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　　Figure ① and Figure ② show the work training scenes of special service members in the special service station of the West Ring Road of Yancheng Fire Rescue Detachment, Jiangsu Province. Photo report by Hu Wanchun and Cao Zhaolong

　　The picture shows the work training scene of special service members of the West Ring Road Special Service Station of Yancheng Fire Rescue Detachment in Jiangsu Province. Photo report by Hu Wanchun and Cao Zhaolong

　　one

　　Before Zhao Yi and Jiang Yongwei were in the same team, both young people were well-known "Knife Captain" of the fire rescue detachment in Yancheng City, Jiangsu Province.

　　At 2 o’clock on the afternoon of June 23, 2016, Funing County, Yancheng City was hit by a tornado with a level of EF4 and a wind force exceeding 17. A large number of houses and factories collapsed and some roads were blocked. As soon as Jiang Yongwei, then the squadron leader of Funing County Fire Squadron, arrived at the scene with his team members, the headquarters issued an urgent task: there was a large amount of trimethyl aluminum in a factory affected by the disaster, which must be found and destroyed as soon as possible.

　　This is a tough battle for treading on thin ice to face life and death!

　　Trimethyl aluminum is a highly flammable chemical, which will cause explosion if it is hit, wetted or heated. At present, the 12,000-square-meter light steel structure factory building has been in ruins under the attack of tornado, and the light steel keel has been twisted into a "twist" shape. When the wind blows, the messy light steel plate "pops" and raindrops are floating in the sky from time to time … … All these unfavorable factors will become the fuse of trimethylaluminum explosion at any time.

　　Demolition and excavation; Excavation and demolition. Jiang Yongwei and his team members carefully groped their way through the ruins. At this time, a team member heard a slight abnormal noise and hurriedly reminded Jiang Yongwei: "Captain, listen, what is that noise?"

　　Jiang Yongwei gave a ear, and the voice came from behind a wall in front. His heart hung up at once, and he was worried that it was the skeleton of the support that was shaken when it was demolished. If the roof collapsed again, the consequences would be unimaginable.

　　Just when he was worried, the steel wall in front of him was lightly removed with a "creak", and a "big tall man" wearing a heat insulation suit appeared behind the wall. Jiang Yongwei shouted at the tall man, "Who let you in? Hurry back! "

　　The other side replied: "The situation is urgent, and the headquarters ordered us to work together."

　　Jiang Yongwei tried to dissuade him, but the "big tall man" jumped in front of him and pulled him forward. At this moment, a steel frame weighing hundreds of kilograms slammed into the position where Jiang Yongwei had just stood.

　　That was close! This pull saved Jiang Yongwei’s life. This "tall man" was Zhao Yi, the mid-team leader of jianhu county Fire Squadron, who came to support.

　　The two teams will meet in one place, and after more than four hours of continuous fighting, they finally found the trimethyl aluminum storage tank from the ruins.

　　What should we do next? The headquarters came up with an emergency plan: drainage and burning control of trimethyl aluminum.

　　The so-called drainage and burning control means that a conduit is led out from the trimethyl aluminum storage tank, and the leading-out speed is controlled by a valve. Every small part of it is led out and put into the emergency protective dike built on site for venting and burning until it is completely burned.

　　It is no less difficult to control burning by drainage than to defuse a bomb. When the headquarters assigned the task, Zhao Yi competed with Jiang Yongwei. Zhao Yi said: "I am familiar with the knowledge of chemical engineering. I am the first one to explore the road for my teammates!"

　　Jiang Yongwei said, "I am familiar with the terrain. I will go first!"

　　Considering the large reserves of trimethyl aluminum, the headquarters decided that Zhao Yi and Jiang Yongwei would each take a "sharp knife squad" to take turns.

　　For this rescue, Zhao Yi left a photo taken by a colleague at the scene. In the photo, only the back of him and another teammate, in the protective embankment in front of them, spewed flames nearly one person high.

　　The photos are static, which is far from enough to present the thrilling scene!

　　At that time, the weather was sultry, and Zhao Yi and his teammates were wearing airtight heat insulation clothes. They carefully export trimethyl aluminum from the tank body, transfer it to the protective dike steadily, and then ignite it, and at the same time, accurately control the combustion speed.

　　Before the flame, the high temperature scorched and sweat soaked the whole body, and their operation could not go wrong at all. If you are not careful, trimethyl aluminum will blow up the site … …

　　Time passed by, and the rescuers on the scene all held their breath. The "sharp knife class" took turns fighting for more than four hours. In the early morning of the next day, this "blockbuster" was finally successfully dismantled.

　　two

　　In February, 2020, Zhao Yi was transferred to the Party branch secretary and political instructor of the special service station of the West Ring Road of Yancheng Fire Rescue Detachment, and was in the same team as Jiang Yongwei, deputy secretary and stationmaster of the Party branch.

　　The predecessor of the West Ring Road Special Service Station is the Fire Service Team, which was founded in 1960. This is a heroic group with a glorious tradition, and several generations of firefighters have dedicated their youth and blood here. As soon as we met that day, Jiang Yongwei exchanged information with Zhao Yi: the entire secret service station has 44 members, with an average age of 27. "Let’s work together to realize your wish!" Jiang Yongwei patted Zhao Yi’s shoulder and said.

　　Speaking of wishes, Zhao Yi smiled. It turned out that on November 9, 2018, the national comprehensive fire rescue team was formally established. On this day, he learned through the media that since the founding of New China, 636 fire officers and soldiers have died heroically in the process of saving people’s lives and property.

　　Looking at the numbers dyed by blood and fire, Zhao Yi, then the squadron leader of Xiangshui County Fire Rescue Squadron, frowned and had a heavy heart. He really wanted to do something. On New Year’s Day in 2019, he wrote a New Year’s wish in the WeChat circle of friends: "Every year, there are a lot of police brothers, and they come back safely!"

　　Shortly after his wish was written, a serious explosion occurred in a local chemical plant, and Zhao Yi assembled a team to rescue him as quickly as possible. After getting on the bus, he gave the first order: all the players should unload all the metal-related objects in the personal protective equipment. Years of accumulated experience tells Zhao Yi that these objects may trigger unexpected dangers at any time in the battle they are about to enter.

　　Rushed to the scene, two benzene tanks and a formaldehyde tank, nearly 4500 cubic meters of materials burned at the same time, releasing huge heat; Burning hazardous chemicals liquid and colorful gases spread everywhere; The ground is full of rubble and bare steel bars … …

　　Zhao Yi urgently ordered: "Everyone follow me and listen to the instructions!"

　　The scene is in danger, and it is difficult step by step. Zhao Yi keeps calm in times of crisis and takes the lead. He carefully looked at every fire point, which was burning steadily and which still had potential safety hazards, and he remembered them one by one. After accurately judging that there will be no danger of a second explosion for the time being, he decisively ordered: "Save people first!"

　　Then, Zhao Yi led the team members to rescue the survivors in distress only 50 meters away from the cupping. Just as Zhao Yi rescued the fifth survivor, a young man stumbled up to him and said anxiously, "There are still wounded people there, help them quickly!"

　　Following the direction of the young man’s fingers, Zhao Yi saw a fire point hundreds of meters away, which was in a downwind position, with flames and smoke billowing. Zhao Yi was about to rush over, when two players stood in front of him and volunteered: "Captain, let’s go!"

　　Zhao Yi shouted: "Obey orders, I will go!"

　　Say and push them aside and rush into the fire. At the end of the rescue site, Zhao Yi suddenly felt difficult to breathe, and his dark call was not good. There was not enough oxygen in air respirator! Under normal circumstances, air respirator’s oxygen can be used for more than an hour, and he ran continuously at the scene, which accelerated the consumption of oxygen. It took only ten minutes for oxygen to be in an emergency. However, the fire spot in front of us is large in area and full of smoke, so rushing in to search for people to save lives will encounter accidents at any time.

　　In an emergency, Zhao Yi did not hesitate. He took a small breath to save oxygen and strode forward to save rescue time. Zhao Yi’s heart was in his throat because of the high temperature in the fire point, extremely low visibility and the danger of a second explosion at any time. One minute, two minutes, three minutes … … As time went by, Zhao Yi’s breathing became more and more difficult. When Zhao Yi could not support it, he was suddenly tripped and looked down. There was a man lying on the ground. Zhao Yi quickly picked him up and rushed out of the fire. When he arrived at a safe place, Zhao Yi changed into air respirator handed by his teammates and hurriedly asked the wounded who were about to transfer out: "Is there anyone else inside?"

　　"There will be a … … Stay with me. " The wounded man said weakly.

　　After hearing this, a team member turned and was ready to rush to the fire to save people, but was stopped by Zhao Yi: "I am familiar with it, or I will go."

　　Say, Zhao Yi just visible fire again, and rescued a wounded. In this rescue, Zhao Yi and his team members rescued 13 people and evacuated more than 50 people.

　　After 40 minutes, the first reinforcement team arrived. In the face of unfamiliar environment and unclear accident causes, reinforcements could not be started at the moment. According to the latest impression of entering the scene, Zhao Yi urgently drew a valuable map of the accident scene, marked the relevant dangerous points one by one, and gave safety guidance to the reinforcements to ensure the orderly rescue work.

　　This time, all the players returned safely as he hoped.

　　three

　　Secret service station, what is it? With this question, one morning in early summer, we went into the special service station of the West Ring Road to visit.

　　"Pay attention to your back, pay attention to coordination." On the training ground of the secret service station, the secret service team members dressed in "Flame Blue" training uniforms lined up in turn and listened to Zhao Yi’s demonstration and command. They threw water, climbed and operated equipment … … Repeatedly practicing various professional skills over and over again.

　　Such training scenes are staged every day. In peacetime, fire rescue is one of the most dangerous occupations. "Sweat more in peacetime and bleed less in wartime." This sentence is engraved in the heart of every fireman. The teeth marks on the windowsill of the training tower, the footprints on the high-altitude facilities, and the worn-out hose witnessed the hard training of the secret service members.

　　"Secret service is a sharp knife in the emergency rescue team. As the saying goes: Without Jin Gangzuan, there would be no porcelain work. Secret service members must be proficient in all kinds of martial arts. " Zhao Yi told us while wiping the sweat that in previous rescues, the secret service team members held water guns, climbed tall buildings, mentioned gas tanks, poked hornets’ nests, put out fires, fought floods, rescued and provided disaster relief, and wherever there was danger, there were their figures.

　　They are everywhere, and they seem to be omnipotent.

　　After 1995, when Cui Mu joined the army eight years ago, he was heavier. After becoming a secret service member, he made up his mind to challenge his physical limit. A series of training courses, such as sprint, push-ups, single parallel bars and obstacle course, have made him step by step from "reaching the standard" to "excellent". What appears in front of us now is a well-muscled and strong training soldier.

　　In 2019, Cui Mu participated in the first national "Flame Blue" fire rescue skill competition. During training, Cui Mu accidentally injured his knee. He just put a bandage on his knee, gritted his teeth and insisted on training, and the training intensity did not decrease. In November of that year, he won the fourth place in the 100-meter obstacle rescue exercise in the official competition. "If I hadn’t hurt my knee that time, I would definitely be in the top three." At the training ground, Cui Mu said to us while pulling the horizontal bar to do pull-ups.

　　"This young man doesn’t talk big, and almost all his goals have been achieved." Zhao Yi told us. In 2020, Cui Mu won the first place in the 100-meter obstacle rescue exercise in the second national "Flame Blue" fire rescue skill competition, and won the second place in the 100-meter obstacle rescue exercise in the international fire rescue technology exchange competition.

　　four

　　In July 2021, there was a rainstorm in Henan. The West Ring Road Special Service Station received orders from its superiors and acted quickly to form the "strongest fighting team" led by Jiang Yongwei. It drove 700 kilometers overnight and went to Henan to fight floods.

　　Arriving at the flood control site in Xinxiang, Henan Province, all the roads were flooded, and the water in the flooded villagers’ homes was as high as 1.4 meters, and more than 1,000 villagers were trapped in the only remaining highland at the junction of the three villages.

　　"Look, the rescue team is coming!" The villagers shouted.

　　Flood rescue is different from fire rescue. Fire rescue is "fast" and flood rescue is more patient. According to the situation on the spot, Jiang Yongwei divided the team members into two ways, one to save people by boat and the other to pump water.

　　The pump doesn’t stop, the boat doesn’t stop, and people don’t stop. They fought for more than 100 hours continuously, successfully dredging the traffic artery from Xinxiang to Weihui, and opening a life channel for the trapped people.

　　When searching for the masses, the largest boat can only take six people. After the crowd was full, the rescuers immediately jumped out of the boat and pushed the boat in the water. When it was time to rest in shifts, Mao Hongjie, a post-95 player, remembered that it was time to call his parents in Zhejiang. The mother loves her son dearly and has to make a video call with Mao Hongjie. After connecting to the video, I saw my dark and emaciated son, and my mother was reluctant to part with it, and once again persuaded Mao Hongjie to go home to work.

　　Mao Hongjie’s father runs a local company, hoping that Mao Hongjie will come back to help him. This time, my mother advised me on the phone. Mao Hongjie said, "Mom, don’t persuade me. I want to take root here all my life."

　　"Mom, look." Mao Hongjie turned the camera of the mobile phone. In the camera, a rescue boat appeared, with seven or eight people just rescued sitting on it.

　　After the boat passed by, Mao Hongjie turned back to the camera. Before he could speak, his mother said at the other end, "Son, mom understands you. Do your best and pay attention to safety." Mother hung up the phone and Mao Hongjie smiled with peace of mind.

　　Liu Zewen, a post-1995 generation, went with the team to yanhe village, Huai ‘an City, Jiangsu Province, for attendance the year before last. At that time, he was in the critical stage of flood control, and the team members stayed on the dam for several days and nights. In order to get rid of drowsiness, a group of young people chatted about their hometowns. When it was Liu Zewen’s turn, he said shyly, "My home is in yanhe village."

　　"What a coincidence? Take us to your house. " Some teammates joked with Liu Zewen.

　　Liu Zewen said seriously, "That won’t do, we are on duty."

　　At noon the next day, Jiang Yongwei, the team leader, took the food to the standby point. Liu Zewen suddenly stopped eating chopsticks.

　　"Liu Zewen, why don’t you eat?" Jiang Yongwei asked.

　　"Report to the stationmaster, the smell of this food reminds me of my parents." Liu Zewen said with his head down.

　　"That’s right." Jiang Yongwei put down his chopsticks and waved behind his teammates, only to see Liu Zewen’s parents coming from a distance. "Zewen, parents see you coming." A loud cry made Liu Zewen burst into tears. This meal is exactly what Liu Zewen’s parents did and asked Jiang Yongwei to bring it to the dam … …

　　That morning, we heard many such touching stories at the special service station of the West Ring Road, which also showed us the youthful strength of contemporary young people.

　　It is this struggling young people who continue to write the glory of the heroic collective of the West Ring Road Secret Service Station: In May 2020, the West Ring Road Secret Service Station was honored as a collective first-class merit by the Emergency Management Department; In June 2021, the special service station of the West Ring Road was commended as the national advanced grassroots party organization; In May this year, the Youth League Branch of the West Ring Road Secret Service Station was awarded the title of "National May 4th Red Flag League Branch" by the Central Committee of the Communist Youth League.

　　Walking into the honor room of the secret service station, we saw the names and groups of data on the honor wall: Zhao Yi, a first-class hero, has participated in more than 4,000 fire fighting and rescue operations, rescued more than 200 people in distress and protected people’s property by nearly 100 million yuan; Jiang Yongwei, a national youth post expert, has attended more than 6,000 times in 15 years, rescued more than 200 trapped people, and saved property worth more than 200 million yuan; Cui Mu, a "training elite soldier", has won the third class merit five times … …

　　Cartography: Zhao Jieru

The Hong Kong Customs announced on March 25th that an anti-smuggling operation was carried out in the northwest waters of Hong Kong on the 24th, and a suspected smuggling case was detected, and a batch of suspected smuggled goods with an estimated market value of about HK$ 38 million were seized, and a light van involved in the case was detained.

In the waters near Tung Chung on the early morning of 24th, Customs officers found a suspicious speedboat with no navigation lights on heading for Tung Chung Public Pier. After that, a light van arrived at the dock, and the truck driver and seven men immediately put the goods on the truck on the speedboat, which was suspected to be smuggling activities.

Customs officers immediately took action, and the eight men quickly boarded the speedboat and fled to the mainland waters at high speed. During the operation, customs officers seized 26 boxes of suspected smuggled goods, most of which were electronic parts, and the rest included bird’s nest, dried flower glue, wireless network cameras and suspected pseudoephedrine. Currently, the case is still under investigation. (Headquarters reporter Jin Dong Liu Libin)

Google Trend Analysis can not only help us understand the search data and relative popularity, but also make better use of analysis tools, such as SEMrush and Google Search Console, to conduct more comprehensive keyword research. This paper will introduce in detail how to view the historical data of Google trends, understand the chart of "interest over time", and optimize Google SEO of independent foreign trade stations by using relevant search suggestions.

Google Trend Analysis: How to Conduct Keyword Research Effectively

A. Identify global search trends for core keywords and related keywords

Global search trend is an important part of Google trend analysis, which can help us understand the search popularity of specific keywords around the world. The following steps are how to determine the global search trend of core keywords and related keywords:

1. Open the Google Trends website and enter the core keywords you want to study, such as "digital selection".

2. Select "Global" as your regional setting in the drop-down menu, so that you can check the global search trend of this keyword.

3. Look at the chart of "interest over time", which can show the change of search popularity of your core keywords in the past period of time. You can view the data for a longer period of time by adjusting the time range.

4. In the "Related Query" section, you can find other keywords related to your core keywords. These keywords can help you expand your keyword library and provide some new market opportunities.

5. You can also use the "regional popularity ranking" function to check the search interest of your core keywords in different regions. This function can help you determine your target market.

These are the steps to determine the global search trend of core keywords and related keywords. Note that Google Trends can’t show the specific search volume of keywords, it can only tell you the popularity and trend of this keyword. Therefore, you need to combine other tools, such as SEMrush and Google Search Console, to conduct a more comprehensive keyword research.

B. Mining Long Tail Keywords by Google Trends

Long tail keywords are an important part of search engine optimization (SEO), which can help your website get a higher ranking in search results. The following steps are how to use Google Trends to mine long-tail keywords:

1. Determine the core keywords: First, you need to determine your core keywords, which are the main keywords you want to optimize.

2. Use Google Trends for research: Enter Google Trends and enter your core keywords. You will see the search trend of this keyword in the past period of time.

3. Find related queries and topics: At the bottom of the results page, you will see "related queries" and "related topics". These are other keywords or topics that users may search when searching for your core keywords.

4. Choose long-tailed keywords: Among these related queries and topics, choose those keywords that are closely related to your core keywords but have less search volume. These are your long tail keywords.

5. SEO optimization: Finally, integrate these long tail keywords into your website content reasonably to improve your Google SEO ranking.

Although the search volume of long-tail keywords is less, they are usually more targeted and can help you attract more professional and more likely traffic. Therefore, long tail keyword mining is an important part of any SEO strategy.

C. use the keyword "breakthrough" to find new market opportunities.

Breakout keywords refer to those keywords whose search volume has exploded in a short time. They usually represent new market trends or consumer demand, so they have important reference value for market research and product selection. The following is how to use the keyword "breakthrough" to find new market opportunities:

1. First, determine your core keywords. This should be a keyword closely related to your business or product.

2. Then, enter Google Trends and enter your core keywords. At the bottom of the results page, you will see the "related queries" section. Here is a list of other keywords that users may search when searching for your core keywords.

3. In the "Related Queries" section, pay attention to those keywords marked as "breakout". These are the key words that have exploded in search volume in a short time. They may represent emerging market trends or consumer demand.

4. Make an in-depth study of these "breakthrough" keywords. Understand their search background and the possible reasons for the surge in search volume. This can help you understand the current market dynamics and the new demands of consumers.

Finally, according to your research results, adjust your products or services to meet these new market demands. For example, you can develop new products or adjust your marketing strategy to attract users who search for the keyword "breakout".

The above is the way to find new market opportunities by using the keyword "breakthrough". Please note that because the keyword "breakthrough" indicates the short-term search trend, you need to update your keyword research regularly to keep up with the changes in the market.

Google Trend Analysis: Strategy of Digital Product Selection

A, selecting products according to search popularity and keyword index

Google Trends is a powerful tool that can help us understand the global or local search popularity and keyword index. The following steps are how to select products according to search popularity and keyword index:

1. Determine core keywords: You need to first determine a core keyword that is most relevant to your product or business. For example, if you sell sports shoes, then your core keyword may be "sports shoes".

2. Check the search popularity: enter your core keyword and check its search popularity. The popularity of search can reflect the popularity of this product in the past. If the search fever continues to rise, it shows that the market demand for this product is large.

3. Check the keyword index: the keyword index is the result of Google’s score on the search volume of keywords. The higher the score, the greater the search volume. Through the keyword index, you can know which products have a large search volume, so as to select products with great potential.

4. Regional popularity ranking: Check the popularity ranking of your core keywords in different regions and cities. This can help you determine which markets have the greatest demand for your products. For example, if you find that your product has the highest search volume in the United States, then you may need to use the United States as your main market.

5. Use the keyword "breakout": Look for the keyword marked as "breakout" in the related query of your core keyword. These keywords indicate that the search volume has soared in a short time, which may represent new market trends or consumer demand. You can study these keywords in depth to find new market opportunities.

The above is how to choose products according to search popularity and keyword index. Please note that each step needs to be adjusted and optimized according to the actual situation. At the same time, you need to combine other SEO tools and data, such as SEMrush and Google Search Console, to make a more comprehensive analysis and decision.

B. Determine the target market by using the regional heat ranking

It is a very effective method to determine the target market by using the regional heat ranking. The following are the specific steps:

1. Determine the core keywords: First, you need to find the core keywords that are most relevant to your product or business. For example, if you sell sports shoes, then your core keyword may be "sports shoes".

2. View global search trends: enter your core keywords to view its global search trends. This can help you understand the popularity of this product in the world.

3. Check the regional popularity ranking: Based on the global search trend, you can further check the popularity ranking of this keyword in different regions. For example, you can check the popularity rankings of this keyword in different regions such as the United States, Europe and Asia.

4. Select the target market: According to the regional heat ranking, you can determine your target market. For example, if you find that your core keywords are the hottest in the United States, then you may need to use the United States as your main market.

5. Conduct in-depth analysis: After determining the target market, you need to conduct in-depth analysis. For example, you can check the search volume of your core keywords in your target market, related query heat, Youtube hot search videos and other information to understand the specific needs and preferences of the market.

The above is the specific steps to determine the target market by using the regional heat ranking. This process requires you to adjust and optimize according to the actual situation, and at the same time, combine other data and tools, such as SEMrush and Google Search Console, to make a more comprehensive analysis and decision.

C. Analyze related topic queries to optimize product description.

Google Trends is a powerful tool through which we can study and analyze global or regional search trends. Here’s how to use Google Trends to optimize product descriptions:

First, determine the core keywords of your product or business. For example, if you sell sports shoes, your core keyword may be "sports shoes".

Then, enter your core keywords and check its search popularity and keyword index in Google Trends. Search popularity can reflect the popularity of this product in the past period of time, and keyword index can help you understand the search volume of this product.

Next, check the related topic query of your core keywords. These queries can provide information about your product, for example, people’s points of interest in this product, usage scenarios and so on. Based on this information, you can optimize your product description to make it more in line with users’ needs and preferences.

In addition, you can also check the "breakout" keyword of your core keyword. These keywords indicate that the search volume has soared in a short time, which may represent new market trends or consumer demand. You can study these keywords in depth to find new market opportunities.

Finally, don’t forget to check the popularity rankings of your core keywords in different regions. This can help you determine which markets have the greatest demand for your products. For example, if you find that your product has the highest search volume in the United States, then you may need to use the United States as your main market.

The above is how to use Google Trends to optimize product description. Please note that each step needs to be adjusted and optimized according to the actual situation. At the same time, you need to combine other SEO tools and data, such as SEMrush and Google Search Console, to make a more comprehensive analysis and decision.

Google Trend Analysis: How to Optimize Google SEO

A. using Google trend data to study local search terms

Google Trends is a powerful tool, which can help us to obtain global or regional search trend data. The following is how to use Google Trends to study local search terms:

First, determine the core keywords of your product or business. For example, if you sell sports shoes, your core keyword may be "sports shoes".

Then, enter your core keywords and check its search popularity and keyword index in Google Trends. Search popularity can reflect the popularity of this product in the past period of time, and keyword index can help you understand the search volume of this product.

Next, check the related topic query of your core keywords. These queries can provide information about your product, for example, people’s points of interest in this product, usage scenarios and so on. Based on this information, you can optimize your product description to make it more in line with users’ needs and preferences.

In addition, you can also check the "breakout" keyword of your core keyword. These keywords indicate that the search volume has soared in a short time, which may represent new market trends or consumer demand. You can study these keywords in depth to find new market opportunities.

Finally, don’t forget to check the popularity rankings of your core keywords in different regions. This can help you determine which markets have the greatest demand for your products. For example, if you find that your product has the highest search volume in the United States, then you may need to use the United States as your main market.

The above is how to use Google trends to study local search terms. Please note that each step needs to be adjusted and optimized according to the actual situation. At the same time, you need to combine other SEO tools and data, such as SEMrush and Google Search Console, to make a more comprehensive analysis and decision.

B, adjusting the content layout of the website by using the related query heat.

The core keyword Google Trend Analysis is an important tool for Google SEO. The following steps are how to adjust the layout of website content using related query popularity:

1. Select the core keyword: For example, if you are a business selling sports shoes, then your core keyword may be "sports shoes".

2. Query related keywords: Enter your core keyword "sports shoes" in Google Trends, and then check the related keywords. These keywords may include "running shoes", "basketball shoes" and "football shoes".

3. Analyze keyword popularity: For each related keyword, check its search popularity in Google Trends. This can help you understand which keywords are most popular with users.

4. Adjust the content layout of the website: Optimize the content layout of your website according to the popularity of keywords. Put hot keywords in a conspicuous position, such as home page, navigation menu, etc. At the same time, make sure that each keyword has a corresponding page or article.

5. Monitoring effect: After adjusting the content layout, it is necessary to continuously monitor the search popularity of keywords and the traffic of your website. If the popularity of a keyword decreases, or your website traffic decreases, you may need to adjust the content layout again.

The above is how to adjust the content layout of the website by using the related query heat. This method can help you attract more users, increase your website traffic, and ultimately increase your business income.

C. Optimize website video content by using YouTube hot search video.

First, you need to log on to YouTube and enter your core keywords in the search box, such as "sports shoes". Then, click the "Filter" button and select "Sort by Heat". This will show the most popular videos related to your core keywords.

Next, watch these videos, especially the top 10 videos. Pay attention to their titles, descriptions, labels and other elements, and see how they use keywords and LSI semantic words to attract users and improve search rankings.

Then, you can start creating your own video. Your video should include the following parts:

1. Title: The title should contain your core keywords and be attractive. You can refer to the titles of popular videos and see how they create attractive titles.

2. Description: The description should explain your video content in detail, and include your core keywords and related keywords. You can also include some call-to-actions, such as asking users to subscribe to your channel or share your videos.

3. Tagging: Tagging can help YouTube better understand your video content and recommend your video to relevant users. You should use your core keywords and related keywords as tags.

4. Video content: Video content should be valuable and can solve users’ problems or meet their needs. You can refer to the content of popular videos and see how they provide value.

In the process of creating videos, you need to pay attention to the rules and guidelines of YouTube to avoid being banned or downgraded.

Finally, you can use Google Search Console to monitor the performance of your video. You can check the click-through rate, viewing time, user source and other data of your video, and then optimize your video according to these data.

The above is how to optimize the video content of the website by using YouTube hot search video. Please note that this is only a basic framework, and you need to adjust and optimize it according to your actual situation.

Google Trend Analysis: Market Development Forecast and Competitive Product Analysis

Forecasting market trends using search data and relative popularity

Google Trends is a tool that can help you understand the global or regional search trends. This tool can help you find information about keyword research, market development forecast, and local search terms, so that you can better conduct Google SEO.

To use Google Trends, you first need to visit its official website. Enter the keywords you want to study in the search box, and then select the region and time range you want to see. Click the "Explore" button, and the system will display the search popularity of this keyword, as well as related topics and queries.

You can understand the popularity of your keywords in the past period of time and other popular searches related to them by analyzing these data. You can also use the "interest over time" chart to predict future market trends.

You can use Google Trends not only for keyword research, but also for market forecasting. You can find out which topics are more popular by comparing the search popularity of multiple topics, or find seasonal patterns by looking at the changes of trends over time. Besides, you can also explore "rising" and "emerging" keywords, which may be your next marketing opportunities.

Google Trends can also help you optimize SEO. You can improve your website’s ranking in search engines by finding search volume trends, related keywords and "breakthrough" keywords. At the same time, you can also find related topics that can provide new inspiration for your blog or content marketing.

Generally speaking, Google Trends is a very useful tool, which can help you understand market trends, conduct keyword research, optimize SEO, find business opportunities, and generate valuable content.

Keyword analysis of competing products by using Google trend

It is very simple and effective to analyze the keywords of competing products by using Google Trends. First, enter the keywords you want to analyze, and then select the corresponding region and time range. Click "Explore", and the system will display the search popularity, related topics and queries of this keyword.

In this process, you can use the "compare" function to add keywords of competing products, so as to see how their search popularity changes over time. In this way, you can understand the performance of your competing products in a certain period of time, and even predict their possible future trends.

When you look at the results, you will find that the search volume of some keywords is increasing. These are the so-called "breakthrough" keywords. These keywords may be hot topics that your competing products are paying attention to, and you can also learn from their strategies and use these keywords to optimize your content.

You can also check related topics and queries, and these data can help you understand the user’s interest in this keyword. You can use this information to generate content that is more in line with users’ needs, thus improving your website’s ranking in search engines.

Google Trends can also help you find seasonal patterns. For example, if you find that a keyword has a high search volume in a specific season, you can start preparing related content a few months before this season.

Generally speaking, Google Trends is a very powerful tool, which can not only help you understand the market trends, but also help you analyze the strategies of competing products, so as to formulate more effective marketing strategies. You only need to know and use this tool deeply to get the information you want.

Google Trend Analysis: How to Understand and Apply Related Tools

Google trend analysis is an important tool for digital product selection and market development prediction, and it is also a key step to optimize Google SEO. Below we will discuss how to combine SEMrush and Google Search Console for more accurate keyword research and use Google Daquan for keyword screening, and how to learn keyword matching mechanism to improve the efficiency of keyword research.

A. the combination of semrush and Google Search Console

SEMrush is a powerful SEO and digital marketing tool, which can help us to obtain detailed information about keyword ranking, competitive product research, website traffic and so on. Google Search Console is a free service provided by Google, which can let us know how Google understands the website and optimize the Google search performance of the website.

First, we need to enter our website or the website of competing products in SEMrush, and then select "Domain Name Overview". Here, we can see all kinds of information about the website, including its ranking in Google, main organic keywords, competing products and so on.

Then, we can go to Google Search Console and check the performance report of our website. Here, we can see which queries lead users to our website and the average ranking of our website in search results.

By combining these two tools, we can know which keywords contribute the most to our website traffic, and which keywords we do well or badly. In this way, we can formulate more effective Google SEO strategies for these keywords.

B. Use Google Daquan to screen keywords

Google Daquan is a tool that provides various keyword suggestions, and we can use it to find and filter keywords. First, we need to enter our core keywords in Google Daquan, and then click "Search". The system will display all keywords related to the keywords we entered.

In this process, we need to pay special attention to those keywords with high search volume, because these keywords often have high traffic potential. At the same time, we also need to pay attention to those keywords that are closely related to our products or services, because these keywords can help us attract users who are most likely to convert.

C. Learn keyword matching mechanism to improve the efficiency of keyword research.

Keyword matching mechanism is an important concept in Google Ads, which mainly includes exact matching, phrase matching and extensive matching. Understanding these matching mechanisms can help us locate keywords more accurately, thus improving the efficiency of keyword research.

Accurate matching means that the user’s search query must be completely consistent with the keywords we set, or very close; Phrase matching requires that the user’s search query contains the keywords we set, but can contain other words; Extensive matching is the widest type of matching. As long as the user’s search query is related to the keywords we set, it may trigger our advertisements.

By learning these keyword matching mechanisms, we can better understand the user’s search behavior, so as to choose more suitable keywords for SEO optimization.

Google Trend Analysis: An in-depth interpretation of data and charts

A how to interpret the "interest over time" chart of Google trends

Google Trend’s "Interest Over Time" chart is a visual tool to show how users’ interest in searching for specific keywords changes over time. It shows relative popularity, not absolute search volume, which means it reflects the change of the proportion of specific keywords in all search queries.

The y-axis of this chart represents relative popularity, and the highest point is marked as 100, which means that the search volume of this keyword reaches its peak at a specific time. The data at other times are compared according to the peak value. For example, if the value at a certain time point is 50, it means that at this time point, the search volume of the keyword is half of the peak value.

By analyzing this chart, we can understand the search trend of keywords, including their seasonal patterns, the impact of emergencies and long-term trends. This information is very valuable for making Google SEO strategy. For example, if we find that a keyword has a high search volume in a specific season, then we can start preparing related content a few months before this season.

B. How to view and analyze the number of keyword searches

Google Trends can’t directly show the specific search volume of keywords, but we can indirectly know the search times by looking at the relative popularity of keywords. The specific operation steps are as follows:

1. Open the Google Trends website and enter the keywords you want to study.

2. Set a suitable area and time range.

3. Click "Explore" and the system will display the "Interest with Time" chart of this keyword.

In this process, we need to pay special attention to those keywords with high search volume, because these keywords often have high traffic potential. At the same time, we also need to pay attention to those keywords that are closely related to our products or services, because these keywords can help us attract users who are most likely to convert.

C. analyze the influence of punctuation marks in search results

When researching keywords, we also need to pay attention to the influence of punctuation in search results. Although Google search engines usually ignore most punctuation marks, some special punctuation marks, such as quotation marks ("") and minus signs (-), can affect search results.

For example, if we put quotation marks around keywords, then Google will only return pages containing this exact phrase. And if we add a minus sign in front of the keyword, then Google will exclude all the results that contain this keyword.

Understanding the usage of these punctuation marks can help us locate keywords more accurately, thus improving the efficiency of keyword research.

Google Trend Analysis: Answering questions you may have.

A. Reliability of Google Trend Data

The data of Google Trend comes from Google search engines around the world, which means that it covers the search behavior of users from all over the world and in all languages. Therefore, the data of Google Trends is highly representative and reliable. However, we also need to understand that the data provided by any tool is only a reference, and the real decision-making needs to be combined with the actual situation and experience.

B. How to view the historical data of Google trends?

To view the historical data of Google trends, you can follow the following steps:

1. Open the Google Trends website.

2. Enter the keywords you want to query in the search box.

3. Select the historical time period you want to view in the time range option.

4. Click "Explore" and the system will display the search trend of this keyword in the selected time period.
By looking at the historical data, you can know the search trends of keywords, including their seasonal patterns, the impact of emergencies and long-term trends.

C. How to optimize foreign trade websites by using relevant search suggestions

Related search suggestions are a function provided by Google Trends, which can help us find other keywords related to core keywords. The specific operation steps are as follows:

1. Enter your core keywords in Google Trends.

2. At the bottom of the results page, you will see two modules: related query and ascending query.

3. In these two modules, you can find other keywords related to your core keywords.

With these related search suggestions, you can expand your keyword database and optimize the content of your website, thus improving your Google SEO effect. For example, you can use these related keywords for new blog posts or add them to the meta tags and content of existing pages.

(Source: Cross-border veteran Michael)

The above content belongs to the author’s personal opinion and does not represent Hugo’s cross-border position! This article is reproduced with the authorization of the original author, and it needs the authorization and consent of the original author. ?