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Netease Cloud Music Product Analysis： Competition has been going on for a long time, and it is still unknown who will win.

At present, under the fierce competition in the mobile music client market, Netease Cloud Music has increased its competitive chips by arranging videos, musicians, advertisements and live broadcasts. The obvious benefits also affect the experience of some users. At the same time, copyright issues have also led to the reduction of its users. But overall, Netease Cloud Music can still occupy a large share in the market with its strategic positioning of "music+social".

According to the data of iiMedia Research, the mobile music client industry in China continues to develop steadily, with the number of users reaching 533 million in the third quarter of 2018 (see Figure 1).

Figure 1: The scale of music client users in the third quarter of 2018 (data from Ai Media Consulting)

This data, the test report in the first quarter of Ai Media Consulting was 514 million (an increase of 1.78% compared with the fourth quarter of 2017, see Figure 2 for details). Although it has been predicted in the first quarter report of Ai Media Consulting that the user scale of mobile music client in China is gradually saturated and the market structure is stable, the user scale is still slowly expanding.

Figure 2: User scale of mobile music client in China from 2016Q1-2018Q1 (data from Ai Media Consulting)

According to the monitoring report of mobile music client in China in the first half of 2018, 66.7% of the interviewed mobile music client users are willing to pay for products or services in the client in the first half of 2018. With the increase of users’ willingness to pay for copyright, the competition of music platforms has gradually increased from single-point competition such as copyright and content to all-platform and all-field ecological competition.

To sum up, the market scale in China mobile music client industry is slowly expanding, and users’ willingness to pay is increasing. Moreover, the competition in the mobile music client industry in China has gradually shifted from copyright to pan-entertainment eco-competition in all fields.

In the mobile music client industry in China, the current camps have been basically stable. Since the advent of Cool Dog in 2004, Netease Cloud Music was born in 2013, and it quickly occupied the market as a dark horse. The scale of the mobile music client industry in China basically formed a three-legged pattern: Tencent Music (TME, including QQ Music, Cool Me Music and Cool Dog Music), Netease Cloud Music and Ali Music (including Xiami Music and Everyday Music).

As of July 2018, according to Quest Mobie data (see Figure 3 for details), the monthly user scale of online music industry top5APP is occupied by these three camps. Among them, TME harvested the top three.

Figure 3. Monthly user scale of online music industry top5APP (data from QUEST MOBIE)

All the above are the general situation of the whole industry.

So what is the situation of the whole industry for Netease Cloud Music? We can see this from three figures (Figure 3, Figure 4 and Figure 5).

Figure 4 Changes in the number of people who overlap Tencent Music APP and Netease Cloud Music and the exclusive rate (data from QUEST MOBIE)

Figure 5 Comparison of main application indicators between Tencent Music and Netease Cloud Music APP in July 2018 (data from QUEST MOBIE)

Figure 3 We can see the volume gap between Netease Cloud Music and Tencent Music. In Figure 4, we see that from July 2017 to July 2018, the number of people who have Netease Cloud Music and Tencent Music has increased (that is, the number of people who have Netease Cloud Music Halo and TME products has increased). As can be seen from Figure 5, Netease Cloud has a high music retention rate and unloading rate.

Then according to the differences between Netease Cloud Music and Tencent Music in the past, we can draw a conclusion:

The reason why Netease Cloud Music overlaps with QQ music users is that the Copyright Bureau intervened in February this year, which made the copyright exchange between Netease Cloud Music and TME reach at least 99%. The difference of 1% (Tencent’s unique copyright is about 5 million, and 1% of the copyright is about 50,000 songs) leads to a decline in the user experience, which leads to such a high 7-day retention rate of Netease Cloud Music. The unloading rate is also so high.

Another data can also reflect the correctness of the high conclusion from the side (see Figure 6 for details).

Figure 6 (the first quarter of 2018) Nearly 80% of users are accustomed to using multiple digital music apps at the same time (data comes from Bida Consulting)

Figure 6 shows that it is difficult for a single APP to meet all the needs of users.

The reputation of Netease Cloud Music (especially in song list recommendation and UGC) has always been very good, but users actually install multiple softwares, which also proves from the side that the reason why the user scale of Netease Cloud Music is limited is the copyright limitation.

As mentioned earlier, the user volume of Netease Cloud Music is far less than that of TME, but Netease Cloud Music has always been the growth of users with the difference of "music+social" and the support of some die-hard fans.

As mentioned above, it is precisely because of the difference of "music+social interaction" that Netease Cloud Music will not become a niche APP even though its copyright is restricted. It occupies the fourth place in the total number of users, far higher than Xiami Music.

Then, what are the advantages of Netease Cloud Music in the current situation of obvious disadvantages?

As product people, we prefer the following data to prove the existence of advantages, and then analyze the advantages and make iterative updates for future products.

1.3.1 User activity

User activity is one of the standards that can best reflect the quality of a product. It measures the user’s attitude towards the current product.

According to the comparison between QuestMobie’s list of monthly users in online music industry in July 2018 (Figure 7) and the list of monthly users in online music industry in July 2017 (Figure 8), it is obvious that Netease Cloud Music has the fastest growth rate in this year, and it has already threatened a cool music in TME.

It can be seen that the obvious shortcoming of Netease Cloud Music-music copyright issue has not caused a fatal blow to Netease Cloud Music. The current layout of Netease Cloud Music is also successfully bridging the gap, but the gap is still very large.

Figure 7 (the same as Figure 3) The monthly user scale of online music industry in July 2018 top5 APP (data from QUEST MOBIE)

Fig. 8 Monthly users of online music industry in July, 2017 top10 APP (data from QUEST MOBIE)

1.3.2 User stickiness

User stickiness reflects another dimension of the product: loyalty to the product.

As we saw earlier, Netease Cloud Music has a higher 7-day retention rate and a higher uninstall rate than other top five apps. We analyzed it because of the copyright issue of Netease Cloud Music. Then, the user viscosity can let us clearly see how many users are loyal powder.

According to the comparison of the monthly average usage times and activity rates of Tencent Music and Netease Cloud Music APP in July 2018 (see Figure 9 for details), we can clearly see that compared with TME, Netease Cloud Music has no disadvantage in terms of monthly average usage times and activity rates, and even has more advantages in combination.

This represents the current operation mode of Netease Cloud Music (the core is "music+social"). In the case of short-board copyright, the user’s loyalty is still not worse than the other three, and even has an advantage.

Figure 9 Comparison of main application indicators between Tencent Music and Netease Cloud Music APP in July 2018

1.3.3 User coincidence degree

The user coincidence degree we analyzed earlier represents the situation that Netease Cloud Music and other APP functions complement each other.

The higher the degree of overlap, the higher the degree of functional complementarity (see Figure 10 for details), and the higher the possibility of being irreplaceable.

We mainly analyze the number of overlapping users between Netease Cloud Music and TME. The higher the overlap, the greater the possibility of representing Netease. The following figure shows that the overlap between Netease Cloud Music and TME is increasing from July 2017 to August 2018. Although their respective layouts have changed, the advantages and disadvantages of APP are obvious, but at present, from the point of view of coincidence, Netease Cloud Music does not have the conditions to beat TME, but the market will not be eaten by TME.

Figure 10 Changes in the number of people who overlap Tencent Music APP and Netease Cloud Music and the exclusive rate (data from QUEST MOBIE)

And a very interesting thing happened here. Netease Cloud Music not only has an increased overlap with TME, but also has an overlap murder book with Bili Bili and Tik Tok, which is far superior to other music apps. It is secondary, young and trendy (see Figure 11 for details). This shows that Netease Cloud Music has achieved initial results in the layout of video functions.

Fig. 11 The number of people and the exclusive rate of Netease Cloud Music, Billie Billie and Tik Tok (data from QUEST MOBIE).

Advertising delivery

The first is the comment area advertisement.

Comments are a major feature of Netease cloud music, and browsing comments has basically become the habit of Netease cloud music users. Often, some popular music (even minority music with the rise of Netease Cloud) has rich comments. Even sometimes I forget the name of a song and still remember the comments, so putting advertisements in the comments is more in line with the interests of cooperative manufacturers and Netease Cloud Music.

Secondly, the support for new musicians (such as advertisements for new musicians in the interface) has also become one of the incomes of Netease Cloud Music.

This move does not directly charge fees, but because they are all online musicians on their own platforms, the payment caused by their promotion is also one of the incomes. Moreover, it is a win-win situation between the platform and musicians, and musicians will also directly participate in the dividends of advertising and other expenses. It is said that Mu Xiaoya will get nearly one million dividends in 18 years, which will also drive more UGC creation.

Finally, it is the most common open-screen advertisement.

Open-screen advertisers are mainly the promotion of high-end brands and Netease’s self-operated products (such as Netease koala, etc.). This is the most conventional way to collect money for advertising.

value added service

Netease Cloud has three common value-added services:

First, vip charges, the most conventional way of charging. Getting vip can get a higher definition sound quality experience, and can experience the services of non-members, such as advertising-free, personalized skin, etc. The second kind of value-added service is also very routine at present: listening to songs without traffic. The last one is knowledge payment, such as "Chen Li Living Room", which needs to be paid before listening, similar to the payment of common knowledge such as getting it.

Yun music shopping mall

There are three main ways to cloud music mall:

  1. Integral mall, you can exchange points for coupons or vouchers of partners.
  2. Welfare society generally deals in products endowed with musical meaning or related to music. Similar to ordinary e-commerce operations, but some will receive vouchers.
  3. Ordinary e-commerce, selling their own goods or music areas.

But overall, Netease Cloud Music Mall is similar to the periphery of animation. Mainly engaged in music-related or music-endowed goods, the way to make a profit is simply to sell goods to make money.

Ticketing system

In order to solve the problem of scalping tickets, and unable to choose a suitable location or forget to buy tickets, Netease Cloud Music launched a ticketing system. The profit-making method is no different from other ticketing systems.

This not only serves the corresponding user groups in a targeted manner, but also reduces the impact of commercial advertisements on the user experience. Users click on the corresponding performance information and link to the specific page, where they can view the performance time, place, price and seats in detail and purchase tickets.

Netease Cloud Music is an APP that provides music services based on "music+social interaction" and takes users as the center. Relying on professional musicians, friends recommendation and social functions, online music title list, personalized recommendation, radio station, etc., focus on discovery and sharing.

In terms of music, with the song list as the framework, the user’s music needs are met through three sections: the song list established by the user, the daily recommendation recommended by the system and the song list of the system. On the social side, it is achieved through the song comments that Netease Cloud Music is famous for, as well as people and friends nearby. This enhances the sharing and communication properties of music, and pays attention to and encourages users to produce more high-quality UGC content to meet the needs of users’ music socialization, sharing and expression.

Netease Cloud Music is divided into five product structure branches: Personal Center, My Music, Discovering Music, Video and Search. Through the product structure of page analysis, we can see the bird’s eye view of the whole product and know the existence and completion process of each function. See Figure 12 for details.

Figure 12 Netease Cloud Music Product Structure Diagram (Analysis by Page)

Netease Cloud Music is a rising star in mobile Internet music. Netease Cloud Music has reached the fourth position in terms of mobile Internet music in terms of volume and users by means of "music+social interaction".

Figure 13 User Product Experience Path Map

Music is basically a necessity for almost everyone. Compared with all netizens, users of online music are obviously younger, and there is little difference in gender and intercity distribution characteristics (see Figure 14 for details).

According to the online music users’ age and inter-city distribution map in July 2018, users aged under 24, 25-30 years old and 31-35 years old account for 84.3% of the total users. The proportion of men and women is 51.4% and 48.6% respectively. According to TGI, female users are more consistent, which happens to be similar to the proportion of Netease cloud music users (see Figure 15 and Figure 16 for details).

According to Ai Media data, there are more women among Netease cloud music users. In addition, people under the age of 24, 25-30 years old and 31-35 years old account for more than 80% of the total users, reaching 89%. It can be seen that the distribution of user groups of Netease Cloud Music is basically consistent with the data of the whole industry, but the focus is slightly different.

Industry data shows that people under the age of 24 have the highest proportion, while Netease Cloud Music has the highest proportion of 25-30 years old; In terms of gender, Netease Cloud Music has slightly more women than men, while the whole industry data shows that men are slightly more than women, but TGI also shows that female users are more consistent.

Figure 14 The age and intercity distribution map of online music users in July 2018 (data from QUEST MOBIE)

Figure 15 Gender diagram of Netease cloud music users (data comes from iResearch APP index)

Figure 16 Age distribution map of Netease cloud music users (data from Ai Media Consulting)

In addition, according to QuestMobie’s online music user interest preference TOP20 in July 2018 (see Figure 17 for details), it can be seen that online music has a high penetration rate in various industries. Especially social, video and music. ; It can also be seen that music, learning and animation have higher values in the active penetration rate TGI.

Figure 17 TOP20 of online music users’ interest preference in July 2018 (data from QUEST MOBIE)

Comprehensive Netease Cloud Music is similar to the overall trend of the industry, with the age of about 24 to 35 years old, with little gender difference. In the entire online music industry, social, video and music have the largest active penetration rate, while music, learning and animation have the highest active penetration rate. We will get the user portrait of Netease Cloud Music as follows:

  • Student groups:This group has more time, more social activities in the world, watching videos, listening to music, and more interest in school, and their age is basically under 24 and between 25 and 30.
  • Young white-collar workers and Internet practitioners:Generally speaking, people in this group are more eager for new things than other age groups and industries. But relatively speaking, it belongs to a group with greater pressure, piecemeal time, more overtime, and more willingness to open up their own horizons and careers through study. It is a group with pressure, vitality and ambition, and rich feelings.

According to Netease Cloud Music’s recent layout of niche music, video and music originality, another user group of Netease Cloud Music can be deduced:

  • Professional musicians and music creators:This group pursues fashion, freedom, sharing and quality.

According to Maslow’s demand analysis method, the priority of product functional design can be divided into five categories from high to low: usability, ease of use, ease of use, love of use and dissemination. According to this theory, we can get the product demand management priority of Netease Cloud Music, and then deduce the user demand of Netease Cloud Music.

As shown below:

Figure 18 Maslow Demand Analysis Diagram

"Music+Socialization" is basically what all music platforms are doing now, and Netease Cloud Music is a leader in this respect.

Netease Cloud Music’s approach is to make music resonate and communicate. People are emotional animals, especially when immersed in music, it is very easy to blend in or substitute their own experiences, and then they like to express their feelings about songs and share their experiences.

The music comment area has become the first stop for users’ UGC creation, and it also incorporates the social nature. When you can listen to songs, while listening to songs, you can watch stories that are similar or touching to yourself in the comment area, and you can pay more attention to commentators to achieve the purpose of socializing.

Figure 19 Screenshot of Netease Cloud Music Interface (1)

The second stop of UGC creation is the song list created by users themselves.

Everyone has his own taste, but there are always people who are similar to him, and there are always people who have songs that they like but haven’t heard. Therefore, song list recommendation came into being. Users can walk into the song list created by others through the song list name, classification or a piece of music with their own memories and feelings in the song list, discover new music, and even collect the song list.

When users use Netease cloud music, they will also classify their favorite songs. Your friends or through the nearby song list can also see the user’s song list and enjoy it, so as to achieve the purpose of "music+socialization".

Figure 20 Screenshot of Netease Cloud Music Interface (2)

The third stop of UGC creation is the music created by Netease Cloud musicians. This is the layout of Netease Cloud Music in terms of "copyright disadvantage+minority music+individual musicians". Introducing more musicians can not only satisfy the audience (especially the minority music audience), but also make people with musical talents or hobbies and dreams give full play to their own specialties and solve the copyright problems of some songs.

Figure 21 Screenshot of Netease Cloud Music Interface (3)

The social function is divided into four parts, namely, music comment socialization, song list socialization, and the dynamics of people and friends nearby. Among them, the socialization of music criticism and song list has been described in detail, so I won’t repeat it here.

The function of people nearby is a combination of "unfamiliar social interaction+music". Through the dynamics of people nearby, you can see the kinds of music that other users like. Even if you don’t pay direct attention to communication, you can make users enjoy more different songs through the song list or dynamics of people nearby, break the cognition of their original songs and increase the user’s stickiness.

Now, with the addition of video, we can not only see music and song lists through people nearby, but also see videos. Video is one of the key points in the layout of major companies now. The function of people nearby can also enhance users’ new understanding of Netease Cloud Music Halo, that is, "Netease Cloud Music Halo not only makes music, but also makes videos", thus achieving the purpose of diversification of Netease Cloud Music functions.

Friends are dynamic, which is similar to socializing with strangers. You can also see the songs and videos of users’ friends. The biggest difference is that friends tend to "socialize with acquaintances" dynamically, while people nearby socialize with strangers. Therefore, socializing with acquaintances has a unique advantage-it can communicate with each other through music. Even though a large number of users do not reach the point of acquaintance or communication through friends, the dynamics of friends have reached the social role as well.

Figure 22 Screenshot of Netease Cloud Music Interface (4)

Music recommendation is another major feature of Netease Cloud Music, which is mainly manifested in scene recommendation and personalized recommendation based on big data analysis.

Scene recommendation has the following functions in Netease Cloud Music: song list, recommended song list, anchor radio station, radio station classification, classical zone and other functions classified according to mood and environment; And a more distinctive running FM, dedicated to running scenes.

This greatly facilitates users to choose music that is more suitable for their mood according to their mood, environment and other conditions, and increases customer satisfaction, stickiness and loyalty. On the other hand, Netease Cloud Music has personalized recommendation based on scene classification, and users can also classify their own songs according to their own habits after using habits to enhance sociality.

Figure 23 Screenshot of Netease Cloud Music Interface (5)

Personalized recommendation is another function of Netease Cloud Music Word of Mouth Peak. Many users have shared music in social circles before, and commented that "this song really suits me", "Netease Cloud Music really understands me" and "this song is so good that it cries", etc. This is based on the big data such as the type and frequency of songs that users like to listen to, analyzing the recent listening characteristics of users and making recommendations. Of course, big data analysis needs data, and personalized recommendation may not be particularly accurate if new users use it less.

Personalized recommendation is embodied in private FM, daily recommendation, daily song list and so on.

Figure 24 Screenshot of Netease Cloud Music Interface (5)

According to the statistics of ASO100 books, Netease Cloud Music has a high score on the iOS system (see Figure 25 for details). The current score (as of November 2018) and all version scores (as of November 2018) are 4.7 points, indicating that iOS users have a high evaluation of Netease Cloud Music.

Figure 25 Netease Cloud Music iOS score statistics (data from ASO100)

On the other hand, the score of Android system (see Figure 26 for details) is much lower than that of iOS, with the highest score of 4.6 and the lowest score of 3.5 (Google Play data is 0, which is not included in the statistics). This shows that the Android system needs to continue to be optimized to further improve user satisfaction.

Figure 26 Netease Cloud Music Android Score Statistics (data from ASO100)

Through the ASO100 data, the typical users’ positive comments and negative comments are extracted as follows (Figure 27). A typical user refers to a user who appreciates or hates a certain point in favorable and unfavorable comments, and is representative.

Figure 27 screenshot of typical user comments

From the comments, it can be seen that users’ views on copyright requirements are not one-sided. Some have uninstalled the software because of copyright problems, but some have directly ignored this defect and continued to use it, but the copyright problem is still one of the problems that need to be solved. After all, listening to songs is the most basic function of Netease Cloud Music. If this function cannot be met, other functions are not so necessary.

With the more and more perfect function of Netease cloud music and the addition of profit factors, some users began to question the initial intention of Netease cloud music while enjoying better experience services. For example, the addition of video can make "music+picture sense" presented to customers at the same time, but for some customers who just want to enjoy music or recommend videos to influence their use, these have become design failures.

According to user feedback and user ratings, it can be seen that Netease Cloud Music has a large number of supporters. Although the copyright and the new layout affect the experience of some users, users have a high evaluation of Netease Cloud Music on both Android and iOS. However, in order to better maintain a high reputation, Netease Cloud Music should better adjust the strategy between profitability, new function layout and user experience, and maintain the user stickiness of loyal fans, so as to ensure that it is invincible in the industry shock.

No matter which organization’s survey data, we can see that the total number of online music users is increasing, and users’ awareness of paying is enhanced. The online music industry is still a valuable market. However, in this competition, Netease Cloud Music’s defects in copyright make it relegated to TME. However, according to the strategy of "music+socialization", Netease Cloud Music, a rising star market, will not be swallowed up by TME or other competing products in the short term.

Netease Cloud Music keeps making various attempts to get rid of the dilemma. Layout videos, musicians, advertisements, live broadcasts, etc. are all increasing their competitive chips. The benefits are obvious, but the decline of user experience can not be ignored. Nowadays, the online music industry is laying out its own pan-entertainment ecosystem, especially TME, which has formed its own ecological closed loop. Netease Cloud Music still needs to make more attempts to break the blockade.

Regarding the copyright issue, I have analyzed the disadvantages of Netease Cloud Music. However, in the short term, this disadvantage is not only the efforts to obtain copyright, but also the cooperation between their own musicians and Netease Cloud Music to ensure that the copyright of minority music does not go wrong and that they do not show disadvantages in minority music.

Competition in the online music industry has a long history, and it is still unknown who will win in the future.

　

This article was originally published by @ Sima Shizike. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

Rock and Roll Flowers： Being rebellious doesn’t mean being selfish.

Author: Hu Jianli

The online drama "Wild Flowers of Rock and Roll" tells a novel story in terms of design and theme from a female perspective, and creates a rebellious and colorful image of contemporary middle-aged women like Peng Lai, which can be regarded as subverting the life values of traditional women in China, which is refreshing.

However, being rebellious does not mean being selfish. Peng Lai has a novel set of people, but it is regrettable that many seemingly cool but unreasonable and illogical plots failed to present the audience with full and credible characters.

"Wild Flowers of Rock" is directed by Li Jun and directed by Jing Lipeng, starring Yao Chen, Chang Yuan and Zhuang Duffy, and starring Li Yinan, Zhao Ziqi and Lele Dai. It tells the story of an atypical mother and daughter who like rock and roll meeting again after 12 years, and in the process of pursuing their dreams, from fighting and hurting each other, to finally forgiving and healing each other.

Peng Lai (played by Yao Chen) is the lead singer of the once-popular female rock band "Crazy Flower" in China. In that year, she divorced because of her disagreement with her husband. In the morning, she found that her ex-husband and bassist Chen Yue (played by Zhao Ziqi) got a marriage certificate. In a rage, she broke up the band and went to the United States to travel, leaving her 6-year-old daughter (played by Zhuang Duffy) to be taken care of by her ex-husband and Chen Yue during the day.

After 12 years in the United States, Peng Lai not only failed to realize her dream of rock and roll, but also became addicted to alcohol. She didn’t return to China to deal with related matters until she received a phone call from her good friend and former manager of Crazy Flower Band, Da Cui (played by Chang Yuan), who was told that her ex-husband had died and her daughter needed care during the day. Unexpectedly, the mother and daughter, who have been separated for 12 years, became "enemies" as soon as they met, and they fought fiercely for the house, the band and their dreams …

The biggest highlight of this drama is that it breaks away from the stereotype of domestic TV series in the creation of female characters, portrays the image of a rebellious middle-aged urban woman like Peng Lai, and shows the self-seeking and maverick spirit of some middle-aged women in contemporary China through the anti-traditional mother-daughter relationship between Peng Lai and daytime.

Over the years, there have been many domestic film and television works that show young women’s youthful rebellion, such as July and An Sheng and Dog Thirteen, but domestic film and television dramas featuring rebellious middle-aged women of all colors are rare, if not unique.

From this point of view, "Wild Flowers of Rock" can be said to have expanded the new space for the heroine of domestic film and television works, which is worthy of recognition. From the performance point of view, Yao Chen’s portrayal of Peng Lai is vivid, natural and remarkable, and she has given the audience a role very different from her previous screen image. The young actress Zhuang Duffy played during the day, and her performance was also quite satisfactory.

It is a pity that "Wild Flowers in Rock" failed to portray the characters and tell the story well because of its symbolic and functional characters and many unreasonable and illogical storylines.

The main male characters in the play, such as Da Cui, Luo Jun, Bin Bin and An Zhe, are not like men with independent personality, self-esteem and self-love, but tools who completely obey the plot arrangement and the heroine’s needs.

Da Cui, played by Chang Yuan, has not only been helping Peng Lai to take care of her daughter unconditionally for more than ten years, but Peng Lai has been running back and forth for her affairs after returning to China, and he is also affectionate and righteous to many ex-wives (played by Lele Dai). Such a good man does not understand why many of them had the heart to divorce him in those years.

In front of several heroines, they work hard and complain with good, but this is obviously distorted, and it is the obscenity and instrumental treatment of male images from the perspective of women.

Talk about the female characters in the play again. As the soul of the whole drama, Peng Lai should have been a rebellious and unruly contemporary woman with independent personality and rock spirit according to the creator’s intention.

However, perhaps it is too much emphasis on drama conflict and the pursuit of cool drama effect. Although Peng Lai, played by Yao Chen, has a pair of smoky makeup, cigarettes and alcohol, and tries his best to portray the image of a down-and-out but cool middle-aged rock singer, there is nothing independent and strong in her actions, and she lacks the rock spirit of free struggle.

When Peng Laigang came back to China, she and her daughter did not give in to each other during the day and fought with each other, which can still be regarded as her forced self-protection. After all, her attitude towards her mother during the day was really bad and her behavior was really excessive.

However, after Peng Lai took her old mother to live at home for a period of time, her daughter got along well with her grandmother during the day, and her relationship with Peng Lai eased a lot. Just as the family of three was happy, Peng Lai actually got drunk and stole her handprint to sell the house, which made her daughter commit suicide by jumping off a building. Whatever the reason, it seems too selfish.

In order to realize his dream, Peng Lai pretended to have amnesia after his illness and tricked Chen Yue and many others into coming back to reunite with her, which is understandable.

The most incredible thing is that Peng Lai actually chose her daughter’s daytime band when she chose her opponent in the promotion competition, and she said shamelessly, "I want to guarantee a 100% win." This is only carefully calculated, where is there any mother-daughter relationship and rock spirit?

To tell the truth, when I saw the end, I chose Chen Yue as my band’s assistant during the day, regardless of Peng Lai’s prior request. The author blurted out "What a suck".

These unreasonable and illogical storylines destroyed Peng Lai’s character image to a great extent, and accidentally portrayed Peng Lai, who originally wanted to be rebellious and unruly, as a selfish bastard.

No wonder in the play, I angrily said to Peng Lai during the day, "I know too much about your character of doing whatever it takes to get what you want" and "She was as selfish twelve years ago as she was twelve years later". Chen Yue also said, "She thought the earth revolved around her alone."

Even in the last episode, the screenwriter forced Peng Lai to whitewash and stir up feelings, revealing her real intention of caring about her daughter and wanting to help her daughter’s band when she was in the United States, and trying to save her selfish image as an asshole, it was hard to justify herself.

Secondly, Peng Lai chose the daytime band PK, which she thought was the weakest in the promotion, with a very cold-blooded and selfish starting point. Even if she finally wanted to clarify that the Wild Flower Band didn’t mean to release water, it was difficult to make up for it, and it was unreasonable. Because she really doesn’t want to lose.

Finally, as a music lover, after watching the complete drama, the author can’t help but vomit: the original songs in "Rock and Roll Flowers" are really not beautiful!

Miyazaki Hayao disciple’s new work, Okko’s Inn, set the file 1.29.


1905 movie network news The latest work of Kitaro Kosaka, a disciple of animation master Miyazaki Hayao, was finalized in the Mainland. On January 29th, "Spring House" officially opened for business. The film tells the story of Guan Zhizi, a girl in the sixth grade of primary school, who was adopted by her grandmother because of her parents’ accidental death and gained the ability to see the "guardian spirit". And with the help of incredible friends, I assumed the responsibility of running the "Spring House" to cure the hot spring hotel and embarked on a spiritual journey of self-growth.


The "Spring House" is open for business, and both adults and children can be cured.


In Okko’s Inn’s story, because grandma is old, the "Spring House" hot spring hotel is facing the dilemma that no successor is about to close down. Xiao Zhi, who is only 12 years old, bravely took over the burden and became the new proprietress of the hotel. In the process of becoming a qualified proprietress, Xiaozhi is optimistic, goes all out to treat customers, heals every customer who comes to the "Spring House", and gradually grows up by herself in the wonderful encounter with different customers, gaining physical and mental experience, and gradually understands the meaning of "accepting everything and curing everything" taught by her grandmother.


Okko’s Inn exposed the hand-painted version of the poster, the picture is warm and full, full of texture, and the warm "Spring House" officially opened for business! The lovely young lady Guan Zhizi, grandma Fengzi and "Pink Float" classmate Akino Makoto all appeared on the stage, hiding a mystery in the exquisitely laid-out Japanese hot spring hotel, and there are still many incredible friends.


Although she lost her parents’ company when she was young, Xiaozhi, who became a small proprietress, strongly chose to open the door to welcome guests and received customers from all directions who needed healing. With the help of strange friends, she also found the meaning of meeting and separation. The spring water of "Flower Soup" hot spring will heal everyone, regardless of gender, age and age.


Gold medal production is the first sincere work of Miyazaki Hayao disciple Kitaro Kosaka in the Mainland.


Okko’s Inn is adapted from a popular children’s novel written by Japanese writer Ling Zhanghong. The original work has sold 3 million copies since it was released in 2003, and now the film version of this super popular work has been released in the mainland, causing great repercussions among fans who have been paying attention to it.


The gold medal production team of the Okko’s Inn film version is even more exciting. Director Kitaro Kosaka has participated in many well-known animation works such as Miyazaki Hayao, and Reiko Yoshida, who created the film, wrote the screenplay, and was dubbed by the popular voice actor Mizuki Nana, Matsuda Sasui, and Seiran Kobayashi, who was born as a child star.


Impressed Makoto Shinkai and won many international animation heavyweight awards.


After the film was released in Japan, it quickly occupied the first place in the Twitter film category discussion, and moved the animation master Makoto Shinkai, who praised: "Okko’s Inn is really wonderful! I was teased many times and made to cry several times. As an animation, there are not only many things to see technically, but also the story itself is quite moving. I really look forward to seeing the follow-up stories on the big screen! "


In addition to the recognition of word-of-mouth and audience’s enthusiasm for watching movies, the film has also been affirmed by major film awards. At present, it has been shortlisted for the best animated feature film in the 92nd Oscar, and has been nominated for the best independent animated feature film in the 47th Animated Anne Award, the best animated film in the 42nd Japan Film Academy Award, the best animated film in the 73rd Japan Daily Film Festival, the audience’s favorite award for innovation and Excellence in the 20th Korea Fuchuan International Animation Film Festival, the animated film award in the 28th Japan Film Critics Award, and so on. The blessing of many international awards has made the film earn enough expectations.


Fake! Six measures to distinguish ＂shanzhai pear＂ from Korla fragrant pear brand in selling millions of tons

　　　　　　 CCTV News:Korla Fragrant Pear is named after its growth on the Peacock River in Korla, Xinjiang. However, with the increasing popularity of Korla Fragrant Pear, many "cottage pears" have appeared in the market using the brand of Korla Fragrant Pear. In January 2019, the Korla Fragrant Pear Association once again issued the "Anti-counterfeiting Raiders" to help the public identify the real Korla Fragrant Pear.

　　　　　　 It is understood that Korla fragrant pear has been plagued by the problem of counterfeiting since it began to become popular in the market. According to the survey, in 2016 alone, more than 3.6 million tons of fragrant pears were sold under the banner of "Korla Fragrant Pear", while the total output of Korla Fragrant Pear in that year was only 700,000 tons.

　　　　　　 Yang Xinyu, director of the Industrial and Commercial Bureau of Korla City, Xinjiang, said: "Since 2016, we have stepped up efforts to fight counterfeiting and protect rights, and investigated and dealt with a number of cases of counterfeiting Korla fragrant pears, with a case value of nearly one million yuan, and the market has been effectively purified. But at present, there are still ‘ Shanzhai pear ’ Sell in the market. "

one

Korla pear

　　　　　　 So how should citizens identify authentic Korla pears? According to the staff, in terms of weight, Korla fragrant pear itself is a small fruit, the general size is about 90 grams to 150 grams, and those that are too big, over 150 grams or even as long as 200 grams can basically be recognized as other varieties of fragrant pears. From the taste, the real Korla fragrant pear has thin skin, crisp flesh and rich aroma. In appearance, its skin will be reddish.

　　　　　　 Sheng Zhenming, president of Korla Fragrant Pear Association, said: "Because of the natural climate, the temperature difference between day and night is relatively large, and it naturally forms a layer of fruit wax. It’s a fruit wax. Look, the more we rub it, the brighter it gets. It’s not typed, it’s naturally formed. Moreover, its skin is relatively thin, and the water splashes when pressed. This is the authentic Korla pear. "

　　　　　　 In addition, the time of listing Korla fragrant pears every year is also particular.

　　　　　　 Sheng Zhenming, president of Korla Fragrant Pear Association, said: "The picking of Korla Fragrant Pear takes 145 days from flowering to fruiting (ripening). We have to determine the picking date according to its sugar content reaching 12 degrees. For example, 2018 is September 2 nd, and we think it is mature, so we will agree on this time (start picking). Then, all the listings in advance are fake and shoddy. "

　　　　　　 In addition, Korla fragrant pear also implements the management of "double standard and double code" from the packaging. The double label includes the GI logo of Chinese geographical indication and the geographical indication certification trademark of "Korla Xiangli" with peacock pattern, and the double code includes the trademark authorized printing and use code. This code is a unique code authorized by Xiangli Association and its member units once a year. In addition, consumers can also tell whether the supplier’s supply channel is reliable by whether the merchant has a "Certificate of Use of Geographical Indications of Origin of Korla Pear".

Lift the table! Byd Han DM-i champion edition is less than 190 thousand! But I still chose the fuel car.

Han DM-i Champion Edition and Han DM-p Edition were released, among which Han DM-i Champion Edition launched a total of six models, all of which can be used for green brand new energy, with the price range of 189,800-249,800 yuan; The price of Han DM-p Ares Edition is 289,800 yuan.

I have to say, it is very exciting to see the new Han DM-i champion edition!

If there is a mix within 200,000, you can get a green card, which is simply a death to your peers. How can this fuel car live? If it drops to 150,000 again, it will really leave no one alive!

Han DM-i champion version is very fragrant, but I still choose SUV after thinking about it!

The champion version of Han DM-i is very fragrant and good, but it is not to my taste after all. Star Road Eta Ursae Majoris is just to my taste, so I can only choose the right one, not the one that looks fragrant!

1. Living in the downtown area, I asked about the residential property and said that I would not install private charging piles! If you ask what the reason is, just say that it will not be installed and the approval will not pass. There is no private charging pile, but also a ball of new energy, no more playing! The nearest public charging pile is 3 kilometers away from home, and there are few charging piles. Unlike so many charging piles in first-tier cities, it is really difficult to charge a battery!

If you are waiting to burn oil to charge, you might as well use the fuel car directly!

2. The usage scenario does not match! Although I like the champion version of Han DM-i very much, I think that I have to go to the construction site often, and I often have to take a bad road, so I don’t want a car! Choosing an SUV is suitable for work and life, and there is no extra money to buy another car. It is better to choose an ordinary one that is resistant to operation, and you don’t have to feel bad about scratching.

In fact, there are many advantages of new energy, and now the battery life is relatively high. If charging is convenient or there is a private charging pile, it is very easy to buy a tram.

But in my case, I still have to choose an oil truck to use.

By the way, the following people are more suitable for choosing oil trucks:

The first category: people who often need long-distance travel, especially those who run long-distance for business all the year round, have convenient oil cars and worry-free use.

The second category: those who care about the insurance rate and are ready to change cars in about 3 years, the insurance rate of oil cars is higher now, and now they want to change cars in the short term. Of course, oil cars are better, but it is hard to say after 5 years. After 5 years, the insurance rate of trams may be the same as that of oil cars.

The third category: people who can’t install private charging piles, it takes time to charge outside public charging piles. Sometimes there is not necessarily a place to go.

The fourth category: there is only one car at home and it is just needed. There are many car scenes covered by oil cars, which is more suitable as the only family car. However, if there is already a car at home and the conditions are right, it is a good choice to buy another tram.

If we don’t mix the factors of brand belief, but pay more attention to value experience, comfort and low failure rate, and it is inexpensive, Star Road Eta Ursae Majoris is the most suitable one at this price!

At the same time, I also had a test drive at the same price. Later, I took a test drive in Eta Ursae Majoris. The gap was too obvious. For cars within 200,000, Eta Ursae Majoris was indeed very cost-effective!

After BYD Han Champion Edition came out, I liked it very much. I was a little shaken and wanted to buy new energy, but considering the actual situation, I chose Eta Ursae Majoris.

Starway Eta Ursae Majoris is a masterpiece of M3X Mars Architecture 2.0, positioned as a medium-sized SUV, with a price of 152,800-202,800. There are predecessor and four-wheel drive versions to choose from.

In terms of spatial dimensions, the length, width and height of Eta Ursae Majoris are 4781x1920x1671mm, and the wheelbase is 2815mm, so the interior space is large enough.

In terms of power, Eta Ursae Majoris is equipped with Kunpeng Power 2.0T engine, with a maximum power of 192kW(261 HP) and 400N·m, which is very sufficient! Matching it is a 7-speed dual-clutch gearbox.

As for the chassis, it’s a flying fish super-sensing chassis. The Star Road Eta Ursae Majoris adopts the common combination of front and rear multi-links. The high-equipped car also has suspension soft and hard adjustment and electromagnetic suspension system, which greatly enhances the comfort.

In terms of assisted driving and active and passive safety configuration, lane departure warning, lane keeping assistance, lane keeping in the center, active braking, road traffic sign recognition, 360-degree panoramic image and transparent chassis are all commonly used, and the overall driving experience is very good.

In terms of seat configuration, the main and co-pilot seats are electrically adjusted, and there are functions of seat ventilation and heating. Ventilation and heating are really easy to use, and they are all fragrant when used! Starting from the middle-equipped models, the second row of seats also has the functions of electric adjustment and seat heating.

Starway Eta Ursae Majoris has a 400,000-level appearance, a 400,000-level luxury cockpit and a 400,000-level scientific and technological intelligence, but the price is 152,800-202,800, which is really competitive among SUVs at the same price!

Nowadays, the quality of domestic cars is generally improved, the value is not bad, and the price is beautiful, which is worth considering!

LI’s revenue in the first quarter was 18.79 billion yuan, and its net profit was 933.8 million yuan.

　　LI today released its financial report for the first quarter of 2023 as of March 31st. The financial report shows that LI’s total revenue in the first quarter was 18.79 billion yuan (about 2.74 billion US dollars), an increase of 96.5% compared with 9.56 billion yuan in the first quarter of 2022, and an increase of 6.4% compared with 17.65 billion yuan in the fourth quarter of 2022. The net profit was 933.8 million yuan (about 136.0 million US dollars), while the net loss in the first quarter of 2022 was 10.9 million yuan, an increase of 252.0% compared with the net profit of 265.3 million yuan in the fourth quarter of 2022. Non-GAAP net profit was 1.41 billion yuan (about 205.9 million US dollars), an increase of 196.4% compared with the net profit of 477.1 million yuan in the first quarter of 2022, and an increase of 46.1% compared with the net profit of 967.6 million yuan in the fourth quarter of 2022.


　　Operating results in the first quarter:


　　In the first quarter of 2023, the total number of vehicles delivered was 52,584, a year-on-year increase of 65.8%.


　　By March 31st, 2023, LI had 299 retail stores covering 123 cities. At the same time, there are 318 service centers and car body and paint shops authorized by LI in 223 cities.


　　In April 2023, LI delivered 25,681 vehicles, up 516.3% year-on-year.


　　By April 30th, 2023, LI had 302 retail stores covering 123 cities. At the same time, there are 318 service centers and car body and paint shops authorized by LI in 222 cities.


　　Financial performance in the first quarter:


　　The total revenue was 18.79 billion yuan (about 2.74 billion US dollars), an increase of 96.5% compared with 9.56 billion yuan in the first quarter of 2022 and 6.4% compared with 17.65 billion yuan in the fourth quarter of 2022.


　　Automobile sales reached 18.33 billion yuan (about 2.67 billion US dollars), up 96.9% from 9.31 billion yuan in the first quarter of 2022 and up 6.1% from 17.27 billion yuan in the fourth quarter of 2022.


　　Other sales and service income was 459.7 million yuan (about 66.9 million US dollars), an increase of 81.4% compared with 253.4 million yuan in the first quarter of 2022 and an increase of 20.5% compared with 381.5 million yuan in the fourth quarter of 2022.


　　The cost of sales was 14.96 billion yuan (about 2.18 billion US dollars), an increase of 102.2% compared with 7.40 billion yuan in the first quarter of 2022 and 6.2% compared with 14.08 billion yuan in the fourth quarter of 2022.


　　Gross profit was 3.83 billion yuan (about 5.577 US dollars), an increase of 77.0% compared with 2.16 billion yuan in the first quarter of 2022 and 7.4% compared with 3.57 billion yuan in the fourth quarter of 2022.


　　The gross profit margin was 20.4%, compared with 22.6% in the first quarter of 2022 and 20.2% in the fourth quarter of 2022. The profit rate of automobile business was 19.8%, compared with 22.4% in the first quarter of 2022 and 20.0% in the fourth quarter of 2022.


　　The total operating expenses were 3.42 billion yuan (about 498.7 million US dollars), an increase of 32.9% compared with 2.58 billion yuan in the first quarter of 2022 and a decrease of 7.4% compared with 3.70 billion yuan in the fourth quarter of 2022.


　　R&D expenditure was 1.85 billion yuan (about 269.7 million US dollars), an increase of 34.8% compared with 1.37 billion yuan in the first quarter of 2022 and a decrease of 10.5% compared with 2.07 billion yuan in the fourth quarter of 2022.


　　The expenditure on sales, general affairs and administration was 1.65 billion yuan (about 239.6 million US dollars), an increase of 36.8% compared with 1.20 billion yuan in the first quarter of 2022 and 0.9% compared with 1.63 billion yuan in the fourth quarter of 2022.


　　The operating profit was 405.2 million yuan (about 59 million US dollars), while the operating loss was 413.1 million yuan in the first quarter of 2022 and 133.6 million yuan in the fourth quarter of 2022.


　　Not according to US GAAP, the operating profit was 885.4 million yuan (about 128.9 million US dollars), while the operating profit in the first quarter of 2022 was 74.9 million yuan, an increase of 55.7% compared with the operating profit of 568.7 million yuan in the fourth quarter of 2022.


　　The net profit was 933.8 million yuan (about 136.0 million US dollars), while the net loss in the first quarter of 2022 was 10.9 million yuan, an increase of 252.0% compared with the net profit of 265.3 million yuan in the fourth quarter of 2022.


　　Non-GAAP net profit was 1.41 billion yuan (about 205.9 million US dollars), an increase of 196.4% compared with the net profit of 477.1 million yuan in the first quarter of 2022, and an increase of 46.1% compared with the net profit of 967.6 million yuan in the fourth quarter of 2022.


　　The basic and diluted earnings per share of American Depositary Shares (ADS) attributable to ordinary shareholders are 0.95 yuan (about 0.14 US dollars) and 0.89 yuan (about 0.13 US dollars) respectively, while the basic and diluted losses per share of ADS in the first quarter of 2022 are 0.01 yuan, and the basic and diluted earnings per share of ADS in the fourth quarter of 2022 are 0.26 yuan and 0.25 yuan respectively.


　　According to Non-GAAP, the basic and diluted earnings per ADS belonging to ordinary shareholders are 1.44 yuan (about 0.21 US dollars) and 1.35 yuan (about 0.20 US dollars), respectively, while the basic and diluted earnings per ADS in the first quarter of 2022 are 0.49 yuan and 0.47 yuan respectively, and in the fourth quarter of 2022.


　　By March 31st, 2023, the total amount of cash and cash equivalents, restricted cash, time deposits and short-term investments in LI was 65 billion yuan (about 9.46 billion US dollars).


　　The operating cash flow was 7.78 billion yuan (about 1.13 billion US dollars), an increase of 324.3% compared with 1.83 billion yuan in the first quarter of 2022 and an increase of 58.0% compared with 4.93 billion yuan in the fourth quarter of 2022.


　　Free cash flow was 6.70 billion yuan (about 975.9 million US dollars), compared with 502.0 million yuan in the first quarter of 2022, an increase of 105.8% compared with 3.26 billion yuan in the fourth quarter of 2022.


　　Performance outlook:


　　LI predicts that the delivery volume of automobiles in the second quarter of 2023 will be about 76,000 to 81,000, an increase of about 164.9% to 182.4% year-on-year.


　　The total revenue will reach 24.22 billion yuan (about 3.53 billion US dollars) to 25.86 billion yuan (about 3.77 billion US dollars), an increase of about 177.4% to 196.1%.

Climb the mountain together？ Although it is good to climb mountains in summer, remember that safety comes first.

　　Although 2020 is just over half past, the most "horrible" activity of the year has been born — — Climb the mountain. No matter whether you have seen the hit drama "The Hidden Corner", you are probably familiar with this stalk. "Climb the mountain together?" It also jumped from a line to a new online hot word.

　　Climb the mountain together? Especially in summer. Whether on foot or by bike, how good it would be if you could get into the mountains on a sunny day, breathe the fresh air in the forest, and make a SPA for your lungs to relax your mood and make your body sweat?

　　But don’t forget, you must pay attention to safety during climbing.

　　"Climb the mountain" in various ways

　　Where is the most convenient and fun place to climb mountains in Chengdu? The answer must be Longquan Mountain! I have lived in Longquanyi at the foot of Longquan Mountain since I was a child, and naturally I am keen on "climbing the mountain" in various ways.

　　Hiking is the most primitive way to explore Longquan Mountain. The first time I have a definite memory of climbing a mountain was when the whole class went to Baoshi Lake for a picnic in primary school. At that time, I felt that this was an "expedition" to the mountains. I went on the road with a nervous mood and finally ate and drank in a forest by the lake. Everyone had a great time and gained an unforgettable memory of primary school.

　　As I grow older, I go to Longquan Mountain more and more times, and my feeling of climbing the mountain has already changed from initial nervousness to enjoyment, because every exploration has surprises and fun. Later, a fitness trail was built on the mountain. With a very mature climbing route and the convenience of the subway, more and more people can hike Longquan Mountain.

　　In the past two years, I have discovered a new "Great Crossing Hiking Route", from Longquanyi on one side of Longquan Mountain to Shijing Temple on the other side through the mountain path. Until now, I will take it several times a year with great pleasure. On foot, there are countless routes that can be explored, and you can go to almost any hidden corner of Longquan Mountain.

　　Compared with hiking, cycling is a faster and more convenient way, because relying on cycling can reach far destinations that are difficult to reach by walking alone. Great changes have taken place on the mountain in recent two years because of the construction of Longquan Mountain Forest Park. In short, Longquan Mountain has become more fashionable. Sometimes, I will invite friends to ride bicycles specially, spend a day punching cards in various online celebrity shops in the mountains, or take a photo at the newly-built observation deck at the top of the mountain and send a circle of friends to catch up with the trend. Although cycling uphill is a little hard, it is really a rare enjoyment every time I slide down the hill.

　　There is a more interesting way — — Running. In the Longquan Mountain Cross-country Race held in May this year, a parent-child group was set up especially for children under 7 years old. I did not hesitate to sign up for my baby and invited another family to have a general mobilization!

　　Although it is nominally a "running" race, it counts if you stop and go, as long as you can complete the prescribed route within the closing time. For the baby, this game is more like a game, and the parent-child group itself does not have a ranking award. Completion is victory. For parents who accompany running, it can be regarded as a weekend to relax and enjoy a family mountain climbing trip in the name of running competition.

　　The match day is coming soon, and the weather is sunny and sunny. Our two families set off together at the starting point, and the two babies couldn’t wait to run on the track. Soon, I began to turn to the dirt road up the mountain. The breath of nature seems to have a natural attraction to the children. On the rugged mountain road, a flower, a stone and a butterfly will make them excited. When parents go to the mountains, the green plants and fresh air are easy to relax. Walking up the mountain road, the whole family played freely on the mountain path together. From the smiles of the adults and the laughter of the baby, we can see how much everyone enjoyed it!

　　There will also be some minor difficulties in the track, such as a slightly steep soil slope when going downhill, and the children will use their hands and feet to find a way to descend to the bottom of the slope; Or after a long path full of weeds, the children naturally became cautious and passed slowly before the adults hurriedly reminded them to be careful. Many parents’ first reaction to cross-country running is, how can children finish it? Judging from the experience of taking the baby to participate in this time, as long as the children are given a suitable opportunity, most parents will be proud of their baby’s performance.

　　After more than three hours, we completed the 8km track and reached the finish line. In addition to successfully completing a cross-country race in Longquan Mountain, the two children have completely become one through getting along all the way, and each has gained a good friend, which is great! (A Le)

　　Go climbing by bike

　　The road for cycling should have ups and downs, and it is best to have mountains, water and vegetation. By this standard, Pujiang is a good place.

　　If it’s just a two or three-hour leisure ride, go west from the county seat along Puming Road: the easiest thing is to ride all the way to Chaoyang Lake and then return by the original road. This road is covered with trees and there are not many cars. There is a refreshing downhill slope across Chaoyang Lake archway, with a green river on the left and a cliff statue in the Tang Dynasty on the right, where Feixian Pavilion is. Not far from here, you will reach the Chaoyang Lake. You can call back or turn halfway to Bai Yunxiang to experience the tranquility and cleanliness of beautiful countryside.

　　When you get to Chaoyanghu Town, pay attention to the signpost and turn left. The curved road will take you all the way to Bai Yunxiang. At the end of the town, there is an egret pavilion on the right. If the time is right, you can not only overlook the lake, but also see a large number of egrets. If you want to continue walking in town, you can ride from the path beside the temple to the other side of the lake, where there is a pavilion. Stop your car and walk not far until you reach the wind stone on the lake. The road to Bai Yunxiang has a good surface, but it fluctuates greatly. You can also ride around the lake. There are 20-kilometer and 40-kilometer routes with different distances and slopes. It is best to have local riders to lead the way. I don’t need to say anything.

　　Riding a bike without ups and downs is like being in love without an orgasm. The essence of riding is to accumulate painful uphill all the way and then squander the cool downhill. The word "pleasure" is actually invented to describe the feeling of sloping. The mountaineering riding in Pujiang can be divided into three levels: the rookie level can turn over and turn to the mountain, that is, after crossing the Chaoyang Lake archway, go in the direction of Chengjia, cross the mountain to Chengjia Tea Township, and travel to and from the county seat for about 40 kilometers; The other route is on the edge of the county seat, basically in the Daxi Valley Scenic Area, from the cardboard factory around the city road up the mountain and down from Guangming Township Government. The whole journey is less than 20 kilometers, but the rising height is quite high.

　　The challenge level is Guanmao Mountain, where a "318" cycling route has been specially built — — About 3000 meters of road, the whole journey rises more than 300 meters, the steepest place looks up at the front road wall, so you must lean over and press the front of the car to prevent the front wheel from leaving the ground.

　　This is not the most terrible. The route of masochistic class is Taiqing Taoist Temple, whose road is as steep as Guanmao Mountain, but the climbing length is much longer. If you beat Taiqing Taoist Temple, congratulations, you can start from Pujiang and take a walk along National Highway 318 to Sichuan-Tibet Line.

　　Riding there is not only burning calories, you can cross the water-turning bridge in Wulong Valley, enjoy the farmhouse music on the top of Guanmao Mountain, enjoy the large tea ridges trimmed like French gardens, and catch up with the right season. You can also buy freshly picked tea leaves from farmers in the field and take them home to scramble eggs. (scattered flower building)

　　This mountain has beautiful scenery.

　　Which mountain can bear the name of "the famous autumn mountain in Chengdu"? If I have to choose, my choice is Puhong Road. For people who love cycling, the word "autumn mountain" means more thrilling and steep bends than just a few Japanese bars or tofu shops.

　　This is a mountain road from Puyang Town, Dujiangyan to Hongkou, which was built with Shanghai’s assistance after 2008. Riding Puhong Road is an upgrade challenge for Chengdu cyclists after riding Longquan Mountain. It is steeper and has more mountain bends. The great god who rides a bike is always competing for how many minutes his record is, waiting for the friends to worship him.

　　If a "vegetable leg" like me can do it at one go, it is perfect to stop halfway. Once in autumn and winter, I rode Puhong Road with a student from Southwest Jiaotong University. I happened to see my teammates in the post bar the night before. The destination was the same and the time was the same. So I made an appointment to meet at 7: 00 in the morning. After a bowl of hot and sour powder in Xipu, we set off together.

　　Riding any road, starting from the starting point is the most perfect arrangement. Referring to the guide, with the help of navigation, after a fork in the road, we finally reached the starting point of Puhong Road at the foot of the mountain. The starting point milestone is like the starting line. After the mood is brewed, the challenge really begins. There are only one or two concentrated residential areas at the foot of the mountain. Soon after departure, it is the first viewing platform, overlooking the distant towns. After that, everyone will face a lonely journey on Puhong Road, which can only be completed by biting their teeth alone. Except for cyclists, private cars and one or two old women selling melons and fruits, there are few traces of smoke on Puhong Road.

　　The sound of mountain bike chain sliding clearly rings in the ear, and the gear is adjusted to adapt to the sudden steep mountain road. After turning a corner, it will be another corner. Looking down, the curves of mountain roads are layered like distant mountains and jungles. The greater the challenge, the more attractive the scenery of Puhong Road is. There are too many green trees all over the mountain, from bamboo forest to ginkgo forest, and trees with unknown names. The higher you go, the richer the level of the scenery becomes. Because a sudden mountain fog drifted away, it deepened the psychedelic and surprise of Puhong Road. It’s like crossing the forest in northern Europe, and it’s like walking into the coldness and coolness of the first minute of John Lennon’s Imagine》MV.

　　The forest in Hongkou is hazy because of fog, and time seems to flow more slowly because of the fatigue of riding. I don’t know how many kilometers to get to the destination, Kazyakou. Behind him, yellow fog lights flashed and the car passed slowly. My teammates are slightly better than me and have disappeared in front. When the strange cycling team overtook me, they shouted to me loudly: "Come on, young man, don’t stop, we will be at the pass soon!" " But I don’t know who said "there are still three kilometers". This short three kilometers uphill is enough to make people afraid.

　　After some struggle and turtle walking, I finally rode to Kaziyakou. Kazyakou is 1450 meters above sea level, and the journey of riding Puhong Road usually ends here. From the starting point of Puhong Road to Kazyakou, 14 kilometers, we rode for about 1 hour and 40 minutes.

　　Standing on the viewing platform of the pass, the fog is still thick, and you can’t see the distant mountains. I sent a circle of friends, quoting Li Jian’s lyrics, "The fog is like a big lie". The canteen on the pass has shelter from the wind and rain, but usually people who ride Puhong Road only stop for a short time to take pictures and then go down the mountain along the original road.

　　20 minutes down the mountain, all of a sudden, the dense fog dispersed, and the sun spread all over the mountains, deep valleys and slopes of Puhong Road. This alone is enough to make people look forward to the unforgettable landscape when they challenge Puhong Road next time. Thank you for the construction of Puhong Road, so that more Chengdu people can see the beautiful scenery of the hills here. (Islands)

　　Going the wrong way is more interesting.

　　Self-driving is too fast, walking is too slow, and many scenery can only be fully experienced by cycling. And cycling is a very good exercise method, which is very helpful to improve the cardiopulmonary function (the disadvantage is that beginners ride for too long and their buttocks hurt). I first entered the cycling pit because I wanted to go out to play on National Day, but there were traffic jams everywhere. Later, I suddenly found that my bike would not be blocked, and then I started.

　　In recent years, I have also found many good places to ride around Chengdu.

　　Longquan Mountain, the nearest mountain around Chengdu, has a lot of people riding, and it is not difficult. It is the recent large-scale road construction, and the car dealership is slow. The only thing that can be seen is Fujiwara Tofu Shop. Qingcheng Mountain, maybe I took the wrong route. I went to the "Qingcheng Mountain on the Road" hotel at that time. After entering the mountain, the slope was so large that I couldn’t pedal at all. It was completely unsuitable for cycling. I pushed the car for an hour in the last four kilometers and was drenched into a dog by heavy rain. I laughed in the rain. Puhong Road, which is said to be the holy land of bending party, has good scenery and few cars. Personally, it is considered as the best route for climbing around Chengdu. Baiyan Temple, the place to see Ginkgo biloba leaves, has many tourists every November. The section from the village to the temple is super steep, so I can’t ride it anyway, so I pushed it up. There was also a bicycle climbing race here, which was played by the great god. Baita lake, passing by on the way to Baiyan Temple, has a small slope to climb the mountain. After climbing it, you can ride along the lake. There is a white pagoda with lush vegetation. It is a good place that few people know … …

　　But what impressed me the most was the Xiling Snow Mountain. It was a very hot summer. I used two days on weekends to go camping alone with my bike carrying my tent and sleeping bag. Because I was worried that the management of the scenic spot was strictly forbidden to set up tents, when I was approaching Xiling Snow Mountain, I just found a branch road and rode in, and started climbing along the stream.

　　There is a big puddle in the middle of the stream, which is clean and cool. There are many children swimming in the stream. Into the mountains, the weather has become very cool, and then up, there have been several farmhouses, and there have been many tourists, I think, it should be mistaken into an individual scenic spot.

　　Thunderstorm and rainstorm during camping that night scared me to sleep, and I was afraid that the tent would be washed away by water. I can still see fireflies flashing outside in the tent, and then I drew them when I went back. Early the next morning, while I was still sleeping, a group of old tourists came to lift my tent to see what was inside (I set it up in a cornfield).

　　At that time, I thought, sometimes going the wrong way is actually more interesting, but I still suggest that everyone go out to play and follow the plan, and don’t have any accidents.

　　I made a reservation in a circle of friends at that time. The place was called "Guanzi Mountain", and later I checked it. This scenic spot is called "Longwozi", and there are still many strategies on the Internet. Relatively unpopular, few people, there is a hiking route, you can play with water in summer, remember to bring a swimsuit and mosquito repellent.

　　(Xiao Qian)

　　TIPS

　　Summer is a good time for outdoor exercise. During climbing or riding, you must remember — — Safety first!

　　1. Put on the right sports shoes

　　It’s hot in summer, and everyone likes air-permeable sandals. Many people may not realize that they need to change a pair of sports shoes when they are facing a hill that is not too difficult and crawling for fun. A good pair of sports shoes has both cushioning effect and anti-slip and wear-resistant performance, which is very necessary.

　　2, do what you can to prepare drinking water.

　　In the process of climbing the mountain, we should pay special attention to what we can do, step by step, and don’t be bravado. It is worth noting that it is easier to go up the mountain than down it. When going down the mountain, you should pay attention to the protection of your knees and don’t rush down with the trend. Take a proper rest during exercise and pay attention to the supplement of water.

　　3. Pay attention to sun protection and mosquito prevention.

　　Even if it is cloudy, there are ultraviolet rays, so we should do a good job of sun protection in any form of outdoor sports. It is an essential step to apply sunscreen, and it is also best to wear sun hats, sun sleeves or sun-proof skin clothes. Mosquitoes are ruthless, and outdoor sports should be well protected against mosquitoes.

　　4. Know the weather and other conditions in advance

　　Summer is the season with high incidence of natural disasters, so you must know something about the weather before going out. Whether climbing mountains or riding, you must avoid thunderstorms. In addition, try to go hand in hand and take care of each other — — In short, go out happily and go home safely!

The results of college entrance examination language Listening Test in the Summer of 2024 were released on February 26th! Good luck!

Because of concentration, so professional.
I’m Xu Yuqin, a reporter from Qilu Evening News, who is called "Lao Xu" by the parents of Shandong college entrance examination students.
The release time of college entrance examination language Listening Test Results in the Summer of 2024 is confirmed!
On February 1st, Shandong Education Admissions Examination Institute issued an announcement, which made it clear that the results of college entrance examination language Listening Test in summer of 2024 in our province would be open for inquiry at 10:00 a.m. on February 26th. The relevant matters are hereby notified as follows:
Let’s look at the text version:
A few days ago, Shandong Education Admissions Examination Institute issued the "Announcement on Issues Related to the Release of college entrance examination language Listening Test Results in the Summer of 2024 in Shandong Province". Let’s take a look at the specific contents.
The results of college entrance examination language Listening Test in the summer of 2024 in our province will be open for inquiry at 10:00 am on February 26th. The relevant matters are hereby notified as follows:
1. At that time, Shandong Education Admissions Examination Institute will send text messages to candidates, and candidates can also log in to the results inquiry system of Shandong Education Admissions Examination Institute’s website (website: https://cx.sdzk.cn/) to inquire about the results of the current exam within the specified time.
2. Candidates who have doubts about their test scores may, within 2 natural days from the day after the results are announced, go to the education entrance examination institutions in counties (cities, districts) where they take the test with their resident ID cards and admission tickets, and submit an application for review of their scores.
Shandong Provincial Academy of Education Recruitment and Examination
February 1, 2024
I wish you all good luck and good results!
(Source: Xu Yuqin Studio organized from Shandong Education Admissions Examination Institute)
Reporting/feedback

Xi’ an severely cracked down on illegal sales of fireworks and firecrackers, and gave administrative detention to illegal personnel.

Near the Spring Festival, the phenomenon of illegal transportation, storage and sale of fireworks and firecrackers has increased. On January 31, Xi ‘an Emergency Management Bureau reported the phased results of the special action to ban the sale and control of fireworks and firecrackers. Recently, emergency management departments and other departments seized more than 250 boxes of fireworks and firecrackers, and many people were administratively detained.

The pictures in this article are all WeChat WeChat official account pictures of Xi ‘an emergency management.

On January 19th, Lantian County Emergency Management Bureau, together with the county public security bureau, seized an illegal operation and storage of fireworks and firecrackers during the joint operation of "cracking down on illegal activities" against Tangyu Town. After on-site investigation and inspection, the illegal acts of the relevant responsible persons in operating without a license and illegally storing fireworks and firecrackers are true. Law enforcement officers and public security police sealed up and detained 186 pieces (boxes) of fireworks and firecrackers seized at the scene, controlled the illegal personnel, and handed them over to the public security department for public security detention for 10 days according to law.

From January 22nd to 27th, Lianhu District Safety Committee Office actively supervised and coordinated public security, emergency, market supervision, urban management bureau and other departments and sub-district offices, and comprehensively promoted the control of fireworks and firecrackers. This week, joint law enforcement was carried out three times in the whole region and twice in the streets. A total of 703 people were dispatched, 643 people were inspected, and 11 pieces of fireworks and firecrackers were seized. Administrative compulsory measures were taken against a mobile vendor who illegally sold fireworks and firecrackers.

On January 25th, Xixian New Area Fengxi New Town Safety Supervision Department, together with Diaotai Street Office and Tongwen Road Police Station, launched a joint inspection of fireworks and firecrackers in the jurisdiction. During the inspection, a mobile vendor illegally selling fireworks and firecrackers was found in the Diaotai section of Weihe River embankment, and more than 10 boxes of fireworks and firecrackers were seized on the spot. The legal sale and storage were given administrative detention by the public security department for 5 days.

On the evening of January 26th, Baqiao District Emergency Management Bureau, together with the street office, public security, market supervision, pollution control and haze reduction and other departments, carried out the night inspection of fireworks and firecrackers on the streets of Textile City. In accordance with the general requirements of "full coverage, zero tolerance, strict law enforcement and practical results", the inspection team conducted night inspections on the illegal sales of fireworks and firecrackers. At the scene, an illegal mobile sales stall of fireworks and firecrackers was seized, and more than 10 small fireworks were collected in a box.

On January 29th, weiyang district Emergency Management Bureau, together with Seoul Street Office and Seoul Police Station, carried out verification and inspection on the "illegal storage and sale of fireworks and firecrackers in a residential building in Huixi Village" reported by the masses. After verification, the report was true, and more than 20 boxes of fireworks and firecrackers were stored in a private house in the reported place. The police of Seoul police station collected the fireworks and firecrackers illegally stored at the scene and transported them to a safe area. Relevant illegal personnel have been handed over to the public security department and detained for 10 days according to law.

On January 29th, Chanba Ecological Zone Emergency Management Bureau launched a crackdown on illegal sales of fireworks and firecrackers in key areas within its jurisdiction. The inspection team found an illegal sales stall while inspecting the park on the south side of Lake No.1, and law enforcement officers banned it according to law and temporarily detained 15 pieces (boxes) of fireworks.

Relevant laws and regulations:

On November 16, 2023, in order to further improve the ban on the sale and release of fireworks and firecrackers in Xi ‘an, continuously improve the ambient air quality, and ensure public safety and people’s personal and property safety, the General Office of Xi ‘an Municipal People’s Government issued a notice on strengthening the ban on the sale and release of fireworks and firecrackers. The "Notice" clearly pointed out that the special actions of joint law enforcement should be carried out. The district and county governments, the Xixian New Area Administrative Committee and the development zone management committees should implement the main responsibility of the territory, adhere to the combination of strict law enforcement and civilized law enforcement, and organize emergency management, public security, transportation, ecological environment, market supervision, urban management and other departments to carry out joint law enforcement every major festival and important time node such as "New Year’s Day, Spring Festival, Lantern Festival, Labor Day and National Day", and mobilize comprehensive management forces to give full play to the town.

"Fireworks safety management regulations" article thirty-sixth.

For those who produce and operate fireworks and firecrackers without permission, or sell black powder, pyrotechnics and fuse to units or individuals that have not obtained the safety production license of fireworks and firecrackers, the safety production supervision and management department shall order them to stop illegal production and business activities, impose a fine of more than 20,000 yuan and less than 100,000 yuan, and confiscate the illegally produced and operated items and illegal income. For those who transport fireworks and firecrackers by road without permission, the public security department shall order them to stop illegal transportation activities, impose a fine of not less than 10,000 yuan but not more than 50,000 yuan, and confiscate the illegally transported articles and illegal income. Illegal production, operation and transportation of fireworks and firecrackers, which constitutes a violation of public security management, shall be given administrative penalties for public security according to law; If a crime is constituted, criminal responsibility shall be investigated according to law.

"People’s Republic of China (PRC) public security management punishment law" thirtieth.

Whoever, in violation of state regulations, manufactures, buys, sells, stores, transports, mails, carries, uses, provides or disposes of explosive, toxic, radioactive and corrosive substances or infectious disease pathogens shall be detained for more than 10 days and less than 15 days; If the circumstances are minor, they shall be detained for more than five days and less than ten days.

Article 125th of the Criminal Law of People’s Republic of China (PRC).

Whoever illegally manufactures, buys, sells, transports, mails or stores guns, ammunition and explosives shall be sentenced to fixed-term imprisonment of not less than three years but not more than ten years; If the circumstances are serious, they shall be sentenced to fixed-term imprisonment of not less than 10 years, life imprisonment or death. Whoever illegally manufactures, buys, sells, transports or stores toxic, radioactive, infectious disease pathogens and other substances and endangers public safety shall be punished in accordance with the provisions of the preceding paragraph.

Article 136 of the Criminal Law of People’s Republic of China (PRC)

Those who violate the regulations on the management of explosive, flammable, radioactive, toxic and corrosive substances and have serious accidents in production, storage, transportation and use, resulting in serious consequences, shall be sentenced to fixed-term imprisonment of not more than three years or criminal detention; If the consequences are especially serious, they shall be sentenced to fixed-term imprisonment of not less than three years but not more than seven years.

In order to eliminate potential safety hazards and defend the blue sky, we appeal to the general public to refuse to illegally produce, sell and store fireworks and firecrackers, and not to set off fireworks and firecrackers, so as to greet the New Year in a safe and civilized way.

Two days after New Year’s Day holiday, rainfall in the south increased, and cold air continued to affect the central and eastern regions.

China Weather Network News Today and tomorrow (December 31, 2023 to January 1, 2024), the snowfall in northern Xinjiang is still frequent, and the rainfall in the south will gradually increase, with the rainfall being mainly small to moderate. Affected by cold air, there will be a temperature drop of 4~6℃ in parts of the central and eastern regions, accompanied by windy weather.
Snowfall is still frequent in Xinjiang and other places, and rainfall in the south is gradually increasing.
Affected by the eastward movement of the high-altitude trough and the low-level vortex, snowfall occurred in Xinjiang, central and eastern Inner Mongolia and the northeast yesterday, including small to medium snow or sleet in northern Xinjiang, southern Heilongjiang, Jilin and Liaoning, and heavy snow in parts of eastern Liaoning.
It is estimated that two days after the New Year’s Day holiday, snowfall in northern Xinjiang and other places is still frequent, and the accumulated snowfall in parts of Tacheng and Altay is relatively large; Rainfall in the south will also gradually increase, with small to moderate rainfall as the main factor.
The Central Meteorological Observatory predicts that today, there will be small to medium snow or sleet in parts of northeastern Inner Mongolia, northwestern Heilongjiang and northern Xinjiang, among which there will be heavy snow (5 ~ 7 mm) in northern Xinjiang. There are small to moderate rains in parts of the eastern and southern Sichuan Basin, most of Guizhou, southern Yunnan, most of Hunan, and central and northern Guangxi.
Tomorrow, there will be small to medium snow or sleet in parts of northeastern Inner Mongolia, northwestern Heilongjiang, eastern northern Xinjiang, along the Tianshan Mountains and eastern Tibet. There are small to moderate rains in parts of central and western Jianghan, central and western Jiangnan, eastern Southwest and central and western South China. Among them, there are heavy rains (25-40 mm) in southwestern Hunan, southeastern Guizhou and northeastern Guangxi.
At present, there is still deep snow in Xinjiang and Northeast China, and the weather conditions are generally suitable for ice and snow activities. Everyone should pay attention to prevent the adverse effects of slippery roads, snow and ice on traffic.
Cold air continues to affect the central, eastern, northeastern, Jiangnan and other places, and the temperature drop can exceed 8 C.
Yesterday, the fog and haze weather in central and southern North China to the middle and lower reaches of the Yangtze River and Sichuan Basin continued, and the visibility in Tianjin, Hebei, Shandong, Henan and Jiangsu was poor. In the afternoon, due to the influence of cold air, the strongest fog and haze weather in North China, Huanghuai and other places this winter gradually weakened and dissipated from west to east and from north to south.
In addition to dispelling fog and haze, cold air will also bring temperature fluctuations to the central and eastern regions. Yesterday, the northern and northeastern parts of North China took the lead in cooling down. The monitoring shows that at 5 o’clock today, compared with 5 o’clock yesterday, some areas in central and eastern Inner Mongolia, western Jilin, central and western Liaoning, northwestern Shanxi and other places experienced a temperature drop of 6 ~ 8 C, and the local drop exceeded 10 C.
Today and tomorrow, cold air will continue to affect the central and eastern regions. It is estimated that the temperature in some parts of central and eastern China will drop by 4 ~ 6 C, and in some parts of the eastern part of Northeast China and the eastern part of the south of the Yangtze River will drop by more than 8 C, accompanied by northerly winds of about 4, and gusts in some parts of the north will be 6 ~ 7. There are more travel activities during the New Year holiday, so everyone needs to pay attention to the temperature change and take measures to prevent cold and keep warm.
In addition to this cold air during the New Year’s Day holiday, there will be two weak cold air activities in the northern region from January 2 to 3 and from January 4 to 5, 2024. On the whole, although there will be frequent cold air activities in the coming week, the overall intensity will be weak and the cooling time will be short, and the temperature in most parts of the country will remain at a higher level than normal.
Source: China Weather Network
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