On May 22nd, "Smart Travel Sub-forum of Tencent Global Digital Ecology Conference" was held in Kunming. Tencent Chelian put forward the industry value proposition of evolution to the people-centered "eco-car networking", and released the "eco-car networking" solution, which organically connected Tencent’s and third-party content services to the car, and through super ID+ online payment, opened up the seamless experience in front of the car, in the car and behind the car. Based on the AI scene engine, the intelligent scene-driven "thousands of people+services to find people" is realized. At the same time, Tencent Chelian integrated the on-board WeChat service in the "Eco-car Networking" solution to provide users with more humanized on-board services.
"Tencent Chelian hopes to connect car companies, developers and users to build a people-centered eco-car network." Zhong Xuedan, vice president of Tencent Chelian, said that on the one hand, Tencent Chelian provides developers with a brand-new in-vehicle application framework, inherits the existing developer resources of the mobile Internet, and encourages developers to carry out application innovation and promote application ecological prosperity. On the other hand, we will work with partners in the automotive industry to create a service and application ecosystem suitable for automotive scenes, so that more digital and humanized services can be injected into automobiles, creating and enhancing user value.
Tan Benhong, Executive Vice President of Changan Automobile, Wang Qiujing, member of the Executive Committee of Guangzhou Automobile Group and President of Guangzhou Automobile Research Institute, Zhong Xiangping, Vice President of Tencent, and Zhong Xuedan, Vice President of Tencent Car Federation, witnessed the official release of the "Eco-car Networking" solution.
Four concepts to solve three major problems in the industry and promote the evolution of "eco-car networking"
Zhong Xuedan believes that the car networking industry is still in an early stage, and the evolution of the industry faces three core problems: First, compared with the mobile Internet, the content and services in the car are still lacking, and a large number of demand scenarios need to be developed urgently; Second, the Internet of Vehicles ecology is not the same as simply "putting the Internet ecology on the car", and the application of mobile Internet rarely meets the needs of car scenes. Third, the current car networking application scenario is fragmented, and it is impossible to get a consistent and coherent experience on and off the car.
In order to solve the three major problems when getting off the bus, Tencent Car Federation proposed to evolve to "eco-car networking". Zhong Xuedan introduced that "eco-car networking" has four core evolutionary directions: first, people-centered. Tencent hopes to combine the deep perception of the trinity of people, cars and roads, actively discover user needs and push corresponding services, and realize the evolution from "one thousand people" to "thousands of people" and from "people looking for services" to "services looking for people". Second, full-time online. Through super ID and WeChat payment, we can realize full-time interconnection across scenes and terminals, and open up a seamless digital experience before/during/after the car. Third, work with partners in the automotive industry to make the rich content service ecology fully adapt and organically combine with the car scene. Fourth, innovate together with developers, provide an in-vehicle application framework that is convenient to develop, and promote the ecological prosperity of applications.
As the most important eco-partners of Tencent Car Federation, Changan and GAC expressed their expectation for the development of "eco-car networking". Tan Benhong, executive vice president of Changan Automobile, said: "Changan Automobile highly recognizes Tencent’s smart travel strategic layout, and I think this layout must be a great layout that focuses on culture and plans the overall situation. I just listened to the people-centered eco-car networking. This must be the eco-car networking in the new era, and the future deserves our common expectation. "
Wang Qiujing, member of the Executive Committee of Guangzhou Automobile Group and president of Guangzhou Automobile Research Institute, said: "In recent years, Guangzhou Automobile has been carrying out extensive and in-depth cooperation with Tencent in cloud technology, AI artificial intelligence technology, car networking, content services, travel services, etc. Some products have been launched. After the release today, we also expect that our cooperation with Tencent will further develop into the eco-car network and develop more efficiently to travel services, hoping to export greater value to users and the automobile industry. "
Launched the "Eco-car Networking Solution", and the intelligent scene drove "service to find people"
Based on the above four evolution directions, Tencent Auto Intelligence has been upgraded, and an "eco-car networking solution" has been launched to help partners build an "eco-car networking" by providing a lightweight, ecological, cross-platform and cross-terminal tool chain.
First of all, Tencent Chelian launched a scene engine. Zhong Xuedan believes that the understanding of users, in-depth mining of vehicle behavior and scene data, rich ecological resources and unified account system are four important prerequisites for personalized intelligent recommendation. Based on super ID, AI, big data and LBS capabilities, the scene engine realizes intelligent matching of user interests, car-side scenes and service applications, and actively pushes personalized services through scene awareness.
For example, in the parking scene, the early warning function of illegal parking was introduced. When the vehicle senses that the owner is about to stop, it can combine LBS, traffic data and parking service data to give the user a warning of parking sticker risk and guide the owner to a safe parking place. In the car entertainment scene, a scene song list recommendation is introduced, which can be combined with users’ hobbies, weather, traffic conditions, local characteristics, etc., and push to users the music that will hit their hearts and respond to the situation. In the scene of go on road trip, the intelligent travel road book recommendation service is launched, which combines the scene perception and rich dynamic travel data to recommend interesting games along the way for users, such as reminding users of "the best sunset viewing point and time today", so as not to miss the good scenery on the way. When the vehicle breaks down, it can carry out automatic fault diagnosis, guide the user to the nearest maintenance point by himself, or call the nearby 4S shop by intelligent assisted rescue with one-click voice.
Secondly, Tencent Chelian provides super ID and WeChat payment capabilities to help car companies access rich mobile Internet services and open up multiple terminals such as mobile phones, cars and smart devices to realize "full-time online" services. For example, the collection of songs on mobile phones and cars can be synchronized, and users can continue to listen to radio programs they listen to at home in the morning. Order a cup of coffee with the car voice assistant in the car, get off the bus and arrive at the office synchronously with the coffee.
At the same time, in the "Eco-car Networking Solution", Tencent Car Alliance launched a set of developers’ application framework that is cross-OS and lightweight in the cloud-Tencent Small Scene. Tencent’s small scene does not need to be downloaded and installed, and can be updated online in the cloud to realize "active wake-up" based on voice and scene. According to reports, the mini-scenario is a set of in-vehicle application framework open to developers. As long as developers have a small program foundation, they can publish it as a Tencent mini-scenario with simple transformation, and at the same time support Tencent to enrich the access to internal and external ecological resources.
The car WeChat service expected by the industry is also integrated into the "Eco-car Networking Solution". In-vehicle WeChat is tailor-made for driving scenes, and provides WeChat messaging and voice calling functions based on full voice interaction. Users can send and receive messages only by moving their mouths without hands. Combined with the on-board hardware, you can give instructions with one button through the steering wheel button to arouse WeChat. And the on-board WeChat service can sense with the mobile phone Bluetooth, automatically log in when getting on the bus, and automatically disconnect when getting off the bus. At the same time, it supports receiving location on WeChat and launching navigation quickly. Zhong Xuedan revealed that it is expected that in 2019, there will be an "eco-car networking" model equipped with car WeChat.
Open Co-construction, Helping the digitalization of the whole cycle of "manufacturing-sales-travel-after-sales" in the automobile industry.
At present, Tencent Chelian has reached a partnership with 19 car companies, and 45 models have been or will soon land, and more than 300 head eco-partners have been joined to provide services for car owners.
On the basis of the "Eco-car networking solution", the cooperation mode between Tencent and car enterprise partners is also constantly expanding and deepening, and cooperation has been started in the aspects of car cloud, travel service and smart 4S shop, which provides coverage for the transformation of the automobile industry. "Manufacturing-sales-travel-after-sales" full life cycle assistance.
According to Li Bo, general manager of Tencent’s car-connected cloud and travel business, Tencent launched the "car brain" solution for car cloud, which not only provided traditional IAAS and PAAS services to car companies, but also joined many partners to provide a series of SAAS cloud solutions. At present, more than 18 mainstream car manufacturers have used the services of Tencent Auto Cloud, and the intelligent networked cloud platform has also landed in many car companies.
In the field of travel service, Tencent moped enterprises started to build a travel service platform from 0 and transformed into a mobile travel service provider. According to Li Bo, Tencent’s travel service solution provides one-stop cloud service capabilities, helps build a leading travel system, and provides a full-stage refined operation plan. At present, Tencent has provided travel service solutions and cloud services for five travel service companies, including GAC Travel, T3 Travel and Didi.
Tencent’s smart 4S distribution solution helps car companies to get through the "people-car-store" closed loop, and get through the links of pre-sales communication, vehicle test drive, sales and after-sales maintenance, so as to provide stores with a smarter customer management system, improve the efficiency and service of 4S stores themselves, and at the same time, the data of users’ maintenance during the service process will be synchronized to car companies, providing a reference for car companies’ manufacturing optimization. At present, Tencent has cooperated with major listed distribution groups and landed more than 100 4S stores.
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