor radio station, radio station classification, classical zone and other functions classified according to mood and environment; And a more distinctive running FM, dedicated to running scenes.

This greatly facilitates users to choose music that is more suitable for their mood according to their mood, environment and other conditions, and increases customer satisfaction, stickiness and loyalty. On the other hand, Netease Cloud Music has personalized recommendation based on scene classification, and users can also classify their own songs according to their own habits after using habits to enhance sociality.

Figure 23 Screenshot of Netease Cloud Music Interface (5)

Personalized recommendation is another function of Netease Cloud Music Word of Mouth Peak. Many users have shared music in social circles before, and commented that "this song really suits me", "Netease Cloud Music really understands me" and "this song is so good that it cries", etc. This is based on the big data such as the type and frequency of songs that users like to listen to, analyzing the recent listening characteristics of users and making recommendations. Of course, big data analysis needs data, and personalized recommendation may not be particularly accurate if new users use it less.

Personalized recommendation is embodied in private FM, daily recommendation, daily song list and so on.

Figure 24 Screenshot of Netease Cloud Music Interface (5)

According to the statistics of ASO100 books, Netease Cloud Music has a high score on the iOS system (see Figure 25 for details). The current score (as of November 2018) and all version scores (as of November 2018) are 4.7 points, indicating that iOS users have a high evaluation of Netease Cloud Music.

Figure 25 Netease Cloud Music iOS score statistics (data from ASO100)

On the other hand, the score of Android system (see Figure 26 for details) is much lower than that of iOS, with the highest score of 4.6 and the lowest score of 3.5 (Google Play data is 0, which is not included in the statistics). This shows that the Android system needs to continue to be optimized to further improve user satisfaction.

Figure 26 Netease Cloud Music Android Score Statistics (data from ASO100)

Through the ASO100 data, the typical users’ positive comments and negative comments are extracted as follows (Figure 27). A typical user refers to a user who appreciates or hates a certain point in favorable and unfavorable comments, and is representative.

Figure 27 screenshot of typical user comments

From the comments, it can be seen that users’ views on copyright requirements are not one-sided. Some have uninstalled the software because of copyright problems, but some have directly ignored this defect and continued to use it, but the copyright problem is still one of the problems that need to be solved. After all, listening to songs is the most basic function of Netease Cloud Music. If this function cannot be met, other functions are not so necessary.

With the more and more perfect function of Netease cloud music and the addition of profit factors, some users began to question the initial intention of Netease cloud music while enjoying better experience services. For example, the addition of video can make "music+picture sense" presented to customers at the same time, but for some customers who just want to enjoy music or recommend videos to influence their use, these have become design failures.

According to user feedback and user ratings, it can be seen that Netease Cloud Music has a large number of supporters. Although the copyright and the new layout affect the experience of some users, users have a high evaluation of Netease Cloud Music on both Android and iOS. However, in order to better maintain a high reputation, Netease Cloud Music should better adjust the strategy between profitability, new function layout and user experience, and maintain the user stickiness of loyal fans, so as to ensure that it is invincible in the industry shock.

No matter which organization’s survey data, we can see that the total number of online music users is increasing, and users’ awareness of paying is enhanced. The online music industry is still a valuable market. However, in this competition, Netease Cloud Music’s defects in copyright make it relegated to TME. However, according to the strategy of "music+socialization", Netease Cloud Music, a rising star market, will not be swallowed up by TME or other competing products in the short term.

Netease Cloud Music keeps making various attempts to get rid of the dilemma. Layout videos, musicians, advertisements, live broadcasts, etc. are all increasing their competitive chips. The benefits are obvious, but the decline of user experience can not be ignored. Nowadays, the online music industry is laying out its own pan-entertainment ecosystem, especially TME, which has formed its own ecological closed loop. Netease Cloud Music still needs to make more attempts to break the blockade.

Regarding the copyright issue, I have analyzed the disadvantages of Netease Cloud Music. However, in the short term, this disadvantage is not only the efforts to obtain copyright, but also the cooperation between their own musicians and Netease Cloud Music to ensure that the copyright of minority music does not go wrong and that they do not show disadvantages in minority music.

Competition in the online music industry has a long history, and it is still unknown who will win in the future.

　

This article was originally published by @ Sima Shizike. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

Park Si Hoo plays a writer in the new film ＂I am a murderer＂ with fans.


Park Si Hoo and his fans filmed the scene.


Stills of "I am a murderer"

　　　 Movie network news(Compile /Ben) According to Korean media reports, Park Si Hoo had a unique filming time with his fans. According to Korean media reports, the film "I am a Murderer" was filmed in a bookstore in Jongno, Seoul at the end of January. Park Si Hoo, the leading actor, appeared with his fans and had a very special time. "I am a murderer" is positioned as an action suspense film, which tells the story of a serial killer who reappears in public after the expiration of the limitation of public prosecution, and assembles the records of his criminal process into a book and becomes a best-selling author. Park Si Hoo played the role of serial murderer "Li Dongshuo" in the film.

　　　 The picture taken that day was "Li Dongshuo" attending the signing ceremony of his new book, and his supporters and opponents gathered at the scene. These extras are performed by more than 100 fans in Park Si Hoo. Despite staying up late to shoot, and the temperature was very low that day, more than 100 fans always accompanied the idols to shoot one by one. South Korea’s KBS TV also reported on this scene.

　　　 Park Si Hoo said in an interview: "Thanks to the fans, I have a very good memory. Although the weather was very cold, everyone smiled and participated in the filming from beginning to end. I am very sorry and grateful to these fans. They made me realize my sense of responsibility. " In addition, I am a murderer has entered the post-production stage and will be released in the first half of this year.

Interview ｜ ＂Family with Children＂ All Return to the Movie？ ＂Xia Donghai＂ rumors

Special feature of 1905 film network At the beginning of the year, the chief producer of "Family with Children" announced that he planned to call the original crew, such as,,, and so on, to shoot the big movie "Family with Children". The classic return of the screen triggered a hot discussion on the whole network.


"Without this, there is no progress." Gao Yalin recently accepted an exclusive interview with 1905 Film Network and denied participating in the project. He said that many years ago, they really wanted to make an extended version of Family with Children, which was also a dream of five people. Later, it was not completed for various reasons, and the previous release had nothing to do with Family with Children.


"One year, the five of us scraped together to shoot an advertisement, and we were very emotional. Why don’t we get together again when we grow up? We are all like a family. We were very impressed by that advertisement. We haven’t got together like this for many years. It feels like yesterday. There is no need to discuss filming at all. The tacit understanding is amazing. "


As a producer and producer, Gao Yalin, together with, began to enter the micro-short drama industry.


Although the return of all members of "Family with Children" is far away, he said that he is creating a short drama with a family theme similar to "Family with Children", and he also hopes to invite the original class to help and fulfill the long-awaited dream. "But they are all too hot, and the schedule is full. It’s so difficult. At that time, a group of us wanted to make a movie, and it was too difficult."



"Xia Donghai" in "A Family with Children" is deeply rooted in people’s hearts. Through this interview, we can feel that Gao Yalin is as approachable as Xia Donghai in life and has no sense of distance.


From the newly released, his performance on the screen has also deepened the cordial image of "National Dad".



Their common "dad"


"I was very exclusive for a while. When I said that I was looking for my father, my head was big." Because of his success in shaping the image of Xia Donghai, a middle-aged father, Gao Yalin took on many roles of the same type. He admitted that he was so bored that he almost didn’t take on A Little Red Flower.


Later, he wanted to understand that every father’s role is different. As long as there is demand in the market, he will play well. "The audience, the director and the producer are good. They recognize you and follow the trend. Moreover, the role of the father is ever-changing and varied. Can’t all fathers be Xia Donghai? Why can’t they play? "


In the A Little Red Flower, Gao Yalin’s performance is appropriately contrasted and complemented with his mother’s and son’s personalities, thus forming a strong drama tension among the three people, and he won the most popular supporting actor in the media attention unit of the 18th film channel, which is also his first honor in the field of film actors.



From Andy, Zray, to the father in Viva La Vida, Gao Yalin cooperated with many young actors and was their good father on the screen.


Talking about his "children", he is very proud. "The children are still very competitive. The young actors I met are all very good later, better than me, which also shows that I am luckier than them, because I can meet such excellent them, and I am touched by their light."


In Gao Yalin’s eyes, these young actors who have worked together are all good children, who are sensitive and talented in acting. "I really haven’t met too many young actors who want to act first and get along very comfortably. They all respect me, love me, and just help me cross the street. I hope they don’t forget me when they get angry, "Gao Yalin said humorously.


Change the "sequela" of sitcom


Having cooperated with the director twice, Gao Yalin said that he liked each other’s films very much, depicting the reality of our lives like a line drawing and paying attention to the people around us.


"Han Yan told us on the first day that he liked the documentary performance. I said, your request is too high." Gao Yalin revealed that before the official shooting of "Viva La Vida", the director led the whole crew to shoot a small sample film in advance to capture the realistic film’s touching texture close to reality and try a documentary performance.



Through this film, Gao Yalin realized more deeply the difference between movie actors and TV actors. He thinks that many actors who often play TV series go to movies again, and the problem they encounter is that they can’t control their mouths, and it is difficult to calm down and express their emotions with their bodies or micro-expressions:


"In the past, dramas, especially sitcoms, caused me a lot of sequelae. In jargon, I am afraid that words will fall to the ground, and I always like to talk. I am always anxious to express in a play without lines, and that expression is only in the very single aspect of lines. When playing a movie, I will find that sometimes the lines are redundant. If it is inaccurate and not concise, it is better not to say it. "



Now some of the new scripts that Gao Yalin has received still have the role of father, but the theme is different from the past. There is a story about the growth of teenagers and anti-campus bullying, which he is very interested in.


Gao Yalin said that movies are like a temple in his mind, so don’t fool around. "You should be serious, don’t worry, sharpen the script, find a good director and actors, so be serious and shoot together."


Enter the miniseries industry.


At present, the micro-short drama industry is in full swing, and filmmakers such as Stephen Chow and Jing Wong have entered the market. Gao Yalin is not only an actor, but also a veteran producer in the industry. As the founder of Gaohe Film, he has begun to target the business opportunities in this industry.


As the chief producer, Gao Yalin has teamed up with the Migu platform to create a mini-drama "Here she comes, please move", which is being produced. At the 11th China Internet Audio-visual Conference held recently, he said that he was creating a comedy science fiction short play with Sanxingdui theme. He also revealed to the 1905 film network that he planned to create a short family drama similar to "There are children at home", "The family is happy together, which everyone wants to see".



In his view, more and more professional film and television people are entering the micro-short drama market, not only learning from the new format, learning the new rhythm of short drama, new fragmentation and reversal plot techniques, but also integrating with short drama. The integration is to make better works and spread everyone’s thoughts and thoughts to the audience through the new bridge of short drama.


Gao Yalin also paid special attention to the serious problem of homogenization of short plays, from the barbaric growth in the past to the need for upgrading and upgrading, moving towards quality and specialization.


"At the earliest, many short plays were online texts, that is, the online texts were directly translated, and the intervention of audio-visual language was not mentioned. And the filmmaker is good at telling stories in audio-visual language, so the participation of filmmakers will definitely be greatly improved in this respect. "Gao Yalin, taking" Here She Comes, Please Heart "as an example, has not made any special changes to the script on the basis of the original work, but will further strengthen the filming and production in terms of artistic makeup, professionalism of actors, and detailed expression of film and television.


He is not the one who will leave the market just by shooting a few short plays to make some quick money. "I am an ambitious person. I won’t withdraw until I make some works that I think are worth staying here." Gao Yalin said.


Ming-Na joined the new version of ＂Longwei Kid＂ and starred in Jackie Chan.

Longwei boy

Longwei boy

　　　　 On March 7th, Beijing time, according to foreign media reports, Ming-Na joined the new version of the well-known action film "Long Wei Kid", but his role was not exposed. Wang Ban (Journey to the West ABC) was originally scheduled to play the leading role, with Sadie Stanley and joshua jackson playing the leading role, and Jackie Chan and Ralph Macchio returned as the previous stars.

　　The film had previously announced the starring role in the global sea election, and now the film chose Wang Ban, saying that "he stood out from the global casting of tens of thousands of participants because of his proficiency in Mandarin and various martial arts, showing the deep connection between individuals and characters".

　　Directed by Jonathan Entwistle (What I Don’t Want) and Written by Rob Lieber (Peter Rabbit and Goosebumps 2), it was released in North America on December 13th this year.

　　Long Wei Kid, released in 1984, has been remake into Kung Fu Dream, a 2010 film about American children coming to China to learn martial arts (plus the new version, all three films are called Karate Kid, with different Chinese translations). The original version in 1984 tells about American teenagers learning karate from Japanese masters in California and understanding their philosophy. Machio starred in the 1984 edition, and Jackie Chan also appeared in the 2010 edition.

　　The second remake of this new version of the description: The story comes to the east coast of the United States, focusing on a teenager from China, who learns from a tough but wise elder and finds strength and direction from it.

　　(Meng Qing)

China’s first COVID-19 mRNA vaccine was approved to start clinical trials.

Xinhua News Agency, Beijing, June 25th (Zhuang Yingna, Shao Longfei) The novel coronavirus mRNA vaccine (ARCoV), which was jointly developed by the Institute of Military Medicine of the Academy of Military Sciences and local enterprises, was officially approved by clinical trials in National Medical Products Administration on the 19th. This is the first COVID-19 mRNA vaccine approved for clinical trial in China.

Since the outbreak of the COVID-19 epidemic, the Institute of Military Medicine of the Academy of Military Sciences has deployed emergency scientific research to tackle key problems, and at the same time promoted the research and development of vaccines in COVID-19 with multiple technical routes. COVID-19 mRNA vaccine made in China is another high-tech vaccine variety approved for clinical trial after recombinant COVID-19 vaccine (adenovirus vector) in our hospital.

According to Qin Chengfeng, the project leader and researcher of the institute, mRNA vaccine is a new vaccine form in recent years. Its basic principle is to introduce mRNA expressing antigen target into the body through a specific delivery system, express protein in the body and stimulate the body to produce specific immune response, thus enabling the body to obtain immune protection.

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