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At present, under the fierce competition in the mobile music client market, Netease Cloud Music has increased its competitive chips by arranging videos, musicians, advertisements and live broadcasts. The obvious benefits also affect the experience of some users. At the same time, copyright issues have also led to the reduction of its users. But overall, Netease Cloud Music can still occupy a large share in the market with its strategic positioning of "music+social".

According to the data of iiMedia Research, the mobile music client industry in China continues to develop steadily, with the number of users reaching 533 million in the third quarter of 2018 (see Figure 1).

Figure 1: The scale of music client users in the third quarter of 2018 (data from Ai Media Consulting)

This data, the test report in the first quarter of Ai Media Consulting was 514 million (an increase of 1.78% compared with the fourth quarter of 2017, see Figure 2 for details). Although it has been predicted in the first quarter report of Ai Media Consulting that the user scale of mobile music client in China is gradually saturated and the market structure is stable, the user scale is still slowly expanding.

Figure 2: User scale of mobile music client in China from 2016Q1-2018Q1 (data from Ai Media Consulting)

According to the monitoring report of mobile music client in China in the first half of 2018, 66.7% of the interviewed mobile music client users are willing to pay for products or services in the client in the first half of 2018. With the increase of users’ willingness to pay for copyright, the competition of music platforms has gradually increased from single-point competition such as copyright and content to all-platform and all-field ecological competition.

To sum up, the market scale in China mobile music client industry is slowly expanding, and users’ willingness to pay is increasing. Moreover, the competition in the mobile music client industry in China has gradually shifted from copyright to pan-entertainment eco-competition in all fields.

In the mobile music client industry in China, the current camps have been basically stable. Since the advent of Cool Dog in 2004, Netease Cloud Music was born in 2013, and it quickly occupied the market as a dark horse. The scale of the mobile music client industry in China basically formed a three-legged pattern: Tencent Music (TME, including QQ Music, Cool Me Music and Cool Dog Music), Netease Cloud Music and Ali Music (including Xiami Music and Everyday Music).

As of July 2018, according to Quest Mobie data (see Figure 3 for details), the monthly user scale of online music industry top5APP is occupied by these three camps. Among them, TME harvested the top three.

Figure 3. Monthly user scale of online music industry top5APP (data from QUEST MOBIE)

All the above are the general situation of the whole industry.

So what is the situation of the whole industry for Netease Cloud Music? We can see this from three figures (Figure 3, Figure 4 and Figure 5).

Figure 4 Changes in the number of people who overlap Tencent Music APP and Netease Cloud Music and the exclusive rate (data from QUEST MOBIE)

Figure 5 Comparison of main application indicators between Tencent Music and Netease Cloud Music APP in July 2018 (data from QUEST MOBIE)

Figure 3 We can see the volume gap between Netease Cloud Music and Tencent Music. In Figure 4, we see that from July 2017 to July 2018, the number of people who have Netease Cloud Music and Tencent Music has increased (that is, the number of people who have Netease Cloud Music Halo and TME products has increased). As can be seen from Figure 5, Netease Cloud has a high music retention rate and unloading rate.

Then according to the differences between Netease Cloud Music and Tencent Music in the past, we can draw a conclusion:

The reason why Netease Cloud Music overlaps with QQ music users is that the Copyright Bureau intervened in February this year, which made the copyright exchange between Netease Cloud Music and TME reach at least 99%. The difference of 1% (Tencent’s unique copyright is about 5 million, and 1% of the copyright is about 50,000 songs) leads to a decline in the user experience, which leads to such a high 7-day retention rate of Netease Cloud Music. The unloading rate is also so high.

Another data can also reflect the correctness of the high conclusion from the side (see Figure 6 for details).

Figure 6 (the first quarter of 2018) Nearly 80% of users are accustomed to using multiple digital music apps at the same time (data comes from Bida Consulting)

Figure 6 shows that it is difficult for a single APP to meet all the needs of users.

The reputation of Netease Cloud Music (especially in song list recommendation and UGC) has always been very good, but users actually install multiple softwares, which also proves from the side that the reason why the user scale of Netease Cloud Music is limited is the copyright limitation.

As mentioned earlier, the user volume of Netease Cloud Music is far less than that of TME, but Netease Cloud Music has always been the growth of users with the difference of "music+social" and the support of some die-hard fans.

As mentioned above, it is precisely because of the difference of "music+social interaction" that Netease Cloud Music will not become a niche APP even though its copyright is restricted. It occupies the fourth place in the total number of users, far higher than Xiami Music.

Then, what are the advantages of Netease Cloud Music in the current situation of obvious disadvantages?

As product people, we prefer the following data to prove the existence of advantages, and then analyze the advantages and make iterative updates for future products.

1.3.1 User activity

User activity is one of the standards that can best reflect the quality of a product. It measures the user’s attitude towards the current product.

According to the comparison between QuestMobie’s list of monthly users in online music industry in July 2018 (Figure 7) and the list of monthly users in online music industry in July 2017 (Figure 8), it is obvious that Netease Cloud Music has the fastest growth rate in this year, and it has already threatened a cool music in TME.

It can be seen that the obvious shortcoming of Netease Cloud Music-music copyright issue has not caused a fatal blow to Netease Cloud Music. The current layout of Netease Cloud Music is also successfully bridging the gap, but the gap is still very large.

Figure 7 (the same as Figure 3) The monthly user scale of online music industry in July 2018 top5 APP (data from QUEST MOBIE)

Fig. 8 Monthly users of online music industry in July, 2017 top10 APP (data from QUEST MOBIE)

1.3.2 User stickiness

User stickiness reflects another dimension of the product: loyalty to the product.

As we saw earlier, Netease Cloud Music has a higher 7-day retention rate and a higher uninstall rate than other top five apps. We analyzed it because of the copyright issue of Netease Cloud Music. Then, the user viscosity can let us clearly see how many users are loyal powder.

According to the comparison of the monthly average usage times and activity rates of Tencent Music and Netease Cloud Music APP in July 2018 (see Figure 9 for details), we can clearly see that compared with TME, Netease Cloud Music has no disadvantage in terms of monthly average usage times and activity rates, and even has more advantages in combination.

This represents the current operation mode of Netease Cloud Music (the core is "music+social"). In the case of short-board copyright, the user’s loyalty is still not worse than the other three, and even has an advantage.

Figure 9 Comparison of main application indicators between Tencent Music and Netease Cloud Music APP in July 2018

1.3.3 User coincidence degree

The user coincidence degree we analyzed earlier represents the situation that Netease Cloud Music and other APP functions complement each other.

The higher the degree of overlap, the higher the degree of functional complementarity (see Figure 10 for details), and the higher the possibility of being irreplaceable.

We mainly analyze the number of overlapping users between Netease Cloud Music and TME. The higher the overlap, the greater the possibility of representing Netease. The following figure shows that the overlap between Netease Cloud Music and TME is increasing from July 2017 to August 2018. Although their respective layouts have changed, the advantages and disadvantages of APP are obvious, but at present, from the point of view of coincidence, Netease Cloud Music does not have the conditions to beat TME, but the market will not be eaten by TME.

Figure 10 Changes in the number of people who overlap Tencent Music APP and Netease Cloud Music and the exclusive rate (data from QUEST MOBIE)

And a very interesting thing happened here. Netease Cloud Music not only has an increased overlap with TME, but also has an overlap murder book with Bili Bili and Tik Tok, which is far superior to other music apps. It is secondary, young and trendy (see Figure 11 for details). This shows that Netease Cloud Music has achieved initial results in the layout of video functions.

Fig. 11 The number of people and the exclusive rate of Netease Cloud Music, Billie Billie and Tik Tok (data from QUEST MOBIE).

Advertising delivery

The first is the comment area advertisement.

Comments are a major feature of Netease cloud music, and browsing comments has basically become the habit of Netease cloud music users. Often, some popular music (even minority music with the rise of Netease Cloud) has rich comments. Even sometimes I forget the name of a song and still remember the comments, so putting advertisements in the comments is more in line with the interests of cooperative manufacturers and Netease Cloud Music.

Secondly, the support for new musicians (such as advertisements for new musicians in the interface) has also become one of the incomes of Netease Cloud Music.

This move does not directly charge fees, but because they are all online musicians on their own platforms, the payment caused by their promotion is also one of the incomes. Moreover, it is a win-win situation between the platform and musicians, and musicians will also directly participate in the dividends of advertising and other expenses. It is said that Mu Xiaoya will get nearly one million dividends in 18 years, which will also drive more UGC creation.

Finally, it is the most common open-screen advertisement.

Open-screen advertisers are mainly the promotion of high-end brands and Netease’s self-operated products (such as Netease koala, etc.). This is the most conventional way to collect money for advertising.

value added service

Netease Cloud has three common value-added services:

First, vip charges, the most conventional way of charging. Getting vip can get a higher definition sound quality experience, and can experience the services of non-members, such as advertising-free, personalized skin, etc. The second kind of value-added service is also very routine at present: listening to songs without traffic. The last one is knowledge payment, such as "Chen Li Living Room", which needs to be paid before listening, similar to the payment of common knowledge such as getting it.

Yun music shopping mall

There are three main ways to cloud music mall:

1. Integral mall, you can exchange points for coupons or vouchers of partners.
2. Welfare society generally deals in products endowed with musical meaning or related to music. Similar to ordinary e-commerce operations, but some will receive vouchers.
3. Ordinary e-commerce, selling their own goods or music areas.

But overall, Netease Cloud Music Mall is similar to the periphery of animation. Mainly engaged in music-related or music-endowed goods, the way to make a profit is simply to sell goods to make money.

Ticketing system

In order to solve the problem of scalping tickets, and unable to choose a suitable location or forget to buy tickets, Netease Cloud Music launched a ticketing system. The profit-making method is no different from other ticketing systems.

This not only serves the corresponding user groups in a targeted manner, but also reduces the impact of commercial advertisements on the user experience. Users click on the corresponding performance information and link to the specific page, where they can view the performance time, place, price and seats in detail and purchase tickets.

Netease Cloud Music is an APP that provides music services based on "music+social interaction" and takes users as the center. Relying on professional musicians, friends recommendation and social functions, online music title list, personalized recommendation, radio station, etc., focus on discovery and sharing.

In terms of music, with the song list as the framework, the user’s music needs are met through three sections: the song list established by the user, the daily recommendation recommended by the system and the song list of the system. On the social side, it is achieved through the song comments that Netease Cloud Music is famous for, as well as people and friends nearby. This enhances the sharing and communication properties of music, and pays attention to and encourages users to produce more high-quality UGC content to meet the needs of users’ music socialization, sharing and expression.

Netease Cloud Music is divided into five product structure branches: Personal Center, My Music, Discovering Music, Video and Search. Through the product structure of page analysis, we can see the bird’s eye view of the whole product and know the existence and completion process of each function. See Figure 12 for details.

Figure 12 Netease Cloud Music Product Structure Diagram (Analysis by Page)

Netease Cloud Music is a rising star in mobile Internet music. Netease Cloud Music has reached the fourth position in terms of mobile Internet music in terms of volume and users by means of "music+social interaction".

Figure 13 User Product Experience Path Map

Music is basically a necessity for almost everyone. Compared with all netizens, users of online music are obviously younger, and there is little difference in gender and intercity distribution characteristics (see Figure 14 for details).

According to the online music users’ age and inter-city distribution map in July 2018, users aged under 24, 25-30 years old and 31-35 years old account for 84.3% of the total users. The proportion of men and women is 51.4% and 48.6% respectively. According to TGI, female users are more consistent, which happens to be similar to the proportion of Netease cloud music users (see Figure 15 and Figure 16 for details).

According to Ai Media data, there are more women among Netease cloud music users. In addition, people under the age of 24, 25-30 years old and 31-35 years old account for more than 80% of the total users, reaching 89%. It can be seen that the distribution of user groups of Netease Cloud Music is basically consistent with the data of the whole industry, but the focus is slightly different.

Industry data shows that people under the age of 24 have the highest proportion, while Netease Cloud Music has the highest proportion of 25-30 years old; In terms of gender, Netease Cloud Music has slightly more women than men, while the whole industry data shows that men are slightly more than women, but TGI also shows that female users are more consistent.

Figure 14 The age and intercity distribution map of online music users in July 2018 (data from QUEST MOBIE)

Figure 15 Gender diagram of Netease cloud music users (data comes from iResearch APP index)

Figure 16 Age distribution map of Netease cloud music users (data from Ai Media Consulting)

In addition, according to QuestMobie’s online music user interest preference TOP20 in July 2018 (see Figure 17 for details), it can be seen that online music has a high penetration rate in various industries. Especially social, video and music. ; It can also be seen that music, learning and animation have higher values in the active penetration rate TGI.

Figure 17 TOP20 of online music users’ interest preference in July 2018 (data from QUEST MOBIE)

Comprehensive Netease Cloud Music is similar to the overall trend of the industry, with the age of about 24 to 35 years old, with little gender difference. In the entire online music industry, social, video and music have the largest active penetration rate, while music, learning and animation have the highest active penetration rate. We will get the user portrait of Netease Cloud Music as follows:

• Student groups:This group has more time, more social activities in the world, watching videos, listening to music, and more interest in school, and their age is basically under 24 and between 25 and 30.
• Young white-collar workers and Internet practitioners:Generally speaking, people in this group are more eager for new things than other age groups and industries. But relatively speaking, it belongs to a group with greater pressure, piecemeal time, more overtime, and more willingness to open up their own horizons and careers through study. It is a group with pressure, vitality and ambition, and rich feelings.

According to Netease Cloud Music’s recent layout of niche music, video and music originality, another user group of Netease Cloud Music can be deduced:

• Professional musicians and music creators:This group pursues fashion, freedom, sharing and quality.

According to Maslow’s demand analysis method, the priority of product functional design can be divided into five categories from high to low: usability, ease of use, ease of use, love of use and dissemination. According to this theory, we can get the product demand management priority of Netease Cloud Music, and then deduce the user demand of Netease Cloud Music.

As shown below:

Figure 18 Maslow Demand Analysis Diagram

"Music+Socialization" is basically what all music platforms are doing now, and Netease Cloud Music is a leader in this respect.

Netease Cloud Music’s approach is to make music resonate and communicate. People are emotional animals, especially when immersed in music, it is very easy to blend in or substitute their own experiences, and then they like to express their feelings about songs and share their experiences.

The music comment area has become the first stop for users’ UGC creation, and it also incorporates the social nature. When you can listen to songs, while listening to songs, you can watch stories that are similar or touching to yourself in the comment area, and you can pay more attention to commentators to achieve the purpose of socializing.

Figure 19 Screenshot of Netease Cloud Music Interface (1)

The second stop of UGC creation is the song list created by users themselves.

Everyone has his own taste, but there are always people who are similar to him, and there are always people who have songs that they like but haven’t heard. Therefore, song list recommendation came into being. Users can walk into the song list created by others through the song list name, classification or a piece of music with their own memories and feelings in the song list, discover new music, and even collect the song list.

When users use Netease cloud music, they will also classify their favorite songs. Your friends or through the nearby song list can also see the user’s song list and enjoy it, so as to achieve the purpose of "music+socialization".

Figure 20 Screenshot of Netease Cloud Music Interface (2)

The third stop of UGC creation is the music created by Netease Cloud musicians. This is the layout of Netease Cloud Music in terms of "copyright disadvantage+minority music+individual musicians". Introducing more musicians can not only satisfy the audience (especially the minority music audience), but also make people with musical talents or hobbies and dreams give full play to their own specialties and solve the copyright problems of some songs.

Figure 21 Screenshot of Netease Cloud Music Interface (3)

The social function is divided into four parts, namely, music comment socialization, song list socialization, and the dynamics of people and friends nearby. Among them, the socialization of music criticism and song list has been described in detail, so I won’t repeat it here.

The function of people nearby is a combination of "unfamiliar social interaction+music". Through the dynamics of people nearby, you can see the kinds of music that other users like. Even if you don’t pay direct attention to communication, you can make users enjoy more different songs through the song list or dynamics of people nearby, break the cognition of their original songs and increase the user’s stickiness.

Now, with the addition of video, we can not only see music and song lists through people nearby, but also see videos. Video is one of the key points in the layout of major companies now. The function of people nearby can also enhance users’ new understanding of Netease Cloud Music Halo, that is, "Netease Cloud Music Halo not only makes music, but also makes videos", thus achieving the purpose of diversification of Netease Cloud Music functions.

Friends are dynamic, which is similar to socializing with strangers. You can also see the songs and videos of users’ friends. The biggest difference is that friends tend to "socialize with acquaintances" dynamically, while people nearby socialize with strangers. Therefore, socializing with acquaintances has a unique advantage-it can communicate with each other through music. Even though a large number of users do not reach the point of acquaintance or communication through friends, the dynamics of friends have reached the social role as well.

Figure 22 Screenshot of Netease Cloud Music Interface (4)

Music recommendation is another major feature of Netease Cloud Music, which is mainly manifested in scene recommendation and personalized recommendation based on big data analysis.

Scene recommendation has the following functions in Netease Cloud Music: song list, recommended song list, anchor radio station, radio station classification, classical zone and other functions classified according to mood and environment; And a more distinctive running FM, dedicated to running scenes.

This greatly facilitates users to choose music that is more suitable for their mood according to their mood, environment and other conditions, and increases customer satisfaction, stickiness and loyalty. On the other hand, Netease Cloud Music has personalized recommendation based on scene classification, and users can also classify their own songs according to their own habits after using habits to enhance sociality.

Figure 23 Screenshot of Netease Cloud Music Interface (5)

Personalized recommendation is another function of Netease Cloud Music Word of Mouth Peak. Many users have shared music in social circles before, and commented that "this song really suits me", "Netease Cloud Music really understands me" and "this song is so good that it cries", etc. This is based on the big data such as the type and frequency of songs that users like to listen to, analyzing the recent listening characteristics of users and making recommendations. Of course, big data analysis needs data, and personalized recommendation may not be particularly accurate if new users use it less.

Personalized recommendation is embodied in private FM, daily recommendation, daily song list and so on.

Figure 24 Screenshot of Netease Cloud Music Interface (5)

According to the statistics of ASO100 books, Netease Cloud Music has a high score on the iOS system (see Figure 25 for details). The current score (as of November 2018) and all version scores (as of November 2018) are 4.7 points, indicating that iOS users have a high evaluation of Netease Cloud Music.

Figure 25 Netease Cloud Music iOS score statistics (data from ASO100)

On the other hand, the score of Android system (see Figure 26 for details) is much lower than that of iOS, with the highest score of 4.6 and the lowest score of 3.5 (Google Play data is 0, which is not included in the statistics). This shows that the Android system needs to continue to be optimized to further improve user satisfaction.

Figure 26 Netease Cloud Music Android Score Statistics (data from ASO100)

Through the ASO100 data, the typical users’ positive comments and negative comments are extracted as follows (Figure 27). A typical user refers to a user who appreciates or hates a certain point in favorable and unfavorable comments, and is representative.

Figure 27 screenshot of typical user comments

From the comments, it can be seen that users’ views on copyright requirements are not one-sided. Some have uninstalled the software because of copyright problems, but some have directly ignored this defect and continued to use it, but the copyright problem is still one of the problems that need to be solved. After all, listening to songs is the most basic function of Netease Cloud Music. If this function cannot be met, other functions are not so necessary.

With the more and more perfect function of Netease cloud music and the addition of profit factors, some users began to question the initial intention of Netease cloud music while enjoying better experience services. For example, the addition of video can make "music+picture sense" presented to customers at the same time, but for some customers who just want to enjoy music or recommend videos to influence their use, these have become design failures.

According to user feedback and user ratings, it can be seen that Netease Cloud Music has a large number of supporters. Although the copyright and the new layout affect the experience of some users, users have a high evaluation of Netease Cloud Music on both Android and iOS. However, in order to better maintain a high reputation, Netease Cloud Music should better adjust the strategy between profitability, new function layout and user experience, and maintain the user stickiness of loyal fans, so as to ensure that it is invincible in the industry shock.

No matter which organization’s survey data, we can see that the total number of online music users is increasing, and users’ awareness of paying is enhanced. The online music industry is still a valuable market. However, in this competition, Netease Cloud Music’s defects in copyright make it relegated to TME. However, according to the strategy of "music+socialization", Netease Cloud Music, a rising star market, will not be swallowed up by TME or other competing products in the short term.

Netease Cloud Music keeps making various attempts to get rid of the dilemma. Layout videos, musicians, advertisements, live broadcasts, etc. are all increasing their competitive chips. The benefits are obvious, but the decline of user experience can not be ignored. Nowadays, the online music industry is laying out its own pan-entertainment ecosystem, especially TME, which has formed its own ecological closed loop. Netease Cloud Music still needs to make more attempts to break the blockade.

Regarding the copyright issue, I have analyzed the disadvantages of Netease Cloud Music. However, in the short term, this disadvantage is not only the efforts to obtain copyright, but also the cooperation between their own musicians and Netease Cloud Music to ensure that the copyright of minority music does not go wrong and that they do not show disadvantages in minority music.

Competition in the online music industry has a long history, and it is still unknown who will win in the future.

　

This article was originally published by @ Sima Shizike. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

　　The main information comes from the daily news of the National Federation of Riders.

　　Website of National Passenger Car Market Information Association: http://www.cpca1.org/index.asp

　　Overview of this week’s auto market:

　　1.fourMonthly and weekly retail sales gradually strengthened.

　　

　　.

　　fourMonthly retail sales gradually strengthened.16yearfourRetail sales reached in the first week of June3.37Wantai/sun,Year-on-year growth0%This is also in15yearfourGrowth in the first week of June-3%Lower retail under the low base of. Retail sales reached in the second week4.27Wantai/Day, year-on-year growth14%The state is gradually getting better. Retail sales reached in the third week4.85Wantai/Day, year-on-year growth11%, the state is relatively stable.1-3Retail sales in Zhou increased year on year.8%, the growth rate is better than15The performance in the same period of 2008 shows that this is also a good trend in the context of the continuous improvement of the macroeconomic environment..

　　2.fourMonthly and weekly wholesale is also gradually improved.

　　

　　.

　　fourThe monthly wholesale performance has gradually improved.16yearfourThe wholesale sales of manufacturers in the first week of June increased year-on-year.-12%, this is alsothreeThe higher monthly wholesale brought about.fourThe month started in a downturn.fourIn the second week of June, the factory wholesale reached4.48Wantai/Day, year-on-year growth rate reached15%. butfourIn the third week of June, the factory wholesale reached5.12Wantai/Day, year-on-year growth rate reached10%.embodyfourThe monthly production and sales trend returned to a reasonably high level.fourlunar1-3Zhou’s wholesale arrival4%The growth rate is also better than15yearfourmoon1-22diurnal-4%The growth performance.

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　　analyse：。

　　14.price3.69ten thousand-4.09ten thousand yuanChanghe furuidaKDepartment of micro-cards listed nationwide

　　fourmoon18Frida, a brand-new commercial vehicle under BAIC Changhe Automobile Brand, was launched on March 20, 2008.KSeries of micro-cards were officially listed in Changsha, Hunan Province, which blew Freda.KIt is the clarion call for new micro-card products to be listed nationwide. Listed this timefourThe models are Freda.K21Basic type, FredaK21Standard, FredaK22Basic type, FredaK22Standard model, the price is respectively3.69Ten thousand yuan,3.79Ten thousand yuan,3.99Ten thousand yuan,4.09Ten thousand yuan.

　　analyse：。

　　Second, the macro environment and policy information

　　1.The high-level signing ceremony of the Paris Agreement was launched.The global low-carbon development path is accelerating.

　　With the signing of the Paris Agreement on Climate Change, the low-carbon development path of the world and major economies will be accelerated, and changes will occur in energy consumption, green technology development investment and other fields. In order to achieve the goal of controlling the temperature rise to 2 degrees Celsius or even 1.5 degrees Celsius set by the Paris Agreement, we must immediately start the transformation of energy structure and increase investment in clean energy on a large scale.

　　analyse：.

　　2.Overseas public opinion is hotly discussing China’s economic performance in the first quarter.

　　China’s economic data in the first quarter has become the focus of overseas public opinion. Overseas public opinion generally believes that China’s economic growth in the first quarter is better than expected, which indicates that China’s economic transformation and rebalancing are moving in the right direction. Although China’s economic growth rate has slowed down compared with the past, China is still the main driving force of global economic growth. At the beginning of this year, global finance ministers and central bank governors were worried that China’s economic slowdown would lead to another major global crisis, but now they are relieved. China government’s efforts to stabilize the economy have dispelled global concerns about the country’s economic growth. The Associated Press wrote that as the second largest economy in the world, China’s economic growth may be stabilizing. Although China’s economic growth rate has slowed down compared with the past, China is still the main driving force of global economic growth.

　　According to the Nikkei news report, consumption and manufacturing were the main drivers of China’s economic growth in the first quarter, and consumption increased over the same period last year.10.3%The growth of online shopping has reached27%. The newspaper paid special attention tothreeThe improvement of industrial production, power consumption and enterprise situation in October shows that the investment in fixed assets has been effective. Asahi Shimbun reported the transformation of coal enterprises in Lvliang City, Shanxi Province, and pointed out that it is also an important responsibility of local governments and enterprises to stabilize the staff of coal and steel enterprises. .

　　analyse：。.

　　3.The data of the first quarter of the 13th Five-Year Plan shows signs of economic stabilization.

　　Statistics from the National Bureau of Statistics show that the gross domestic product in the first quarter (GDP) is158526100 million yuan, calculated at comparable prices, a year-on-year increase.6.7%. In the first quarter, the economic operation continued a steady and progressive development trend, with production, investment and consumption rebounding more than expected. The acceleration of investment in real estate development and infrastructure construction also became the main drivers of economic growth in the first quarter. In the first quarter, China’s production, investment and consumption rebounded beyond market expectations, which was in line with steady growth, accelerated real estate investment,PPIImprovement, enterprise replenishment, and external demand recovery are related. Commercial housing sales continued to increase, and developers took land.15For the first time in the past month, real estate investment has rebounded sharply, and real estate is expected to continue in the short term under wide credit. At the same time, the proportion of high-tech industries and equipment manufacturing industry has increased, and the industry continues to move towards the middle and high end. .

　　analyse：。.

　　4.A number of international organizations have raised China’s economic growth expectations.

　　Recently,2016In the first quarter of 2006, various economic data were released one after another. Although international organizations are still conservative or even pessimistic about the outlook of the economic situation for the whole year, they generally raise their expectations for China’s economic growth in their reports.

　　fourmoontwelveDay,IMFReleased in WashingtonfourIn the report of Global Economic Outlook in June, the theme of this report is "Warning that the global economic growth rate has slowed down for a long time", and the global economic growth is expected this year.3.2%Compared with this year,oneThe forecast for June is lowered.0.2Percentage points. However, China’s economic growth forecast this year has been raised to6.5%, moreoneThe monthly forecast has been raised0.2Percentage points. China’s economy is shifting from investment-driven to consumption-driven. With the promotion of de-capacity and de-inventory in China, the industrial growth will further decline, while the service industry is expected to maintain steady growth.

　　The day before, the World Bank also made a contribution to China’s economic growth this year.6.7%Forecast, and said:2016In, China remained the main driving force of Asian development.

　　fourSince June, JPMorgan Chase, Credit Suisse, Goldman Sachs, HSBC and other financial institutions have also raised their expectations for China’s economic growth, because China’s policy has stabilized and the exchange rate and real estate market will be more stable.

　　analyse：。.

　　5.The slowdown in income growth has limited impact on consumption.

　　With the slowdown of economic growth in recent years, many income data, including per capita disposable income of residents and per capita monthly income of migrant workers, have slowed down the pace of growth. Short-term income changes will not directly affect the consumption growth trend, only long-term sustained income changes will affect the current consumption expenditure and consumption level. Consumption is also influenced by consumption habits, consumption concepts and other aspects. Once consumption habits are formed, people will not change their consumption habits even if their short-term income drops. In addition, consumer confidence index is also an important factor affecting consumption. Nielsen, a market research organization2moonthreeAccording to the report released on the 20 th,2015In the fourth quarter of 2008, China consumer confidence index reached107The willingness to consume is not only unaffected, but also continues to rise. .

　　analyse：。.

　　6.China’s economy is looking forward to the "second opening dividend"Accelerate the formation of a new pattern.

　　During the Thirteenth Five-Year Plan period, China’s opening up to the outside world will meet with a new round of global free trade, and it is necessary to shift from "primary opening" with emphasis on industrial market opening to "secondary opening" with emphasis on service market opening. Specifically, "one-time opening" is the starting point of the globalization of manufacturing industry in the world and the initial stage of industrialization in China.WTOAnd other global governance mechanisms as the path, focusing on the opening of goods trade and manufacturing market, to achieve economic growth, a transformation and actively integrate into the global division of labor system and other goals. The "second opening" takes the globalization of international service industry and the middle and late stage of domestic industrialization as the starting point, takes the full implementation of free trade strategy as the path, focuses on service trade and service market opening, and aims at achieving sustainable economic development, secondary transformation and actively building a more effective global industrial chain and value chain. .

　　analyse：。.

　　7.Ministry of Environmental Protection: Cancel the approval of the reporting and testing institution for the emission pollution of newly produced motor vehicles.

　　fourmoon18It was learned that the Ministry of Environmental Protection issued the Announcement on Cancelling the Approval of the Reporting and Testing Institutions for the Emission Pollution of Newly Produced Motor Vehicles on its website. The "Announcement" officially abolished the "Measures for the Administration of Newly Produced Motor Vehicle Emission Pollution Reporting and Testing Institutions" (UNCED [2006〕59No.) and Notice on Relevant Matters Concerning the Qualification Accreditation of Newly Produced Motor Vehicle Emission Pollution Detection Units (Huanban [2000〕116No.), at the same time, the published catalogue of testing institutions was revoked.

　　The Ministry of Environmental Protection said on its website that the reason for issuing the Announcement is to implement it.2015The Air Pollution Prevention and Control Law, which was newly revised in 2000, prevents and controls motor vehicle pollution emissions and improves the efficiency of motor vehicle environmental protection management.

　　analyse：。

　　8.Ministry of Finance: This year’s "three public funds"Financial appropriation budget63.1hundred million yuan

　　fourmoon21On the day, the Ministry of Finance announced the central level2016The financial allocation budget for the "three public funds" in 2008 is63.1One hundred million yuan, of which, going abroad on business (border) expenses.20.27100 million yuan, official car purchase and operation costs.34.41One hundred million yuan (of which, the purchase fee for official vehicles1.49100 million yuan, official vehicle operation fee32.92One hundred million yuan), official reception fee8.42100 million yuan.

　　analyse：。

　　9.Ministry of Public Security: Special number plate for new energy vehicles will be activated.Ask for advice on the style

　　According to the website of the Ministry of Public Security, in order to better promote the development of new energy vehicles, better distinguish and identify new energy vehicles, and implement differentiated traffic management policies, the Ministry of Public Security will launch a special number plate for new energy vehicles. Compared with the ordinary car number plate, the new energy car number plate is different in the cost of production, the code of the licensing authority.(Abbreviations and codes of provinces, autonomous regions and municipalities)Under the same condition, the number has increased.oneBit, such as the original "Beijing"A* * * * "promoted to" BeijingA·××××××”。 After the upgrade, the number arrangement is more scientific and reasonable, which not only avoids the duplication with the ordinary car number plate, but also meets the demand of the growth of new energy vehicles in the future, and is also conducive to accurate identification when the vehicle is driving at high speed.

　　analyseThe special number plate for new energy vehicles can not only realize differentiated management and easy identification, but also be compatible with the existing traffic technology monitoring equipment system. In addition, the new energy special number plate can realize centralized management and unified handling, which greatly improves the efficiency of consumers’ licensing.

　　10.Solicit opinions on the standard of low-speed electric vehicles

　　fourmoon21Recently, it was learned that the National Standardization Administration Committee released the draft of "Technical Requirements for Four-wheel Low-speed Electric Passenger Cars" (the deadline for comments isfourmoon30Japan), the related concepts of low-speed electric vehicles were put forward for the first time.

　　According to relevant feedback, this will become a key step for the low-speed electric vehicle industry to move towards standardized manufacturing and management. According to this source, although this standard regulates the product definition, comprehensive performance indicators and other elements of low-speed electric vehicles. However, this does not mean that low-speed electric vehicle enterprises will gradually obtain production qualifications, and their related products can not be included in the automobile catalogue management system of the Ministry of Industry and Information Technology at present. In order to obtain production qualification, it is necessary to submit application materials to the National Development and Reform Commission and wait for approval in accordance with the relevant regulations of newly-built pure electric passenger car enterprises in the future.

　　analyse：。

　　11.Six ministries and commissions: promoting the informationization of e-commerce logistics development

　　Recently, the Ministry of Commerce, the National Development and Reform Commission, the Ministry of Communications, etc.sixThe ministries and commissions issued the National Special Plan for the Development of E-commerce Logistics (2016~2020Years), required to2020In, an e-commerce logistics system with perfect layout, optimized structure, powerful functions, efficient operation and excellent service was basically formed.

　　The plan points out that,2015In, China’s e-commerce transaction volume is expected to be20.8One trillion yuan, an increase of about27%. The national online retail transaction volume is3.88Trillion yuan, a year-on-year increase.33.3%, in which the online retail sales of physical goods are32424100 million yuan, a year-on-year increase31.6%. The cumulative business volume of national express service enterprises has been completed.206.7Billion pieces, the sameSpecific growth48%, of which about70%It is due to the express volume generated by domestic e-commerce.

　　In the field of e-commerce logistics, information technology has been widely used. The pace of enterprise informatization, integration and intelligence development has accelerated. Bar code, radio frequency identification, automatic sorting technology, visualization and cargo tracking system, sensing technology, global positioning system, geographic information system, electronic data exchange and mobile payment technology have been widely used, which has improved the efficiency and accuracy of industry services.

　　analyse：。

　　12.Bureau of Statistics:2016year1-3National investment in fixed assets increased in June.10.7%Private investment in fixed assets increased.5.7%

　　fourmoon19Data released by the National Bureau of Statistics showed that,2016year1-3Investment in fixed assets nationwide (excluding farmers)85,843100 million yuan, a year-on-year nominal increase.10.7%(After deducting the price factor, the actual growth.13.8%), growth ratio1-2Speed up the month0.5Percentage points. From the ring speed,threeInvestment in fixed assets (excluding farmers) increased in October.0.86%.

　　fourmoon19Data released by the National Bureau of Statistics showed that,2016year1-3In June, private investment in fixed assets53,197100 million yuan, a year-on-year nominal increase.5.7%(Real growth after deducting the price factor.8.6%), growth ratio1-2Fall in the month1.2Percentage points. The proportion of private fixed assets investment in the national fixed assets investment (excluding farmers) is62.0%Compared with the same period last year.3.0Percentage points.

　　analyse：。

　　13.Bureau of Statistics: First quarterGDPYear on year increase6.7% ,threeThe added value of industrial enterprises above designated size increased in January.6.8%

　　fourmoon15According to the data released by the National Bureau of Statistics, according to preliminary accounting, the gross domestic product in the first quarter158,526100 million yuan, calculated at comparable prices, a year-on-year increase.6.7%. By industry, the added value of the primary industry8,803100 million yuan, a year-on-year increase2.9%; Added value of secondary industry59,510Billion yuan, growth5.8%; Added value of tertiary industry90,214Billion yuan, growth7.6%. with2015Annual price calculation, the first quarter of this yearGDPIncrement is9,851100 million yuan, an increase over the same period of last year.222100 million yuan.

　　fourmoon15According to the data released by the National Bureau of Statistics,threeThe added value of industrial enterprises above designated size actually increased year-on-year in January.6.8%(The following growth rate of added value is the actual growth rate after deducting the price factor), compared with1-2Speed up the month1.4Percentage points. From the ring comparison,threeIn September, the added value of industrial enterprises above designated size increased compared with last month.0.64%. In the first quarter, the added value of industrial enterprises above designated size increased year on year.5.8%.

　　analyse：。

　　14.The new policy of the network car will be the fastest.fiveCome out in June

　　fourmoontwentyIt is learned that the Interim Measures for the Administration of Online Booking Taxi Management Services will be held as soon as possible.fiveAt the beginning of the month, at the latest.fiveIntroduced at the end of the month.

　　It is reported that the New Deal imposes restrictions on private cars to make a car online, and private car platforms such as Didi, Uber and Yizhi will encounter strong constraints. "The forthcoming documents are basically consistent with the contents of the draft for comment. One change is that it is only necessary to require the online car platform to be filed in one province, and other provinces do not need to apply again. The draft for comment requires that the online car platform be filed in all provinces." The relevant person in charge said.

　　analyse：。

　　15.Guangdong: Issue a document to accelerate the application of new energy vehicles.

　　fourmoon21It is learned that the Guangdong provincial government recently issued the "Implementation Opinions on Accelerating the Promotion and Application of New Energy Vehicles", focusing on promoting the application of new energy vehicles in the field of public services.

　　The "Implementation Opinions" require that "the proportion of new energy vehicles selected for new or updated vehicles in the public service sector every year shall not be less than50%And increase year by year.fivePercentage points, of which the proportion of pure electric vehicles is not less thanthirty percentAnd increase year by year.fivePercentage points. ""cities that implement restrictions on logistics vehicles should allow the appearance to meet certain specifications and the load not to exceed.1.5Tons of pure electric logistics vehicles are driving on urban roads. The "Implementation Opinions" also clarified a series of subsidy policies for new energy vehicles, pointing out that "special funds in related fields can be used to subsidize vehicle purchase, vehicle rental, battery rental, vehicle operation subsidy, vehicle operation and maintenance, road and bridge tolls, parking fees, charging and replacing electricity charges, etc.".

　　analyse：。

　　16.Fuzhou: A new method of vehicle exhaust detection will be implemented.Accelerate the elimination of old cars

　　fourmoon16According to the relevant person in charge of Fuzhou Environmental Protection Bureau,fiveSince June, Fuzhou has uniformly implemented the simple working condition exhaust detection method. This will replace the current double idle speed method, make the test results accurately reflect the emission status of motor vehicles, accelerate the elimination of yellow-label vehicles and old vehicles, and effectively reduce the exhaust pollution of motor vehicles.

　　It is understood that the current "double idle speed method" and "free acceleration method" for the environmental protection of motor vehicles in Fuzhou can only detect the emission of carbon monoxide and hydrocarbons, and they are all carried out under no load and static state, which is different from the daily driving state of vehicles. The "simple working condition method" controls the detection operation through the computer software system, which can upload the detection process data and video images of the inspected vehicle in real time, and the management department can discriminate and judge the data remotely, which can avoid the influence of human factors on the detection and effectively put an end to detection fraud.

　　analyse：。

　　17.Ministry of Environmental Protection: ReleasethreeNational urban air quality in June

　　fourmoon18On March, the Ministry of Environmental Protection announced that compared with the same period last year,threeThe air quality of cities at prefecture level and above in China declined in May.

　　In the first quarter, according to the comprehensive index evaluation of urban ambient air quality,74The air quality in three cities is relatively poor10The cities are Urumqi, Baoding, Xingtai, Zhengzhou, Shijiazhuang, Hengshui, Handan, Jinan, Xi ‘an and Tangshan. The air quality is relatively good10The cities are Haikou, Lhasa, Huizhou, Xiamen, Zhoushan, Shenzhen, Jiangmen, Zhuhai, Fuzhou and Zhongshan.

　　analyse：。

　　18.Beijing: Subsidies are reduced to4.4ten thousandSubsidies for electric vehicles will shrink next year.

　　fourmoontwentyIt was learned that the Beijing Municipal Finance Bureau, the Municipal Science and Technology Commission and the Municipal Economic and Information Commission jointly issued the "Detailed Rules for the Management of Financial Subsidies for Demonstration and Application of New Energy Vehicles for Passenger Cars in Beijing (Revised)", which further clarified.2016till/extremely2017Provisions on subsidies for new energy vehicles in. In addition, the use of financial funds by administrative institutions to purchase pure electric buses is not included in the prescribed scope of subsidies.

　　On the basis of the central subsidy, Beijing pure electric bus subsidy is based on the central standard.1:1It is determined that, specifically, the subsidy standards for pure electric passenger cars are different according to the different driving mileage. The highest subsidy standard this year is5.5ten thousand yuan/Car, but the maximum subsidy will be reduced to next year.4.4ten thousand yuan/A car. At the same time, this year’s minimum subsidy standard is2.5ten thousand yuan/Car, but the minimum subsidy next year is only2ten thousand yuan/A car. arrive2017In 2000, the subsidy standard will also be2016Decline again on the basis of years.20%.

　　analyseCompared with the last round of 2014-2015 policy, Beijing’s new policy has shown two major changes. On the one hand, the subsidy for pure electric vehicles has declined, and in 2017, it will continue to decline by 20% on the basis of 2016. On the other hand, the subsidy threshold has been raised, and pure electric vehicles with cruising range below 100 kilometers are no longer subsidized.

　　19.Beijing: Announced the Special Plan for Charging Infrastructure of Electric Vehicles in Beijing (2016-2020Years) "

　　fourmoon22It is learned that the Beijing Municipal Development and Reform Commission announced yesterday the "Special Plan for Charging Infrastructure of Electric Vehicles in Beijing (2016-2020Years) ",put forward to2020In, the city’s charging facilities service network can be guaranteed.60Charging demand of ten thousand electric vehicles; The charging service radius of urban core area, Tongzhou New City, Yizhuang and Yanqing Winter Olympics area is less than0.9Kilometers.

　　The "Special Plan" depicts the blueprint for the development of electric vehicle charging facilities in Beijing. arrive2020In 2008, Beijing will basically build an interconnected, intelligent and efficient charging facilities service network, which will effectively guarantee.60Charging demand of ten thousand electric vehicles. The integrated public charging service network in Beijing, Tianjin and Hebei has basically taken shape to ensure residents’ green travel.

　　analyse：。

　　Fourth, enterprise dynamics

　　1.80Billion Geely new energy vehicle project settled in Hangzhou.

　　twentyDaily and total investment80The Geely new energy vehicle project of 100 million yuan was signed and settled in Hangzhou Dajiangdong Industrial Cluster. The estimated annual output of the first phase of the project.10The annual sales revenue of 10,000 pure electric vehicles will be no less than.150100 million yuan.

　　analyse：。

　　2.3.Mercedes-Benz timeshare project officially launched in Chongqing.

　　fourmoon16On the day, Mercedes-Benz time-sharing platform will be available. "Car2Go"officially launched in Chongqing and opened membership registration. this timeCar2GoWill be put into operation in the main city of Chongqing.four hundredA Mercedessmart fortwoThe operation area is distributed in central areas such as Yubei District, Jiangbei District, Yuzhong District and Nan ‘an District, and it will also cover commercial areas such as Jie Fangbei and Guanyinqiao, covering an area of about60Square kilometers..

　　analyse：。

　　4.BYD Announces Commercial Vehicle Winning Bid

　　BYD Co., Ltd.2016yearfourmoon13Japan in china securities journal, Securities Times, Securities Daily, shanghai securities news and Juchao Information Network (www.cninfo.com.cn) released the announcement of BYD Co., Ltd. on the public announcement of commercial vehicles (announcement number:2016-016), the announcement revealed that BYD Auto Industry Co., Ltd., a holding subsidiary, recently participated in the bidding."Shenzhen East Public Transport Co., Ltd.2016year3024A pure electric bus renewal solution project ",and was identified as the first transaction supplier.2016yearfourmoon15BYD Auto Industry Co., Ltd., a holding subsidiary of BYD Co., Ltd., received a letter from Shenzhen East Public Transport Co., Ltd.2016year3024Notice of Purchase Transaction of a Pure Electric Bus Renewal Solution Project, and determine that BYD Auto Industry Co., Ltd. will become "Shenzhen East Public Transport Co., Ltd.2016year3024A pure electric bus renewal solution project "one, target2, targetthree, targetfour, targetfiveThe supplier of the transaction won the tender for the purchase of pure electric buses.100%Share. In the future, after signing the formal contract, the company will deliver these vehicles and operate them on the road according to the schedule required by customers.

　　At present, BYD Auto Industry Co., Ltd. has not signed a formal contract with Shenzhen East Public Transport Co., Ltd.

　　analyse：。

　　5.Buick announces new energy strategy

　　fourmoon19On the day of news, Buick officially announced the brand’s future "green travel" strategy. Wang Yongqing, general manager of SAIC-GM, said: "Buick will launch all of them.HEVFully mixed,EREVExtended hybrid andPHEVPlug-in hybrid and other drive system models. "

　　analyse：。

　　6.Daimler tests new electric trucks

　　Recently, Daimler is testing its four vehicles in Stuttgart, Germany.Fuso E-Cell Electric truck.Daimler’s test in Stuttgart is similar to its previous test in Portugal.Canter E-CellRoad test of pure electric light truck,Canter E-CellThe cost of electric trucks is nearly less than that of diesel vehicles.64%.

　　analyse：。

　　7.Foton2015Annual revenue340hundred million yuannet profitfourBillion year-on-year close15%

　　Recently, Beiqi Foton Motor Co., Ltd. released2015Annual report. The report shows that,2015Annual operating income of Foton Motor339.97100 million yuan, a year-on-year increase0.91%. Among them, the net profit attributable to shareholders of listed companies is4.06100 million yuan, a year-on-year decrease.14.82%.

　　analyse：。

　　8.Guangzhou Automobile Fick Guangzhou Factory Completed

　　fourmoon18Guangzhou factory of GAC Fiat Chrysler Automobile Co., Ltd. (hereinafter referred to as GAC Fick) was officially completed and put into production, made in China.JeepFreeman went offline on the same day. This is a brand-new Guangzhou Automobile Fick factory officially put into production following Changsha factory.JeepAnother milestone after free light marks the accelerated development of GAC Fick.JeepBrands compete for the mainstream market in China.

　　analyse：。

　　9.lucky20.5Yijian Jinhua Battery Project

　　fourmoon18According to Japanese news, the Jinhua Power Battery Assembly Project of Zhejiang Geely Holding Group recently started in Jinhua New Energy Automobile Industrial Park. The planned investment of the base20.5Billion yuan, covering an area of200Mu, the designed annual production capacity of new energy power battery is150Ten thousand kwh. After the project is completed and put into production, it can be met every year.eightTen thousand pure electric cars are used.

　　analyse：。

　　10.Geely will release a brand new brand.

　　fourmoon18Japanese news,According to relevant insiders, Geely will2017Released a brand-new brand in 2008, code-named ""L",with a compact modular architecture jointly developed by Geely and Volvo.CMADevelop new cars based on the blueprint.

　　analyse：。

　　11.Jianghuai automobile accelerates its development.Middle East, North Africa and West Asia Market

　　Jianghuai Automobile will focus on the opportunity that its future development direction is highly compatible with the national "Belt and Road" strategy, and further accelerate the market development of key countries along the "Belt and Road" such as the Middle East, North Africa and West Asia.

　　analyse：。

　　12.Kowloon Motor will set up an electric vehicle factory in South Korea.

　　Recently, in the commercial office of Gwangju municipal government, the deputy general manager and the highest technical director of Kowloon Motor.(CTO)Ouyang Guang (left), Mayor Yin Zhuangxuan (middle) of Gwangju Metropolitan City and Kim Tae-hyuk (right), legal representative of Kowloon Motor Korea, signed the agreement to set up an investment electric vehicle factory.MOU.

　　China’s local auto company Kowloon Motor will set up an annual output in Gwangju Metropolitan City, South Korea.10An electric car factory with a scale of 10,000 vehicles.

　　Yin Zhuangxuan, Mayor of Gwangju Metropolitan City, met with Deputy General Manager and Chief Technical Officer of Kowloon Motor in the Commercial Room of Gwangju Municipal Government.(CTO)Ouyang Guang signed an investment contract for the establishment of an electric vehicle factory.(MOU). According to the contract, Kowloon Motor will be closed from this year.2020Invest intwo thousand and five hundred100 million won, establishing an annual output.1010,000-scale electric vehicle production plant. Kwangchow will support the certification of electric vehicles, the establishment of factories and the establishment of joint research institutes. After the factory is completed, kwangchow will be newly created according to the contract.6000More than one job.

　　Candidates for the location of the factory include the National Industrial Park "bitgreenIndustrial park ",etc. The certification of domestic electric vehicles in South Korea will be carried out as planned. After kwangchow and Kowloon electric vehicles reach a final agreement on land purchase, subsidies and administrative resources of the factory this year, the factory will start construction next year and various investments will be officially launched.

　　After the completion of the factory of Kowloon Motor in Gwangju, it will become the first completed automobile factory built by a foreign automobile company in South Korea. United States of AmericaGMAnd China Shanghai Automobile, Indian Mahindra Group and other enterprises entered the Korean market by acquiring Korean automobile companies.

　　2007The headquarters of Jiulong Automobile was established in Yangzhou City, Jiangsu Province, China in, and it produces every year.15About 10,000 mini buses, vans, electric cars, etc. Some vehicles produced in Korea are planned to be sold to the Korean market and some are exported to Southeast Asia and other places.

　　analyse：。 Tell a story

　　13.Cadillac plans to push cross-borderSUV XT4

　　withSRXCadillac launched as successorXT5Just nowfourmoontwelveOn the day of listing, Cadillac plans to launch another one.XTSeries modelsXT4.XT4Positioning as cross-borderSUV, pay attention to highway performance, the price will be better than.XT5of35.99Ten thousand yuan is lower, and it is expected to enter.30Within ten thousand yuan, it is estimated that2017Released in 2008.

　　XT4It may become Cadillac’s most competitive model next year.SUVModel, and just listedXT5Has begun to seize BMW.X3And Mercedes-benzGLCThe market, thenXT4andXT5Form a two-car strategy together,XT5leadingSUV,XT4Mainly cross-border.

　　analyse：。

　　14.Letv supercar real car release

　　fourmoontwentyOn the afternoon of, Letv held a new product launch conference in Beijing Letv Ecological Center, LetvLeSEEThe supercar made its first public appearance.

　　Founder and Chairman of LeTV Holding Group,CEOJia Yueting said that LeTV supercars have100%Independent property rights, this car positioning.DClass car, positioning the world’s highest-end driverless car.

　　Jia Yueting said with tears in his eyes at the press conference: amid all the doubts and ridicule, LeTV has really come.

　　Jia Yueting said that LeTV is not just a car, but a complete Internet electric intelligent transportation ecosystem. Finally, Jia Yueting also stressed that LeTV will contribute to polluted air and congested traffic, and will also promote the automobile industry.

　　analyse：。

　　15.Exposing the damaged car of FAW Toyota Tianjin Port to enter the market.

　　Some netizens published a long microblog, saying that FAW Toyota had sold it to employees.3,000Remaining vehicle8.12The vehicles were damaged during the big explosion in Tanggu, but most of them have not been repaired so far, and even the repaired vehicles have quality problems after repair. In addition, Tianjin and some other cities fromthreeAt the beginning of this month, these vehicles will not be licensed because they are8.12Damaged car during the period.

　　Prior to this, an internal employee of FAW Toyota revealed that the company had used some vehicles parked in Tianjin Port during the accident for internal subscription. Employees can buy such vehicles at low prices according to the principle of voluntariness, but it is required that the purchased employees cannot trade within four years, and can transfer them within the enterprise after four years to avoid the vehicles entering the market. But later, FAW Toyota did not comment on this.

　　analyse：。

　　16.SAIC Motor Corporation Limited150Billion will be approved by the CSRC.

　　fourmoontwentySunday evening,SAIC announced that the issuance review committee of the China Securities Regulatory CommissionfourmoontwentyNon-public offering of Japanese companiesAThe application for shares was reviewed. According to the audit results of the meeting, the company issued this non-public offering.AThe application for shares was approved. SAIC will raise no more than150100 million yuan is used to invest in new energy vehicles, which is intelligent.Scale settingProduction, forward-looking technology and many projects in the fields of car networking, car service and car finance.

　　analyse：。

　　17.Suzhou Jinlong Haige borrowed money from Jinlong Automobile Group.fiveGeyiUsed to supplement working capital.

　　fourmoon19On, Jinlong Automobile announced that Jinlong Automobile Group would borrow RMB from Suzhou Jinlong, a holding subsidiary.five100 million yuan for Suzhou Jinlong Company to supplement its working capital.

　　analyse：。

　　18.Tesla’s direct selling model controversy has not subsided.

　　fourmoon11On the day, Wang Hao, the sales director of Tesla China District, said at the media exchange meeting that with the scheduled volume and delivery of Tesla electric vehicles rising month by month, it is located in the northThe Tesla Experience Store in Jingang Automobile Park, Chaoyang District, Beijing will be held atfourmoon19Officially opened on the 20 th. This is the fifth experience store opened by Tesla in Beijing after Qiaofufang Grassland, Hengtong Business Park, Yizhuang and Huamao Center.It is expected to increase this year.

　　"At present, all the stores in Tesla adopt’ e-commerce’The direct selling mode of the entity experience center will only be direct selling in the future and will not authorize dealers to do it for us.Sell cars. "Wang Hao said. When the first Tesla electric car was delivered to users, Tesla adopted the factory-customer direct sales model. Although this sales model has been unanimously opposed by traditional dealers, whenTeslaCEOYilong–After seeing the survey report of public support, Musk insisted on this model without hesitation.

　　Direct selling mode is not suitable for all automobile manufacturers, and it is difficult for large automobile manufacturers to improve their sluggish market sales through direct selling mode.Sales situation. as far back as1998In 2000, Ford tried this model in five medium-sized markets. A year later, GM also tried to put7700Among the dealers10%Into a direct selling network,But it didn’t develop in the end.

　　analyse：。

　　19.GM, Geely and Jaguar Land Rover cross the border to enter the private car market.

　　from2016Since 2006, traditional car companies have begun to announce that the world will become the protagonist of shared travel. Up to now, GM, Geely, Futian, Mercedes-Benz and Jaguar Land Rover have all been rapidly deployed in the field of special cars and even time-sharing leasing.

　　Compared with Didi, although it started late, car companies need cars, funds and funds. Hualian’s technical talents are also in reserve in the car networking department, and they can also take shortcuts to directly acquire existing car companies.

　　analyse：。

　　20.Weilai automobile and JAC automobile reached an agreement.100Yiyuan electric auto cooperation

　　Recently, Weilai Automobile and Jianghuai Automobile reached a strategic cooperation agreement, and the two sides will carry out comprehensive strategic cooperation in the field of electric vehicles, and the overall cooperation scale will reach100100 million yuan. Like Weilai Automobile, it is not uncommon to choose an internet car-making project that cooperates with traditional automobile manufacturing enterprises. With huge capital support, car-making will eventually return to the essence.

　　There is an automobile company in China that is often compared with Tesla. It is a future car. Future Auto is a professional vehicle design and research institution in China, formerly known as Great Wall Huaguan. Although it is different from Tesla, it also chose the road of self-built factory for marketization. At the beginning of this year, Future Auto started construction of a brand-new production base in Suzhou, with the first-phase investment exceeding.twenty100 million yuan, covering an initial area2310,000 square meters, the planned production capacity in advance isfiveTen thousand vehicles. The models born on this base are positioned as the future of super-running electric vehicles.K50It is expected to be put into production by the end of this year. .

　　analyse：。

　　21.Great Wall Reply to Shanghai Stock ExchangeH8Sales volume, etcninebig problem

　　Recently, Great Wall Motor issued a reply announcement after the close, explaining in detail the development issues of the Great Wall that are concerned by a series of investors and public opinion. According to combing, it is shown as follows:

　　First, about the company’s business strategy

　　(one) HarvardH8, HarvardH9Sales fell short of expectations, and HarvardH7The reasons and existing problems of not being listed so far: ① The company will Harvard.H8, HarvardH9Positioning as a high-end product, the product quality has reached the level of joint venture brand, but due to brand reasons, it takes some time for market acceptance, so the sales volume has not yet reached expectations. But because of HarvardH8, HarvardH9It accounts for a relatively low proportion in the company’s overall sales and profit planning, so HarvardH8, HarvardH9The sales volume has limited impact on the overall operation of the company. ② HavalH7So far, it has not been listed because the company has adjusted the time rhythm of product listing according to the strategy, and the model will be on2016yearfourmoon25Listed in beijing international automotive exhibition on June 21.

　　(2) joint venture brandSUVWhether the price reduction and the generally low pricing of other domestic independent brand competitors have had a great impact on the R&D, listing and sales of the company’s new products: the cost performance of Haval brand is much higher than that of the joint venture brand after the price reduction.SUVAnd other independent brands, the current joint venture brands.SUVThe price reduction and the low-price strategy of competing products by independent brands have little impact on the company’s products, but the impact of some newly listed products on the company’s products cannot be specifically judged for the time being due to the short time to market, and it is not excluded that the continued price reduction of competing models in the later period will have a greater impact on the company’s product development, listing and sales.

　　Second, about the main business and main products.

　　Reasons for the decline of gross profit margin of the company’s main products: ①2015In, the company’s comprehensive gross profit margin was25.2%, more2014Annual27.7%descend2.5The main reason is that: due to the slowdown of macroeconomic growth and the intensified competition in the automobile industry, the company actively adopted the strategy of price reduction and promotion, resulting in a slight decline in gross profit margin. ②2015In, the company’s gross profit margin from the first quarter.26.6%Down to the fourth quarter22.9%, the main reasons are:a.The company is at2015yeartwelveMonthly withdrawal of employees2015Annual bonus;b.Company from2015yearsixIn June, we began to actively adopt the strategy of price reduction and promotion.

　　Iii. Information about new energy vehicle projects

　　The company will be in2016A new energy car was launched in 2008. Are the key components (including but not limited to batteries, motors, electronic controls, etc.) required by the company to produce new energy cars independently researched and developed by the company? The company focuses on independent research and development, supplemented by suppliers, and is committed to independent development of key components and core control technologies, so as to continuously enhance the research and development strength of enterprises.

　　Fourth, on the disclosure of financial information

　　The annual report shows that the company’s car production and sales have fallen sharply in the past two years:

　　(oneDesign capacity and capacity utilization rate of plant equipment related to car production: the company’s car products are produced in Baoding No.2 Factory and Tianjin No.2 Factory. The design capacity of Baoding No.2 Plant is as followstwentyThe design capacity of No.10,000 and No.2 Tianjin Plant is25Wan. The above factories all use cars andSUVCollinear flexible production mode.2015In Baoding No.2 Factory, the capacity utilization rate was75%The capacity utilization rate of Tianjin No.2 Plant is105%.

　　(2) Whether there is any impairment risk of assets such as related production lines, factories and production equipment, and whether the company has conducted necessary impairment tests: the company has been2015yeartwelvemoon31A few days ago, the assets related to car production lines, workshops and production equipment were tested for impairment. The workshops and production lines for car production are in use and follow-up product production has been planned, and no significant impairment signs were found.

　　(three) Explain the development plan of the company’s car business: the company actively responds to national policies, saves energy and reduces emissions, and focuses on promoting the research and development of new energy electric cars on the basis of maintaining existing products.2016In, the company will launch a pure electric car.C30EVIn addition to facing the private consumer market, it will also actively explore business such as official vehicles and urban taxi markets.

　　analyse：。

　　22.Changjiang automobile put into production new energy vehicles.

　　fourmoon17The total annual output of Changjiang Automobile reached.10The production lines of 10,000 pure electric passenger cars and pure electric passenger cars were started across the board. On the same day, the Yangtze RiverEVThe brand was officially released. On the same day, Changjiang Automobile officially rolled off the assembly line.A0Grade electricSUVYikue-cool.

　　analyse：。

　　Five,sectoral dynamics

　　3.The subsidy standard for pure electric passenger cars or the "power consumption per ton and 100 kilometers" to be introduced.

　　fourmoon22It has been learned that the news circulating on the Internet about the adjustment of the subsidy scheme for new energy vehicles by the central government has aroused widespread concern in the industry. Relevant persons confirmed that the version circulated on the Internet is close to the discussion draft organized by the Ministry of Industry and Information Technology. Among them, some suggestions have been basically rejected or adopted, and a new revised draft has been formed.

　　The circulated discussion draft shows that the subsidy standard for pure electric passenger cars has introduced the index of "power consumption per ton and 100 kilometers", which requires that the power consumption per ton and 100 kilometers should not exceed.13kWhThe provisions of the. "Power consumption per 100 kilometers" is the quotient of power consumption per 100 kilometers and vehicle weight, which may mean that the higher the self-weight, the more dominant the vehicle is.

　　analyse：。

　　4.Didi pushes "Partner Business Plan"

　　fourmoon18On the day, Didi announced its official launch.The first batch of "Partner Entrepreneurship Plan" is recruited for Beijing, Guangzhou, Shenzhen, Wuhan and Chengdu.10Ten thousand car owners. Eligible car owners only need to pay a small amount of security money to get a car for free and become the owner of Didi. At present, Didi provides three models through cooperation with relevant automobile manufacturers: Citroen Sega, BYD Qin and Nissan Sunshine.

　　analyse：。

　　5.The composite ternary battery will be officially produced in the third quarter.

　　Recently, it was learned that Hefei Guoxuan Materials Co., Ltd. will produce cathode materials for composite ternary batteries in the third quarter, and continuously ensure the company’s cost advantage and technical advantage in the industry through self-produced cathode materials.

　　analyse：。

　　6.7.The new "headquarters" in China District of Ma Ruili was completed in Shanghai a few days ago.

　　fourmoon21The new headquarters of Ma Ruili China District was officially completed and held an opening ceremony. In the future, the new building will accommodate the business and management core functional departments of the Division, such as powertrain system, automobile lighting, exhaust system, suspension device and after-sales service, and in addition, it will also include the advanced R&D center for powertrain and automobile lighting business.

　　analyse：。

　　9.Hitachi development48VLithium-ion battery pack, focusing on hybrid vehicles.

　　Recently, Hitachi Automotive System has developed a high-power-output hybrid vehicle for reducing fuel consumption through the assistance of small batteries and motors when the engine is driven.48VLithium ion battery pack. Since this summer, Hitachi Automotive Systems willStart to supply samples to automobile manufacturers’ customers, and devote to2018Achieve mass production in the year.

　　analyse：。

　　10.Who has the ternary lithium battery? Ferrous lithium phosphate Auto Show is popular.71％

　　Among all the participating models, except Youth Bus, Foton Ouhui, Suzhou Jinlong Haige and South Korea.TGMofsixIn addition to this model, other products are equipped with lithium iron phosphate batteries from different power manufacturers, which account for as much as 90% of the participating models.71%; The number of lithium manganate batteries ranked second, and three models from Youth Bus and Foton Ouhui all matched this kind of batteries, accounting for.14%; As for ternary lithium batteries, only from South Korea.TGMPure electric bus, carrying South KoreaLGThe company’s ternary lithium battery is known to be operating well in South Korea, but it has not been promoted and operated in China.

　　analyse：。 The breakthrough of ternary lithium battery is unstoppable.

　　12.Yongda automobile listed on the backdoor

　　fourmoon14On, the major restructuring plan released by Yangzi New Materials shows that the company intends to close the appraisal benchmark date.2015yeartwelvemoon31All the assets and liabilities of the day were sold to Yongda Investment Holdings and then purchased Yongda Automobile Group.100%Equity, realize the main business transformation of listed companies. If the transaction is formed, Yongda Automobile will use the fixed increase.50100 million yuan of funds to complete two major issues: mergers and acquisitions in the industry, the development of auto finance.

　　analyse：。

　　13.Heavy truck environmental announcement will be cancelled.Be cautious when buying three cars in China.

　　Four pairs of trucks for three countries to switch countriesBuying a car and getting a license have a direct impact. At present, according to the users of Auto Home Forum,"Lu salesali"Posting (notice about the switching of the country, the country, the country and the four countries) provides the latest information of Beiben dealers issued by Beiben Baotou Headquarters: nearIn the near future, the State Environmental Protection Bureau will cancel the environmental protection announcements of various heavy truck manufacturers one after another. At that time, users may not be able to apply for road transport permits when they buy the national third car.

　　During the transition period from "Country 3" to "Country 4", users should first make sure that the environmental announcement of the car type they want to buy will be cancelled when signing the car of Country 3.

　　For areas that can be licensed without environmental protection announcement, it is also necessary to check with the local vehicle management office before buying a car to ensure that the cancellation of environmental protection announcement has no impact on licensing, and then book a car.

　　analyse：。

　　Seven,Multinational groups and overseas markets

　　1.Fuel economy/Double advantages of cruising rangeSuppliers are optimistic about mild hybrid systems.

　　According to "American Automotive News", although the electric vehicle market is hot, some suppliers still believe that the mild hybrid system has dual advantages in fuel economy and cruising range, and its development prospects are good.

　　Although TeslaModel 3Electric vehicles have won strong sales, but Han Tailing still believes that most consumers will choose the mild hybrid system because it improves fuel economy.

　　analyse：。

　　2.The earthquake in Japan caused Toyota Honda and other car companies to stop production.

　　fourmoon14On, a strong earthquake struck Kumamoto, Japan, causing casualties and economic losses, and the Japanese automobile industry was also affected. Some factories of Toyota, Honda, Nissan and other vehicle companies stopped production, while Renesas Electronics and other parts stopped production.

　　analyse：。

　　3.2015Global sales have soaredVolvo sets a sales target of one million electric vehicles.

　　According to "European Automotive News", due to Volvo2015Global sales broke through for the first time in.50Ten thousand vehicles mark, set a sales record for the same period, the company plans to2025Year realization100Sales target of 10,000 electric vehicles.

　　2015In, Volvo’s global sales increased year-on-year.8%till/extremely503,127Car. The company said that it plans to add at least two hybrid versions to each model.2019Launched a pure electric car in 2008, to2025Annual sales of electric vehicles reached100Ten thousand vehicles. The companyCEOHakan Samuelson (Hakan Samuelsson) said in a statement: "This is a thoughtful and ambitious goal, which will be a challenge for us, but Volvo expects to be at the forefront of turning to electric vehicles."

　　In addition to Volvo Car Group, Renault–Nissan Corp.2015Annual global sales of electric vehicles reached.302,000Car, its plan to2017yearthreemoon31Daily realization150Last year, the sales target of 10,000 electric vehicles was far behind this target.

　　analyse：。

　　4.Audi replaces flat newLOGO

　　Recently, it was reported that Audi changed its logo. The new car is marked as a completely flattened fourth ring.LOGO. This is from2009Since 2000, Audi has been interested in it.LOGOMake the biggest adjustment.

　　FlattenedLOGOWhether it will be used in future cars is unknown for the time being, but the official website of Audi Germany is already using this new one.LOGOYes.

　　In fact, the history of Audi logo can be traced back to19In the century, four automobile companies originally located in Saxony-ZwickauofAudiandHorchCar companies, Chemny–Rover Motor Company in Sigma.WandererandDKWAutomobile company in1932In 1998, it was merged into the Automobile Alliance Joint-stock Company, because the Automobile Alliance was the second largest automobile manufacturing company in Germany at that time, and the Audi logo was four connected rings, representing the four automobile companies involved in the merger. The four-ring symbol appeared for the first time in the world.

　　analyse：。

　　5.Electric vehicles are bullish in Europe.Ma Hengda plans to go deep into the European market.

　　According to the Economic Times of India (The Economic Times) report, following the launch in the UKe2oAfter the electric car, as part of its new model business expansion plan, Indian automaker Ma Hengda (M&M) It is planned to enter other developed European countries including Sweden and Norway.

　　Due to economic cost-effectiveness and other factors, Ma Hengda is particularly popular in the electric vehicle market in developed countries. In order to seize the profit opportunity, it was launched in California, USA.GenZeTwo months after the electric car, Ma Hengda immediately released it.e2oElectric car. The company currently plans to release electric vehicle products in northern European countries such as the Netherlands.

　　analyse：。

　　6.Fiat wants to talk about merger with Toyota Volkswagen Ford

　　Comprehensive foreign news reports, Fiat Chrysler Automobile Company (FCA) intends to merge with other car giants, whichCEOSergio Malchow (Sergio Marchionne) Toyota, Volkswagen and Ford are regarded as potential merger targets.

　　Fiat wants to marry Toyota Volkswagen Ford

　　fourmoon15On, Fiat Chrysler held a shareholders’ meeting in Amsterdam, the Netherlands, during which Malchow once again expressed his desire to promote the merger of car companies, and pointed out that Toyota, Volkswagen and Ford of the United States were still potential partners after GM refused to hold hands.

　　Because Malchow is the main promoter of Fiat merger, it is Fiat.CEOThe term of office will be on2018The year ended, so whether the merger can be completed within the term of office has become the focus of attention of the industry. Malchow said frankly that if the merger is implemented during his term of office, it will play a pushing role, but if it is2018After leaving office at the end of 2008, "it will become someone else’s task."

　　In addition, in terms of Korean car companies, Malchow admitted that Korean car manufacturers are also heavy companies in the automobile industry, and if they merge, they can also bring huge synergy. However, "Korean car companies are not willing to marry".

　　analyse：。

　　8.EuropethreeMonthly auto market sales rose year-on-year6% British growth5%

　　fourmoon18European Automobile Business Association.ACEAAnnounced the areathreeIn January and the first quarter, the European auto market increased year-on-year last month.6%Britain has become the largest automobile market in Europe, and its sales volume has increased year on year.5%.

　　analyse：。

　　9.10.Mitsubishi automobile fuel consumption fraudMarket value collapses in an hour.66Billion dollars

　　fourmoontwentyOn March 20, Mitsubishi Motors admitted to cheating in the fuel consumption test of automobiles, involving the Japanese market.62.5Ten thousand cars, including two models supplied by Nissan. The news caused Mitsubishi Motors’ share price to plummet in one day.15%, about66Billion dollars.

　　analyse：。

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