ice bucket challenge
People’s Daily Online, August 26th Recently, a charity activity "Ice Bucket Challenge" which originated from abroad and aims to raise funds for the study of amyotrophic lateral sclerosis (ALS, commonly known as gradual freezing) can be said to have swept the world, and almost no one knows it.At the same time, this global phenomenon has also attracted mixed comments: this activity has indeed raised a considerable amount of donations for patients with gradual freezing, but the form and status of the activity have been criticized by many people.
In less than a month from July 29th to August 21st, the Ice Bucket Challenge raised $13.3 million for Amyotrophic Lateral Sclerosis Association of America. In China, from August 18th to 25th, Beijing "Porcelain Doll" Care Center for Rare Diseases received a total donation of 6.678 million yuan, equivalent to the total donation of last year.
The "ice bucket challenge" is popular all over the world, but it is also full of situations. An 18-year-old boy in Britain recently drowned in the pool of an abandoned quarry, but he may have accepted the "ice bucket challenge" before drowning. Kiffin, a 27-year-old American man, raised more than $100,000 for his friend Flatte, who unfortunately suffered from ALS, but drowned in diving the next day. In a large-scale "ice bucket challenge" in Kentucky, USA, four firefighters accidentally touched high-voltage power lines, resulting in injuries and hospitalization. A British teenager misunderstood the original intention and forced the puppy into a bucket filled with ice water.
Domestic media review
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People’s Daily: Equality, openness, cooperation and sharing
In a sense, the "Ice Bucket Challenge" is an innovative application of the Internet spirit of "openness, equality, cooperation and sharing" in the field of charity. From the results, the celebrities who were named to participate enjoyed it, and most of them both completed the challenge and paid for it.
Guangming Daily: Simple celebrity participation
As a public welfare activity, its participation form is simple, quite eye-catching, and the enthusiastic participation of celebrities has played a very good role, which quickly aroused the public’s concern about the gradual freezing of human disease and raised considerable funds for the treatment of the gradual freezing of human disease.
Beijing News: Moral cleanliness does not hinder innovation enthusiasm
It may also be a kind of moral cleanliness that is divorced from reality and has the side effect of preventing the innovation enthusiasm of charity practice. (Columnist Lu Pin)
Zhongqing Daily: If you don’t like it, don’t participate.
This kind of low-level "hype" and "spoof" consumes the original meaning of charity and is a hypocritical carnival, which has nothing to do with charity. Critics might as well take it easy and be tolerant. If you don’t like ice bucket games, don’t take part in them. (Chu Yin)
International Online: Cheap celebrity shows are exaggerated.
"Ice bucket challenge" is a joyful and challenging form of fundraising, and the statement of "cheap celebrity show" is a bit exaggerated, even a kind of "slander" to this charity relay full of warmth and positive energy. (Dong Fei)
Science and technology daily: unprecedented attention to fission communication
With the bucket of ice water, rare disease groups such as "gradual freezing" have received unprecedented attention in China, and special love donations have also increased significantly. With the help of the magic of fission communication in the Internet age, popular science knowledge and love have been rapidly and efficiently spread. (Li Jianping)
Changjiang Daily: Butterfly Effect of Charity Creativity
Without exception, everyone successfully learned about "amyotrophic lateral sclerosis" and "cooperated" with a grand charity propaganda. This is a butterfly effect of charitable creativity, and the result even far exceeds the intention and expectation. (Xiao Chang)
Beijing News: Don’t be serious. Donate $100.
Don’t be serious, just for fun, if you donate $100; If it’s true, you’ll be poured into an ice bucket, showing some embarrassment and entertaining the public. (University teacher Ren Mengshan)
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People’s Daily: Consumers will vote with their feet if performance art goes too far.
Charity should be based on public order and good customs. No matter what the package is, we must not forget the core of gathering love and helping each other. If the "performance art" of charity goes too far, consumers will surely vote with their feet.
Hong Kong Wen Wei Po: California is experiencing drought and ice bucket challenges waste water.
California is currently facing an unusually dry weather. Under the voice of cherishing water, local officials criticized the "Ice Bucket Challenge" for wasting water.
Guangming Daily: "Counting Stars" also poured a pot of ice water on charity.
At present, people talk about "counting stars"-paying attention to which celebrities participated in this activity, and the higher exposure rate is the embarrassment of celebrities, and the onlookers’ mentality is more and more entertaining. . Some behaviors that deviate from the original intention of charity are themselves pouring cold water on charity.
China Youth Daily: "Ice bucket show" is limited to a visual show.
When the "Ice Bucket Show" gradually degenerated into an entertainment carnival, it was over-entertained and commercialized, and lost the true nature of public welfare. Some public figures became famous by taking advantage of the "Ice Bucket Show" and watered it without paying. The significance of "ice bucket show" is limited to a visual show of performance art.
China News Network: Pouring ice water is only to cause a sensation.
Some people criticize that the main purpose of the "ice bucket challenge" has become to pour ice water to cause a sensation and obtain self-satisfaction such as "I am participating in charity". In addition, some people question whether the semi-compulsory donation method really enhances the understanding of ALS.
Beijing News: "Cheap Celebrity Show" is getting stronger and stronger.
When the "ice bucket challenge" turns into buying a gift and returning pearls, why should ordinary people who are careful about water and electricity on a hot day go crazy with a group of people who are either rich or expensive, but don’t hesitate to pour buckets of ice water on themselves for a cheap ticket to steal the mirror?
Beijing News: If you are serious, you will be kidnapped by morality.
The rules of the game of "Ice Bucket Challenge" have a certain meaning of moral kidnapping. If you are serious, this activity is forced. (University teacher Ren Mengshan)
The Beijing News: Commercial sales take advantage of it.
The communication effect is far greater than the benefit of fund-raising. Some participants took the opportunity to promote business, which failed to help the public understand the survival dilemma of the "frozen people" more deeply. (Columnist Lu Pin)
Beijing Daily: Charity turns sour and deviates from the original intention.
This game "has a high fever" on the Internet, forming a viral spread. Many people indulge in "entertainment", forget to promote rare diseases, and even some simply regard "ice bucket challenge" as a free enterprise product promotion. This kind of promotion has deviated from the original intention of the game.
Beijing Daily: Much thunder and little rain
In China, in just a few days, the reading volume of Sina Weibo’s topic of "Ice Bucket Challenge" exceeded 2.9 billion, and Weibo’s message of "Porcelain Doll" Care Center for Rare Diseases exceeded one million, but the actual number of donors was only a few thousand-which made the donation activities somewhat "thunderous and rainy".
Xinmin Evening News: Entertainment is full and public welfare is weak
Some people say it is a celebrity game, and denounce it as full of entertainment and weak in public welfare. Public welfare behavior in the network era often has certain marketing characteristics, and love is mixed with private goods.
Hexun. com: Say No to "Ice Bucket Challenge"
The people in Lushan County, which is located in the drought-stricken area of Henan Province, directly put out the banner of "Henan please say no to the ice bucket challenge" to express their feelings of "drinking water". This appeal has its practical necessity.
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People’s Daily: Internet Promotes Charity Innovation
. Charity can’t always stay in the old three things, such as holding parties, sending initiatives and sending tasks. Newcomers and new methods, network communication, celebrity effect, social media and other elements collide, which can often make the charity market broader in the new era.
Guangming Daily: We can’t stop here, we still need to work hard.
The "ice bucket challenge" should urge the whole society to calm down after pouring ice water, and carefully consider how to help patients with gradual freezing disease improve their current situation. The "Ice Bucket Challenge" is not the last stop of rescue, and care can’t stop there. After putting down the bucket and turning off the camera, there is still a lot of work to be done.
China Youth Daily: Torture the government to establish a rescue mechanism
How can the state and the government establish a sustainable rescue mechanism to truly support the courage of the "frozen people" to continue to face life in the future? First of all, we should deal with the torture of the government and society. Secondly, it should force the government to take practical measures and establish mechanisms. In this way, this "ice bucket show" has its significance and value.
The Beijing News: Leveraging continuous innovation
On the premise of not expecting too much from charity activities, we can open up at least two dimensions. The first is how to take advantage of the rising visibility to carry out more sustained work. The second is how to play more games like "Ice Bucket Challenge"? (Columnist Lu Pin)
Xinmin Evening News: Not to end the commitment to transforming love into gospel.
The public welfare action is long and difficult. After getting wet and calling the roll, it doesn’t mean the end of this public welfare action. Those who really care about it should think about how to turn the love of society into the gospel of the unfortunate.
Xinmin Evening News: Moral Kidnapping Celebrity Effect
There are two factors that play an important role in the spread of ice bucket challenge, one is moral kidnapping, and the other is celebrity effect. Although the public welfare behavior in modern society is no longer driven by pure morality, expressions such as love and charity show that there is still a strong moral meaning behind public welfare. It is often some bystanders who are critical of the ice bucket challenge, while celebrities and rich people will conform to the rules of the game and submit.
International Online: Charity donation is only temporary, and the key lies in the government.
While expanding the influence of the star "Ice Bucket Challenge" show, the public should further discuss the social security of rare diseases in depth. After all, charitable donations are only temporary, and it is the government departments that can really provide long-term protection for rare patients.
Nanfang Daily (Guangzhou): Cold thinking under the upsurge
Under the upsurge of "ice bucket challenge", how to really improve the living conditions of rare patients has become a problem worthy of calm thinking.
(Intern Xiong Rumeng comprehensive media finishing)
