[car home News] On June 26th, the transition period of the new policy ended. In 2019, the new policy of new energy subsidies was formally implemented. The new policy has stricter requirements on battery energy density and vehicle energy consumption coefficient. Local subsidies will also be cancelled, and the subsidy will be reduced by 50%. Are there any price adjustment measures for dealers after the refund? With this question, car home, Beijing, Shanghai, Guangzhou, Shijiazhuang and Chengdu joined forces to visit 4S shops to find out the price of cars. Regarding the specific countermeasures of car companies, you can see this article "Summary of the Countermeasures of Car Companies Starting from the Decline of New Energy Subsidies".
Based on the domestic sales list of new energy vehicles in May 2019, and combined with the attention of new energy vehicles, we have formulated a list of the surveyed vehicles, covering 10 brands and 12 models. Because the sales volume of new forces’ cars ranks low, and they do not have the sales channels of offline dealers, they are not included in the scope of this survey. Gossip less Syria, dry goods:
『Investigation on price adjustment of some new energy vehicles in Beijing』
『Investigation on price adjustment of some new energy vehicles in Shanghai』
『Investigation on price adjustment of some new energy vehicles in Guangzhou』
『Investigation on price adjustment of some new energy vehicles in Shijiazhuang area』
『Investigation on price adjustment of some new energy vehicles in Chengdu』
Judging from the ten brands surveyed, the response of traditional car companies to this subsidy retreat is relatively slow. At present, only the Euler brands of Changan Automobile, BYD and Great Wall Motor have responded positively, so that the subsidized price will not be affected by the national subsidy adjustment in 2019 to reduce the impact of subsidy retreat on sales. On the third day of the implementation of the 2019 New Deal, the 2019 Chery New Energy Ant was officially launched, and three models were launched in the new car. Except for the minimum guide price, the guide prices of the 4-seat Zhixiang version and the 4-seat Zhixuan version were raised by 4,000 yuan and 6,000 yuan respectively.
『2019 (|) Little Ant 400 has arrived at the store.』
In terms of terminal price, the change of new energy vehicles in Beijing is the most obvious. Among the 12 models surveyed, the terminal discounts of 8 vehicles have been tightened, ranging from 3,000 to 7,000 yuan. Through the regulation of car price concessions, dealers can control the profit of bicycles and cushion the economic pressure brought by subsidies. In the whole process of this visit, only individual models in some areas did not have existing cars, and there was no large-scale hoarding of cars for sale by dealers. The new car sales market was orderly. Regarding the specific measures taken by various car companies to deal with the refund, I will analyze them one by one by brand later.
关于作者