Through short video, AI, H5, interactive 3D images, interactive posters and other innovative means, Shandong Radio and Television reported on the National People’s Congress for many times and all the media, and gained a lot of attention.
2021 is the first year of the "14th Five-Year Plan". During the two sessions of the National People’s Congress, Shandong Radio and Television Station sent six key reporters to form a "through Beijing" front reporting group, and reported "special classes" with the rear, realizing overall scheduling, integrated planning and multi-terminal distribution in the cloud.
At the same time, Shandong Radio and Television Station used technologies such as "5G+4K+AI+MGC" to report the stories of the NPC and CPPCC, which represented members to actively offer suggestions and discuss the country, through short videos, AI, H5, interactive 3D images, interactive posters and other innovative means, and reported the grand occasion of the NPC and CPPCC in multi-time and all-media, and spread the good voice of the NPC and CPPCC in an all-round, multi-angle and three-dimensional way.
5 G+4 K+AI+MGC … The reports of the two sessions are more "smart"
The empowerment of technologies such as 5G, 4K, AI, MGC, VR, etc. has made the coverage of the National People’s Congress more exciting. The host and reporter at the meeting captured the wonderful moments of the venue in a 720-degree panoramic view in the form of a self-timer Vlog through a panoramic VR camera, and launched a series of VR short videos of "Panoramic VLOG True Observation"; During the conference, Shandong Radio and Television launched the "VR·720° Cloud Venue" product. With the tap of a mobile phone, you can "stay in" the venue of the two sessions and present a panoramic immersive live experience of the two sessions to the audience and netizens.
In addition, Lightning News launched a series of "AI Speaking of the Two Sessions" interpretation reports around government work reports and hotspots of the two sessions through intelligent media such as AI intelligent robots and intelligent editing; The "H5" highlight moment of NPC deputies and CPPCC members living in Shandong Province was launched to show the story of NPC deputies and CPPCC members performing their duties and giving advice and "Qilu taking responsibility".
"Joint name" cloud interview, amplifying the volume of communication
In the reports of the National People’s Congress and the National People’s Congress, Shandong Radio and Television has published a column entitled "Talk about the People’s Congress and the People’s Congress" for ten consecutive years. Different from previous years, this year’s "Talk about the Two Sessions" relies on lightning news and the TV news channel newly unveiled in January, and realizes the live broadcast through the cloud connection between Jinan Central Kitchen Studio and Beijing Studio. Through the form of host+representative+think tank expert+lightning connection, the column realizes multi-screen and multi-screen interaction on TV news channels and lightning news clients around the themes of comprehensive well-off, high-quality development, rural revitalization and economic ocean. The lightning news client also cooperated with the Shandong Provincial Political Consultative Conference to launch a remote video live broadcast, focusing on hot spots and responding to concerns through the "cloud dialogue" members.
Among them, the live broadcast also jointly launched "co-branded" posters with CCTV, Xinhuanet client, People’s Daily Party Media Platform, China Youth Network, and bilibili, Zhihu, Sina Weibo, Sina News client, Baidu News, Phoenix News, etc. to jointly build the topic of Weibo and amplify the volume of communication.
"Send a message to Beijing", 50 delegates settled in Lightning.
This year, the lightning news client launched the column "Ask the two sessions in the cloud" and invited NPC deputies and CPPCC members to settle in the "Lightning". Fifty deputies settled in the Lightning, and through the interaction of "Yunwen NPC and CPPCC @ Zhulu NPC deputies", "Yunwen NPC and CPPCC and" People’s Voice Connection ",they collected comments from netizens in the whole province, gathered people’s feelings and public opinions, and conveyed people’s voices.
The presence of deputies in Lightning became an innovative measure for the coverage of the two sessions of Lightning News, and formed a multi-functional reporting pattern of "two sessions in the cloud+interactive question and answer+time-space dialogue" with "the two sessions talk in the cloud", which further gave play to the advantages of media integration and communication.
3D images, hand-drawn animation and creative products bring users to the scene.
Lightning News launched a series of innovative interactive poster products, adopting the form of fixed main poster+multi-layer pop-up, cartoon+real design skills, and bringing new interactive experience to netizens from all directions and angles by using different interactive points.
For example, "Lightning Interactive Poster" speaks for the people, watching how deputies to the National People’s Congress in Shandong perform their duties and spread the voice of the people "shows the story of deputies to the National People’s Congress performing their duties, and conveys the voice of the people to offer good policies and" speak for the people ". "Lightning Interactive Poster | Three Years, Heavy" combs out a heavy transcript of Shandong’s efforts to build a model of rural revitalization of Qilu and promote the construction of a strong marine province.
Launched the intelligent media interactive product "Lightning Calendar | Come, a spring date!" Click on the date to unlock the latest and most comprehensive news of the two sessions.
H5 "2021 Shandong Answers | How to Answer These Things about High-quality Development in Shandong" was launched, and the design was simple and clear, with 2-3 different topics corresponding to the same theme, which was convenient for users to directly select topics of interest.
Planning "Niu Cleisthenes’s Journey to Qilu", using the design form of hand-painted and real scene, shows that Shandong has made brilliant achievements in agricultural science and technology, poverty alleviation and relocation of the Yellow River beach area, innovation and empowerment of traditional culture, and creating a model for rural revitalization of Qilu, and looks forward to the future.
On March 8, Zhang Jinhai, a representative of the National People’s Congress and an employee of Dongying Wetland City Construction Promotion Center, answered a reporter’s question on the protection and development of the Yellow River Basin at the second session of the Fourth Session of the 13th National People’s Congress. Based on this, Lightning News created "Watching Sunrise and Sunset on the Yellow River Delta with Swan Snow", with hand-drawn design and parallax dynamic effect, starting with the short story of "Swan Snow and the Keeper", showing Shandong Province’s efforts and achievements in ecological protection of the Yellow River Basin.
Focusing on the new highlights and new achievements in Shandong’s efforts to promote the ecological protection and high-quality development of the Yellow River Basin and create a model for revitalizing Qilu in rural areas, Shandong Radio and Television has planned and launched a series of short video collection and creation activities of "Poetry and Painting in Shandong". open# Poetry and Painting Shandong #On the topic of Weibo and Tik Tok, we cooperated with Shandong content creators, drone aerial enthusiasts and camera enthusiasts to shoot and produce short video works in aerial photography, underwater, first perspective and other forms, and presented beautiful Shandong with the innovative fusion form of aesthetic lens+romantic poetry+emotional BGM. Lightning news opening# How beautiful is the mouth of the Yellow River in Shandong #The voting activity received enthusiastic response from netizens, and the reading volume exceeded 45 million+.
During the "Thirteenth Five-Year Plan" period, Shandong’s work entered the fast lane of vigorous development and achieved remarkable results. Through a set of numbers, Lightning News uses 3D images to produce Interactive 3D Images and Count the Changes in Shandong. You can see the changes in Shandong’s performance by swiping the screen with your finger.
In addition, the short video of "Who doesn’t say my hometown is good" records the new changes in the countryside in the form of Vlog; Interactive H5 "Marine Engineering under Buoy" takes the form of an animation interactive scene. By opening the Flag of the marine buoy, we can see the marine scientific and technological achievements in Shandong.
During the two sessions of the National People’s Congress, Qilu. com, Lightning News Client and TV News Channel also launched a media column report on "Drawing a New Blueprint-Focusing on the 2021 National People’s Congress" to cover the two sessions in all directions. Adhering to the "same-frequency resonance" of large and small screens, TV news channels, Qilu. com and lightning news clients have successively launched product matrices such as "watching the performance of their duties", "24-hour lightning live broadcast", "talking about the two sessions in the cloud", "insight, live sound", "panoramic Vlog·, real observation of the two sessions", "interaction, cloud inquiry and two sessions" and "matrix lightning liankan".
Editor | Zhu Xiaole Rao Wenyuan
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