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Hong Kong Customs detected a smuggling case worth about HK$ 38 million.

The Hong Kong Customs announced on March 25th that an anti-smuggling operation was carried out in the northwest waters of Hong Kong on the 24th, and a suspected smuggling case was detected, and a batch of suspected smuggled goods with an estimated market value of about HK$ 38 million were seized, and a light van involved in the case was detained.

In the waters near Tung Chung on the early morning of 24th, Customs officers found a suspicious speedboat with no navigation lights on heading for Tung Chung Public Pier. After that, a light van arrived at the dock, and the truck driver and seven men immediately put the goods on the truck on the speedboat, which was suspected to be smuggling activities.

Customs officers immediately took action, and the eight men quickly boarded the speedboat and fled to the mainland waters at high speed. During the operation, customs officers seized 26 boxes of suspected smuggled goods, most of which were electronic parts, and the rest included bird’s nest, dried flower glue, wireless network cameras and suspected pseudoephedrine. Currently, the case is still under investigation. (Headquarters reporter Jin Dong Liu Libin)

Advent： a long lyric poem with twists and turns.

Amy adams performed "arrival" beautifully.

At a glance, the past and the future come together at the same time.

My consciousness has become ashes for half a century.

Time is not yet grey.

I spent the rest of my life in it.

— — The story of your life

1905 movie network news Today, the development and output of science fiction films have reached a white-hot stage. When such sci-fi films, such as,, and, which focus on showing disasters, are prevalent, sci-fi films have initially shown a relatively complete and complex internal structure. The increasingly realistic special effects are combined with the superb performances of actors, and the dense and tense drums with the music beat the nerves of the audience. The theme of adventure and rescue reappears again and again, and people seek thrills in the fast-rotating rhythm and finally get the pleasure of redemption. Although the dazzling science and technology in the story is not the absolute core, it will generally be the most stealing element in the film.

However, for those who shine brilliantly in the award season and have high expectations, the most dazzling thing is not the abstruse physical law, which is not very close to the people most of the time. As a film art that is extremely dependent on vision, Coming has successfully adapted the original work full of physical laws into an image work with the same depth, but more warmth and compassion. This film highlights the introspection and care for human beings themselves. If you feel that the content in the book is too obscure and only suitable for the elite of mathematics and physics, you might as well watch the film first and then interpret the original.

Louise tries to communicate with "Seven Limbs Barrel"

Amy adams, the heroine who plays the linguist Louise, has undoubtedly presented a rich performance, and she interprets both the scene of her first attempt to communicate with the alien "Seven Limbs Barrel" and the process of Louise’s own way of thinking gradually changing after the meeting of two civilizations, in which she flashes in front of her eyes and is sometimes immersed in the fleeting glimpse of the future.

The original story of your life is so advanced that actors can hardly get similar inspiration and reference from any personal life experience. Therefore, it is undoubtedly more difficult to try to convince the audience by imagination that such a scene may really happen, but she performed easily, photocopying the soul of the character in her eyes, the aura of the star and the marginal sense of the performer disappeared into the characters and could not be traced.

Aside from the cool tone and deep and unique soundtrack, the most attractive thing about the film is undoubtedly the "seven-limb barrel" nonlinear language system. Here, the concept of "Wolf Hypothesis" is introduced. The theory holds that the thinking mode of human beings is influenced by the language they use, and our cognition of reality is determined by our mother tongue. Louise’s way of thinking has gradually changed after studying the language of "Seven Limbs Barrel". The reason why she can see the future is undoubtedly the manifestation of another civilization gradually merging with it.

"Those who predict the future will not talk about the future, and those who have read the book of years will not admit that they have read it." Louise’s worldview has now become a mixture of human beings and "seven-limb barrels". She sees the process of her beloved daughter’s birth-childhood-adolescence-death bit by bit, and understands that her husband will leave her, which casts a pessimistic tone on the whole film, because after knowing everything, hope almost disappears.

In the process of learning the language of "seven limbs barrel", Louise’s way of thinking has gradually changed.

Predicting the future is undoubtedly a mysterious and spiritual talent in our past cognition, but it is not a blessing, and more often a sense of fatalism arises. The "seven-limb bucket" that does not follow linear logic may have completely opposite consciousness. For them, the past, the present and the future are parallel memories, and life is so ritualistic that the core of everything lies in execution rather than results.

This tender and affectionate argument sounds so familiar that it is quite Zen when you think about it — — Therefore, many people think that this work uses oriental philosophy to save the world. With regard to insight into the future, there are too many movies and TV works that show how human beings try to change and turn the tide after gaining God’s perspective. However, even though the spirit can override the body, we still can’t get rid of the shackles of the body.

Therefore, changing the routine we are familiar with, the most touching chapter in the film is reflected at the end of the film — — The hostess has already learned all about her life and her daughter’s life. In the linear context of human beings, she foresaw the death of her loved ones and the separation of her partners, but she still smiled and hugged her lover who confessed to herself and became a performer like a "seven-limb bucket". After the unexpected arrival of fate, her free will is to choose to conform, not to confront or resist.

Although the warmth and intimacy for a moment are like scattered stars, she has to bend over to pick them up and concentrate on her feelings, because after the time burns, even the residual temperature will be exhausted.

This is perhaps the most embodiment of human dignity and nobility — — "I knew the ending from the beginning, and I chose my own path, which is the only way in the future. I am full of joy, perhaps full of pain. My future, is it minimized or maximized? " In the struggle, doubt and fear, she still made such a choice, instead of trying her best to eliminate the danger and pain she had already felt. Contrary to instinct, she needed courage.

Frankly speaking, this is a film that gives people the feeling of "lingering sound for three days". In the process of following the hostess step by step to explore and understand, the philosophical image of the whole film is fascinating, and it is like being submerged in the unfathomable galaxy. But we will eventually return to life itself, and follow the road in this winding and soul-stirring lyric poem.

Beijing introduced provident fund loans and extracted the New Deal.

　　The Beijing Housing Provident Fund Management Center has issued the Notice on Adjusting the Individual Housing Loan Policy of Housing Provident Fund and the Notice on Implementing streamline administration, delegate power, strengthen regulation and improve services, Optimizing the Business Environment and Improving the Service Level of Housing Provident Fund Collection, which will completely change the withdrawal and loan of housing provident fund in the future. These policies will be officially implemented from September 17, 2018.

　　Among them, "recognizing the house and recognizing the loan", "the deposit amount is linked to the deposit period" and "buying a house in a different place cannot be extracted at will" are all key words!

　Young people　

　　Only when the loan amount is linked to the deposit period for more than 11 years can the loan be 1.2 million yuan.

　　In the past, the maximum amount of provident fund loans was 1.2 million yuan, and the length of deposit time would not affect the amount; The New Deal will link the loan amount with the deposit period of the housing provident fund of the borrower.

　　The relevant person in charge of the Beijing Housing Provident Fund Management Center said that in order to reflect the fairness and impartiality of the system,You can borrow 100,000 yuan every year, with a maximum loan of 1.2 million yuan.

　　There are also several special circumstances when calculating the deposit period. If the deposit period is less than 1 whole year, it shall be calculated as 1 whole year. For example, if the deposit period is 13 months, it will be counted as two years, and the loan can be 200,000 yuan. In addition, if the loan applicant is married, the calculated loan amount will not be added up, but will be calculated by the spouse who has paid for a long time.

　　For example, if a 22-year-old college graduate starts to pay the provident fund after taking office, under normal circumstances, it will take more than 11 years to pay for a loan of 1.2 million yuan, that is, about 34 years old. "This is mainly to guide citizens to reasonable housing consumption and implement’ rental and purchase at the same time’ and’ rent before buying’." The person in charge said.

　Buy a "second house"???　

　　The maximum loan amount for the second suite is reduced to 600,000.

　　Since September 17, 2018, the personal loan of Beijing Provident Fund has also changed the rules for judging the "second suite" and become the same as the commercial loan.

　　"House" refers to the house of the borrower under the name of Beijing, and "loan" refers to the national personal housing loan records in the PBOC credit information system, including commercial housing loan records and housing provident fund personal housing loan records.

　　In other words, if the loan applicant has no housing loan record and no housing in this city, it will be handled according to the first home loan policy; Anyone who does not belong to the first suite and is approved as a second suite shall be handled according to the second suite loan policy; If it is approved that there are two or more houses, no loans will be granted.

　　Specifically, it is counted as the "second suite":There is only one set of housing in this city; There is only one housing loan record in China; There is a housing loan record, and there is a house in this city, and it is the same house.If there are two or more houses in this city, or there are two or more housing loan records in the country, or there are housing loan records and houses in this city that are not the same house, the loan will not be granted.

　　At the same time, the New Deal lowered the maximum loan amount for second-home loans.From 800,000 yuan to 600,000 yuan. Generally speaking, if you are judged as a "second suite" after "recognizing the house and recognizing the loan", you will face a decrease in the loan amount and an increase in the down payment ratio compared with the past.

　First payment ratio　???　

　　The down payment ratio is no longer uniform: 20% for ordinary houses, 35% for two sets, and 80% for non-ordinary houses.

　　Whether it is the first suite or the second suite will directly affect the down payment ratio. Similar to last year’s "3.17 New Deal", the down payment ratio for purchasing a house with provident fund loans will vary according to the nature of the house:

　　From low to high, buyAffordable housingYes, the down payment ratio is not less than 20%;

　　buyPolicy housing such as shared property rights.The first set of housing, the down payment ratio is not less than 30%;

　　buyThe first set of ordinary self-occupied housing other than policy housingThe down payment ratio is not less than 35%;

　　buyThe first set of non-ordinary self-occupied housing other than policy housingThe down payment ratio is not less than 40%;

　　buyOrdinary self-occupied house and second house.Yes, the down payment ratio is not less than 60%;

　　buyNon-ordinary self-occupied housing and second housing.Yes, the down payment ratio is not less than 80%.

　　The identification standards for ordinary self-occupied housing and non-ordinary self-occupied housing will be implemented in accordance with the "Notice on Adjusting the Average Transaction Price of Ordinary Housing in this Municipality to Enjoy Preferential Tax Policies". Generally speaking, ordinary self-occupied housing refers to the plot ratio above 1.0 (inclusive) and the single building area below 140 square meters (inclusive), and is determined with reference to its actual transaction price.

　Chengliuqu　???　

　　Buying a house from the sixth district of the city to the outside of the sixth district can be floated. The east-west city will float 200,000 and the Haifeng Stone will float 100,000.

　　In order to implement the relevant requirements of Beijing’s overall urban planning, the New Deal can increase the maximum loan amount by 100,000 yuan and 200,000 yuan on the basis of 1.2 million yuan for families who purchase houses outside the six districts of Beijing.

　　Specifically,

　　The household registration of the loan applicants are all in Beijing.Dongcheng DistrictorXicheng DistrictYes, the purchase of the first home outside the six districts (Dongcheng, Xicheng, Chaoyang, Haidian, Fengtai and Shijingshan) can increase the maximum loan amount by 200,000 to 1.4 million yuan;

　　If the household registration is inChaoyang, Haidian, Fengtai and Shijingshan DistrictsYes, the maximum loan amount can be increased by 100,000 yuan to 1.3 million yuan when purchasing the first house outside the six districts of the city.

　Middle-aged and elderly years　???　

　　The longest loan period is 65 years old.

　　Previously, the longest loan period of provident fund personal loans can be calculated until the borrower is 70 years old; Now it is adjusted to the maximum age of 65 in principle. If the loan applicant is married, the loan term shall be calculated by the longer of the husband and wife.

　　For example, if the applicant is over 55 years old, the maximum loan period used to be 15 years, but now it will be reduced to 10 years.

　Monthly salary family　???　

　　If the monthly repayment amount does not exceed 60% of the monthly income, the amount will be reduced if the income is insufficient.

　　On the premise of ensuring the basic living expenses of the loan applicant, according to the loan amount, term and applicable interest rate applied by the loan applicant, the monthly repayment amount calculated by the equal principal and interest repayment method,Not exceeding 60% of the monthly income of the loan applicant..

　　In fact, the "monthly repayment amount not exceeding 60% of monthly income" will more importantly affect the loan amount.

　　Calculate the account! If you use the provident fund loan of 1.2 million yuan for 25 years, the monthly payment of equal principal and interest is 5848 yuan according to the benchmark interest rate of 3.25%. According to the New Deal, the monthly income should reach at least 11,230 yuan on the basis of basic living expenses.

　Buying a house outside Beijing　???　

　　The purchase of houses in different places is no longer taken casually, only the domicile or the provincial capital where the domicile is located can be bought.

　　"Although it has been realized to purchase houses in different places to withdraw the provident fund, a large number of forged materials have also been found to defraud the provident fund." The relevant person in charge of the Beijing Housing Provident Fund Management Center said that in practice, many applicants were found to have forged property certificates, household registration books, identity cards, house purchase contracts and even government websites.

　　To this end, the New Deal will also standardize the purchase and withdrawal business, and it is no longer necessary to purchase housing in any city to withdraw the provident fund in Beijing. It is reported that in addition to buying houses located in the administrative area of Beijing,The withdrawal of provident fund is limited to the purchase of housing in the county, city or provincial capital city where the household registration is located as recorded in the ID card and household registration book of the person and spouse.

　　For example, if the purchaser’s household registration is in Zhangjiakou City, Hebei Province, he can only withdraw the provident fund when purchasing Beijing housing, Zhangjiakou housing and Shijiazhuang housing; If the person buys a house in Langfang, such as Beisan County, he cannot withdraw the provident fund.

　　It should also be noted that,If the depositor and spouse of the housing provident fund have records of house purchase withdrawal in the administrative area of Beijing, they cannot apply for house purchase withdrawal in different places.

　Entering the city　???　

　　Migrant workers can cancel their accounts and extract men over 55 years old and women over 50 years old.

　　For migrant workers to terminate the labor relationship with their units, if the household registration is local, it shall be handled in accordance with the provisions on the extraction of local household registration personnel;

　　If the household registration is from other places, if you go to other provinces and cities because of work changes and have established housing provident fund locally, you can apply for the transfer of housing provident fund in different places;

　　If the housing provident fund has not been established locally, the payer of the housing provident fund may cancel the account when he is 55 years old for men and 50 years old for women.

　Big patient　???　

　　In principle, cancel the extraction of serious illness.

　　In order to curb fraud and fraud by means of serious illness, this Municipality has in principle cancelled the extraction of major diseases as stipulated in the Notice on the Extraction of Housing Provident Fund for Employees’ Family Emergencies.

　　At the same time, if the depositor applies for the agreed withdrawal,After the first extraction is completed, the agreed extraction interval is adjusted to three months, six months or one year.

　Single-position and full-time worker　???　

　　Illegal withdrawal for 5 years, no mention and no loan.

　　According to the New Deal, in the future, the city will increase penalties for illegal withdrawal of provident fund. For employees who illegally withdraw housing provident fund, the management center immediately freezes their housing provident fund accounts, orders them to fully refund the amount illegally withdrawn, records personal information in the bad information database, and refuses to apply for housing provident fund withdrawal or accept housing provident fund loan applications within five years from the date of discovery of violations.

　　At the same time, it also copied the bad information to the Municipal Administration for Industry and Commerce, the Municipal Economic and Information Committee and other departments in accordance with the law, and implemented joint punishment. If the personal housing provident fund account is transferred to a different place, the bad records extracted illegally will be transferred with the personal account.

　Apply for a loan　???　

　　A large number of materials have been completely streamlined.

　　In addition to adjusting many loan rules, relevant materials have also been streamlined with the implementation of the New Deal. In terms of loan application materials, in order to facilitate the loan applicant, when accepting the loan application, the loan handling department of the management center only keeps the original house purchase contract (if it is inconvenient to provide the original, a copy is provided) and the original Certificate of Deposit and Use of Housing Provident Fund for Employees with Foreign Loans; After verification, the remaining loan application materials shall be kept in electronic image files for review and retrieval during business handling.

　　At the same time, the current loan contract retained by the management center, Beijing Housing Loan Guarantee Center, the borrower and the entrusted bank will be reduced to one for the management center, the borrower and the entrusted bank, and the Beijing Housing Loan Guarantee Center will not be retained.

　Single-position account opening　???　

　　Open an account and deposit the whole process online.

　　For provident fund deposit units, in addition to the deposit business that can be completed online, the unit registration account opening and information change can be handled by the manager at the housing provident fund counter, or the unit manager can directly complete the registration account opening and information change business by logging in to the online business platform of Beijing Housing Provident Fund Management Center (http://www.bjgjj.gov.cn).

　　If it is the first time for the company to register and open an account online, the selected management department is responsible for reviewing the information provided by the company, informing the company of the audit results and guiding the company to handle the business in the next step; If there are still complicated problems that cannot be solved by online or telephone, notify the unit manager to the management department or the management department will send someone to the unit to guide and solve them.

　Unit business　???　

　　The city’s general payment and withdrawal realize the nearest office.

　　In the past, the city’s provident fund business was handled according to the territory; From next Monday, the deposit unit can choose one of the 18 management departments under the management center and the bank outlets entrusted with the housing provident fund collection business to handle the housing provident fund deposit and withdrawal business according to the principle of proximity and convenience. The management department or bank outlets selected by itself can be fixed or not.

　　In terms of simplifying the handling of materials, the deposit unit and the depositor handle the business of registration, account opening, deposit, change and inquiry through the online business platform of housing provident fund or mobile client, and the business handling department no longer prints and keeps paper files, but only keeps electronic files; The management department and the entrusted bank outlets only need to take images of the original application materials and keep them as electronic files when handling the registration, account opening, deposit, withdrawal, transfer, change and inquiry of the housing provident fund deposit unit, and do not keep copies of the business handling materials.

　Other doubts　???　

　　Authoritative answer

　　Q: Is the execution time based on online signing or loan application?

　　A: All relevant policies will be implemented as of September 17, 2018. If they have been signed online before, they will be implemented according to the original regulations. This regulation is mainly aimed at the municipal provident fund, and the the Central Committee of the Communist Party of China directly under the authority Sub-center, the Central State Organs Sub-center and the Beijing Railway Sub-center can be implemented with reference to this notice, unless otherwise stipulated.

　　Q: Can I get a loan of 1.2 million yuan after 12 years of deposit?

　　A: 1.2 million is only the maximum amount. The actual approved loan amount is also related to the monthly deposit amount, the maximum loan percentage, and the proportion of monthly repayment amount to monthly income.

　　Q: Can I still withdraw the provident fund if I have purchased a foreign house and made the first withdrawal?

　　A: The new regulations require that you can purchase a house in a provincial capital city where your household registration is located or where you are located before you can apply for a house purchase in a different place to withdraw the provident fund. In addition, the reporter also learned that if a foreign house has been purchased and has been extracted for the first time, it will be extracted normally according to the original policy.

　　Q: The registered employees in the sixth district of the city have not paid for 12 years. Can they enjoy the "quota floating policy"?

　　A: The loanable amount can be increased by 100,000 yuan or 200,000 yuan based on the actual deposit period of registered employees in the six districts of the city, but the final loan amount should not exceed the loan amount calculated according to the policy that the monthly repayment amount of the deposited employees does not exceed the control standard of their monthly income proportion.

　　Q: Does the "floating quota policy" apply to married employees?

　　A: It depends. If one of the husband and wife is registered in the sixth district of the city and the other is registered outside the sixth district of the city, the purchase of housing outside the sixth district of the city will not enjoy the floating; If one of the husband and wife has a household registration in Dongxi District and the other has a household registration in Chaoyang District, Haidian District, Fengtai District and Shijingshan District, they can buy a house outside the six districts of the city and enjoy a floating rate of 100,000 yuan; If both husband and wife’s household registration are in the east and west urban areas, they will buy houses outside the six urban areas and enjoy a floating rate of 200,000 yuan; If a single person buys a house outside the six districts of the city, the registered employees in the east and west cities will enjoy a floating rate of 200,000, and the registered employees in Chaoyang District, Haidian District, Fengtai District and Shijingshan District will enjoy a floating rate of 100,000.

Netease Cloud Music Product Analysis： Competition has been going on for a long time, and it is still unknown who will win.

At present, under the fierce competition in the mobile music client market, Netease Cloud Music has increased its competitive chips by arranging videos, musicians, advertisements and live broadcasts. The obvious benefits also affect the experience of some users. At the same time, copyright issues have also led to the reduction of its users. But overall, Netease Cloud Music can still occupy a large share in the market with its strategic positioning of "music+social".

According to the data of iiMedia Research, the mobile music client industry in China continues to develop steadily, with the number of users reaching 533 million in the third quarter of 2018 (see Figure 1).

Figure 1: The scale of music client users in the third quarter of 2018 (data from Ai Media Consulting)

This data, the test report in the first quarter of Ai Media Consulting was 514 million (an increase of 1.78% compared with the fourth quarter of 2017, see Figure 2 for details). Although it has been predicted in the first quarter report of Ai Media Consulting that the user scale of mobile music client in China is gradually saturated and the market structure is stable, the user scale is still slowly expanding.

Figure 2: User scale of mobile music client in China from 2016Q1-2018Q1 (data from Ai Media Consulting)

According to the monitoring report of mobile music client in China in the first half of 2018, 66.7% of the interviewed mobile music client users are willing to pay for products or services in the client in the first half of 2018. With the increase of users’ willingness to pay for copyright, the competition of music platforms has gradually increased from single-point competition such as copyright and content to all-platform and all-field ecological competition.

To sum up, the market scale in China mobile music client industry is slowly expanding, and users’ willingness to pay is increasing. Moreover, the competition in the mobile music client industry in China has gradually shifted from copyright to pan-entertainment eco-competition in all fields.

In the mobile music client industry in China, the current camps have been basically stable. Since the advent of Cool Dog in 2004, Netease Cloud Music was born in 2013, and it quickly occupied the market as a dark horse. The scale of the mobile music client industry in China basically formed a three-legged pattern: Tencent Music (TME, including QQ Music, Cool Me Music and Cool Dog Music), Netease Cloud Music and Ali Music (including Xiami Music and Everyday Music).

As of July 2018, according to Quest Mobie data (see Figure 3 for details), the monthly user scale of online music industry top5APP is occupied by these three camps. Among them, TME harvested the top three.

Figure 3. Monthly user scale of online music industry top5APP (data from QUEST MOBIE)

All the above are the general situation of the whole industry.

So what is the situation of the whole industry for Netease Cloud Music? We can see this from three figures (Figure 3, Figure 4 and Figure 5).

Figure 4 Changes in the number of people who overlap Tencent Music APP and Netease Cloud Music and the exclusive rate (data from QUEST MOBIE)

Figure 5 Comparison of main application indicators between Tencent Music and Netease Cloud Music APP in July 2018 (data from QUEST MOBIE)

Figure 3 We can see the volume gap between Netease Cloud Music and Tencent Music. In Figure 4, we see that from July 2017 to July 2018, the number of people who have Netease Cloud Music and Tencent Music has increased (that is, the number of people who have Netease Cloud Music Halo and TME products has increased). As can be seen from Figure 5, Netease Cloud has a high music retention rate and unloading rate.

Then according to the differences between Netease Cloud Music and Tencent Music in the past, we can draw a conclusion:

The reason why Netease Cloud Music overlaps with QQ music users is that the Copyright Bureau intervened in February this year, which made the copyright exchange between Netease Cloud Music and TME reach at least 99%. The difference of 1% (Tencent’s unique copyright is about 5 million, and 1% of the copyright is about 50,000 songs) leads to a decline in the user experience, which leads to such a high 7-day retention rate of Netease Cloud Music. The unloading rate is also so high.

Another data can also reflect the correctness of the high conclusion from the side (see Figure 6 for details).

Figure 6 (the first quarter of 2018) Nearly 80% of users are accustomed to using multiple digital music apps at the same time (data comes from Bida Consulting)

Figure 6 shows that it is difficult for a single APP to meet all the needs of users.

The reputation of Netease Cloud Music (especially in song list recommendation and UGC) has always been very good, but users actually install multiple softwares, which also proves from the side that the reason why the user scale of Netease Cloud Music is limited is the copyright limitation.

As mentioned earlier, the user volume of Netease Cloud Music is far less than that of TME, but Netease Cloud Music has always been the growth of users with the difference of "music+social" and the support of some die-hard fans.

As mentioned above, it is precisely because of the difference of "music+social interaction" that Netease Cloud Music will not become a niche APP even though its copyright is restricted. It occupies the fourth place in the total number of users, far higher than Xiami Music.

Then, what are the advantages of Netease Cloud Music in the current situation of obvious disadvantages?

As product people, we prefer the following data to prove the existence of advantages, and then analyze the advantages and make iterative updates for future products.

1.3.1 User activity

User activity is one of the standards that can best reflect the quality of a product. It measures the user’s attitude towards the current product.

According to the comparison between QuestMobie’s list of monthly users in online music industry in July 2018 (Figure 7) and the list of monthly users in online music industry in July 2017 (Figure 8), it is obvious that Netease Cloud Music has the fastest growth rate in this year, and it has already threatened a cool music in TME.

It can be seen that the obvious shortcoming of Netease Cloud Music-music copyright issue has not caused a fatal blow to Netease Cloud Music. The current layout of Netease Cloud Music is also successfully bridging the gap, but the gap is still very large.

Figure 7 (the same as Figure 3) The monthly user scale of online music industry in July 2018 top5 APP (data from QUEST MOBIE)

Fig. 8 Monthly users of online music industry in July, 2017 top10 APP (data from QUEST MOBIE)

1.3.2 User stickiness

User stickiness reflects another dimension of the product: loyalty to the product.

As we saw earlier, Netease Cloud Music has a higher 7-day retention rate and a higher uninstall rate than other top five apps. We analyzed it because of the copyright issue of Netease Cloud Music. Then, the user viscosity can let us clearly see how many users are loyal powder.

According to the comparison of the monthly average usage times and activity rates of Tencent Music and Netease Cloud Music APP in July 2018 (see Figure 9 for details), we can clearly see that compared with TME, Netease Cloud Music has no disadvantage in terms of monthly average usage times and activity rates, and even has more advantages in combination.

This represents the current operation mode of Netease Cloud Music (the core is "music+social"). In the case of short-board copyright, the user’s loyalty is still not worse than the other three, and even has an advantage.

Figure 9 Comparison of main application indicators between Tencent Music and Netease Cloud Music APP in July 2018

1.3.3 User coincidence degree

The user coincidence degree we analyzed earlier represents the situation that Netease Cloud Music and other APP functions complement each other.

The higher the degree of overlap, the higher the degree of functional complementarity (see Figure 10 for details), and the higher the possibility of being irreplaceable.

We mainly analyze the number of overlapping users between Netease Cloud Music and TME. The higher the overlap, the greater the possibility of representing Netease. The following figure shows that the overlap between Netease Cloud Music and TME is increasing from July 2017 to August 2018. Although their respective layouts have changed, the advantages and disadvantages of APP are obvious, but at present, from the point of view of coincidence, Netease Cloud Music does not have the conditions to beat TME, but the market will not be eaten by TME.

Figure 10 Changes in the number of people who overlap Tencent Music APP and Netease Cloud Music and the exclusive rate (data from QUEST MOBIE)

And a very interesting thing happened here. Netease Cloud Music not only has an increased overlap with TME, but also has an overlap murder book with Bili Bili and Tik Tok, which is far superior to other music apps. It is secondary, young and trendy (see Figure 11 for details). This shows that Netease Cloud Music has achieved initial results in the layout of video functions.

Fig. 11 The number of people and the exclusive rate of Netease Cloud Music, Billie Billie and Tik Tok (data from QUEST MOBIE).

Advertising delivery

The first is the comment area advertisement.

Comments are a major feature of Netease cloud music, and browsing comments has basically become the habit of Netease cloud music users. Often, some popular music (even minority music with the rise of Netease Cloud) has rich comments. Even sometimes I forget the name of a song and still remember the comments, so putting advertisements in the comments is more in line with the interests of cooperative manufacturers and Netease Cloud Music.

Secondly, the support for new musicians (such as advertisements for new musicians in the interface) has also become one of the incomes of Netease Cloud Music.

This move does not directly charge fees, but because they are all online musicians on their own platforms, the payment caused by their promotion is also one of the incomes. Moreover, it is a win-win situation between the platform and musicians, and musicians will also directly participate in the dividends of advertising and other expenses. It is said that Mu Xiaoya will get nearly one million dividends in 18 years, which will also drive more UGC creation.

Finally, it is the most common open-screen advertisement.

Open-screen advertisers are mainly the promotion of high-end brands and Netease’s self-operated products (such as Netease koala, etc.). This is the most conventional way to collect money for advertising.

value added service

Netease Cloud has three common value-added services:

First, vip charges, the most conventional way of charging. Getting vip can get a higher definition sound quality experience, and can experience the services of non-members, such as advertising-free, personalized skin, etc. The second kind of value-added service is also very routine at present: listening to songs without traffic. The last one is knowledge payment, such as "Chen Li Living Room", which needs to be paid before listening, similar to the payment of common knowledge such as getting it.

Yun music shopping mall

There are three main ways to cloud music mall:

Integral mall, you can exchange points for coupons or vouchers of partners.
Welfare society generally deals in products endowed with musical meaning or related to music. Similar to ordinary e-commerce operations, but some will receive vouchers.
Ordinary e-commerce, selling their own goods or music areas.

But overall, Netease Cloud Music Mall is similar to the periphery of animation. Mainly engaged in music-related or music-endowed goods, the way to make a profit is simply to sell goods to make money.

Ticketing system

In order to solve the problem of scalping tickets, and unable to choose a suitable location or forget to buy tickets, Netease Cloud Music launched a ticketing system. The profit-making method is no different from other ticketing systems.

This not only serves the corresponding user groups in a targeted manner, but also reduces the impact of commercial advertisements on the user experience. Users click on the corresponding performance information and link to the specific page, where they can view the performance time, place, price and seats in detail and purchase tickets.

Netease Cloud Music is an APP that provides music services based on "music+social interaction" and takes users as the center. Relying on professional musicians, friends recommendation and social functions, online music title list, personalized recommendation, radio station, etc., focus on discovery and sharing.

In terms of music, with the song list as the framework, the user’s music needs are met through three sections: the song list established by the user, the daily recommendation recommended by the system and the song list of the system. On the social side, it is achieved through the song comments that Netease Cloud Music is famous for, as well as people and friends nearby. This enhances the sharing and communication properties of music, and pays attention to and encourages users to produce more high-quality UGC content to meet the needs of users’ music socialization, sharing and expression.

Netease Cloud Music is divided into five product structure branches: Personal Center, My Music, Discovering Music, Video and Search. Through the product structure of page analysis, we can see the bird’s eye view of the whole product and know the existence and completion process of each function. See Figure 12 for details.

Figure 12 Netease Cloud Music Product Structure Diagram (Analysis by Page)

Netease Cloud Music is a rising star in mobile Internet music. Netease Cloud Music has reached the fourth position in terms of mobile Internet music in terms of volume and users by means of "music+social interaction".

Figure 13 User Product Experience Path Map

Music is basically a necessity for almost everyone. Compared with all netizens, users of online music are obviously younger, and there is little difference in gender and intercity distribution characteristics (see Figure 14 for details).

According to the online music users’ age and inter-city distribution map in July 2018, users aged under 24, 25-30 years old and 31-35 years old account for 84.3% of the total users. The proportion of men and women is 51.4% and 48.6% respectively. According to TGI, female users are more consistent, which happens to be similar to the proportion of Netease cloud music users (see Figure 15 and Figure 16 for details).

According to Ai Media data, there are more women among Netease cloud music users. In addition, people under the age of 24, 25-30 years old and 31-35 years old account for more than 80% of the total users, reaching 89%. It can be seen that the distribution of user groups of Netease Cloud Music is basically consistent with the data of the whole industry, but the focus is slightly different.

Industry data shows that people under the age of 24 have the highest proportion, while Netease Cloud Music has the highest proportion of 25-30 years old; In terms of gender, Netease Cloud Music has slightly more women than men, while the whole industry data shows that men are slightly more than women, but TGI also shows that female users are more consistent.

Figure 14 The age and intercity distribution map of online music users in July 2018 (data from QUEST MOBIE)

Figure 15 Gender diagram of Netease cloud music users (data comes from iResearch APP index)

Figure 16 Age distribution map of Netease cloud music users (data from Ai Media Consulting)

In addition, according to QuestMobie’s online music user interest preference TOP20 in July 2018 (see Figure 17 for details), it can be seen that online music has a high penetration rate in various industries. Especially social, video and music. ; It can also be seen that music, learning and animation have higher values in the active penetration rate TGI.

Figure 17 TOP20 of online music users’ interest preference in July 2018 (data from QUEST MOBIE)

Comprehensive Netease Cloud Music is similar to the overall trend of the industry, with the age of about 24 to 35 years old, with little gender difference. In the entire online music industry, social, video and music have the largest active penetration rate, while music, learning and animation have the highest active penetration rate. We will get the user portrait of Netease Cloud Music as follows:

Student groups:This group has more time, more social activities in the world, watching videos, listening to music, and more interest in school, and their age is basically under 24 and between 25 and 30.
Young white-collar workers and Internet practitioners:Generally speaking, people in this group are more eager for new things than other age groups and industries. But relatively speaking, it belongs to a group with greater pressure, piecemeal time, more overtime, and more willingness to open up their own horizons and careers through study. It is a group with pressure, vitality and ambition, and rich feelings.

According to Netease Cloud Music’s recent layout of niche music, video and music originality, another user group of Netease Cloud Music can be deduced:

Professional musicians and music creators:This group pursues fashion, freedom, sharing and quality.

According to Maslow’s demand analysis method, the priority of product functional design can be divided into five categories from high to low: usability, ease of use, ease of use, love of use and dissemination. According to this theory, we can get the product demand management priority of Netease Cloud Music, and then deduce the user demand of Netease Cloud Music.

As shown below:

Figure 18 Maslow Demand Analysis Diagram

"Music+Socialization" is basically what all music platforms are doing now, and Netease Cloud Music is a leader in this respect.

Netease Cloud Music’s approach is to make music resonate and communicate. People are emotional animals, especially when immersed in music, it is very easy to blend in or substitute their own experiences, and then they like to express their feelings about songs and share their experiences.

The music comment area has become the first stop for users’ UGC creation, and it also incorporates the social nature. When you can listen to songs, while listening to songs, you can watch stories that are similar or touching to yourself in the comment area, and you can pay more attention to commentators to achieve the purpose of socializing.

Figure 19 Screenshot of Netease Cloud Music Interface (1)

The second stop of UGC creation is the song list created by users themselves.

Everyone has his own taste, but there are always people who are similar to him, and there are always people who have songs that they like but haven’t heard. Therefore, song list recommendation came into being. Users can walk into the song list created by others through the song list name, classification or a piece of music with their own memories and feelings in the song list, discover new music, and even collect the song list.

When users use Netease cloud music, they will also classify their favorite songs. Your friends or through the nearby song list can also see the user’s song list and enjoy it, so as to achieve the purpose of "music+socialization".

Figure 20 Screenshot of Netease Cloud Music Interface (2)

The third stop of UGC creation is the music created by Netease Cloud musicians. This is the layout of Netease Cloud Music in terms of "copyright disadvantage+minority music+individual musicians". Introducing more musicians can not only satisfy the audience (especially the minority music audience), but also make people with musical talents or hobbies and dreams give full play to their own specialties and solve the copyright problems of some songs.

Figure 21 Screenshot of Netease Cloud Music Interface (3)

The social function is divided into four parts, namely, music comment socialization, song list socialization, and the dynamics of people and friends nearby. Among them, the socialization of music criticism and song list has been described in detail, so I won’t repeat it here.

The function of people nearby is a combination of "unfamiliar social interaction+music". Through the dynamics of people nearby, you can see the kinds of music that other users like. Even if you don’t pay direct attention to communication, you can make users enjoy more different songs through the song list or dynamics of people nearby, break the cognition of their original songs and increase the user’s stickiness.

Now, with the addition of video, we can not only see music and song lists through people nearby, but also see videos. Video is one of the key points in the layout of major companies now. The function of people nearby can also enhance users’ new understanding of Netease Cloud Music Halo, that is, "Netease Cloud Music Halo not only makes music, but also makes videos", thus achieving the purpose of diversification of Netease Cloud Music functions.

Friends are dynamic, which is similar to socializing with strangers. You can also see the songs and videos of users’ friends. The biggest difference is that friends tend to "socialize with acquaintances" dynamically, while people nearby socialize with strangers. Therefore, socializing with acquaintances has a unique advantage-it can communicate with each other through music. Even though a large number of users do not reach the point of acquaintance or communication through friends, the dynamics of friends have reached the social role as well.

Figure 22 Screenshot of Netease Cloud Music Interface (4)

Music recommendation is another major feature of Netease Cloud Music, which is mainly manifested in scene recommendation and personalized recommendation based on big data analysis.

Scene recommendation has the following functions in Netease Cloud Music: song list, recommended song list, anchor radio station, radio station classification, classical zone and other functions classified according to mood and environment; And a more distinctive running FM, dedicated to running scenes.

This greatly facilitates users to choose music that is more suitable for their mood according to their mood, environment and other conditions, and increases customer satisfaction, stickiness and loyalty. On the other hand, Netease Cloud Music has personalized recommendation based on scene classification, and users can also classify their own songs according to their own habits after using habits to enhance sociality.

Figure 23 Screenshot of Netease Cloud Music Interface (5)

Personalized recommendation is another function of Netease Cloud Music Word of Mouth Peak. Many users have shared music in social circles before, and commented that "this song really suits me", "Netease Cloud Music really understands me" and "this song is so good that it cries", etc. This is based on the big data such as the type and frequency of songs that users like to listen to, analyzing the recent listening characteristics of users and making recommendations. Of course, big data analysis needs data, and personalized recommendation may not be particularly accurate if new users use it less.

Personalized recommendation is embodied in private FM, daily recommendation, daily song list and so on.

Figure 24 Screenshot of Netease Cloud Music Interface (5)

According to the statistics of ASO100 books, Netease Cloud Music has a high score on the iOS system (see Figure 25 for details). The current score (as of November 2018) and all version scores (as of November 2018) are 4.7 points, indicating that iOS users have a high evaluation of Netease Cloud Music.

Figure 25 Netease Cloud Music iOS score statistics (data from ASO100)

On the other hand, the score of Android system (see Figure 26 for details) is much lower than that of iOS, with the highest score of 4.6 and the lowest score of 3.5 (Google Play data is 0, which is not included in the statistics). This shows that the Android system needs to continue to be optimized to further improve user satisfaction.

Figure 26 Netease Cloud Music Android Score Statistics (data from ASO100)

Through the ASO100 data, the typical users’ positive comments and negative comments are extracted as follows (Figure 27). A typical user refers to a user who appreciates or hates a certain point in favorable and unfavorable comments, and is representative.

Figure 27 screenshot of typical user comments

From the comments, it can be seen that users’ views on copyright requirements are not one-sided. Some have uninstalled the software because of copyright problems, but some have directly ignored this defect and continued to use it, but the copyright problem is still one of the problems that need to be solved. After all, listening to songs is the most basic function of Netease Cloud Music. If this function cannot be met, other functions are not so necessary.

With the more and more perfect function of Netease cloud music and the addition of profit factors, some users began to question the initial intention of Netease cloud music while enjoying better experience services. For example, the addition of video can make "music+picture sense" presented to customers at the same time, but for some customers who just want to enjoy music or recommend videos to influence their use, these have become design failures.

According to user feedback and user ratings, it can be seen that Netease Cloud Music has a large number of supporters. Although the copyright and the new layout affect the experience of some users, users have a high evaluation of Netease Cloud Music on both Android and iOS. However, in order to better maintain a high reputation, Netease Cloud Music should better adjust the strategy between profitability, new function layout and user experience, and maintain the user stickiness of loyal fans, so as to ensure that it is invincible in the industry shock.

No matter which organization’s survey data, we can see that the total number of online music users is increasing, and users’ awareness of paying is enhanced. The online music industry is still a valuable market. However, in this competition, Netease Cloud Music’s defects in copyright make it relegated to TME. However, according to the strategy of "music+socialization", Netease Cloud Music, a rising star market, will not be swallowed up by TME or other competing products in the short term.

Netease Cloud Music keeps making various attempts to get rid of the dilemma. Layout videos, musicians, advertisements, live broadcasts, etc. are all increasing their competitive chips. The benefits are obvious, but the decline of user experience can not be ignored. Nowadays, the online music industry is laying out its own pan-entertainment ecosystem, especially TME, which has formed its own ecological closed loop. Netease Cloud Music still needs to make more attempts to break the blockade.

Regarding the copyright issue, I have analyzed the disadvantages of Netease Cloud Music. However, in the short term, this disadvantage is not only the efforts to obtain copyright, but also the cooperation between their own musicians and Netease Cloud Music to ensure that the copyright of minority music does not go wrong and that they do not show disadvantages in minority music.

Competition in the online music industry has a long history, and it is still unknown who will win in the future.

This article was originally published by @ Sima Shizike. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

Rock and Roll Flowers： Being rebellious doesn’t mean being selfish.

Author: Hu Jianli

The online drama "Wild Flowers of Rock and Roll" tells a novel story in terms of design and theme from a female perspective, and creates a rebellious and colorful image of contemporary middle-aged women like Peng Lai, which can be regarded as subverting the life values of traditional women in China, which is refreshing.

However, being rebellious does not mean being selfish. Peng Lai has a novel set of people, but it is regrettable that many seemingly cool but unreasonable and illogical plots failed to present the audience with full and credible characters.

"Wild Flowers of Rock" is directed by Li Jun and directed by Jing Lipeng, starring Yao Chen, Chang Yuan and Zhuang Duffy, and starring Li Yinan, Zhao Ziqi and Lele Dai. It tells the story of an atypical mother and daughter who like rock and roll meeting again after 12 years, and in the process of pursuing their dreams, from fighting and hurting each other, to finally forgiving and healing each other.

Peng Lai (played by Yao Chen) is the lead singer of the once-popular female rock band "Crazy Flower" in China. In that year, she divorced because of her disagreement with her husband. In the morning, she found that her ex-husband and bassist Chen Yue (played by Zhao Ziqi) got a marriage certificate. In a rage, she broke up the band and went to the United States to travel, leaving her 6-year-old daughter (played by Zhuang Duffy) to be taken care of by her ex-husband and Chen Yue during the day.

After 12 years in the United States, Peng Lai not only failed to realize her dream of rock and roll, but also became addicted to alcohol. She didn’t return to China to deal with related matters until she received a phone call from her good friend and former manager of Crazy Flower Band, Da Cui (played by Chang Yuan), who was told that her ex-husband had died and her daughter needed care during the day. Unexpectedly, the mother and daughter, who have been separated for 12 years, became "enemies" as soon as they met, and they fought fiercely for the house, the band and their dreams …

The biggest highlight of this drama is that it breaks away from the stereotype of domestic TV series in the creation of female characters, portrays the image of a rebellious middle-aged urban woman like Peng Lai, and shows the self-seeking and maverick spirit of some middle-aged women in contemporary China through the anti-traditional mother-daughter relationship between Peng Lai and daytime.

Over the years, there have been many domestic film and television works that show young women’s youthful rebellion, such as July and An Sheng and Dog Thirteen, but domestic film and television dramas featuring rebellious middle-aged women of all colors are rare, if not unique.

From this point of view, "Wild Flowers of Rock" can be said to have expanded the new space for the heroine of domestic film and television works, which is worthy of recognition. From the performance point of view, Yao Chen’s portrayal of Peng Lai is vivid, natural and remarkable, and she has given the audience a role very different from her previous screen image. The young actress Zhuang Duffy played during the day, and her performance was also quite satisfactory.

It is a pity that "Wild Flowers in Rock" failed to portray the characters and tell the story well because of its symbolic and functional characters and many unreasonable and illogical storylines.

The main male characters in the play, such as Da Cui, Luo Jun, Bin Bin and An Zhe, are not like men with independent personality, self-esteem and self-love, but tools who completely obey the plot arrangement and the heroine’s needs.

Da Cui, played by Chang Yuan, has not only been helping Peng Lai to take care of her daughter unconditionally for more than ten years, but Peng Lai has been running back and forth for her affairs after returning to China, and he is also affectionate and righteous to many ex-wives (played by Lele Dai). Such a good man does not understand why many of them had the heart to divorce him in those years.

In front of several heroines, they work hard and complain with good, but this is obviously distorted, and it is the obscenity and instrumental treatment of male images from the perspective of women.

Talk about the female characters in the play again. As the soul of the whole drama, Peng Lai should have been a rebellious and unruly contemporary woman with independent personality and rock spirit according to the creator’s intention.

However, perhaps it is too much emphasis on drama conflict and the pursuit of cool drama effect. Although Peng Lai, played by Yao Chen, has a pair of smoky makeup, cigarettes and alcohol, and tries his best to portray the image of a down-and-out but cool middle-aged rock singer, there is nothing independent and strong in her actions, and she lacks the rock spirit of free struggle.

When Peng Laigang came back to China, she and her daughter did not give in to each other during the day and fought with each other, which can still be regarded as her forced self-protection. After all, her attitude towards her mother during the day was really bad and her behavior was really excessive.

However, after Peng Lai took her old mother to live at home for a period of time, her daughter got along well with her grandmother during the day, and her relationship with Peng Lai eased a lot. Just as the family of three was happy, Peng Lai actually got drunk and stole her handprint to sell the house, which made her daughter commit suicide by jumping off a building. Whatever the reason, it seems too selfish.

In order to realize his dream, Peng Lai pretended to have amnesia after his illness and tricked Chen Yue and many others into coming back to reunite with her, which is understandable.

The most incredible thing is that Peng Lai actually chose her daughter’s daytime band when she chose her opponent in the promotion competition, and she said shamelessly, "I want to guarantee a 100% win." This is only carefully calculated, where is there any mother-daughter relationship and rock spirit?

To tell the truth, when I saw the end, I chose Chen Yue as my band’s assistant during the day, regardless of Peng Lai’s prior request. The author blurted out "What a suck".

These unreasonable and illogical storylines destroyed Peng Lai’s character image to a great extent, and accidentally portrayed Peng Lai, who originally wanted to be rebellious and unruly, as a selfish bastard.

No wonder in the play, I angrily said to Peng Lai during the day, "I know too much about your character of doing whatever it takes to get what you want" and "She was as selfish twelve years ago as she was twelve years later". Chen Yue also said, "She thought the earth revolved around her alone."

Even in the last episode, the screenwriter forced Peng Lai to whitewash and stir up feelings, revealing her real intention of caring about her daughter and wanting to help her daughter’s band when she was in the United States, and trying to save her selfish image as an asshole, it was hard to justify herself.

Secondly, Peng Lai chose the daytime band PK, which she thought was the weakest in the promotion, with a very cold-blooded and selfish starting point. Even if she finally wanted to clarify that the Wild Flower Band didn’t mean to release water, it was difficult to make up for it, and it was unreasonable. Because she really doesn’t want to lose.

Finally, as a music lover, after watching the complete drama, the author can’t help but vomit: the original songs in "Rock and Roll Flowers" are really not beautiful!

Miyazaki Hayao disciple’s new work, Okko’s Inn, set the file 1.29.

1905 movie network news The latest work of Kitaro Kosaka, a disciple of animation master Miyazaki Hayao, was finalized in the Mainland. On January 29th, "Spring House" officially opened for business. The film tells the story of Guan Zhizi, a girl in the sixth grade of primary school, who was adopted by her grandmother because of her parents’ accidental death and gained the ability to see the "guardian spirit". And with the help of incredible friends, I assumed the responsibility of running the "Spring House" to cure the hot spring hotel and embarked on a spiritual journey of self-growth.

The "Spring House" is open for business, and both adults and children can be cured.

In Okko’s Inn’s story, because grandma is old, the "Spring House" hot spring hotel is facing the dilemma that no successor is about to close down. Xiao Zhi, who is only 12 years old, bravely took over the burden and became the new proprietress of the hotel. In the process of becoming a qualified proprietress, Xiaozhi is optimistic, goes all out to treat customers, heals every customer who comes to the "Spring House", and gradually grows up by herself in the wonderful encounter with different customers, gaining physical and mental experience, and gradually understands the meaning of "accepting everything and curing everything" taught by her grandmother.

Okko’s Inn exposed the hand-painted version of the poster, the picture is warm and full, full of texture, and the warm "Spring House" officially opened for business! The lovely young lady Guan Zhizi, grandma Fengzi and "Pink Float" classmate Akino Makoto all appeared on the stage, hiding a mystery in the exquisitely laid-out Japanese hot spring hotel, and there are still many incredible friends.

Although she lost her parents’ company when she was young, Xiaozhi, who became a small proprietress, strongly chose to open the door to welcome guests and received customers from all directions who needed healing. With the help of strange friends, she also found the meaning of meeting and separation. The spring water of "Flower Soup" hot spring will heal everyone, regardless of gender, age and age.

Gold medal production is the first sincere work of Miyazaki Hayao disciple Kitaro Kosaka in the Mainland.

Okko’s Inn is adapted from a popular children’s novel written by Japanese writer Ling Zhanghong. The original work has sold 3 million copies since it was released in 2003, and now the film version of this super popular work has been released in the mainland, causing great repercussions among fans who have been paying attention to it.

The gold medal production team of the Okko’s Inn film version is even more exciting. Director Kitaro Kosaka has participated in many well-known animation works such as Miyazaki Hayao, and Reiko Yoshida, who created the film, wrote the screenplay, and was dubbed by the popular voice actor Mizuki Nana, Matsuda Sasui, and Seiran Kobayashi, who was born as a child star.

Impressed Makoto Shinkai and won many international animation heavyweight awards.

After the film was released in Japan, it quickly occupied the first place in the Twitter film category discussion, and moved the animation master Makoto Shinkai, who praised: "Okko’s Inn is really wonderful! I was teased many times and made to cry several times. As an animation, there are not only many things to see technically, but also the story itself is quite moving. I really look forward to seeing the follow-up stories on the big screen! "

In addition to the recognition of word-of-mouth and audience’s enthusiasm for watching movies, the film has also been affirmed by major film awards. At present, it has been shortlisted for the best animated feature film in the 92nd Oscar, and has been nominated for the best independent animated feature film in the 47th Animated Anne Award, the best animated film in the 42nd Japan Film Academy Award, the best animated film in the 73rd Japan Daily Film Festival, the audience’s favorite award for innovation and Excellence in the 20th Korea Fuchuan International Animation Film Festival, the animated film award in the 28th Japan Film Critics Award, and so on. The blessing of many international awards has made the film earn enough expectations.

Fake! Six measures to distinguish ＂shanzhai pear＂ from Korla fragrant pear brand in selling millions of tons

　　　　　　 CCTV News:Korla Fragrant Pear is named after its growth on the Peacock River in Korla, Xinjiang. However, with the increasing popularity of Korla Fragrant Pear, many "cottage pears" have appeared in the market using the brand of Korla Fragrant Pear. In January 2019, the Korla Fragrant Pear Association once again issued the "Anti-counterfeiting Raiders" to help the public identify the real Korla Fragrant Pear.

　　　　　　 It is understood that Korla fragrant pear has been plagued by the problem of counterfeiting since it began to become popular in the market. According to the survey, in 2016 alone, more than 3.6 million tons of fragrant pears were sold under the banner of "Korla Fragrant Pear", while the total output of Korla Fragrant Pear in that year was only 700,000 tons.

　　　　　　 Yang Xinyu, director of the Industrial and Commercial Bureau of Korla City, Xinjiang, said: "Since 2016, we have stepped up efforts to fight counterfeiting and protect rights, and investigated and dealt with a number of cases of counterfeiting Korla fragrant pears, with a case value of nearly one million yuan, and the market has been effectively purified. But at present, there are still ‘ Shanzhai pear ’ Sell in the market. "

one

Korla pear

　　　　　　 So how should citizens identify authentic Korla pears? According to the staff, in terms of weight, Korla fragrant pear itself is a small fruit, the general size is about 90 grams to 150 grams, and those that are too big, over 150 grams or even as long as 200 grams can basically be recognized as other varieties of fragrant pears. From the taste, the real Korla fragrant pear has thin skin, crisp flesh and rich aroma. In appearance, its skin will be reddish.

　　　　　　 Sheng Zhenming, president of Korla Fragrant Pear Association, said: "Because of the natural climate, the temperature difference between day and night is relatively large, and it naturally forms a layer of fruit wax. It’s a fruit wax. Look, the more we rub it, the brighter it gets. It’s not typed, it’s naturally formed. Moreover, its skin is relatively thin, and the water splashes when pressed. This is the authentic Korla pear. "

　　　　　　 In addition, the time of listing Korla fragrant pears every year is also particular.

　　　　　　 Sheng Zhenming, president of Korla Fragrant Pear Association, said: "The picking of Korla Fragrant Pear takes 145 days from flowering to fruiting (ripening). We have to determine the picking date according to its sugar content reaching 12 degrees. For example, 2018 is September 2 nd, and we think it is mature, so we will agree on this time (start picking). Then, all the listings in advance are fake and shoddy. "

　　　　　　 In addition, Korla fragrant pear also implements the management of "double standard and double code" from the packaging. The double label includes the GI logo of Chinese geographical indication and the geographical indication certification trademark of "Korla Xiangli" with peacock pattern, and the double code includes the trademark authorized printing and use code. This code is a unique code authorized by Xiangli Association and its member units once a year. In addition, consumers can also tell whether the supplier’s supply channel is reliable by whether the merchant has a "Certificate of Use of Geographical Indications of Origin of Korla Pear".

Lift the table! Byd Han DM-i champion edition is less than 190 thousand! But I still chose the fuel car.

Han DM-i Champion Edition and Han DM-p Edition were released, among which Han DM-i Champion Edition launched a total of six models, all of which can be used for green brand new energy, with the price range of 189,800-249,800 yuan; The price of Han DM-p Ares Edition is 289,800 yuan.

I have to say, it is very exciting to see the new Han DM-i champion edition!

If there is a mix within 200,000, you can get a green card, which is simply a death to your peers. How can this fuel car live? If it drops to 150,000 again, it will really leave no one alive!

Han DM-i champion version is very fragrant, but I still choose SUV after thinking about it!

The champion version of Han DM-i is very fragrant and good, but it is not to my taste after all. Star Road Eta Ursae Majoris is just to my taste, so I can only choose the right one, not the one that looks fragrant!

1. Living in the downtown area, I asked about the residential property and said that I would not install private charging piles! If you ask what the reason is, just say that it will not be installed and the approval will not pass. There is no private charging pile, but also a ball of new energy, no more playing! The nearest public charging pile is 3 kilometers away from home, and there are few charging piles. Unlike so many charging piles in first-tier cities, it is really difficult to charge a battery!

If you are waiting to burn oil to charge, you might as well use the fuel car directly!

2. The usage scenario does not match! Although I like the champion version of Han DM-i very much, I think that I have to go to the construction site often, and I often have to take a bad road, so I don’t want a car! Choosing an SUV is suitable for work and life, and there is no extra money to buy another car. It is better to choose an ordinary one that is resistant to operation, and you don’t have to feel bad about scratching.

In fact, there are many advantages of new energy, and now the battery life is relatively high. If charging is convenient or there is a private charging pile, it is very easy to buy a tram.

But in my case, I still have to choose an oil truck to use.

By the way, the following people are more suitable for choosing oil trucks:

The first category: people who often need long-distance travel, especially those who run long-distance for business all the year round, have convenient oil cars and worry-free use.

The second category: those who care about the insurance rate and are ready to change cars in about 3 years, the insurance rate of oil cars is higher now, and now they want to change cars in the short term. Of course, oil cars are better, but it is hard to say after 5 years. After 5 years, the insurance rate of trams may be the same as that of oil cars.

The third category: people who can’t install private charging piles, it takes time to charge outside public charging piles. Sometimes there is not necessarily a place to go.

The fourth category: there is only one car at home and it is just needed. There are many car scenes covered by oil cars, which is more suitable as the only family car. However, if there is already a car at home and the conditions are right, it is a good choice to buy another tram.

If we don’t mix the factors of brand belief, but pay more attention to value experience, comfort and low failure rate, and it is inexpensive, Star Road Eta Ursae Majoris is the most suitable one at this price!

At the same time, I also had a test drive at the same price. Later, I took a test drive in Eta Ursae Majoris. The gap was too obvious. For cars within 200,000, Eta Ursae Majoris was indeed very cost-effective!

After BYD Han Champion Edition came out, I liked it very much. I was a little shaken and wanted to buy new energy, but considering the actual situation, I chose Eta Ursae Majoris.

Starway Eta Ursae Majoris is a masterpiece of M3X Mars Architecture 2.0, positioned as a medium-sized SUV, with a price of 152,800-202,800. There are predecessor and four-wheel drive versions to choose from.

In terms of spatial dimensions, the length, width and height of Eta Ursae Majoris are 4781x1920x1671mm, and the wheelbase is 2815mm, so the interior space is large enough.

In terms of power, Eta Ursae Majoris is equipped with Kunpeng Power 2.0T engine, with a maximum power of 192kW(261 HP) and 400N·m, which is very sufficient! Matching it is a 7-speed dual-clutch gearbox.

As for the chassis, it’s a flying fish super-sensing chassis. The Star Road Eta Ursae Majoris adopts the common combination of front and rear multi-links. The high-equipped car also has suspension soft and hard adjustment and electromagnetic suspension system, which greatly enhances the comfort.

In terms of assisted driving and active and passive safety configuration, lane departure warning, lane keeping assistance, lane keeping in the center, active braking, road traffic sign recognition, 360-degree panoramic image and transparent chassis are all commonly used, and the overall driving experience is very good.

In terms of seat configuration, the main and co-pilot seats are electrically adjusted, and there are functions of seat ventilation and heating. Ventilation and heating are really easy to use, and they are all fragrant when used! Starting from the middle-equipped models, the second row of seats also has the functions of electric adjustment and seat heating.

Starway Eta Ursae Majoris has a 400,000-level appearance, a 400,000-level luxury cockpit and a 400,000-level scientific and technological intelligence, but the price is 152,800-202,800, which is really competitive among SUVs at the same price!

Nowadays, the quality of domestic cars is generally improved, the value is not bad, and the price is beautiful, which is worth considering!

LI’s revenue in the first quarter was 18.79 billion yuan, and its net profit was 933.8 million yuan.

　　LI today released its financial report for the first quarter of 2023 as of March 31st. The financial report shows that LI’s total revenue in the first quarter was 18.79 billion yuan (about 2.74 billion US dollars), an increase of 96.5% compared with 9.56 billion yuan in the first quarter of 2022, and an increase of 6.4% compared with 17.65 billion yuan in the fourth quarter of 2022. The net profit was 933.8 million yuan (about 136.0 million US dollars), while the net loss in the first quarter of 2022 was 10.9 million yuan, an increase of 252.0% compared with the net profit of 265.3 million yuan in the fourth quarter of 2022. Non-GAAP net profit was 1.41 billion yuan (about 205.9 million US dollars), an increase of 196.4% compared with the net profit of 477.1 million yuan in the first quarter of 2022, and an increase of 46.1% compared with the net profit of 967.6 million yuan in the fourth quarter of 2022.

　　Operating results in the first quarter:

　　In the first quarter of 2023, the total number of vehicles delivered was 52,584, a year-on-year increase of 65.8%.

　　By March 31st, 2023, LI had 299 retail stores covering 123 cities. At the same time, there are 318 service centers and car body and paint shops authorized by LI in 223 cities.

　　In April 2023, LI delivered 25,681 vehicles, up 516.3% year-on-year.

　　By April 30th, 2023, LI had 302 retail stores covering 123 cities. At the same time, there are 318 service centers and car body and paint shops authorized by LI in 222 cities.

　　Financial performance in the first quarter:

　　The total revenue was 18.79 billion yuan (about 2.74 billion US dollars), an increase of 96.5% compared with 9.56 billion yuan in the first quarter of 2022 and 6.4% compared with 17.65 billion yuan in the fourth quarter of 2022.

　　Automobile sales reached 18.33 billion yuan (about 2.67 billion US dollars), up 96.9% from 9.31 billion yuan in the first quarter of 2022 and up 6.1% from 17.27 billion yuan in the fourth quarter of 2022.

　　Other sales and service income was 459.7 million yuan (about 66.9 million US dollars), an increase of 81.4% compared with 253.4 million yuan in the first quarter of 2022 and an increase of 20.5% compared with 381.5 million yuan in the fourth quarter of 2022.

　　The cost of sales was 14.96 billion yuan (about 2.18 billion US dollars), an increase of 102.2% compared with 7.40 billion yuan in the first quarter of 2022 and 6.2% compared with 14.08 billion yuan in the fourth quarter of 2022.

　　Gross profit was 3.83 billion yuan (about 5.577 US dollars), an increase of 77.0% compared with 2.16 billion yuan in the first quarter of 2022 and 7.4% compared with 3.57 billion yuan in the fourth quarter of 2022.

　　The gross profit margin was 20.4%, compared with 22.6% in the first quarter of 2022 and 20.2% in the fourth quarter of 2022. The profit rate of automobile business was 19.8%, compared with 22.4% in the first quarter of 2022 and 20.0% in the fourth quarter of 2022.

　　The total operating expenses were 3.42 billion yuan (about 498.7 million US dollars), an increase of 32.9% compared with 2.58 billion yuan in the first quarter of 2022 and a decrease of 7.4% compared with 3.70 billion yuan in the fourth quarter of 2022.

　　R&D expenditure was 1.85 billion yuan (about 269.7 million US dollars), an increase of 34.8% compared with 1.37 billion yuan in the first quarter of 2022 and a decrease of 10.5% compared with 2.07 billion yuan in the fourth quarter of 2022.

　　The expenditure on sales, general affairs and administration was 1.65 billion yuan (about 239.6 million US dollars), an increase of 36.8% compared with 1.20 billion yuan in the first quarter of 2022 and 0.9% compared with 1.63 billion yuan in the fourth quarter of 2022.

　　The operating profit was 405.2 million yuan (about 59 million US dollars), while the operating loss was 413.1 million yuan in the first quarter of 2022 and 133.6 million yuan in the fourth quarter of 2022.

　　Not according to US GAAP, the operating profit was 885.4 million yuan (about 128.9 million US dollars), while the operating profit in the first quarter of 2022 was 74.9 million yuan, an increase of 55.7% compared with the operating profit of 568.7 million yuan in the fourth quarter of 2022.

　　The net profit was 933.8 million yuan (about 136.0 million US dollars), while the net loss in the first quarter of 2022 was 10.9 million yuan, an increase of 252.0% compared with the net profit of 265.3 million yuan in the fourth quarter of 2022.

　　Non-GAAP net profit was 1.41 billion yuan (about 205.9 million US dollars), an increase of 196.4% compared with the net profit of 477.1 million yuan in the first quarter of 2022, and an increase of 46.1% compared with the net profit of 967.6 million yuan in the fourth quarter of 2022.

　　The basic and diluted earnings per share of American Depositary Shares (ADS) attributable to ordinary shareholders are 0.95 yuan (about 0.14 US dollars) and 0.89 yuan (about 0.13 US dollars) respectively, while the basic and diluted losses per share of ADS in the first quarter of 2022 are 0.01 yuan, and the basic and diluted earnings per share of ADS in the fourth quarter of 2022 are 0.26 yuan and 0.25 yuan respectively.

　　According to Non-GAAP, the basic and diluted earnings per ADS belonging to ordinary shareholders are 1.44 yuan (about 0.21 US dollars) and 1.35 yuan (about 0.20 US dollars), respectively, while the basic and diluted earnings per ADS in the first quarter of 2022 are 0.49 yuan and 0.47 yuan respectively, and in the fourth quarter of 2022.

　　By March 31st, 2023, the total amount of cash and cash equivalents, restricted cash, time deposits and short-term investments in LI was 65 billion yuan (about 9.46 billion US dollars).

　　The operating cash flow was 7.78 billion yuan (about 1.13 billion US dollars), an increase of 324.3% compared with 1.83 billion yuan in the first quarter of 2022 and an increase of 58.0% compared with 4.93 billion yuan in the fourth quarter of 2022.

　　Free cash flow was 6.70 billion yuan (about 975.9 million US dollars), compared with 502.0 million yuan in the first quarter of 2022, an increase of 105.8% compared with 3.26 billion yuan in the fourth quarter of 2022.

　　Performance outlook:

　　LI predicts that the delivery volume of automobiles in the second quarter of 2023 will be about 76,000 to 81,000, an increase of about 164.9% to 182.4% year-on-year.

　　The total revenue will reach 24.22 billion yuan (about 3.53 billion US dollars) to 25.86 billion yuan (about 3.77 billion US dollars), an increase of about 177.4% to 196.1%.

Climb the mountain together？ Although it is good to climb mountains in summer, remember that safety comes first.

　　Although 2020 is just over half past, the most "horrible" activity of the year has been born — — Climb the mountain. No matter whether you have seen the hit drama "The Hidden Corner", you are probably familiar with this stalk. "Climb the mountain together?" It also jumped from a line to a new online hot word.

　　Climb the mountain together? Especially in summer. Whether on foot or by bike, how good it would be if you could get into the mountains on a sunny day, breathe the fresh air in the forest, and make a SPA for your lungs to relax your mood and make your body sweat?

　　But don’t forget, you must pay attention to safety during climbing.

　　"Climb the mountain" in various ways

　　Where is the most convenient and fun place to climb mountains in Chengdu? The answer must be Longquan Mountain! I have lived in Longquanyi at the foot of Longquan Mountain since I was a child, and naturally I am keen on "climbing the mountain" in various ways.

　　Hiking is the most primitive way to explore Longquan Mountain. The first time I have a definite memory of climbing a mountain was when the whole class went to Baoshi Lake for a picnic in primary school. At that time, I felt that this was an "expedition" to the mountains. I went on the road with a nervous mood and finally ate and drank in a forest by the lake. Everyone had a great time and gained an unforgettable memory of primary school.

　　As I grow older, I go to Longquan Mountain more and more times, and my feeling of climbing the mountain has already changed from initial nervousness to enjoyment, because every exploration has surprises and fun. Later, a fitness trail was built on the mountain. With a very mature climbing route and the convenience of the subway, more and more people can hike Longquan Mountain.

　　In the past two years, I have discovered a new "Great Crossing Hiking Route", from Longquanyi on one side of Longquan Mountain to Shijing Temple on the other side through the mountain path. Until now, I will take it several times a year with great pleasure. On foot, there are countless routes that can be explored, and you can go to almost any hidden corner of Longquan Mountain.

　　Compared with hiking, cycling is a faster and more convenient way, because relying on cycling can reach far destinations that are difficult to reach by walking alone. Great changes have taken place on the mountain in recent two years because of the construction of Longquan Mountain Forest Park. In short, Longquan Mountain has become more fashionable. Sometimes, I will invite friends to ride bicycles specially, spend a day punching cards in various online celebrity shops in the mountains, or take a photo at the newly-built observation deck at the top of the mountain and send a circle of friends to catch up with the trend. Although cycling uphill is a little hard, it is really a rare enjoyment every time I slide down the hill.

　　There is a more interesting way — — Running. In the Longquan Mountain Cross-country Race held in May this year, a parent-child group was set up especially for children under 7 years old. I did not hesitate to sign up for my baby and invited another family to have a general mobilization!

　　Although it is nominally a "running" race, it counts if you stop and go, as long as you can complete the prescribed route within the closing time. For the baby, this game is more like a game, and the parent-child group itself does not have a ranking award. Completion is victory. For parents who accompany running, it can be regarded as a weekend to relax and enjoy a family mountain climbing trip in the name of running competition.

　　The match day is coming soon, and the weather is sunny and sunny. Our two families set off together at the starting point, and the two babies couldn’t wait to run on the track. Soon, I began to turn to the dirt road up the mountain. The breath of nature seems to have a natural attraction to the children. On the rugged mountain road, a flower, a stone and a butterfly will make them excited. When parents go to the mountains, the green plants and fresh air are easy to relax. Walking up the mountain road, the whole family played freely on the mountain path together. From the smiles of the adults and the laughter of the baby, we can see how much everyone enjoyed it!

　　There will also be some minor difficulties in the track, such as a slightly steep soil slope when going downhill, and the children will use their hands and feet to find a way to descend to the bottom of the slope; Or after a long path full of weeds, the children naturally became cautious and passed slowly before the adults hurriedly reminded them to be careful. Many parents’ first reaction to cross-country running is, how can children finish it? Judging from the experience of taking the baby to participate in this time, as long as the children are given a suitable opportunity, most parents will be proud of their baby’s performance.

　　After more than three hours, we completed the 8km track and reached the finish line. In addition to successfully completing a cross-country race in Longquan Mountain, the two children have completely become one through getting along all the way, and each has gained a good friend, which is great! (A Le)

　　Go climbing by bike

　　The road for cycling should have ups and downs, and it is best to have mountains, water and vegetation. By this standard, Pujiang is a good place.

　　If it’s just a two or three-hour leisure ride, go west from the county seat along Puming Road: the easiest thing is to ride all the way to Chaoyang Lake and then return by the original road. This road is covered with trees and there are not many cars. There is a refreshing downhill slope across Chaoyang Lake archway, with a green river on the left and a cliff statue in the Tang Dynasty on the right, where Feixian Pavilion is. Not far from here, you will reach the Chaoyang Lake. You can call back or turn halfway to Bai Yunxiang to experience the tranquility and cleanliness of beautiful countryside.

　　When you get to Chaoyanghu Town, pay attention to the signpost and turn left. The curved road will take you all the way to Bai Yunxiang. At the end of the town, there is an egret pavilion on the right. If the time is right, you can not only overlook the lake, but also see a large number of egrets. If you want to continue walking in town, you can ride from the path beside the temple to the other side of the lake, where there is a pavilion. Stop your car and walk not far until you reach the wind stone on the lake. The road to Bai Yunxiang has a good surface, but it fluctuates greatly. You can also ride around the lake. There are 20-kilometer and 40-kilometer routes with different distances and slopes. It is best to have local riders to lead the way. I don’t need to say anything.

　　Riding a bike without ups and downs is like being in love without an orgasm. The essence of riding is to accumulate painful uphill all the way and then squander the cool downhill. The word "pleasure" is actually invented to describe the feeling of sloping. The mountaineering riding in Pujiang can be divided into three levels: the rookie level can turn over and turn to the mountain, that is, after crossing the Chaoyang Lake archway, go in the direction of Chengjia, cross the mountain to Chengjia Tea Township, and travel to and from the county seat for about 40 kilometers; The other route is on the edge of the county seat, basically in the Daxi Valley Scenic Area, from the cardboard factory around the city road up the mountain and down from Guangming Township Government. The whole journey is less than 20 kilometers, but the rising height is quite high.

　　The challenge level is Guanmao Mountain, where a "318" cycling route has been specially built — — About 3000 meters of road, the whole journey rises more than 300 meters, the steepest place looks up at the front road wall, so you must lean over and press the front of the car to prevent the front wheel from leaving the ground.

　　This is not the most terrible. The route of masochistic class is Taiqing Taoist Temple, whose road is as steep as Guanmao Mountain, but the climbing length is much longer. If you beat Taiqing Taoist Temple, congratulations, you can start from Pujiang and take a walk along National Highway 318 to Sichuan-Tibet Line.

　　Riding there is not only burning calories, you can cross the water-turning bridge in Wulong Valley, enjoy the farmhouse music on the top of Guanmao Mountain, enjoy the large tea ridges trimmed like French gardens, and catch up with the right season. You can also buy freshly picked tea leaves from farmers in the field and take them home to scramble eggs. (scattered flower building)

　　This mountain has beautiful scenery.

　　Which mountain can bear the name of "the famous autumn mountain in Chengdu"? If I have to choose, my choice is Puhong Road. For people who love cycling, the word "autumn mountain" means more thrilling and steep bends than just a few Japanese bars or tofu shops.

　　This is a mountain road from Puyang Town, Dujiangyan to Hongkou, which was built with Shanghai’s assistance after 2008. Riding Puhong Road is an upgrade challenge for Chengdu cyclists after riding Longquan Mountain. It is steeper and has more mountain bends. The great god who rides a bike is always competing for how many minutes his record is, waiting for the friends to worship him.

　　If a "vegetable leg" like me can do it at one go, it is perfect to stop halfway. Once in autumn and winter, I rode Puhong Road with a student from Southwest Jiaotong University. I happened to see my teammates in the post bar the night before. The destination was the same and the time was the same. So I made an appointment to meet at 7: 00 in the morning. After a bowl of hot and sour powder in Xipu, we set off together.

　　Riding any road, starting from the starting point is the most perfect arrangement. Referring to the guide, with the help of navigation, after a fork in the road, we finally reached the starting point of Puhong Road at the foot of the mountain. The starting point milestone is like the starting line. After the mood is brewed, the challenge really begins. There are only one or two concentrated residential areas at the foot of the mountain. Soon after departure, it is the first viewing platform, overlooking the distant towns. After that, everyone will face a lonely journey on Puhong Road, which can only be completed by biting their teeth alone. Except for cyclists, private cars and one or two old women selling melons and fruits, there are few traces of smoke on Puhong Road.

　　The sound of mountain bike chain sliding clearly rings in the ear, and the gear is adjusted to adapt to the sudden steep mountain road. After turning a corner, it will be another corner. Looking down, the curves of mountain roads are layered like distant mountains and jungles. The greater the challenge, the more attractive the scenery of Puhong Road is. There are too many green trees all over the mountain, from bamboo forest to ginkgo forest, and trees with unknown names. The higher you go, the richer the level of the scenery becomes. Because a sudden mountain fog drifted away, it deepened the psychedelic and surprise of Puhong Road. It’s like crossing the forest in northern Europe, and it’s like walking into the coldness and coolness of the first minute of John Lennon’s Imagine》MV.

　　The forest in Hongkou is hazy because of fog, and time seems to flow more slowly because of the fatigue of riding. I don’t know how many kilometers to get to the destination, Kazyakou. Behind him, yellow fog lights flashed and the car passed slowly. My teammates are slightly better than me and have disappeared in front. When the strange cycling team overtook me, they shouted to me loudly: "Come on, young man, don’t stop, we will be at the pass soon!" " But I don’t know who said "there are still three kilometers". This short three kilometers uphill is enough to make people afraid.

　　After some struggle and turtle walking, I finally rode to Kaziyakou. Kazyakou is 1450 meters above sea level, and the journey of riding Puhong Road usually ends here. From the starting point of Puhong Road to Kazyakou, 14 kilometers, we rode for about 1 hour and 40 minutes.

　　Standing on the viewing platform of the pass, the fog is still thick, and you can’t see the distant mountains. I sent a circle of friends, quoting Li Jian’s lyrics, "The fog is like a big lie". The canteen on the pass has shelter from the wind and rain, but usually people who ride Puhong Road only stop for a short time to take pictures and then go down the mountain along the original road.

　　20 minutes down the mountain, all of a sudden, the dense fog dispersed, and the sun spread all over the mountains, deep valleys and slopes of Puhong Road. This alone is enough to make people look forward to the unforgettable landscape when they challenge Puhong Road next time. Thank you for the construction of Puhong Road, so that more Chengdu people can see the beautiful scenery of the hills here. (Islands)

　　Going the wrong way is more interesting.

　　Self-driving is too fast, walking is too slow, and many scenery can only be fully experienced by cycling. And cycling is a very good exercise method, which is very helpful to improve the cardiopulmonary function (the disadvantage is that beginners ride for too long and their buttocks hurt). I first entered the cycling pit because I wanted to go out to play on National Day, but there were traffic jams everywhere. Later, I suddenly found that my bike would not be blocked, and then I started.

　　In recent years, I have also found many good places to ride around Chengdu.

　　Longquan Mountain, the nearest mountain around Chengdu, has a lot of people riding, and it is not difficult. It is the recent large-scale road construction, and the car dealership is slow. The only thing that can be seen is Fujiwara Tofu Shop. Qingcheng Mountain, maybe I took the wrong route. I went to the "Qingcheng Mountain on the Road" hotel at that time. After entering the mountain, the slope was so large that I couldn’t pedal at all. It was completely unsuitable for cycling. I pushed the car for an hour in the last four kilometers and was drenched into a dog by heavy rain. I laughed in the rain. Puhong Road, which is said to be the holy land of bending party, has good scenery and few cars. Personally, it is considered as the best route for climbing around Chengdu. Baiyan Temple, the place to see Ginkgo biloba leaves, has many tourists every November. The section from the village to the temple is super steep, so I can’t ride it anyway, so I pushed it up. There was also a bicycle climbing race here, which was played by the great god. Baita lake, passing by on the way to Baiyan Temple, has a small slope to climb the mountain. After climbing it, you can ride along the lake. There is a white pagoda with lush vegetation. It is a good place that few people know … …

　　But what impressed me the most was the Xiling Snow Mountain. It was a very hot summer. I used two days on weekends to go camping alone with my bike carrying my tent and sleeping bag. Because I was worried that the management of the scenic spot was strictly forbidden to set up tents, when I was approaching Xiling Snow Mountain, I just found a branch road and rode in, and started climbing along the stream.

　　There is a big puddle in the middle of the stream, which is clean and cool. There are many children swimming in the stream. Into the mountains, the weather has become very cool, and then up, there have been several farmhouses, and there have been many tourists, I think, it should be mistaken into an individual scenic spot.

　　Thunderstorm and rainstorm during camping that night scared me to sleep, and I was afraid that the tent would be washed away by water. I can still see fireflies flashing outside in the tent, and then I drew them when I went back. Early the next morning, while I was still sleeping, a group of old tourists came to lift my tent to see what was inside (I set it up in a cornfield).

　　At that time, I thought, sometimes going the wrong way is actually more interesting, but I still suggest that everyone go out to play and follow the plan, and don’t have any accidents.

　　I made a reservation in a circle of friends at that time. The place was called "Guanzi Mountain", and later I checked it. This scenic spot is called "Longwozi", and there are still many strategies on the Internet. Relatively unpopular, few people, there is a hiking route, you can play with water in summer, remember to bring a swimsuit and mosquito repellent.

　　(Xiao Qian)

　　TIPS

　　Summer is a good time for outdoor exercise. During climbing or riding, you must remember — — Safety first!

　　1. Put on the right sports shoes

　　It’s hot in summer, and everyone likes air-permeable sandals. Many people may not realize that they need to change a pair of sports shoes when they are facing a hill that is not too difficult and crawling for fun. A good pair of sports shoes has both cushioning effect and anti-slip and wear-resistant performance, which is very necessary.

　　2, do what you can to prepare drinking water.

　　In the process of climbing the mountain, we should pay special attention to what we can do, step by step, and don’t be bravado. It is worth noting that it is easier to go up the mountain than down it. When going down the mountain, you should pay attention to the protection of your knees and don’t rush down with the trend. Take a proper rest during exercise and pay attention to the supplement of water.

　　3. Pay attention to sun protection and mosquito prevention.

　　Even if it is cloudy, there are ultraviolet rays, so we should do a good job of sun protection in any form of outdoor sports. It is an essential step to apply sunscreen, and it is also best to wear sun hats, sun sleeves or sun-proof skin clothes. Mosquitoes are ruthless, and outdoor sports should be well protected against mosquitoes.

　　4. Know the weather and other conditions in advance

　　Summer is the season with high incidence of natural disasters, so you must know something about the weather before going out. Whether climbing mountains or riding, you must avoid thunderstorms. In addition, try to go hand in hand and take care of each other — — In short, go out happily and go home safely!

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