2013 China (Beijing) Film Academic Annual Conference
Movie Network News The 2013 China (Beijing) Film Academic Annual Conference was held in Beijing on October 26 and 27, with the theme of "New Generation: Light Film and Ideological Energy". The conference discussed the new concept of "light film" and brought together many filmmakers. It is worth mentioning that Li Haipeng, the publicity director of Enlight Film, revealed in his speech that Deng Chao’s directorial debut is a comedy aimed at young audiences, which has aroused everyone’s expectations.
Conference site
"The Breakup Master" is a heavy-duty comedy
At the end of 2012, a 1.26 billion box office, so that the producer of light film industry before many bad film box office low haze, this year, light distribution, and other films have also made a good box office, Li Haipeng said, light film industry in the future target group is young people.
"We defined the company as a young team, and in the next two years of planning, most of it will be’light movies’. The average age of our mainstream market audience should be under 21, and these students have a growing taste for comedy, so we chose a very young director named Deng Chao, and adapted his play’The Breaking Up Master ‘into a movie, which is now being filmed. In a sense, it is not a traditional comedy. Now we are positioning it as’heavy’ comedy, and its expression methods, performance methods, and story rhythm are all relatively’heavy ‘, which will be highly sought after by the new generation of audiences."
Before filming "The Breakup Master," Light did a lot of research and established that it was a movie for young people before it really started filming. Li Haipeng said that the core of such a heavy-duty comedy is to express positive energy. The film magnifies the daily life of young people and aims to create a new classic.
Gao Jun, General Manager of Guosheng Film
"Light movies" can’t be shot in a swarm
The word "light film" had never been heard of before. According to the explanation of many experts on the scene, the comprehensive characteristics are low-cost, young director, relatively easy theme, and ordinary can be recognized by young audiences, such as "Lost in Thailand", "To Youth", and so on.
Some "light films" have also caused huge controversy at the same time as the box office, such as "Tiny Times": the first box office 480 million, after the release of the word of mouth polarized, the audience of the post-90s generation was extremely respected, and the critics were scolded. An Xiaofen, a representative of the producer, said that the controversy was beyond their expectations. "We just want to make a movie for young people, but in fact, we need to be tolerant of the films made by young people themselves." An Xiaofen also said that today’s filmmakers also need to change their thinking, understand the real needs of the audience, and make films with correct values for the market.
When "light movies" are popular, it doesn’t mean that big productions are no longer in favor. Gao Jun, the general manager of Guosheng Film, revealed that he also doubted, "Two months ago, I discussed with people whether the film with huge investment has been considered by the market. Later, it was released. Its box office results directly proved that the market does not only recognize’light movies’."
Gao Jun’s opinion on "light movies" is: "’light movies’ are good, and they have their market value, but we really don’t want everyone to shoot them. If the entire industry goes for’light movies’, it will inevitably lead to a speculative phenomenon. Just imagine, so many directors have fantasies, saying that I will make a lot of money by investing in small profits. What will the direction of this industry be? I think there will be problems."
