The 8th Beijing International Film Festival will be held from April 15th to 22nd. As one of the main units of the film festival, "Beijing screening" will be held in 32 film institutions and colleges and universities in Beijing during this period. At 12 noon on April 1, the "Beijing Exhibition", which is full of good films, was fully invoiced. According to the statistics of Taobao Film’s website, the box office was 2 million in one minute, 3 million in two minutes, 6 million in five minutes and 9 million in 12 minutes after invoicing, and the legendary "Beijing International Film Festival Speed" reappeared in the rivers and lakes.
Ticket sales reproduce "Beijing International Film Festival speed"
On March 28th, on the day when the "Beijing Exhibition" package was invoiced, this year’s "Beijing Exhibition" showed an incredible magical speed — — 100 sets of classic Bergman master series, sold out in 10 seconds; 100 sets of Jurassic Park 25th anniversary series, sold out in 7 seconds; 100 Batman series, sold out in 7 seconds; 100 sets of X-Men series, sold out in 14 seconds. After the official invoicing at 12 noon on April 1, the box office will be 2 million in one minute, 3 million in two minutes, 6 million in five minutes and 9 million in 12 minutes. Compared with last year, the speed of ticket sales has more than doubled. Among them, "The Grand Budapest Hotel" was snapped up in five scenes in 10 seconds, becoming the fastest sold-out film, followed by "Titanic" in six scenes sold out in 12 seconds and "Chongqing Forest" in four scenes sold out in 15 seconds.
Similar to previous ticket sales, the most popular films in this year’s "Beijing Exhibition" are still well-known films. For example, the Oscar-winning film Escape from Desperate Town, wes anderson’s The Grand Budapest Hotel, Kurosawa’s Seven Samurai, blood simple by the Cohen Brothers, Cameron’s Avatar, Titanic and Nolan’s Dunkirk. It is worth mentioning that some unpopular minority films have also achieved good box office results after invoicing, especially the sub-section "Beijing City Affairs" which is closely related to Beijing City. In particular, the films shown in this section, such as Neighbor, Old Things in the South of the City, and Good Morning Beijing, are very popular with young audiences who are used to buying tickets on the Internet. These films travel through time and space through the lens, making the audience feel the unique charm of the old Beijing city.
Pay more attention to communication besides screening.
Beijing International Film Festival has been pursuing the aesthetic style of China’s films, and "Beijing Exhibition" also pays more attention to providing face-to-face communication and sharing opportunities for creators, scholars and fans. According to the introduction of the Beijing International Film Festival Organizing Committee, nearly 80 film pre-screening and post-screening exchanges and salon lectures have been confirmed, among which more than 40 domestic film exchanges will be held, with an unprecedented scale. Among them, China Film Archive’s latest 4K restored versions of horse thief and Yellow Land will be premiered, and the famous director Tian Zhuangzhuang will attend the post-screening activities of horse thief; One of the key filmmakers in this Beijing exhibition — — Ms. Feng Hsu, a famous Hong Kong film producer and actress, will bring seven films she participated in and created to talk with film researchers, among which the 4K restored version of Rolling Red Dust was shown in Beijing for the first time. Ghost by Huang Shuqin, a famous fourth-generation director, is one of the most outstanding feminist films in China, while Dasheng Zheng, a literati director, recently filmed the latest masterpiece Village Drama, both of which use the elements of traditional opera, but explain the modern concept consciousness from a completely different perspective. In addition to the theme of the works, the two directors are still in a mother-child relationship. This time, we specially arranged for the two films to be shown in series, and invited director Dasheng Zheng to participate in the exchange. I believe that the multiple echoes inside and outside the play will make the activities more interesting and more academic.
Not only that, "Beijing Exhibition" also adheres to the purpose that Beijing International Film Festival always pays attention to the new strength of domestic films, and chooses "Rain Boots of Wangza" written and directed by the new generation director La Huajia, supervised by Pema Tseden and shot by famous photographer Lv Songye as the opening film of domestic films. Du Jiangdu, the film’s main creator and this year’s domestic film promoter and young actor, will appear on the scene to interact with the audience. Just won the Golden Tiger Award at the 47th Rotterdam Film Festival, "A Boundless North" is an absurd comedy full of rural magical realism, with a unique perspective and strong style. Director Cai Chengjie, producer and photographer Jiao Feng will also participate in the post-screening exchange in Beijing International Film Festival.
Apart from building a bridge for interactive dialogue between fans and creators, the organizing committee of the 8th Beijing International Film Festival is also committed to making "Beijing Exhibition" another important platform for exchanges and cooperation between China and the global film industry. Ruben Ostlund, winner of the Palme d ‘Or in Cannes, a member of the international jury of the Tiantan Award and a famous director, will appear in the post-screening activities of the film Rubik’s Cube. Classic films from Czech Republic, Poland and Serbia, countries along the Belt and Road Initiative, and new works from Canada, the northern country, will also have a grand screening and a number of meeting activities during the "Beijing Exhibition". It is particularly worth mentioning that the technological innovation and perceptual exploration brought by VR art have become an integral part of the world’s important film festivals, and this year it has also been integrated into the Beijing screening. The organizing committee specially set up a VR unit to invite award-winning works and latest masterpieces from world-famous film festivals, bringing unprecedented and refreshing immersion experience to Beijing International Film Festival fans. Beijing Morning Post reporter Yang Lianjie
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