Author | Fried Hawthorn with Sugar
Le Tong feels that he has "created a miracle". It is the feeling similar to "I can retire after finishing this project", which can almost be understood as my personal career ideal and professional value.
In the past three months, whether you like the exciting offer medical student season or not, it is hard to be ignored by the market.
In addition to the audience’s breakthrough and gains, a senior director who once created the myth of trend variety shows also included it in his only annual breakthrough list in the annual dialogue with entertainment unicorns, and the other was Goodbye Lover.
"Miracle" and "breakthrough" jointly point to the combination of medical theme and variety expression, which is not only a breakthrough in variety production at home but also around the world. The content value and social value carried by the program also exceed the market cognition.
Le Tong is a member of the team of Tencent variety producers of this program. In a year, they have always been wrapped in a strong sense of insecurity.
On May 26, 2021, the third season intern recruitment poster of "Exciting offer" was announced; On November 9, 2021, the program premiered on Tencent Video. Until tonight, the exciting "interview right" was settled and the program officially closed. The music boy’s hanging heart began to return to its place.
We have encountered too many difficulties. Le Tong said that during the whole process, they basically spent every day with the mentality of whether they can record, whether they can turn it on, whether they can shoot tomorrow, and what will happen later. Even if the program is broadcast halfway and the recording is completed, it is difficult for her to "lie flat".
Tonight, she should "walk" for the last time the route that she has adhered to for three months: the program will go online at 8 pm, with an interval of 4 hours, that is, at 12 pm that day, she will open the barrage and watch the program again; Then the second stop and the third stop are Weibo Real-time Square and Zhihu.
Their producer team has a WeChat group chat called "offer3 Iron Fairy"."Life is hard and luck is good," Le Tong described the appearance of the medical student season.
Head iron:"love rat behavior"
And "the end of the universe is assessment"?
In a very concentrated period of time, the TOP30 hospitals in the China Hospital Rankings of Fudan Edition received "harassment" from "offer" to varying degrees, which was probably similar to "sales calls".
Le Tong likened this process to "casting a net in an all-round way to catch fish accurately", slightly "love rat’s behavior". Try every means to establish contact with all hospitals, and then gradually screen intentions and further interview and telephone communication.
The medical student season is the biggest breakthrough in the third year of offer. The first two seasons are lawyer seasons, but in the words of musicians,The medical student season is a "can and should do" thing.As early as the second season, they had conducted a doctor survey.
In Le Tong’s impression, doing medical treatment in the third season is everyone’s unanimous idea, "there is no disagreement and hesitation". In particular, an epidemic has amplified the public’s curiosity, respect and reverence for angels in white to the extreme.
The medical industry is naturally highly compatible with the offer. A certain professional threshold, long-term experience accumulation and the humanistic precipitation of the industry itself all determine that it can dig more moving stories, including the part of professional value, and make the growth stories of medical students more beautiful.
"It is not difficult to settle an idea, but the process of realizing it". The biggest challenge is the part that the public can’t see: from deciding to be a medical student season to determining whether it can be a medical student season.
It’s a mutual choice between Zhejiang and Zhejiang.Teaching hospitals are in line with the main idea of "offer", and they are also looking forward to a good relationship between doctors and patients, but what bothers them is still the familiar question: Is "offer" an entertaining variety show?
After reaching a preliminary cooperation intention, the two sides established a cooperation group: besides the program producers, there are also teachers from the publicity center of Zhejiang No.2, teachers from the Academic Affairs Office in charge of teaching, and doctors from clinical departments. Deng Deng, who is in charge of hospital communication, understands their concerns. "After all, they are two units with completely different majors."
Fortunately, this cross-border cooperation that constantly collides and seeks common ground while reserving differences has finally been settled. Because there is a big age gap between the two sides, Le Tong needs to take care of all aspects in communication. Some young people need to give answers to the hospital in detail. The whole communication process makes Le Tong feel, "I may not become a good producer after completing this project, but I will definitely become a good daughter-in-law."
After the hospital was settled, the offer was really possible. Then the topic returned to the mature program mode: how to tell the growth story of medical students well.The framework of the assessment mechanism has long been established: the first stage is the doctor’s ordinary daily life, including ward bed management, outpatient consultation, night shift surgery, etc. The second stage is emergency.
As a teaching hospital, the teaching department of Zhejiang No.2 also participated in the discussion and gave them the most professional advice. Le Tong clearly knows that unlike the lawyer season, which can concentrate the work scope of junior lawyers for 1-3 years, the scope that medical students can operate at each stage has clear standards, and it is not allowed to "concentrate" drastically.
But in the process of investigation, they noticed thatThe characteristic of medical teaching is "the end of the universe is examination".It is not a task presentation, but is integrated into the daily work of medical students, such as random questions in the ward, examination questions in the task, measurement of the subject examination field, and questions about medical history details.
In addition,The program also introduced debates, community education and other content, which is still based on the industry itself.For example, medical debates do exist. In the consideration of Le Tong, the integration of these small assessment activities also enables medical students focused by sub-departments to gather and make their relationship closer.
The second stage of emergency treatment is another assessment point they choose for medical students, and it is also the only way for medical growth. The particularity of the department allows the public to see the growth of medical students more comprehensively, and through this highly concentrated human society, the audience can further see the warmth of human feelings and the relationship between doctors and patients.
At this point, the framework of "offer" has been built, and the rest is to fill in the story.
Hard life: "the hardest bone to chew"
and"Cell freezing and resurrection theory"?
"Brother Dong and Sister Lin" have brought countless happiness, but Dong Liang, deputy chief physician of cardiovascular medicine, is the most difficult bone to chew.
"He may think that our coming to the hospital is just a gimmick, and we won’t really analyze the doctor’s real working process and growth trajectory at all." Under normal circumstances, there is no way to fully present the growth of a medical student in 30 days.
At that time, the team had already taken countermeasures in all kinds of attacks and beatings.All we have to do is show him everything we have done.
Deng Deng recalled that they had three rounds of talks with Director Dong, and the director group, screenwriter group and producer all participated in it, constantly showing him the direction idea, research results and framework content of the program. "Director Dong was finally caught by us," Deng Deng said with a smile.
In the later recording, Director Dong also gave some assessment suggestions to the program group on his own professionalism.
Deng Deng remembers that it took about 2-3 weeks to determine the whole teaching team and doctors. She doesn’t think this should be a task assigned by the hospital and assigned to doctors, but a cooperation between the two sides based on common beliefs.
They made a detailed promotion plan: the first step is to get to know all the directors and deputy directors in the confirmed clinical departments in the form of in-depth interviews; The second step is to follow up and observe their day, starting from the morning clinic, including surgery, teaching, etc. The third step is the final choice.
The basic data ratio is probably: there are 10-15 deputy directors and directors in a department.
This is a "visible" reward: Zhang Jianmin, Dong Liang, and Director Yan Sheng all circled countless fans after the program was broadcast, and Lu Xiao in the emergency department was praised by netizens as a "benevolent doctor under the starry sky". They have the super-high technology of doctors, as well as medical inheritance and kindness of doctors.
The choice of teaching doctors is a "tough bone", andIt seems that there is a mature medical student selection model, which is the part that Le Tong wants to clarify most: "It is difficult".
What impressed Le Tong was that a medical student once refused the invitation of the program group on the grounds that "if you want to participate in the program, you have to freeze your own cells and revive them after the program".
This is a very busy group. They either can’t participate in the recording for a long time in clinical rotation, or have their own research topics and experiments to be promoted. "Their studies are very busy, their clinical work is very busy, and the pressure of scientific research is great."
However, the medical students presented in the final program are still very typical, not limited to academic qualifications, gender and personality. Everyone is a growing polygon, so that different audiences can see their growth and get a glimpse of themselves.
The collision between teaching doctors and medical students is the main line of this medical white growth record. The audience was moved by the large-scale social death scene where questions were asked at any time, the professional demands of strict teachers, the patient guidance and comfort outside the profession, the competition on the playground and the back of the sunrise.
Together, they constitute a group of contemporary doctors: professional and busy, rational and warm, they have the highest beliefs, the most professional medical technology and the most romantic cure. The doctor has a long way to go.
Good luck:
Make a good plan and "God rewards food"
Although the hospital is naturally a place where stories happen, there is often no way to rehearse the stories of the medical industry. In the words of a musician,"This part is actually a reward from God.". But the process of waiting for the story also explains"Opportunities are reserved for those who are prepared.".
The preliminary work is complicated.The number of patients who signed informed consent forms in the program, including those who did not broadcast, was probably between 50 and 80. This is a process of testing sincerity and trust.
The process of signing informed consent is decomposed step by step, and the wishes of patients and their families are highly respected. On the first floor, the patients and their families who broadcast the program must have signed the informed consent form; The second layer, for patients who are troubled by appearance, carries out facial and voice processing to protect patients’ privacy.
Deng Deng is mainly responsible for communicating with patients and their families. She added that this process is "pre-existing".
The hardest thing is actually the emergency.Compared with the relatively stable condition of ward patients, emergency room patients and their families who are in serious danger need more understanding, communication and respect. Judge the patient’s state and family members’ emotions, then communicate whether it is possible to shoot, and then sign the informed consent form with the patient and family members at the appropriate time to discuss the specific appearance problems.
It is not enough to do all the work at the front end. Until the patient’s program is broadcast, they will still confirm their intention to appear with the patient again.
Of course, someone will change their mind. Deng Deng remembers that a patient asked to code his face before the broadcast, and the program group also carried out post-processing at the first time. Some people will not agree to the broadcast of the program if they sign the consent form.The amount of waste films this season is very large.
Specific to the shooting, the story mining in the hospital needs waiting and patience, but it also tests the overall control ability of the program group and how to do the "controllable" part well.
During the 1-2 weeks before filming, the program group followed the outpatient situation of teachers and department doctors to find out what kinds of patients a department might receive, including the hospitalization period. In-depth communication with the director of the department, and pre-understand the typical cases of each department.
They also consulted a team with experience in shooting medical documentaries to communicate how to shoot patients.In order not to affect the normal order of the hospital as much as possible, they set up a new working area outside the hospital to minimize the influence of staff on patients and medical staff.
"Standardized patients, we have actively selected ingredients in it, including case types, patient stories, doctor-patient relationships and social problems, but there is no way to design all real patients in wards and emergency departments."
The appearance of Aunt Yu is probably the most perfect interpretation. She is a real patient in this hospital, and as a patient representative of the whole process from admission, physical examination to surgery and postoperative rehabilitation, the presentation of her story is just the best case of variety narrative.
Liu Chang talked about the problem of rare diseases and high-priced drugs in his report, which was also predicted by the program group in the previous investigation of diseases and cases. butThe magical linkage of high-priced drugs into medical insurance still surprises Le Tong. "We are very active and happy to see this."
Le Tong is grateful. Not only is it a good story rewarded by "God", but as the most uneasy part before the filming of the program, the communication with patients and their families, and the development of doctor-patient relationship she felt, including Aunt Yu, made her feel that "this is a very good interactive relationship".
"offer" and "fairy":
The most romantic cure
Le Tong still remembers the scene when she first met Dr. Tao Yong.
At that time, the appointment was in a restaurant in Beijing. After entering the door, she saw a small table, a backpack and a person working with a computer in the corner. "It was out of tune with the whole restaurant environment, and his state was too much like a student," Le Tong recalled.
At that time, she was not sure that it was Dr. Tao Yong. Tao Yong came over and took a seat. She quickly wrote down the names of all the staff members in her notebook, which was the second detail that impressed her.
Tao Yong was the first member of the refueling group that popped up in her mind after she decided to be a medical student. In Le Tong’s words, whether standing on the stage of "Talk Show Against New Year’s Eve" last year or in various interviews and reports, Tao Yong is a person who can express himself beyond the medical profession.
Hit it off.Tao Yong hopes to use the window of "offer3" to let more people know about medicine and see the growth of medical students and the value behind this profession.This can also be seen from his professional output, knowledge popularization and thinking about human nature and society.
This season’s "offer" is also deeply concerned about the choice of members of the refueling group.
Morphy and Yi Lijing are both journalists, and they bring thoughts about the workplace, society and humanity. Haiquan is a slash youth with his own experience; Mao is not easy to have medical experience with Charlie, and it is easier to have empathy; Zhang Chunye, on the other hand, represents the general public’s perspective on the medical industry. And the existence of these people also radiated audiences of all ages and experiences.
They are the most important lead to link the audience. Through them, various realistic propositions such as the growth of medical students, the definition of happiness, and the sense of shame are constantly sparking on the Internet, attracting the attention of the public.
When wandering on various social platforms, they saw that children with medical families suddenly understood their father’s work, and the discussion of shame made some netizens feel their unconscious injuries, while others expressed their understanding of the 10-minute outpatient service regulations and procedures.
As an "old patient", Le Tong began to sort out his medical history actively before he saw the outpatient clinic, so as to ensure that he could tell his problems to the outpatient doctor clearly and efficiently.
The touch of these tiny details is precisely the most shining part of "offer".
With the broadcast of the program, directors Dong and Lu began to share some health tips on the Weibo, which made medical care go out of the hospital and come to a wider crowd.
After the recording, the medical students’ life gradually returned to the right track. "Some people go back to school to continue their studies, some people continue to start gurney circulation, and some people continue to do experiments. In fact, people don’t pay too much attention to other things."
Some magical linkage effects are also produced here.For example, Wang Weihang and Wang Xiaocheng in the second season have become good friends, and "offer" is becoming a wonderful big family and a social school. Although we may not have met before, there is always an invisible bond connected with each other.
For Le Tong’s producer team, this "miracle-making" adventure has also brought them strength.
Musical children have been asked about their growth more than once. She said frankly,This program is unprecedented in tempering one’s mentality and willpower. Compared with the so-called regret, she is trying to feel the sense of accomplishment and happiness brought by the breakthrough.
Meng Yuan, who is in charge of recording and docking in the observation room, is a typical medical family. Except for her own family, all of them are in the health industry. The medical student season is a dream-fulfilling moment for her. It is enough for her to let everyone really see the doctor’s training process and daily life, and to think and discuss in it.
Deng Deng, who is in charge of reality show shooting and docking, is a little younger. She mainly draws nutrition from it, healing moments and warm moments in the workplace. After experiencing the emergency pain, Dr. Lu led the medical students to watch the romance of sunrise, which touched her deeply.There may be many dark moments in life, and good memories can repel them.
Finally, she encouraged her peers with a private letter from a netizen: "I like your program very much and I can’t wait to give it to everyone." You have worked hard to do variety shows, especially during the epidemic, in this special shooting environment, so I hope your hard work can be seen as a positive, warm and memorable form. "
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