标签归档 上海狼盟

On May 22nd, "Smart Travel Sub-forum of Tencent Global Digital Ecology Conference" was held in Kunming. Tencent Chelian put forward the industry value proposition of evolution to the people-centered "eco-car networking", and released the "eco-car networking" solution, which organically connected Tencent’s and third-party content services to the car, and through super ID+ online payment, opened up the seamless experience in front of the car, in the car and behind the car. Based on the AI scene engine, the intelligent scene-driven "thousands of people+services to find people" is realized. At the same time, Tencent Chelian integrated the on-board WeChat service in the "Eco-car Networking" solution to provide users with more humanized on-board services.

"Tencent Chelian hopes to connect car companies, developers and users to build a people-centered eco-car network." Zhong Xuedan, vice president of Tencent Chelian, said that on the one hand, Tencent Chelian provides developers with a brand-new in-vehicle application framework, inherits the existing developer resources of the mobile Internet, and encourages developers to carry out application innovation and promote application ecological prosperity. On the other hand, we will work with partners in the automotive industry to create a service and application ecosystem suitable for automotive scenes, so that more digital and humanized services can be injected into automobiles, creating and enhancing user value.

Tan Benhong, Executive Vice President of Changan Automobile, Wang Qiujing, member of the Executive Committee of Guangzhou Automobile Group and President of Guangzhou Automobile Research Institute, Zhong Xiangping, Vice President of Tencent, and Zhong Xuedan, Vice President of Tencent Car Federation, witnessed the official release of the "Eco-car Networking" solution.

Four concepts to solve three major problems in the industry and promote the evolution of "eco-car networking"

Zhong Xuedan believes that the car networking industry is still in an early stage, and the evolution of the industry faces three core problems: First, compared with the mobile Internet, the content and services in the car are still lacking, and a large number of demand scenarios need to be developed urgently; Second, the Internet of Vehicles ecology is not the same as simply "putting the Internet ecology on the car", and the application of mobile Internet rarely meets the needs of car scenes. Third, the current car networking application scenario is fragmented, and it is impossible to get a consistent and coherent experience on and off the car.

In order to solve the three major problems when getting off the bus, Tencent Car Federation proposed to evolve to "eco-car networking". Zhong Xuedan introduced that "eco-car networking" has four core evolutionary directions: first, people-centered. Tencent hopes to combine the deep perception of the trinity of people, cars and roads, actively discover user needs and push corresponding services, and realize the evolution from "one thousand people" to "thousands of people" and from "people looking for services" to "services looking for people". Second, full-time online. Through super ID and WeChat payment, we can realize full-time interconnection across scenes and terminals, and open up a seamless digital experience before/during/after the car. Third, work with partners in the automotive industry to make the rich content service ecology fully adapt and organically combine with the car scene. Fourth, innovate together with developers, provide an in-vehicle application framework that is convenient to develop, and promote the ecological prosperity of applications.

As the most important eco-partners of Tencent Car Federation, Changan and GAC expressed their expectation for the development of "eco-car networking". Tan Benhong, executive vice president of Changan Automobile, said: "Changan Automobile highly recognizes Tencent’s smart travel strategic layout, and I think this layout must be a great layout that focuses on culture and plans the overall situation. I just listened to the people-centered eco-car networking. This must be the eco-car networking in the new era, and the future deserves our common expectation. "

Wang Qiujing, member of the Executive Committee of Guangzhou Automobile Group and president of Guangzhou Automobile Research Institute, said: "In recent years, Guangzhou Automobile has been carrying out extensive and in-depth cooperation with Tencent in cloud technology, AI artificial intelligence technology, car networking, content services, travel services, etc. Some products have been launched. After the release today, we also expect that our cooperation with Tencent will further develop into the eco-car network and develop more efficiently to travel services, hoping to export greater value to users and the automobile industry. "

Launched the "Eco-car Networking Solution", and the intelligent scene drove "service to find people"

Based on the above four evolution directions, Tencent Auto Intelligence has been upgraded, and an "eco-car networking solution" has been launched to help partners build an "eco-car networking" by providing a lightweight, ecological, cross-platform and cross-terminal tool chain.

First of all, Tencent Chelian launched a scene engine. Zhong Xuedan believes that the understanding of users, in-depth mining of vehicle behavior and scene data, rich ecological resources and unified account system are four important prerequisites for personalized intelligent recommendation. Based on super ID, AI, big data and LBS capabilities, the scene engine realizes intelligent matching of user interests, car-side scenes and service applications, and actively pushes personalized services through scene awareness.

For example, in the parking scene, the early warning function of illegal parking was introduced. When the vehicle senses that the owner is about to stop, it can combine LBS, traffic data and parking service data to give the user a warning of parking sticker risk and guide the owner to a safe parking place. In the car entertainment scene, a scene song list recommendation is introduced, which can be combined with users’ hobbies, weather, traffic conditions, local characteristics, etc., and push to users the music that will hit their hearts and respond to the situation. In the scene of go on road trip, the intelligent travel road book recommendation service is launched, which combines the scene perception and rich dynamic travel data to recommend interesting games along the way for users, such as reminding users of "the best sunset viewing point and time today", so as not to miss the good scenery on the way. When the vehicle breaks down, it can carry out automatic fault diagnosis, guide the user to the nearest maintenance point by himself, or call the nearby 4S shop by intelligent assisted rescue with one-click voice.

Secondly, Tencent Chelian provides super ID and WeChat payment capabilities to help car companies access rich mobile Internet services and open up multiple terminals such as mobile phones, cars and smart devices to realize "full-time online" services. For example, the collection of songs on mobile phones and cars can be synchronized, and users can continue to listen to radio programs they listen to at home in the morning. Order a cup of coffee with the car voice assistant in the car, get off the bus and arrive at the office synchronously with the coffee.

At the same time, in the "Eco-car Networking Solution", Tencent Car Alliance launched a set of developers’ application framework that is cross-OS and lightweight in the cloud-Tencent Small Scene. Tencent’s small scene does not need to be downloaded and installed, and can be updated online in the cloud to realize "active wake-up" based on voice and scene. According to reports, the mini-scenario is a set of in-vehicle application framework open to developers. As long as developers have a small program foundation, they can publish it as a Tencent mini-scenario with simple transformation, and at the same time support Tencent to enrich the access to internal and external ecological resources.

The car WeChat service expected by the industry is also integrated into the "Eco-car Networking Solution". In-vehicle WeChat is tailor-made for driving scenes, and provides WeChat messaging and voice calling functions based on full voice interaction. Users can send and receive messages only by moving their mouths without hands. Combined with the on-board hardware, you can give instructions with one button through the steering wheel button to arouse WeChat. And the on-board WeChat service can sense with the mobile phone Bluetooth, automatically log in when getting on the bus, and automatically disconnect when getting off the bus. At the same time, it supports receiving location on WeChat and launching navigation quickly. Zhong Xuedan revealed that it is expected that in 2019, there will be an "eco-car networking" model equipped with car WeChat.

Open Co-construction, Helping the digitalization of the whole cycle of "manufacturing-sales-travel-after-sales" in the automobile industry.

At present, Tencent Chelian has reached a partnership with 19 car companies, and 45 models have been or will soon land, and more than 300 head eco-partners have been joined to provide services for car owners.

On the basis of the "Eco-car networking solution", the cooperation mode between Tencent and car enterprise partners is also constantly expanding and deepening, and cooperation has been started in the aspects of car cloud, travel service and smart 4S shop, which provides coverage for the transformation of the automobile industry. "Manufacturing-sales-travel-after-sales" full life cycle assistance.

According to Li Bo, general manager of Tencent’s car-connected cloud and travel business, Tencent launched the "car brain" solution for car cloud, which not only provided traditional IAAS and PAAS services to car companies, but also joined many partners to provide a series of SAAS cloud solutions. At present, more than 18 mainstream car manufacturers have used the services of Tencent Auto Cloud, and the intelligent networked cloud platform has also landed in many car companies.

In the field of travel service, Tencent moped enterprises started to build a travel service platform from 0 and transformed into a mobile travel service provider. According to Li Bo, Tencent’s travel service solution provides one-stop cloud service capabilities, helps build a leading travel system, and provides a full-stage refined operation plan. At present, Tencent has provided travel service solutions and cloud services for five travel service companies, including GAC Travel, T3 Travel and Didi.

Tencent’s smart 4S distribution solution helps car companies to get through the "people-car-store" closed loop, and get through the links of pre-sales communication, vehicle test drive, sales and after-sales maintenance, so as to provide stores with a smarter customer management system, improve the efficiency and service of 4S stores themselves, and at the same time, the data of users’ maintenance during the service process will be synchronized to car companies, providing a reference for car companies’ manufacturing optimization. At present, Tencent has cooperated with major listed distribution groups and landed more than 100 4S stores.

2024 can be said to be the most competitive year in the automobile market. At the beginning of the year, BYD Qin PLUS set off a new wave of price wars at a price of 79,800 yuan. At present, 2024 has come to an end, and 2025 is approaching. Major car companies also plan to make great efforts in the new year, especially their own brands, and plan to make persistent efforts in the case of soaring market performance.At present, Geely Automobile, Baojun Automobile, HarmonyOS Zhixing and Xpeng Motors have all announced their plans for 2025.Let’s see what "means" there are.

Traditional car companies concentrate their advantages on hybrid cars.

In this era full of changes, traditional car companies are trying to transform electric shock and integrate internal resources to find new ways to survive. Even Geely Automobile, which has always advocated the diversified development of brands, plans to focus on brands in the coming year of 2025. Not long ago, Geely Automobile announced the merger of the two brands, Krypton and Lectra. However, in the future, they will still maintain a dual-brand strategy and be relatively independent in the market.

An Conghui, president of Geely Holding Group, chairman of Geely Automobile Group and CEO of Extreme Krypton, said that after the merger of Extreme Krypton and Lectra, it will be called "New Extreme Krypton". In the future, the resources of technology, channels and services of the two brands will be integrated, and the new models will also cover about 60% of the market segments, and it is planned to hit the annual sales target of 650,000 vehicles in 2025.

In order to achieve the sales target in 2025, all the models under the brand will be equipped with intelligent hybrid technology to realize the electrification of all products. However, the product information of Krypton brand has not been announced.It is reported that in the future, the polar krypton will focus on medium and large-sized cars, and Lectra will focus on small and medium-sized cars.

The car company that also announced the plan for 2025 is Baojun Automobile, and plans to launch two new models, which are expected to be Baojun’s six-seat full-scene intelligent SUV and Baojun’s intelligent flagship car-Baojun.The former is planned to be unveiled in the fourth quarter of 2024, and the latter is planned to be listed in the first half of 2025.

It is reported that both new cars are labeled as "smart", and the new cars are expected to be equipped with smart driving technology, and next year’s new products are expected to be further improved in terms of smart driving. In addition, there are pure electric versions and plug-in hybrid versions, of which the plug-in hybrid version has a pure electric cruising range of 101 kilometers.

Through the planning of the two brands "New Extreme Krypton" and "Baojun", it is not difficult to see that the field of hybrid vehicles will be the general trend in 2025. Hybrid cars have no anxiety about battery life and recharging, and have become the market’s favorite, while "New Extreme Krypton" is endorsed by Geely Automobile. As a traditional car company, Baojun and the two brands have rich experience in matching and optimizing engines, gearboxes and power systems, which can empower the research and development of hybrid cars.

In addition, in the future, Baojun’s new models are also expected to be relatively close to the people in terms of price. It is estimated that the price threshold for high-end intelligent driving will be further lowered. Perhaps consumers will have a new energy vehicle that can automatically change lanes and automatically enter and exit ramps with a budget of about 100,000 yuan in 2025.

The new technology of the new forces has reached new heights.

Playing with intelligence, new car companies are not to be outdone. At present, HarmonyOS Zhixing, Xpeng Motors, LI and other new car companies have also announced their plans for 2025. Among them,In 2025, HarmonyOS Zhixing will launch the following two models: Wenjie M8, Xiangjie S9 Extended Range Edition, Zunjie S800 and Zunjie II. At the same time, the existing models will also introduce modified models. In addition, Zhijie is also expected to launch a new model in 2025.

The S800 design is full of interesting points. Earlier, Yu Chengdong, managing director of Huawei, chairman of BG and chairman of BU, a smart car solution, said that Zunjie is beyond your imagination and will be more luxurious, higher-end and smarter than Rolls-Royce. In addition to the same, with Huawei’s latest equipment, the new car is expected to have a more luxurious rear seat experience, which is expected to be two independent seats. The time to market for new cars is before the spring of 2025.

Let’s look at Xpeng Motors again. In 2025, two brand-new models will be launched, including the first Kunpeng super electric system model in Tucki, including extended-range models. At the same time, a number of models will be redesigned in Xpeng Motors next year, and at least four new cars will be launched throughout the year.P7+ will become a new starting point for the overall improvement of the gross profit margin of the new generation of vehicles in Tucki. All new models and modified models will be equipped with a series of new technologies of P7+.

Tucki Kunpeng super electric system includes extended range system and pure electric system. The hybrid system can support pure electric battery life of 430km and comprehensive battery life of 1400km, and it is equipped with 5C overcharge, which exceeds 1 km in one second, and the efficiency of electric drive CLTC is 93.5%. In the future, this system will be popularized all over the world.

LI, the elder brother of the new power camp, has not slowed down the pace of pushing new cars.It is planned to launch a number of 800V high-voltage pure electric vehicles in 2025, including five extended-range models, one super flagship model and five pure electric vehicles.. In addition, it will also be launched in March 2025, and Xiaomi’s first SUV model will also be unveiled soon. The third brand firefly of Weilai will also start to deliver new models next year.

From this point of view, extended-range vehicles have gradually become the starting point of new car companies. LI and Wen Jie’s success in the field of extended-range vehicles shows that the development prospect of this subdivision is not small. In the future, Xpeng Motors will be added to this field, and Xpeng Motors has a good performance in intelligent driving technology and brand power, which is expected to stir up a lot of waves in the field of extended-range vehicles.

Not only that, the new power models entering the market next year will have better performance in terms of intelligent driving, performance and charging, and even the price threshold of new models is expected to be lower and lower. You know, firefly Firefly is a brand-new brand launched for the low-end market. In the future, perhaps more new car companies will follow Weilai’s footsteps and launch more low-end models in exchange for more market share.

In 2025, the willingness of new and old car companies to compete for the hybrid car market will be enhanced. In addition to "Xinji Krypton", Baojun, HarmonyOS Zhixing and Ideality, car companies will further strengthen the hybrid car camp. Xpeng Motors, which has always focused on pure electric vehicles, has also begun to lay out hybrid cars, and it is estimated that more car companies will follow suit in the future. In addition, new energy vehicles will integrate more other scientific and technological elements, thus achieving higher performance and more intelligent functions, and even the price is expected to be more close to the people.

Special topic: encirclement and suppression of mobile phone network pornography

　　People’s Daily Online, Beijing, December 24 th On December 8 th, since nine ministries and commissions, including the Foreign Affairs Office of the Central Committee, the Ministry of Public Security and the Ministry of Industry and Information Technology, deployed a special campaign to further rectify obscene pornography and vulgar information on the Internet and mobile phone media, the Ministry of Public Security has made a heavy blow to the illegal and criminal activities of obscene pornography on mobile phones. In just half a month, the national cyber security department has closed 2,361 WAP websites of obscene and pornographic mobile phones, cracked 28 criminal cases of obscene and pornographic mobile phone websites, and arrested 34 suspects. The crackdown and rectification work was successful in the first battle.

　　Beijing cracked the case of "3gsem.cn" mobile phone wap website spreading obscenity and pornography. Recently, the work of Beijing Public Security Bureau found that a mobile WAP website named "Abusive Naked Campus" provides a large number of obscene and pornographic information links, through which you can browse obscene and pornographic videos, pictures, novels, etc. on other obscene and pornographic websites. The website server is hosted in IDC computer room of Yizhuang, Beijing Unicom. The public security organs in Beijing immediately set up a task force to carry out investigations and arrested the suspect Zhao. After the trial, Zhao confessed that he applied for virtual space and domain name through Beijing Tuofeng Weiye Company around October 2008, purchased wap mobile phone program code from the Internet, and successively searched more than 50 pornographic websites from the Internet, which increased the number of clicks with each other, and applied for advertising alliance of "Beijing Posture Wireless Company" and "Beijing Business Opportunity Unlimited Company". These two companies put advertisements on 3gsem.cn website, and the company will pay Zhao 0 according to the number of clicks of advertisements.

　　Jiujiang, Jiangxi Province cracked the case of "51xo.org" mobile phone WAP website spreading obscene articles. Recently, the public security organs in Jiujiang City, Jiangxi Province successfully cracked the case of "51xo.org" mobile phone WAP website spreading obscene articles, arrested a suspect, seized a computer involved and seized illegal income of more than 60,000 yuan. On November 16, 2009, the network supervision detachment of Jiujiang Public Security Bureau in Jiangxi Province found that a wap website of mobile phone was suspected of spreading obscene articles, and the server of the website was located in IDC room of Jiujiang Telecom. After investigation, it was found that the criminal suspect was forced by the strong public opinion pressure to crack down on the spread of obscenity and pornography on mobile phone wap websites recently, and set up jumping links to nearly 20 overseas obscene mobile phone wap websites, such as "Wolf Friends Home", "The Complete Collection of Sexy and Cool Stations", "Mao Mao Hand Mao Mao Foot" and "Jibazi Best Prostitute Station", in order to escape the crackdown by the public security organs. There are a lot of obscene pictures and novels in these obscene mobile phone wap websites. On December 7, the police handling the case of Jiujiang Public Security Bureau in Jiangxi, with the strong cooperation of Maoming Public Security Bureau in Guangdong, arrested the suspect Zhang in Maoming City. After the trial, the suspect Zhang confessed to the fact that he started to spread obscene and pornographic information on his mobile WAP website in April 2008, and put advertisements on his mobile WAP website for illegal profit by joining the network advertising alliance.

　　Shenzhen, Guangdong, cracked a case of using mobile media to spread obscene pornographic videos for profit. On December 2, 2009, the network police detachment of shenzhen public City, Guangdong Province found that a mobile WAP website was suspected of engaging in online viewing service of obscene pornographic videos. After the investigation, it was found that the suspect also maintained six other obscene and pornographic websites. The network police detachment of Shenzhen Municipal Bureau immediately assigned a special person to collect evidence and inspect the website, fixed the criminal evidence, and arrested three suspects, Liu’s brother and sister. After investigation, the three suspects set up seven pornographic websites, uploaded a large number of pornographic videos, and some websites had more than 1,000 pornographic movies. It takes advantage of the characteristics of high click-through rate and large traffic of pornographic websites, promotes advertisements by inserting online advertisements into obscene pornographic videos and movies, and makes profits by charging commissions according to clicks. Since the website was launched in October 2009, three suspects have made a profit of nearly 6,000 yuan.

Editor: Wang Jiaolong

　　"It’s different in the south, middle and spring, and the city is full of kapok." At present, it’s a good time to enjoy kapok in Changjiang, Hainan.

　　Changjiang River, known as the "hometown of kapok", is one of the areas where kapok is concentrated. 2-mdash per year; In March, the landscapes of Baoshan Village Kapok Terrace, Paian Village Kapok Railway and Changhua River Kapok Red in Changjiang River formed Hainan’s unique beauty of stepping into the spring. When kapok bloomed, it was the first time when rice was planted, which vividly showed the freehand brushwork picture of "spring ploughing in the flowering season" and formed kapok unique to Asia — Paddy field farming system.
Every year, during the flowering season of kapok in Changjiang, painters and tourists from all over the country also come here.

Chen Qingwen, an associate professor at Tongji University, pointed out that parents should balance the opportunities and risks of the Internet when guiding their children to surf the Internet. Photo courtesy of respondents

A chart based on interview data of Chen Qingwen’s team. Photo courtesy of respondents

　　I believe many people have had this experience: in some public places, "Xiong Haizi" played games or watched videos with electronic devices such as mobile phones and tablets, and the volume was so loud that parents turned a blind eye. Relevant research reports show that in China, children’s use of new media tends to be younger and more entertaining.

　　On the one hand, new media devices that can be networked, such as mobile phones and tablets, have grown up with a new generation of children and once became a "part" of their bodies; On the other hand, the powerful educational function and interpersonal communication use of new media also make it a sharp weapon for learning and communication.

　　As the mother of a post-00 generation child, Chen Qingwen, an associate professor at Tongji University’s College of Art and Media, faces the same problem: How and how often do children use new media? How should parents guide their children to use new media reasonably?

　　With these questions, Chen Qingwen and his team randomly interviewed 30 families of children aged 3-10 in Shanghai to learn about children’s use of new media, parents’ attitude and involvement in children’s use of new media, and children’s views on parental involvement. On this basis, suggestions are given, and the research results are published in the core journal "Journalist" in August 2019.

　　From "TV Children" to "New Media Children"

　　As a post-1970s generation, Chen Qingwen admitted that he "grew up watching TV". When he was a graduate student at Fudan University 15 years ago, he studied the newly-emerging children’s channel in China. She said that the transition from "TV children" to "new media children" was even faster than the growth of a generation. And this change has brought a kind of trouble to parents: it is difficult to guide children to use new media reasonably with reference to their own experience.

　　Some people may ask, how can they bring up the next generation when there was no TV in the older generation?

　　"Because the new media is more interactive, participatory and creative than the traditional media, but without learning and guidance, children may just regard the new media as TV or game consoles." Chen Qingwen explained that, at the same time, new media are everywhere, and the content is all-encompassing, which is very different from traditional TV and other media. You can leave TV at home, but you can’t live without the Internet and mobile phones. In modern cities, "portable" and "always online" have become the common points for people to use new media.

　　Chen Qingwen felt that "new media children" were born from the moment parents provided their children with new media equipment.

　　Among the 30 families interviewed, one-third of the children have their own new media equipment, and the other two-thirds share it with their parents, many of whom will leave their unused new media equipment for their children to use. In terms of use, most children play games, followed by watching videos, and the third is the homework assigned by the school.

　　According to statistics, more than half of the children use it for a long time, especially on weekends, almost for more than two hours a day. In the trend, many children in the kindergarten group have used new media for a long time, and the use time tends to lengthen with age. In addition, compared with the primary school group, the kindergarten group has a higher proportion of its own new media equipment, which shows that the use of new media is younger.

　　In March this year, the Research Report on the Internet Use of Minors in China in 2018 jointly issued by the Youth Rights Protection Department of the Central Committee of the Communist Youth League and China Internet Information Center showed that as of July 31, 2018, the number of underage netizens in China reached 169 million, and the Internet penetration rate of minors reached 93.7%, which was significantly higher than that of the national population (57.7%) in the same period. According to the report, this is a direct manifestation of the expansion of Internet coverage and the decline of mobile traffic charges in China in recent years, and it is also closely related to minors’ strong interest in the Internet, strong learning ability and great application demand.

　　Don’t let machines take the place of parents’ company

　　In the interview, the research team found that children’s use of new media is mostly due to lack of companionship, especially preschool children. Because parents are busy and have no friends to play with, children have to turn to mobile phones and tablets; With the increase of age, more and more children choose new media.

　　Some parents even choose to use new media instead of themselves to accompany their children. In public places such as restaurants, children are often seen watching videos while eating, perhaps just to let their parents "have a good meal". "She is good with this and doesn’t make any noise, as long as she doesn’t make any noise." A mother said.

　　The interview also found that with the increase of age, more and more children are more willing to choose new media than playing with friends; And the older children are, the less satisfied they seem to be with their new media use time. Most of the respondents in the primary school group felt that their use time was insufficient, and one girl felt that two hours a day was not enough.

　　"When parents use new media instead of accompanying their children, the actual price paid is likely to be huge." Chen Qingwen pointed out in the research report, "As they get older, they are more likely to rely on new media. At this time, even if their parents want to accompany them, they may continue to immerse themselves in communication with machines. When machines replace humans to accompany children, even if people come back, the relationship between children and machines is unbreakable. "

　　Chen Qingwen combined expert opinions and personal experience to give some suggestions to parents. "If you want to control underage children’s use of new media, try not to let them own their own equipment, just lend it to him, that is to say, give children the right to use it, while parents retain the right to control it. As for the balance between control and privacy, you need wisdom."

　　She also said that although the current academic research is inconclusive about when to start controlling children’s use of new media, she feels that parents who are determined to control their children should take action as soon as possible. "It would be much better to let him know that parents should take care of it early than suddenly."

　　Why can other children play computer games, but I can’t?

　　In this "equipment battle", "children crying and parents yelling" is a common scene. The research team found that most children’s tricks are crying and "lai", and they can play as long as they can until their parents take away the equipment.

　　Interestingly, on the question of whether parents are worried about their children’s use of new media, parents’ attitudes are polarized: 17 are worried, and 13 are not worried, either very supportive or very opposed.

　　In the interview, some parents thought that "this is a trend" and "this thing will be accepted sooner or later", so they were not worried at all. A mother said: "everyone has it, but they just can’t fall behind." If she doesn’t understand, she feels like she is behind others and can’t keep up. "

　　The attitude of parents who hold opposite opinions is also very clear, and their concerns are mainly reflected in three points: First, they are afraid of their children’s addiction; The second is to worry about the harm to vision; The third is to worry about the negative impact of inappropriate content such as violence.

　　Chen Qingwen believes that such "two extremes" attitude makes parents’ work of disciplining their children in trouble. "Why he can I can’t, this is a child’s question. For example, children will say that classmates can use computers when they go home. Why can’t I? "

　　Another reason is the change of family education style in China. “‘ Authoritative education ’ It is not easy to work. In the past, parents could answer no, but now they are likely to get a crying and keep asking. After all, children’s energy is much better than ours. "

　　The research team also found that, as in the TV era, the way parents intervene in their children’s use of new media is mainly "restriction", and the time limit is more than the content limit.

　　Most parents in the interview only know that their children are playing games or watching videos, but they don’t know what games or videos their children are playing. Some academic studies believe that restrictive guidance strategies can not only effectively help solve the problems that children may encounter on the Internet, but also easily lead to the decline of the quality of parent-child relationship or frequent conflicts.

　　For children who are out of control, whether they cry, lose their temper or cheat, the parents interviewed said: "Let her cry", "Ignore her" or "yell at him", and some parents will be patient and reasonable, but children will still enter the cycle of yelling if they don’t listen.

　　The mother of a 9-year-old boy said that she usually talks reason first and scolds him if she doesn’t listen. If she scolds him, she will have to yell at him at him at a higher volume. If she doesn’t, she will have to be punished, such as not using new media for a few days or increasing the number of homework. Most parents can insist on not using their children’s noise, but the children’s crying or losing their temper will continue.

　　Academic research proves that parents’ positive intervention is more effective.

　　"We just did a small-scale interview in Shanghai." Chen Qingwen said, "If you want to give scientific advice, you need to do extensive and long-term investigation and research in different cities and rural areas across the country."

　　But before that, some countries encountered these problems earlier than China, and their academic research may provide reference.

　　Chen Qingwen introduced that since the 1980s, the research on parents’ involvement in children’s media use has been popular in the United States. After 1990, the American government emphasized the role of parents in family policy, and related research received more attention. The research points out that the two main intervention methods adopted by parents are "making rules" and "restricting"; The actual behavior of parents can be divided into positive intervention methods such as parent-child discussion and negative intervention methods such as prohibiting or restricting use, and parents adopt the mode of sharing viewing between parents and children.

　　In another paper on the use of new media by minors by British scholars in 2007, the author divided the intervention strategies of parents for their children to use new media into four categories. In addition to joint use and restricted use, parents will also adopt "technology restrictions", that is, use technology software or set restrictions on their children to prevent them from using unauthorized digital media content; And monitor children’s use of websites, letters and games in different ways. Their conclusion is that when parents take active measures to intervene their children’s use of new media, such as sharing or discussion, the negative influence of their children’s use of new media can be effectively reduced.

　　Domestic research on the media also believes that parents’ intervention can bring positive results.

　　For example, in the psychological aspect, the correct intervention of parents and families can reduce teenagers’ psychological anxiety, help build self-confidence and self-esteem and affect teenagers’ mental health; In terms of learning and risk reduction, parents’ active intervention in media use can improve teenagers’ learning effect, reduce the possible negative impact of violent content in the media, affect the formation of children’s gender role attitude, reduce children’s fear response to media content, and reduce some network risks that children may encounter.

　　At the same time, parents’ ideas and the motivation and methods of intervention are extremely important.

　　Foreign studies have found that the more parents want the Internet to have a positive effect on their children and think that the Internet will have a negative impact on their children, the more they will get involved in their children’s use of new media. Domestic research also points out that the more time online is strictly restricted by parents, the more recreational motivation teenagers tend to use the Internet.

　　"The key point may not be whether children should use new media or how to use new media at all, but where the parents are and where the children’s minds are. Studies in different fields have pointed out that modern society is busier than before, and how parents create a happy parent-child environment will become an increasingly important issue. Quality companionship between parents and children is one of the necessary conditions for shaping parents. " Chen Qingwen’s interview report wrote.

　　Communicate with your child with your heart

　　What do children think of their parents’ control? The interview results show that on the whole, half of the children think that their parents are reasonable; At the same time, with the growth of children’s age, the proportion of recognition of parents’ intervention control has increased. And "making rules together" and "keeping your word" have become the common standards for children to measure the rationality of parental discipline.

　　Taking nine children in the kindergarten group in the interview report as an example, Min Min, a 4-year-old (all minors below are pseudonyms), feels that his parents are much more in charge; Tingting, 5, feels that her parents don’t care much because they are reasonable. Zhu Zhu, a 5-year-old, said that she was afraid of her father because he was very fierce when he was angry and would say, "I’m telling you! I’m telling you! No matter how, I will kick you downstairs "; Kiki, Doll and Lingling, both 6 years old, are afraid of their mother and think her mother is too fierce.

　　Among the 21 children in the primary school group, 13 children feel that parental control is reasonable, 5 children feel unreasonable, and 3 children are uncertain. Xiao Han, a third-grade student, told the interviewer that she felt that the parental control was sometimes reasonable and sometimes unreasonable. The unreasonable reason was that the mobile phone was forcibly taken away before the agreed time. "My mother said several times that she would play for me for 10 minutes. I didn’t expect that when it was almost two minutes, she said that it was 10 minutes. I didn’t want to, so my mother dragged me away. She said that it was evening and I couldn’t play any more."

　　The interview report suggests that from the perspective of social environment, there are two urgent things: first, timely education courses related to new media literacy should be provided at different stages of children’s growth; The second is to improve parents’ ability to master new media and new technologies.

　　"Not all parents have time and energy to participate or study independently. I think we can start with school education and issue some principles and suggestions for children to take back to their parents." Chen Qingwen explained.

　　In addition to improving their understanding of new media and technologies, parents should also attach importance to communication between parents and children and accompany their children to use new media by guiding participation. Especially in the method of making rules, parents need to talk to their children often. "In fact, kindergarten children have a very clear concept, this is good, how long should it take. If the rules are made by the children themselves, or if the parents discuss with him, the children will be more willing to abide by them. "

　　When attending international academic conferences, Chen Qingwen often discusses these issues with foreign scholars: when to give children new media equipment, how long the screen time should be in a day, and when to let children have their own social media accounts. "Although some organizations will give suggestions, for example, the screen time is no more than one hour or two hours a day, and general social software suggests that people are over 14 years old, but parents have different ideas, different social situations, different family situations, and different children, so you can refer to some research-based suggestions, but in the end you have to find a way that suits you. I don’t think there is an absolute standard."

　　"According to the needs" is Chen Qingwen’s main basis. Her son rarely contacted new media when he was in kindergarten, but when he saw that other children had their own mobile phones, he said that he also wanted to have their own mobile phones. But this wish has not been realized until now that his son is going to middle school, because his son has no need to carry a mobile phone. When she entered middle school, her son needed a computer for some of his homework. The school asked for a laptop for her child, so she bought the laptop she wanted, but only if it was used for study and could not be loaded with games. "At present, the school has just started, and there are still any problems in the future. I am also walking and watching."

　　"In our research, we found that intentional is better than unintentional. As long as you are intentional, children can feel it. My suggestions are: teach students in accordance with their aptitude, learn from each other, and communicate with your heart. From the perspective of communication, intentional communication can enhance feelings and reduce misunderstandings, which is actually the most effective method. " Chen Qingwen said. (China Youth Daily China Youth Network Trainee reporter Wei Qimeng)