From "Beauty" to "Fashion": The "Second Start" of China Beauty Town

From "Beauty" to "Fashion": The "Second Start" of China Beauty Town

The scene of the 4 th International Rose Culture Festival was taken by Zhou Sunyu

The scene of the 4 th International Rose Culture Festival was taken by Zhou Sunyu

Huzhou, April 27 (Reporter Shi Zinan) "Although the proportion of beauty cosmetics in New Zealand is small, it has great development potential. I hope that the beauty industry in New Zealand can further exchange and cooperate with China Beauty Town. " Xiang Youliang, Commercial Officer of the Commercial Office of the Consulate General of New Zealand in Shanghai, said this at the 4th International Rose Culture Festival, which opened on 27th.

Xiangyou Liangkou Beauty Town is located in Daixi Town, Wuxing District, Huzhou City, Zhejiang Province. At present, a whole cosmetics industry chain has been formed here, which ranks among the three major cosmetics gathering areas in China and is listed as the only core carrying area of cosmetics industry in Zhejiang Province during the "14th Five-Year Plan" period.

Tourists punch in at Rose Manor. Photo by Zhou Sunyu

Every time he comes to the beauty town, Xiang Youliang has different feelings. The superior geographical location and perfect beauty industry chain all make him "moved". "With the opportunity of the International Rose Culture Festival, you can also learn about the specific situation of the beauty industry and explore another possibility of economic and trade cooperation between China and New Zealand."

Beauty can be said to be the "ancestral" label of Daixi. Thousands of years ago, Daixi area was the famous origin of begonia flowers in the south of the Yangtze River, and it was also the base for planting roses for local people in the Ming and Qing Dynasties. Taking the International Rose Culture Festival as an opportunity, the town is committed to deeply cultivating the "beautiful" industry, and now it has become the highland of the beauty industry in the heart of the Yangtze River Delta.

After visiting Daixi personally, Feng Tao, a professor from Universities of Applied Sciences, got a deeper understanding of the industry and ecological environment of the beauty town. What he didn’t expect was that everything related to the production and sales of cosmetics, starting from the cultivation of raw materials, including research and development, production, packaging and sales, can be found in the beauty town.

"Different from the other two major cosmetics industry clusters, beauty towns have great cooperation space in division of labor and industrial chain extension." On the same day, eight projects, including nano-carrier research and development project, biological project and high-end beauty experience project, were officially signed with the beauty town, with a total investment of 650 million yuan.

Tourists are enjoying flowers. Photo by Zhou Sunyu

Nowadays, as one of Huzhou’s "Five Grains" plans, Daixi has also been entrusted with the important mission of industrial upgrading, constantly exploring beauty as the core, and implanting new formats such as eco-tourism, fashion marketing and functional support into the industrial chain to create a brand-new "fashion valley".

According to Cheng Jia, member of the Standing Committee of Xing Wu District Committee and secretary of the Party Committee of Daixi Town, "The theme of’ Fashion Valley’ is’ Fashion’, focusing on improving the fashion industry chain; The value concept is’ Lohas’, emphasizing a healthy, environmentally friendly, fashionable, organic and natural lifestyle. "

In recent years, Daixi has been upgraded from "beauty" to "fashion" and "beauty", realizing industrial enrichment and functional extension; From "small town" to "valley", the spatial characteristics have been upgraded, and the organic transformation from "green mountains and green hills" to "Jinshan Yinshan" has been realized.

On-site, the industrial tourism route of Beauty Town was released simultaneously. Focusing on the theme of beauty, it provided tourists with an all-round, multi-perspective, immersive and experiential tour route from four perspectives: welcoming customers, industrial gathering, beauty center and ecological beauty valley, and committed to enabling every visitor to redefine beauty.

According to Min Yun, deputy mayor of Huzhou Municipal People’s Government, the release of this industrial tourism route is an important practice to promote the integration and development of beauty industry and tourism industry.

"Industrial integration is an irreversible trend in the development of modern industries and a key step and an important starting point in the development of global tourism. Strengthening the integration of beauty industry with agriculture, tourism, culture, commerce and other industries is conducive to optimizing resource allocation and extending the whole industry chain. " Min Yun said.

What he said is true. At a time when industrial integration has become an inevitable trend of economic and social development, the innovative model of "industry+ecology+culture+tourism" has gradually transformed the industrial dividend of the beauty town into green kinetic energy for high-quality development, and will continue to release more "fashion" wonderful. (End)

Source: China News Network


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