Beijing, China, December 3 (Reporter Li Yang) According to the Notice on Financial Subsidy Policy for the Promotion and Application of New Energy Vehicles in 2022 issued by the Ministry of Finance and other four departments, the national subsidy policy for the purchase of new energy vehicles will be terminated on December 31 this year, after which the licensed vehicles will no longer be subsidized.
At the time when the subsidy is only one month away, various car companies are also trying to hit the peak of sales or orders. Judging from the sales of new energy vehicles in November, many car companies have achieved new heights. What impact will the exit of the new energy state compensation have on the market? Are consumers going to catch the last bus of this policy?
Recently, the most talked about by new energy car companies is: "You can still enjoy state subsidies if you place an order now."
Indeed, for consumers, buying new energy vehicles (including pure electric, plug-in hybrid and extended range) before December 31 can enjoy subsidies ranging from 4,800 yuan to 12,600 yuan for bicycles. However, the purchase of new energy vehicles in 2023 will no longer enjoy the "state subsidy". Therefore, the countdown to "national compensation" has also become the killer of new energy car companies to grab orders.
Sales of a new energy vehicle: There is still one month to go, which should be good for our sales. It is the last bus for consumers to subsidize and support new energy in this country, which should be a great benefit. We just try our best to keep communication and exchange with customers, and then convey this favorable policy to customers and promote it again.
In fact, since October, many new energy car companies have introduced a series of measures to encourage consumers to buy cars years ago, such as locking single subsidies, price increase reminders, and time-limited insured prices. It is basically a foregone conclusion that consumers will spend more on new energy vehicles after the subsidy is cancelled. Many consumers intend to buy a new energy vehicle before the subsidy policy ends.
Consumer 1: I learned from the news that the purchase subsidy for new energy will end on December 31st this year. Considering that the current oil price is rising, the electricity consumption of new energy vehicles is cheap and environmentally friendly, I want to take the time to buy one at the 4S shop before the end of the policy welfare.
Consumer 2: I originally thought that I would change it next year, but the sales in the past two days have always reminded me that the car repair is running out. I won’t hurry up and buy it this year. I don’t know what will happen next year. According to the current subsidy amount, I can save more than 10,000 yuan before the end of the year.
At the end of November, BYD officially announced the price increase for the third time during the year. Recently, enterprises and brands including GAC Ai ‘an, Geely, Tucki, Wenjie and Euler have successively announced the price increase or introduced the policy of "time-limited price protection". After the withdrawal of the "state subsidy", will the price of new energy vehicles "rise" next year? This is a problem that many consumers are concerned about.
According to Zhang Xiang, dean of the New Energy Automobile Technology Research Institute of Jiangxi New Energy Technology Vocational College, not all car companies will follow BYD to raise prices, and car companies will adjust prices according to the market supply and demand relationship of products.
Zhang Xiang analyzed: "From the market performance, BYD cars are particularly popular in the market now. Many consumers are willing to pay a deposit for six months, but other brands are not necessarily like BYD. At present, we have observed that only a few top brands in the market adopt the strategy of following, and most car companies have not followed. The price is mainly adjusted by the relationship between supply and demand. Some niche brands and brands with poor sales can’t raise prices even if they lose money selling cars. As soon as the price increases, their market competitiveness will be reduced, and it will be more difficult to sell. Sales will decline. "
Zhang Xiang said that the consumption habits of domestic consumers for new energy vehicles have been developed. After the "national subsidy" promoted for 13 years stops at the end of this year, new energy vehicle enterprises will enter the stage of survival of the fittest.
"We have too many brands now, and it is difficult for enterprises to achieve economies of scale. For second-tier and third-tier brands, if its annual sales volume is less than 10,000 vehicles, the withdrawal of this subsidy will increase the operating costs of its enterprises, and the sales cost can be said to be worse. Especially for some brands at the end, after the subsidy retreats, big brands dare to raise prices and have the confidence to raise prices, but small brands dare not raise prices, which aggravates their losses and shortens the time node when these brands are called bankruptcy or withdrawal. " Zhang Xiang said.
Regarding whether it is necessary for consumers to catch up with this wave of subsidy preferential policies, Zhang Xiang believes that there is a demand for cars in the short term. Now the replacement of new energy vehicles is very fast. If there is no car purchase plan within half a year, it can wait.
"If you want to buy a car at the end of the year or before the Spring Festival, I suggest catching the last chance. Now the subsidy for the highest new energy vehicles is still relatively large. If the consumer is not in a hurry to use the car, he can wait and see. Although there will be no subsidy of more than 10,000 yuan next year, this car has more functions and more advanced technology. Now the new energy car is like a mobile phone. If you buy it half a year later, its technical level and platform will be a higher level. It is recommended that consumers make a plan from their own car purchase time. " Zhang Xiang said.
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