标签归档 新上海龙凤

On December 28th, 2023, Beijing and Xiaomi held the Xiaomi Automobile Technology Conference, and the first model of Xiaomi Automobile "Xiaomi SU7" was displayed on the screen. Vision china diagram

Xiaomi car, which has not disclosed the official price, is still the focus of public opinion.

On January 8th, Lei Junfa Weibo, founder of Xiaomi Group, said that for Xiaomi Automobile, friends are concerned about many topics, and they will focus on answering the most typical 100 questions, which will be answered separately in three days.

"This time we just held an automotive technology conference, and the heat was so high that it exceeded our expectations. On the one hand, the huge heat represents the user’s expectation of Xiaomi car, and we are really happy. On the one hand, a large number of false information, rumors and malicious smears are also swarming. We will clarify in time, and we will resolutely pursue the legal responsibility of those who make rumors and smear. " Lei Jun said.

On December 28th, 2023, Xiaomi held the Xiaomi Automobile Technology Conference in Beijing, and Xiaomi SU7, the first product of Xiaomi Automobile, made its first public appearance. This model is positioned as a C-class high-performance coupe, and it is planned to be mass-produced in the first half of 2024. In addition, this conference officially revealed the breakthroughs in the five core technologies of Xiaomi Automobile, including key areas such as electric drive, battery, large die casting, intelligent driving and intelligent cockpit.

At the press conference, Xiaomi SU7 was almost spoiled, but the price remained mysterious, which became the focus of hot discussion.

For the price of Xiaomi car, Lei Jun once again stressed that it will not be 99,000, 149,000 or 199,000. The final pricing will be announced at the official press conference of Xiaomi SU7. "The prices of Xiaomi cars on the Internet are all false news, and we have not yet determined the final price."

There are also many netizens who are curious about whether the seemingly "expensive" Xiaomi SU7 will launch a low-end version, such as the "beggar-in-the-middle" version or the "Redmi version". In this regard, Lei Jun said that Xiaomi Automobile has a fully consistent product project criteria, and "experience priority" has always been put in the first place. Xiaomi SU7 is the standard version, and there is no plan to launch Redmi Automobile at present.

For the color of Xiaomi SU7 to be released in the future, Lei Jun revealed that more colors will be extrapolated beyond the disclosed Gulf Blue, Olive Green and Elegant Grey.

Previously, Lei Jun replied in the comments of netizens, "Is there an opponent within 500,000 (Xiaomi Automobile)?" In this question and answer session, Xiaomi reiterated that although this is a joke, it is also serious. "We are pragmatic and will not set those outrageous flag, so we are still very confident that Xiaomi SU7 has no rivals within 500,000 at present."

As for Lei Jun’s recent time allocation, Xiaomi responded in the Q&A that Lei Jun is still very concerned about the technology research and development of the mobile phone business. At this stage, his time and energy allocation is roughly as follows: at least 1/4 time is still spent on the mobile phone research and development business, 1/4 is concerned about the operation and management of the group, and 1/2 time is spent on the automobile business.

[The following is the full text of the question and answer]

1. A lot of rice noodle feedback. There are so many rumors about Xiaomi Automobile recently. Does Xiaomi Legal really have a job? When will the relevant progress be announced?

This time, we just held an automobile technology conference, and the heat was so high that it exceeded our expectations. On the one hand, the huge heat represents the user’s expectation of Xiaomi car, and we are really happy. On the one hand, a large number of false information, rumors and malicious smears have swarmed in, and we will clarify them in time, and we will resolutely pursue the legal responsibility of those who spread rumors and smears.

2. What is the pricing of Xiaomi Auto SU7? When will it be announced?

We really haven’t set a final price yet. Mr. Lei also introduced it at the Xiaomi Automobile Technology Conference. It is indeed a bit expensive, but it will be "expensive for a reason".

Not 99,000, not 149,000, not 199,000. The final pricing will be announced at the official launch conference of Xiaomi SU7.

3. There is a lot of news about the price of Xiaomi car on the Internet. Is it true?

The selling prices of Xiaomi cars are all false news, and we haven’t determined the final selling price yet.

The final selling price will be announced when Xiaomi Automobile is officially released.

4. Is the main content of Xiaomi SU7 basically finished?

On December 28th, 2023, the technical conference of Xiaomi Automobile was held. This time, we only introduced the five core technologies of intelligent electric vehicles, and the products are only a brief introduction. We still have a lot of technologies and product contents that have not been developed. I will introduce it to you in detail at the official conference of Xiaomi SU7.

5. Is the greater the pressure, the better? Why is Xiaomi die-casting 9100t?

What we often talk about here is the clamping force of large die casting. The determination of clamping force is designed by die casting. After millet integrated die casting, the floor is larger and more complex than Tesla Model Y, so the rated clamping force of 9100t is finally selected. In actual use, the maximum clamping force of millet under super high pressure is 9500t, and the stable value can reach 9300t t.

Clamping force is not the only index of large die casting technology. The properties of heat-free alloy raw materials, die-casting island cluster design, defect detection and so on are the core indexes to measure the large die-casting technology. Xiaomi is currently the only car company in the world and the only one in China with self-developed heat-free alloy materials and self-developed large die-casting island clusters.

6. Someone on the Internet said that Xiaomi’s big die casting was directly renamed from Haitian’s existing 8800t die casting machine. Is this true?

Of course not. Xiaomi Super Die-casting is 9100t (ton), which is not the model, but the actual rated clamping force. In fact, the clamping force of Xiaomi Super Die-casting Cluster in normal operation can reach 9500t. It is worth noting that Xiaomi’s super-large 9100t die casting machine was jointly developed by Xiaomi and Haitian. Based on the existing die casting machine technology, Xiaomi’s R&D team carried out 11 patent design innovations, most of which were invention patents, such as A I actively optimized the injection parameter setting system. But the die casting machine is only a link. Xiaomi has developed the whole die casting cluster system, including 60 equipments and 433 process parameters. For details, please click this link: Learn about Xiaomi Super Die-casting Cluster.

7. If it really hits a large die casting, how high is the maintenance cost of Xiaomi?

The tail of Xiaomi SU7 adopts a three-stage design, and the buffer zone is designed on the basis of the integrated large die-casting floor. Conventional collision only needs to replace the buffer collapse zone, and the maintenance cost is the same as that of the traditional design. When encountering extremely high-speed collision, the integrated large die-casting floor can provide better safety protection.

Generally speaking, the integrated floor design of Xiaomi SU7 after large die-casting is: the maintenance cost of small collision is not painful, and the big collision is stronger to protect your safety. It is the best solution at present.

8. Is the yield of millet die casting high? Will it bring quality problems if you use large die casting as soon as you come up?

Large die casting technology is a typical long-term technology, and it is also a ticket for future head car companies. From the very beginning, Xiaomi Automobile decided to research the whole stack and invest in two sets of die-casting island clusters at one time. In order to ensure foolproof, we also added a set of traditional stamping schemes at that time, and three schemes were done at the same time. Finally, the Xiaomi Super Die Casting Project landed smoothly.

At the same time, our self-developed technologies related to large die-casting island include temperature control system, aluminum liquid transfer system, injection system, pouring and drainage system, etc., and through our self-developed AI defect detection system, we can ensure the yield of millet SU7 integrated large die-casting floor.

9. What is the actual performance of Xiaomi Titan alloy? Is the self-developed alloy just to save costs?

Xiaomi Titan alloy is excellent in die-casting performance, mechanical properties, durability, recyclability, economy and so on. Xiaomi Titan alloy is also added with 40% recycled aluminum, which is very environmentally friendly. Xiaomi has become the only automobile manufacturer in China and the only one in the world with mass-produced self-developed large die-casting materials. As for why the alloy materials were developed by ourselves at that time, I also talked about it at the press conference. It was because the requirements of large die casting for alloy raw materials were extremely harsh. At that time, the supplier’s formula could not meet our requirements, so we had to develop the materials by ourselves. The cost of self-developed materials was definitely much higher than that of directly using mature schemes.

10. Is Xiaomi Titan alloy really self-developed?

Yes Some netizens may have been misled by the wrong information before. What everyone saw was the chat record of Professor Yang of a university. In fact, Professor Yang quickly clarified it. Praise for Professor Yang’s spirit of seeking truth from facts, and also regret the misunderstanding caused by it. I hope everyone can help me forward and clarify.

11. What’s the difference between the specific formula of Xiaomi Titan alloy?

Related patents have been publicly available, and the proportion of eleven elements used in the alloy has also been disclosed. (Patent number ZL 2023 1 0604165.9)

12. How much of the Xiaomi super motor series is self-developed?

We have officially released three types of motors, and at the same time disclosed a pre-research motor that has been experimentally realized. Among them, Xiaomi super motors V6 and V6s are jointly developed with UMC and Huichuan respectively, with a rotating speed of 21,000 rpm. At the same time, Xiaomi has developed the Xiaomi super motor V8s with a speed of 27,200 rpm, and this information has also been publicly disclosed by Huichuan on the interactive platform of A-share investors.

13. Is Xiaomi Motor V6 an old product of UMC? Why are the models and names the same?

Xiaomi motor V6 is a brand-new motor jointly developed by Xiaomi and UMC. Through the joint efforts of both parties, the stress topology structure of the motor rotor has been improved, and the speed and power density of the motor have been greatly improved, and relevant patents have been obtained.

The so-called "Xiaomi Motor V6 is an old model motor of UMC TZ220XS000 in 2020" is purely a rumor. TZ220XS000 is named only for national standard rules: TZ stands for permanent magnet synchronous motor; 220 represents the outer diameter of the motor; X represents a resolver position sensor; S stands for water cooling and heat dissipation; 000 is the brand code of UMC. The same internal name does not mean the same motor, which can be known from the publicly available information in the industry.

14. Is the V8s motor mass-produced?

The V8s has been mass-produced and will be put on the train in 2025. At present, some automobile evaluation media have measured the engineering vehicles loaded with V8s motors, and the measured V8s speed can reach more than 30,000 revolutions. However, the relevant test is the limit test, and the rated speed of V8s is still calibrated at 27,200 rpm.

15. How did Xiaomi’s super motor achieve a high speed of 35,000 rpm? Xiaomi was more powerful than Tesla for the first time.

Behind the high speed of 35000rpm, there are many innovative efforts in structural design, material technology and so on. Among them, the most important thing is that Xiaomi used "laser in-situ curing carbon fiber winding technology" to carry out innovative design of rotor sleeve of high-speed motor, and obtained relevant authorized rotor patents.

Compared with the wet winding method of carbon fiber, which requires brushing resin for curing after carbon fiber winding; In the laser in-situ curing winding process of millet, carbon fiber prepreg tape is used instead of carbon fiber precursor and resin glue, and the curing of carbon fiber prepreg tape is realized by laser while winding on the same station equipment. The process is simple, one station is completed, and the tension is directly maintained during the winding process.

16. Is CTB inverted battery really the first in the industry?

The battery core is inverted, which has happened in the industry; The pressure relief valve is inverted, which has happened before. However, the CTB battery cells which are inverted at the same time have never been inverted before. This technical solution pioneered by Xiaomi is to ensure the ultimate battery safety and the ultimate space utilization.

CTB is Cell to body, which is the design ability of automobile manufacturers. It is not only the technology of battery manufacturers, but also the integration of battery pack and body. The upper cover of battery pack is directly the floor of passenger compartment. Xiaomi has 36 core patents. The structural design of CTB integrated top cover, side wall design, bottom protection and composite fiber backbone are all designed by Xiaomi. The low conductivity coolant, battery management software, Che Yun integrated safety early warning system and high voltage architecture are also designed by Xiaomi.

17. What specific benefits can Xiaomi CTB inversion technical scheme bring?

Xiaomi CTB battery pack adopts the inverted battery cell design. Compared with the traditional upright battery cell, the pressure relief valve faces downwards. With the only nonporous high-strength steel upper cover design in China and the most stringent thermal runaway safety standard in the world, the passenger compartment is completely isolated from the battery compartment in the limit state.

Even if the heat is out of control at 55 degrees Celsius, there is no open flame and heat spread, and the pressure relief valve is facing down and the cover is non-porous, which constitutes the ceiling of the battery safety protection ability.

18. How high is the aerogel content of Xiaomi battery? Is it standard?

Xiaomi SU7 adopts the industry’s top 17 layers of high-voltage insulation protection, and customizes the strongest active cooling technology in the industry: the cooling area of double large surfaces reaches the highest level of 7.8m2, which is four times the industry average. At the same time, 165 pieces of the most advanced aerogel insulation materials in the industry are laid on both sides of the battery cell, which can resist the high temperature of 1000°C at the highest.

During the test, our engineers were extremely confident in innovative materials and processes, and dared to put their hands close to aerogel materials and directly burn them with a 1000°C spray gun flame on the other side, which was still safe and sound.

19. Some netizens wonder whether the thermal management of Xiaomi SU7 can only reach -20℃ because it can adapt to low temperature. Is this true?

At present, there is no strict specification about the working scope of heat pump in the industry. Some enterprises claim that it can be as low as -30℃, but it is not a pure "air source heat pump", but a heater or water source heat pump is working.

It was revealed at the Xiaomi Automobile Technology Conference that -20℃ relies on a pure air source heat pump and can still obtain heat from the air.

If we follow the same caliber of the above-mentioned related companies and add heaters, the overall thermal management ability of Xiaomi Automobile can be as low as -30℃ or even lower. Therefore, Xiaomi automobile can challenge the "king of winter trams", and it can be said that "trams have no fear of winter".

20. Is the Modena platform of Xiaomi Automobile completely self-developed?

The Modena platform of Xiaomi Automobile is a self-developed automobile platform of Xiaomi. There have been rumors that Xiaomi Automobile uses other car factory structures, which is completely inaccurate.

100 "first", "only" and "most" design goals were established at the beginning of the research and development of the modena platform of Xiaomi Automobile. Some achievements were also shared with you at the Xiaomi Automobile Technology Conference, and there are still more achievements. We will report to you in detail when Xiaomi Automobile is officially released.

21. Have you actually achieved the design goal of "100 first, only and most"?

We talked about "design goals" at the press conference. In fact, most of them have been achieved. Because of time constraints, we only talked about some of the leading technologies and functions of Xiaomi Automobile. More points, we will introduce to you in the future until the official release of SU7.

22. What can Xiaomi’s intelligent driving achieve the goal of "entering the first camp in the industry in 2024"?

The intelligent driving of Xiaomi automobile adopts a full-link self-research scheme. Moreover, the starting point of Xiaomi is very high. Based on the latest generation of the underlying algorithm-BEV+Transformer+occupation network, the large model technology is fully integrated into it, and the end-to-end perceptual decision-making large model is applied to the production car for the first time in the world.

23. Xiaomi SU7′ s elk test score of 82km/h is based on what standard?

Xiaomi SU7 elk test was carried out in full accordance with the international standard ISO 3888-2, and the elk test score was 82 km/h. If you are careful, you will find that the road width in the middle section of the test is slightly narrower than the national standard, which makes it extra difficult for yourself. Elk test is a comprehensive test that reflects a series of capabilities such as handling and body stability. After Xiaomi SU7 is officially listed, the media are also welcome to compare and measure it.

24. Will Xiaomi make a beggar-in-a-beggar version in order to lower the starting price?

Please rest assured that Xiaomi Automobile has fully consistent product project criteria, and "experience priority" is always in the first place. Xiaomi SU7 is the standard version.

25. Is a five-star safety collision standard? Is there a difference in collision safety performance between the standard version and the MAX version?

No matter which version of the car, the safety crash test results are top-notch. We chose the most stringent standards to design our products. Xiaomi SU7 series has reached the five-star safety standard of C-NCAP 2024, the five-star safety standard of E-NCAP 2023 and the excellent safety standard of C-IASI 2023 3G+.

26. Does Xiaomi car have only three colors? Will the production version have white and black? Will there be macho powder?

This time, we announced three colors of Xiaomi SU7, namely Gulf Blue, Olive Green and Elegant Grey. All three colors are very beautiful on the real car. Our design team has made great efforts in color research and development and car paint technology.

We also see many users asking if there is a classic black and white color scheme. We do have more colors to choose from, which will be fully introduced to you when it is officially released.

27. Why didn’t Xiaomi consider redesigning a new car logo?

We are very satisfied with the logo design of Xiaomi Automobile, which is in the same strain as the Xiaomi brand logo. It is our important brand asset, and aesthetics is a subjective matter. We will also listen to your different voices with an open mind.

28. Why was the first car called Xiaomi SU7?

"SU" is the abbreviation of Speed Ultra, and "7" is the series positioning determined according to the usual cognitive habits of vehicle positioning in China. The size of the vehicle is about the same as that of BMW 5 Series. High performance is Xiaomi’s gene. Tesla said not to build a slow train, and we did the same. As for how to pronounce it, we also discussed it seriously internally. In the end, everyone thought it would be called "Su 7", just like calling a friend’s name, which is more cordial.

29. Will Xiaomi SU7 be sold globally?

At present, we will focus on the official release and listing in China. But our ultimate goal is to make Xiaomi cars gallop on every street in the world.

30. Will Redmi cars be launched in the future?

Without this plan, at present, we are still focusing on the whole chain of production and sales of Xiaomi car, even specifically, our first car, Xiaomi SU7.

31. When can I see the real car of Xiaomi car in the Xiaomi home around me?

After the official release of Xiaomi SU7, we will provide you with a real car experience in Xiaomi Home in key cities across the country. We are actively preparing for this work, and please wait patiently for a while.

32. Mr. Lei said that Xiaomi had no rivals within 500,000 yuan. Was it a joke or serious?

This is a sentence that General Lei replied to netizens in the comment area at that time. Although it was a joke, it was also serious. At the press conference, we made a number of comparisons including design/performance/endurance/vehicle safety with Porsche Taycan Turbo/ Tesla Model S. The actual comparison results are very clear to everyone, and the pricing of these two cars is also very clear to everyone. We are pragmatic and will not set those outrageous flag, so we are still very confident that Xiaomi SU7 has no rivals within 500,000 at present.

33. Is General Lei focusing on building cars? Do you still have the energy to build a good mobile phone?

Mobile phone is still the core business of Xiaomi and the core foundation of our strategy of "people, cars and homes are all ecological". Mr. Lei is still very concerned about the technology research and development of mobile phone business. Last year, Mr. Lei said that at this stage, his time and energy distribution is roughly that at least a quarter of his time is still spent on mobile phone research and development business, a quarter is concerned about group operation and management, and a half is spent on automobile business. ????

　　CCTV News:Since 2016, China has stipulated that the use of mobile phones must be registered with real names. However, for a long time, there are still a number of mobile phone cards that do not comply with the regulations of real-name registration system, and have no real names or fake real names, so they are called mobile phone black cards.

　　Such a mobile phone card has also become the most popular crime tool for criminals, because even if the police track the mobile phone number, it is difficult to track the offender himself. Where did such a mobile phone card come from?

　　Card vendors told reporters that users only need to upload their ID cards online to handle these virtual operator cards, and they can also pass them with other people’s ID cards. Many people can’t help but break into a cold sweat when they see this. May my ID card information be registered as a "black card"?

　　Mobile phone "black cards" are still publicly sold online.

　　The reporter searched related qq groups with the keyword "Beijing mobile phone number" on qq, and various qq groups popped up immediately. The introduction of many groups clearly wrote: "Sales Unicom, Mobile and Telecom mobile phone numbers, cash on delivery".

　　Subsequently, the reporter met a card vendor in Xingtai, Hebei Province on the grounds of purchasing a mobile phone card. He told the reporter that the operators of mobile, China Unicom and telecom entities are now in tight control, and this so-called "regular card" must go to the business hall in person, and the face scanning can only be processed after it is consistent.

　　In addition to the "regular cards" in the card vendors’ mouths, there are also "irregular cards" with numbers of 170 and 171, etc. On the back of these cards, they are also marked with "Registration with real identity information" and "Please show me your valid certificate to handle the number".

　　It is understood that these cards belong to virtual operator "Longma Mobile" and "Telephone World" respectively. Card vendors told reporters that users only need to upload their ID cards online to handle these virtual operator cards, and they can also pass them with other people’s ID cards.

　　Then, can virtual operator find out if someone else’s ID card is used to cheat mobile phone cards?

　　Langma Mobile Human Customer Service Staff: It is really impossible to verify whether the uploaded photos are me or not, but as long as the uploaded photos meet the requirements, they can be approved.

　　After testing, the reporter found that these calling cards in virtual operator can be used normally, whether they are calling, sending short messages or registering online platform accounts.

　　Police in Chaozhou, Guangdong province detected the case of "black card" of mobile phone.

　　For a long time, a large number of criminals have been hiding behind the "mobile phone black card" and doing evil at will. In order to crack down on crimes from the source, the public security organs have taken a high-pressure attack on "black cards of mobile phones". Last year, police in Chaozhou, Guangdong Province cracked a typical case of "black card of mobile phone".

　　At the end of 2017, Guangdong Chaozhou police received a report from Chaozhou Mobile Company, saying that it found that there were about 2,000 Chaozhou mobile phone numbers that were connected to the network in 2015.

　　Police handling the case of Criminal Investigation Brigade of Xiangqiao Public Security Bureau: These cards took advantage of the loopholes of the mobile company, and immediately applied for card downtime protection after handling the 588 yuan package. They only needed to pay the card protection fee of 5 yuan every month, and then these cards bought traffic through the online APP, and cashed these phone bills online, thus making illegal profits.

　　Soon, a criminal gang with a large number of mobile phone cards, registered WeChat accounts and other online accounts for profit surfaced. In the end, the police successfully arrested 16 suspects and seized nearly 1.7 million sets of black cards for mobile phones.

　　After examination, the gang defrauded Chaozhou Mobile Company of nearly 2 million yuan, and registered 5.07 million online accounts.

　　At present, the people involved have been sentenced to imprisonment for the crime of infringing citizens’ personal information and the crime of contract fraud.

　　Downstream "black production" needs big mobile phone "black card" as an accomplice

　　What are these mobile phone cards used for? After an in-depth investigation by CCTV reporters, the industrial chain of a mobile phone black card was finally clearly presented.

　　The reporter learned that there are three main sources of mobile phone black cards, one is the entity operator card, the second is the virtual operator card, and the other is the overseas calling card. Mobile phone black cards are mainly sold offline, while online sales are mainly carried out through instant messaging tools or e-commerce platforms.

　　It is understood that at present, mobile phone black cards are widely used in cybercrime, because a large number of network platforms need mobile phone number registration. For example, many criminals use a device called "Cat Pool" to control a large number of mobile phone black cards, register accounts on various network platforms, and illegally profit from various network activities.

　　Weng Jie, deputy detachment leader of the network police detachment of Chaozhou Public Security Bureau, Guangdong Province: Internet fraud, online gambling, or water army, or network bonus hunter, these black products are in great demand for this kind of mobile phone black card.

　　Yang Dong, deputy dean of the Law School of Renmin University of China: These online illegal products illegally take ID cards and personal information, register a large number of mobile phone numbers, and make illegal profits. If this profit reaches a certain amount, it is suspected of theft. If it is obvious and subjective, it is suspected of fraud.

　　At present, on the one hand, relevant departments are stepping up their efforts to crack down on mobile phone black cards, on the other hand, they are advancing the legislative process and trying to eliminate the problem of mobile phone black cards from the source.

　　In fact, we often receive harassing calls and fraudulent calls, many of which are paragraphs 171 and 170. These are all telephone numbers in virtual operator, and it is so easy to handle calling cards with these numbers.

　　Experts believe that from the perspective of industry governance, the leading operators should strengthen the management of virtual operator and stop the loopholes in the operation of virtual operator. If we want to restrain virtual operator effectively, we must punish him severely enough. Only when the meat hurts will they dare not be willful.

　　Deep in Miao Ling, the night falls. In Taipan Village, Taijiang County, Qiandongnan Prefecture, the stadium is brightly lit and cheers are endless. Compared with a year ago, the scene is equally warm and the atmosphere is equally happy, but the stadium in the village has become the scene of the national and American country basketball competition.

　　Since July 12th, last year, the "June 6th" New Year’s Basketball Tournament held by villagers in Taipan Village spontaneously became popular all over the network due to the fiery live atmosphere and grounded running style.

　　In response to the ardent expectations of the broad masses of peasants for physical fitness and healthy life, the General Office of the Ministry of Agriculture and Rural Affairs and the General Office of the State Sports General Administration jointly issued a notice in early June to hold the National and American Country Basketball Competition (Village BA) to help comprehensively promote rural revitalization and accelerate the construction of an agricultural power.

　　On June 20th, the opening match of this event was held in Taipan Village, and the farmers’ basketball team of Qiandongnan Prefecture of Guizhou Province played against the farmers’ basketball team of Linxia Prefecture of Gansu Province at home. In October, the finals of the competition will also be held in Taipan Village. Within a year, a basketball match spontaneously organized by a small mountain village gave birth to a national competition, which is really rare.

Where is the fire?

The three rounds of events that made Taipan Village hot "out of the circle" took place from July 12 to August 9 last year. During the "June 6th" New Festival Basketball Tournament in Taipan Village, the semi-final of the "beautiful countryside" Basketball League in Guizhou Province and the beautiful countryside Basketball Exchange Tournament in cooperation with Foqian, the average audience per game exceeded 15,000. However, due to the limited capacity of the venue, more than 10,000 people lingered outside because they failed to enter the site.

The hot scene on the scene spread rapidly across the whole network through short videos. In the end, the three-round country basketball game was viewed more than 1 billion times on the whole network and was nicknamed "Village BA" by netizens.

Where is the fire in a basketball game in a small mountain village?

The country basketball game originated in Miaoling Mountain, which is closely related to the local minority culture and long basketball tradition. Yang Dezhao, the county magistrate of Taijiang County, said that there are many ethnic festivals in Taijiang County, and there is a saying in the local area that "every festival must be played and basketball must be played first". Whenever a basketball game starts, villagers from ten miles and eight townships will flock to it. In order to participate in and watch basketball games, many villagers who go out to work will travel thousands of miles back to their hometown.

There are more than 270 households with more than 1,100 people in Taipan Village, and about two-thirds of the villagers play basketball. Zhang Shoushuang, secretary of Taipan Village, said: "Since 1936, Taipan Village has held at least one basketball game every year, and it has never stopped. The ball game in my hometown is a kind of homesickness. "

Cen Jianglong, president of Taipan Village Basketball Association, used to work outside the home, and he had to take special leave every year to hold a basketball match. Last year, he simply quit his job and went back to the village to open a restaurant near the stadium with his wife. Whenever there was a basketball match in the village, business was booming.

There is no electronic screen, no commercial advertisement, only a concrete floor painted with plastic in front of the village committee, but the players on the court are running and dunking with all their strength, and the fans in the stands are cheering and shouting, which makes the basketball game with simple hardware "full of atmosphere". In the short aerial video that was originally madly forwarded, there were a sea of people inside and outside the stadium, all people on the hillside and the roof, and all the trees and ladders were "hung" with the audience. The popularity of the competition and the enthusiasm of the villagers have infected netizens all over the world through the images with great impact.

Some games go on until 4 am the next day, from dawn to dark, and then to dawn, and few spectators leave early, which is called "dawn culture" locally.

The tradition of the project and the passion of the masses are the basis for the initial popularity of "Village BA". The competition has a village flavor, and the cultural characteristics add a fire to the continued popularity.

The competition was held spontaneously by the villagers, and all the contestants were villagers. During the intermission, Miao’s brothers and sisters presented Miao’s characteristic songs and dances, which added luster to the competition. In the "Village BA" finals in March this year, a song "Love of My Life" sung in Miao language triggered a lot of interaction and was sung on multiple online platforms.

The prizes of the competition are local yellow cattle, fragrant sheep, fragrant pigs, etc. Even the explanation of the game is mixed with the local dialect and Miao language … … Chang Hai, Party Secretary and Director of Qiandongnan Culture, Sports, Radio, Film and Television Tourism Bureau, believes that the country basketball game won the grounding gas, distinctive and strong village flavor floating inside and outside the Internet.

Where is the "win"?

The successful experience of Taiwan Basketball Village Competition is regarded as a "Taijiang model" for rural sports to boost rural revitalization.

With the further consolidation of the results of poverty alleviation, the villagers have a rich life and their demand for spiritual and cultural life is growing. Pan Nianjing, director of the Propaganda Department of Taijiang County Committee, said that Taijiang County has made great efforts to coordinate the connection between urban and rural areas and paid attention to the coordinated promotion of "material prosperity" and "spiritual prosperity". Basketball activities have been integrated into the daily life of Taijiang people, constantly inspiring and satisfying people’s yearning for a better life.

Driven by "Village BA", the regional GDP of Taijiang County reached 4.498 billion yuan last year, up 9% year-on-year, ranking first in the province. At the end of March this year, the first "beautiful countryside" basketball league finals in Guizhou Province took only three days, which led Taipan Township to receive 181,900 tourists and realized a comprehensive tourism income of 55.16 million yuan. On June 20 this year, on the day of the opening ceremony of the national and American country basketball competition, the comprehensive tourism income of the township exceeded 35 million yuan.

Taking advantage of the east wind of the "out of the circle" of the event, the sales of local agricultural special products, national costumes and special handicrafts have also increased one after another. Zhang De, the first resident secretary of Taipan Village, said that it is a good way for Taipan Village to make good use of the signboard of rural basketball games, to help tourists, support production and promote literature through competitions, to develop and strengthen the village collective economy, and to strengthen the integration of agriculture, sports and tourism.

Now, in Taipan Village, we can see the fiery scenes of villagers’ renovation and renovation of houses everywhere. Yang Pinggui, a villager in Taipan Village, is building a four-story villa with a total area of 1,000 square meters. He said: "I want to make the building a homestay and get a little light from the country basketball game."

No matter in the future planning of the rural basketball match, or in the rural landscape and industrial development, Taipan Village insists on letting the villagers be the masters. Zhang De said: "Taipan Village has held four villagers’ congresses to discuss the renovation plan and future development of the stadium, and the relevant practices have been agreed by 80% of the villagers. There is something to discuss, and everyone’s reasons are discussed by everyone, which has become a magic weapon for Taipan Village to adhere to the dominant position of villagers and provide some inspiration for grassroots governance. "

"Village BA" has become popular so far, and tourists from all over the country come here. Wang Bin, director of the Religious Affairs Bureau of Taijiang County, believes that the sports event has developed from a local recreational and sports activity to a sports event for people of all ethnic groups all over the country. "This hot basketball game has created a platform for people of all ethnic groups to build, share and work together. As tourists from all ethnic groups watch basketball games, enjoy national song and dance performances and taste ethnic specialties, the sense of the Chinese nation community is deeply rooted in the hearts of the people."

Taking sports as a platform and doing a good job in the article "Sports Plus" not only shows the multi-function of sports, but also makes "Village BA" win multiple effects: it not only enriches cultural life, stimulates rural economy, but also enhances national unity and promotes grassroots governance. Yang Dezhao said: "In the new round of rural revitalization, rural sports cannot be absent."

Where is the "difficulty"?

When the news came that the national and American country basketball competition was held and the finals were settled in Taipan Village, Taijiang County, the young people in Taipan Village were boiling. But in addition to excitement, there are also concerns.

Zong Shifa, an associate professor in guizhou minzu university, said that it is a good thing for "village BA" to be launched nationwide, but it is difficult to maintain "village flavor". Many netizens are worried that some places will lose their local authenticity due to excessive government intervention, capital intervention or commercial speculation.

The notice of launching the national and American country basketball competition pointed out that it is necessary to uphold the principle of "farmers are the main body, pragmatic and simple, safe and orderly, and farmers are interested in farming". Zong Shifa said that "the four principles of running the competition need to be implemented to the end to prevent the risk of going out of shape".

Many villagers’ meetings were held in Taipan Village, and it became a decision supported by the villagers that "village BA" should be named "village". Wang Zaigui, the commentator of the country basketball match, said that in the early days when the country basketball fire broke out, many companies came to provide sponsorship, but asked the match to advertise their products. "Such a request is too commercialized and goes against the original intention of the country basketball game, so we all declined." Wang Zaigui said.

"village BA" is on fire, and the flow is there. However, it is not easy to change "flow" into "reserve", let attention change into consumption, and let "instant fire" change into "constant fire". It is necessary to use the brand of "Village BA" to do a good job in project investment, maintain a balance between commercial operation and agricultural interest, and explore the integrated development of agricultural sports, culture and tourism. In this regard, Wang Jun, executive deputy magistrate of Taijiang County, said frankly that Taijiang County still needs to "take the pulse" and "support" and "need more guidance and help from relevant departments and experts".

The ability to host the competition and security are also challenges.

For Taipan Village, time is not enough, not only for the start of the new basketball horse race on June 15th, but also for the finals of the National and American Country Basketball Competition in October.

"To be honest, there is a certain pressure, but we will do our best to adhere to high standards." Cen Jianglong said that this "June 6th" basketball competition is also a test of the ability to host the upcoming finals of the National and American Country Basketball Competition.

It is conceivable that there will be a large number of foreign tourists, and reception and security will be tested. Taijiang County proposed to further strengthen the organization of sports events, do a good job in transportation, security, meteorology, medical care and sanitation, strengthen risk prevention and improve the level of emergency management.

Since last year, Taipan Village has added more than 10,000 basketball stand seats, built 1,000 square meters of parking lots, renovated 2,500 square meters of mobile booths and renovated 40,000 square meters of walls. These days, in order to welcome the upcoming two competitions, the village committee of Taipan Village has also mobilized villagers to carry out environmental remediation and risk investigation. "Around the stadium, on both sides of the road, in front of the house and behind the house, etc. have become key rectification areas, and strive to avoid safety accidents during the competition and leave a good impression on fans and tourists." Yan Jianglong said.

(Reporter Li Li Ou Dian Qiu Jiang Cheng Xu Shihao)

Xinhua News Agency, Guiyang, July 11th