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On-the-spot report on the first day of Spring Festival travel rush railway： orderly return to hometown

&emsp; &emsp; On January 26th, 2024, Spring Festival travel rush was officially launched. Spring Festival travel rush in 2024 starts from January 26th and ends on March 5th, including 15 days before the festival and 25 days after the festival, totaling 40 days.

&emsp; &emsp; Spring Festival travel rush, with 9 billion people traveling back and forth, presents a vibrant and energetic China. On the first day of Spring Festival travel rush, the reporter came to Beijing West Railway Station, started a dialogue with many railway staff and passengers, gathered multiple perspectives, listened to stories on the way, and condensed a picture of 2024 railway Spring Festival travel rush with "orderly, efficient service and rich flavor".

Platform of Beijing West Railway Station (Photo courtesy of Beijing Bureau of China Railway)

&emsp; &emsp;-passenger flow is superimposed and orderly.

&emsp; &emsp; During Spring Festival travel rush this year, the railway department is expected to send 480 million passengers, with an average of 12 million passengers per day, an increase of 37.9% compared with that of Spring Festival travel rush in 2023. China State Railway Group Co.,Ltd. is expected to arrange about 12,700 passenger trains every day before the festival, and its passenger capacity will increase by 14.4% compared with that of Spring Festival travel rush in 2019.

&emsp; &emsp; According to the person in charge of China State Railway Group Co.,Ltd. Passenger Transport Department, during this year’s Spring Festival travel rush, it is expected that the railway passenger flow will be superimposed with the flow of visiting relatives, students, workers and tourists, showing the characteristics of overall high operation, relatively stable before the holiday and relatively concentrated after the holiday.

&emsp; &emsp; Yu, a student from Baoji, Shaanxi Province, is a freshman in Beijing. This is his first experience in Spring Festival travel rush. From ticket purchase to pit stop, the most impressive impression of Spring Festival travel rush this year is convenience. "I made an appointment on the Internet ten days in advance, and I bought the ticket smoothly. I changed it once for some reasons, and the process was smooth."

&emsp; &emsp; It is reported that in order to cope with the large passenger flow in Spring Festival travel rush, co-ordinate passenger and cargo transportation, and scientifically and reasonably arrange transportation capacity, China State Railway Group Co.,Ltd. has launched eight measures to ensure the convenience and benefit of the people, scientifically arrange transportation capacity supply, enhance passengers’ ticket purchasing experience, strengthen travel information services, optimize railway station and train services, create a civilized travel environment, implement preferential fare policies, and ensure the transportation of key materials. Think about what passengers think and worry about what passengers are anxious about. From buying tickets to waiting for a bus, taking a bus to eating, the whole process checks for missing and filling up shortcomings, making the way home more humane, convenient and intelligent, and striving to achieve the goal of "Safe Spring Festival travel rush, orderly Spring Festival travel rush, warm Spring Festival travel rush, and better experience for passengers".

&emsp; &emsp;-Adequate guarantee and efficient service.

&emsp; &emsp; At 5: 34 am on 26th, the G6701 train slowly left Beijing West Railway Station, which was the first high-speed train in Spring Festival travel rush in 2024. The G6701 train is operated by Jingcheng Group 3, Team 2 of Shijiazhuang Passenger Transport Section of China Railway Beijing Bureau Group Company.

&emsp; &emsp; Ma Jinye, the conductor of the G6701 train, said that in order to meet the travel needs of passengers in Spring Festival travel rush, the G6701 train was replaced by the original Harmony 380AL model and reconnected with the Fuxing CR400AF model, with an increase of 124 people.

&emsp; &emsp; This year, Spring Festival travel rush and Shijiazhuang Passenger Transport Section No.2 High-speed Railway Team optimized 12 railway convenience measures, such as key reservation service, Internet ordering service, and mobile charging treasure. At the same time, it also added large luggage delivery service specifically for the elderly with more luggage and passengers traveling with children, which effectively reflected the warm service to the last mile of passengers’ journey.

&emsp; &emsp; Among them, the "Blue Ribbon Action" initiated by Beijing Bureau Group appeared for the first time, that is, when an older man rides a car, the flight attendant will tie a blue ribbon on his hand to remind all staff to pay attention and provide help in time during the inspection.

Train G6701 (Photo courtesy of Beijing Bureau of China Railway)

&emsp; &emsp; With regard to security measures in Spring Festival travel rush, Wang Shaojie, deputy director of Beijing Railway Public Security Department, said that in light of the fact that the passenger flow this year has exceeded that of previous years, Beijing Railway has made full preparations in terms of police force arrangement, post setting and police security in advance in accordance with the requirements of "one stop, one plan" and "police force following demand". In the early stage, a one-month special rectification of station security order and hidden dangers of line security was carried out, which laid a good foundation for Spring Festival travel rush.

&emsp; &emsp; At Beijing West Railway Station, a fast entrance channel has been opened in the North Ticket Office. After purchasing tickets, passengers can directly check their tickets and take the bus to ensure the smooth entrance of passengers. At the 12306 service desk, the reporter saw the reading glasses, sewing kit, Red Cross first aid kit, AED and other facilities configured here for the convenience of passengers in need; There is a free charging device installed in the waiting area to meet the emergency mobile phone charging needs of passengers; In order to improve the assistance to key passengers, in view of the fact that the elderly will not use the smart phone network to purchase tickets, the ticket office has set up a "Beijing Railway Love and Respect for the Elderly Slow Window"; The waiting room of Beijing Railway Aixin 036 is also equipped with special wheelchairs and stretchers to provide love pick-up and drop-off service for special key passengers.

&emsp; &emsp; Mr. Shen is taking his 92-year-old mother on the way to achieve the goal of "traveling around the world". They have just returned from Harbin and changed trains at Beijing West Railway Station for Yinchuan for the New Year. According to him, although there was no Spring Festival travel rush a few days ago, it was already difficult to buy a ticket to Harbin. "Because there was no direct flight from Yinchuan to Harbin, we grabbed it from Baotou, but we only grabbed the middle shop. After getting on the bus, the flight attendant learned that my mother was too old to climb the middle berth, so she went to the rest room of the conductor. This experience made me deeply feel the care of the train for the elderly. "

&emsp; &emsp;-the taste of the year is rich, and it is homesick.

&emsp; &emsp; Walking into Beijing West Railway Station, the most eye-catching thing is the warm atmosphere of the calligraphy public welfare activities of "Send Wanfu and Enter Wanjia". The Beijing Bureau Group Company organized 12 calligraphy backbones to present the Spring Festival couplets to the advanced model workers and front-line workers of the Beijing Bureau at the West Railway Station, as well as the vast number of passengers riding in Beijing West Railway Station, so that they can feel the warmth and happiness of the journey and the strong flavor of China.

&emsp; &emsp; Ding Qi, secretary-general of the Calligraphers Association of Beijing Bureau Group Company, shared that just one hour after the activity started, he wrote more than 90 fu characters and more than 10 couplets, "feeling the high enthusiasm of the passengers".

"Send Wanfu, Enter Wanjia" Calligraphy Public Welfare Activity (Photo courtesy of China Railway Beijing Bureau)

&emsp; &emsp; Ms Qu, from Xi ‘an, said, "I came to Beijing on business, and I happened to see that the Beijing Railway Bureau was holding this activity. I specially brought a blessing. I hope my family will be safe, healthy and happy in the new year, so I am very happy to get the blessing. After returning, it must be posted at home for the first time, and it is also to bring the enthusiasm of the people in the capital back to Xi’ an. "

&emsp; &emsp; On platforms and trains, the elements of the Spring Festival can also be seen everywhere, adding a deep warmth and flavor to the passengers’ way home.

&emsp; &emsp; Ren, who is studying in middle school, decided to travel to Wuhan after the holiday, which happened to catch up with the first day of Spring Festival travel rush. "I felt a strong fireworks and human touch in the car. Although I set out alone, I will definitely not feel lonely along the way."

&emsp; &emsp; "Returning home" is the eternal theme of Spring Festival travel rush. A train is full of homesickness, witnessing the wandering people from all over the world meet from now on, and then go to all over the world, eager to return home, overflowing all directions.

&emsp; &emsp; Mr. Liu from Xingtai is engaged in take-away work in Beijing. He is going to spend the Spring Festival in 2024 at work, but on the first day in Spring Festival travel rush, he still can’t wait to buy a ticket to return home. "I want to go home first, buy new clothes and firecrackers for my children, and prepare new year’s goods for my family. The children are looking forward to my return."

&emsp; &emsp; Ms. Zhou from Zhengzhou took an early leave to go home. "The two children have never returned to their hometown since they were born. This year, I also want to take them back early to see where my mother grew up."

&emsp; &emsp; When it comes to missing his family, Mr. Lu from Anyang didn’t make a sound. He first shed tears. "I haven’t seen my family for a long time and miss them very much. The new house at home has also been renovated, and I hope to have a good year with my family in the new house this year. "

&emsp; &emsp; ……

&emsp; &emsp; The ordinary stories of ordinary people constitute the temperature of Spring Festival travel rush, and the emotions of small families outline the warmth of flowing China. Escort in many ways, the curtain of Spring Festival travel rush in 2024, is slowly opening in the exuberant vitality. (Text/Han Yina)

Like ｜ awesome my RMB! 101 countries use RMB as the trade currency.

　　Cctv newsWith the RMB being formally included in the Special Drawing Rights (SDR) currency basket of the International Monetary Fund on October 1st this year, the RMB has become an international reserve currency and a "freely usable currency" club recognized by international authorities, and its position in the international monetary system has been rising continuously, and the internationalization of the RMB has entered the fast lane.

　　A few days ago, The Wall Street Journal reported that the latest September RMB tracking report released by SWIFT showed that 101 countries have used RMB as one of their trade currencies, and the number of countries that use RMB for trade continues to increase, which is undoubtedly a strong support for China’s efforts to promote RMB internationalization.

　　The offshore RMB market is booming, and RMB payment accounts for more than 10% of the threshold.

　　According to statistics, in the past two years, when making direct payments to the mainland of China and Hongkong, the number of countries with RMB accounting for more than 10% increased by 7, bringing the total number to 57. Reuters said that the 10% milestone is a threshold used by SWIFT to measure the payment and settlement in RMB for mainland China and Hongkong. Among the 101 countries that use RMB for payment, the proportion of payment is 12.9%, up nearly 2% from 11.2% in October 2014.

　　"As more and more countries choose to use RMB for trade, the offshore RMB market is booming." The Wall Street Journal commented.

　　Britain: It has become the second largest offshore RMB clearing center.

　　More than half of RMB payment and settlement in Europe is carried out in the UK, which has surpassed Singapore to become the second largest offshore RMB settlement center. According to the statistics of SWIFT in April this year, from March 2014 to March 2016, the amount of RMB payment in the UK increased by 21%, and 40% of all payment business between the UK and China and Hongkong was settled in RMB. Renminbi is the most widely used currency in this payment channel, far exceeding Hong Kong dollar (24%) and British pound (12%).

　　According to the latest data, in August this year, 67.3% of all direct RMB payments between Europe and China and Hongkong were settled in the UK.

　　Singapore: the country with the largest RMB deposit in Southeast Asia

　　Singapore’s offshore RMB market is also developing rapidly. Singapore has the largest RMB deposit in Southeast Asia.

　　According to the latest research report on RMB internationalization released by HSBC, the proportion of Singaporean enterprises using RMB increased from 15% in 2015 to 26% in 2016, making it the largest group using RMB outside China.

　　South Korea: plans to turn Seoul into an offshore RMB center.

　　In recent years, the Korean government has actively promoted the construction of offshore RMB center, and plans to turn Seoul into an offshore RMB center in Asia after Hong Kong, China.

　　According to the statistics of the Bank of Korea, in the third quarter of 2016, the amount of RMB settlement in Korean export trade reached 2.239 billion US dollars, accounting for 1.84%; The RMB settlement amount in import trade was 973 million US dollars, accounting for 0.95%.

　　The South Korean government indicated that it would actively encourage Korean enterprises to use RMB for settlement in their trade with China, and strive to raise the settlement ratio of RMB under South Korea-China trade to 20%.

　　RMB is the fifth largest currency in the world, which is of great significance to the international financial system.

　　According to the SWIFT report, the RMB continues to be the fifth largest currency in the world, and the proportion of payment has increased to 2.03%, which was still 1.86% in August. Compared with August, the global RMB payment in September increased by 10.02%, which was nearly 1% higher than the average growth rate of all currencies.

　　British official: The City of London supports Britain’s long-term development of offshore RMB market.

　　"The internationalization of the RMB is very important not only for China, but also for the entire international financial system." Bao Mokai, Chairman of the City of London Policy, said that due to the strong market demand for goods and services denominated in RMB, we have seen a large number of bilateral business relations flourish in the UK. The British and Chinese governments have signed a series of cooperation agreements, and the cooperation between enterprises of the two countries in technology and production capacity has been increasing, which helps to enhance the innovation and competitiveness of the two markets.

　　"This is also why the City of London has always supported the long-term development of the offshore RMB market in the UK, which is in the common interest of enterprises in both countries".

　　Singapore officials: It is timely to include RMB in Singapore’s official foreign exchange reserves.

　　Since June this year, monetary authority of singapore (the central bank) has included RMB financial investment in Singapore’s official foreign exchange reserves. According to its announcement, this move is a recognition of the stable development and liberalization of China’s financial market, and also reflects the increasing acceptance of RMB assets by institutional investors in their global portfolios.

　　Luo Huiyan, deputy director of monetary authority of singapore, said that it was a timely move to include RMB financial investment in Singapore’s official foreign exchange reserves. This shows that China’s financial reform and opening-up is advancing to a deeper level, and the RMB is increasingly recognized by the international community.

　　Korean scholar: RMB internationalization is conducive to reducing the risk of exchange rate fluctuations in South Korea.

　　Ding Youxin, a professor of management at Xijiang University in South Korea, believes that at the macro level, the internationalization of the RMB is conducive to reducing the risk of exchange rate fluctuations in South Korea. The gradual promotion of RMB internationalization will promote the currency diversification of settlement under trade and capital in South Korea, which will spread risks to a certain extent and be conducive to the stability of financial markets. At the micro level, with the official entry into force of China-South Korea Free Trade Agreement (FTA), the use of RMB for trade will greatly facilitate Korean import and export enterprises to China.

　　"With the increasing trade volume between South Korea and China and the deepening of financial cooperation between the two countries, the development prospect of RMB internationalization in South Korea is worth looking forward to." Nan Guanghe, general manager of China Bank of Communications Seoul Branch, said. (This article source: People’s Daily, reference news)

Ming-Na joined the new version of ＂Longwei Kid＂ and starred in Jackie Chan.

Longwei boy

　　　　 On March 7th, Beijing time, according to foreign media reports, Ming-Na joined the new version of the well-known action film "Long Wei Kid", but his role was not exposed. Wang Ban (Journey to the West ABC) was originally scheduled to play the leading role, with Sadie Stanley and joshua jackson playing the leading role, and Jackie Chan and Ralph Macchio returned as the previous stars.

　　The film had previously announced the starring role in the global sea election, and now the film chose Wang Ban, saying that "he stood out from the global casting of tens of thousands of participants because of his proficiency in Mandarin and various martial arts, showing the deep connection between individuals and characters".

　　Directed by Jonathan Entwistle (What I Don’t Want) and Written by Rob Lieber (Peter Rabbit and Goosebumps 2), it was released in North America on December 13th this year.

　　Long Wei Kid, released in 1984, has been remake into Kung Fu Dream, a 2010 film about American children coming to China to learn martial arts (plus the new version, all three films are called Karate Kid, with different Chinese translations). The original version in 1984 tells about American teenagers learning karate from Japanese masters in California and understanding their philosophy. Machio starred in the 1984 edition, and Jackie Chan also appeared in the 2010 edition.

　　The second remake of this new version of the description: The story comes to the east coast of the United States, focusing on a teenager from China, who learns from a tough but wise elder and finds strength and direction from it.

　　(Meng Qing)

Google Trend Analysis： 7 Usage Methods You May Not Know

Google Trend Analysis can not only help us understand the search data and relative popularity, but also make better use of analysis tools, such as SEMrush and Google Search Console, to conduct more comprehensive keyword research. This paper will introduce in detail how to view the historical data of Google trends, understand the chart of "interest over time", and optimize Google SEO of independent foreign trade stations by using relevant search suggestions.

Google Trend Analysis: How to Conduct Keyword Research Effectively

A. Identify global search trends for core keywords and related keywords

Global search trend is an important part of Google trend analysis, which can help us understand the search popularity of specific keywords around the world. The following steps are how to determine the global search trend of core keywords and related keywords:

1. Open the Google Trends website and enter the core keywords you want to study, such as "digital selection".

2. Select "Global" as your regional setting in the drop-down menu, so that you can check the global search trend of this keyword.

3. Look at the chart of "interest over time", which can show the change of search popularity of your core keywords in the past period of time. You can view the data for a longer period of time by adjusting the time range.

4. In the "Related Query" section, you can find other keywords related to your core keywords. These keywords can help you expand your keyword library and provide some new market opportunities.

5. You can also use the "regional popularity ranking" function to check the search interest of your core keywords in different regions. This function can help you determine your target market.

These are the steps to determine the global search trend of core keywords and related keywords. Note that Google Trends can’t show the specific search volume of keywords, it can only tell you the popularity and trend of this keyword. Therefore, you need to combine other tools, such as SEMrush and Google Search Console, to conduct a more comprehensive keyword research.

B. Mining Long Tail Keywords by Google Trends

Long tail keywords are an important part of search engine optimization (SEO), which can help your website get a higher ranking in search results. The following steps are how to use Google Trends to mine long-tail keywords:

1. Determine the core keywords: First, you need to determine your core keywords, which are the main keywords you want to optimize.

2. Use Google Trends for research: Enter Google Trends and enter your core keywords. You will see the search trend of this keyword in the past period of time.

3. Find related queries and topics: At the bottom of the results page, you will see "related queries" and "related topics". These are other keywords or topics that users may search when searching for your core keywords.

4. Choose long-tailed keywords: Among these related queries and topics, choose those keywords that are closely related to your core keywords but have less search volume. These are your long tail keywords.

5. SEO optimization: Finally, integrate these long tail keywords into your website content reasonably to improve your Google SEO ranking.

Although the search volume of long-tail keywords is less, they are usually more targeted and can help you attract more professional and more likely traffic. Therefore, long tail keyword mining is an important part of any SEO strategy.

C. use the keyword "breakthrough" to find new market opportunities.

Breakout keywords refer to those keywords whose search volume has exploded in a short time. They usually represent new market trends or consumer demand, so they have important reference value for market research and product selection. The following is how to use the keyword "breakthrough" to find new market opportunities:

1. First, determine your core keywords. This should be a keyword closely related to your business or product.

2. Then, enter Google Trends and enter your core keywords. At the bottom of the results page, you will see the "related queries" section. Here is a list of other keywords that users may search when searching for your core keywords.

3. In the "Related Queries" section, pay attention to those keywords marked as "breakout". These are the key words that have exploded in search volume in a short time. They may represent emerging market trends or consumer demand.

4. Make an in-depth study of these "breakthrough" keywords. Understand their search background and the possible reasons for the surge in search volume. This can help you understand the current market dynamics and the new demands of consumers.

Finally, according to your research results, adjust your products or services to meet these new market demands. For example, you can develop new products or adjust your marketing strategy to attract users who search for the keyword "breakout".

The above is the way to find new market opportunities by using the keyword "breakthrough". Please note that because the keyword "breakthrough" indicates the short-term search trend, you need to update your keyword research regularly to keep up with the changes in the market.

Google Trend Analysis: Strategy of Digital Product Selection

A, selecting products according to search popularity and keyword index

Google Trends is a powerful tool that can help us understand the global or local search popularity and keyword index. The following steps are how to select products according to search popularity and keyword index:

1. Determine core keywords: You need to first determine a core keyword that is most relevant to your product or business. For example, if you sell sports shoes, then your core keyword may be "sports shoes".

2. Check the search popularity: enter your core keyword and check its search popularity. The popularity of search can reflect the popularity of this product in the past. If the search fever continues to rise, it shows that the market demand for this product is large.

3. Check the keyword index: the keyword index is the result of Google’s score on the search volume of keywords. The higher the score, the greater the search volume. Through the keyword index, you can know which products have a large search volume, so as to select products with great potential.

4. Regional popularity ranking: Check the popularity ranking of your core keywords in different regions and cities. This can help you determine which markets have the greatest demand for your products. For example, if you find that your product has the highest search volume in the United States, then you may need to use the United States as your main market.

5. Use the keyword "breakout": Look for the keyword marked as "breakout" in the related query of your core keyword. These keywords indicate that the search volume has soared in a short time, which may represent new market trends or consumer demand. You can study these keywords in depth to find new market opportunities.

The above is how to choose products according to search popularity and keyword index. Please note that each step needs to be adjusted and optimized according to the actual situation. At the same time, you need to combine other SEO tools and data, such as SEMrush and Google Search Console, to make a more comprehensive analysis and decision.

B. Determine the target market by using the regional heat ranking

It is a very effective method to determine the target market by using the regional heat ranking. The following are the specific steps:

1. Determine the core keywords: First, you need to find the core keywords that are most relevant to your product or business. For example, if you sell sports shoes, then your core keyword may be "sports shoes".

2. View global search trends: enter your core keywords to view its global search trends. This can help you understand the popularity of this product in the world.

3. Check the regional popularity ranking: Based on the global search trend, you can further check the popularity ranking of this keyword in different regions. For example, you can check the popularity rankings of this keyword in different regions such as the United States, Europe and Asia.

4. Select the target market: According to the regional heat ranking, you can determine your target market. For example, if you find that your core keywords are the hottest in the United States, then you may need to use the United States as your main market.

5. Conduct in-depth analysis: After determining the target market, you need to conduct in-depth analysis. For example, you can check the search volume of your core keywords in your target market, related query heat, Youtube hot search videos and other information to understand the specific needs and preferences of the market.

The above is the specific steps to determine the target market by using the regional heat ranking. This process requires you to adjust and optimize according to the actual situation, and at the same time, combine other data and tools, such as SEMrush and Google Search Console, to make a more comprehensive analysis and decision.

C. Analyze related topic queries to optimize product description.

Google Trends is a powerful tool through which we can study and analyze global or regional search trends. Here’s how to use Google Trends to optimize product descriptions:

First, determine the core keywords of your product or business. For example, if you sell sports shoes, your core keyword may be "sports shoes".

Then, enter your core keywords and check its search popularity and keyword index in Google Trends. Search popularity can reflect the popularity of this product in the past period of time, and keyword index can help you understand the search volume of this product.

Next, check the related topic query of your core keywords. These queries can provide information about your product, for example, people’s points of interest in this product, usage scenarios and so on. Based on this information, you can optimize your product description to make it more in line with users’ needs and preferences.

In addition, you can also check the "breakout" keyword of your core keyword. These keywords indicate that the search volume has soared in a short time, which may represent new market trends or consumer demand. You can study these keywords in depth to find new market opportunities.

Finally, don’t forget to check the popularity rankings of your core keywords in different regions. This can help you determine which markets have the greatest demand for your products. For example, if you find that your product has the highest search volume in the United States, then you may need to use the United States as your main market.

The above is how to use Google Trends to optimize product description. Please note that each step needs to be adjusted and optimized according to the actual situation. At the same time, you need to combine other SEO tools and data, such as SEMrush and Google Search Console, to make a more comprehensive analysis and decision.

Google Trend Analysis: How to Optimize Google SEO

A. using Google trend data to study local search terms

Google Trends is a powerful tool, which can help us to obtain global or regional search trend data. The following is how to use Google Trends to study local search terms:

First, determine the core keywords of your product or business. For example, if you sell sports shoes, your core keyword may be "sports shoes".

The above is how to use Google trends to study local search terms. Please note that each step needs to be adjusted and optimized according to the actual situation. At the same time, you need to combine other SEO tools and data, such as SEMrush and Google Search Console, to make a more comprehensive analysis and decision.

B, adjusting the content layout of the website by using the related query heat.

The core keyword Google Trend Analysis is an important tool for Google SEO. The following steps are how to adjust the layout of website content using related query popularity:

1. Select the core keyword: For example, if you are a business selling sports shoes, then your core keyword may be "sports shoes".

2. Query related keywords: Enter your core keyword "sports shoes" in Google Trends, and then check the related keywords. These keywords may include "running shoes", "basketball shoes" and "football shoes".

3. Analyze keyword popularity: For each related keyword, check its search popularity in Google Trends. This can help you understand which keywords are most popular with users.

4. Adjust the content layout of the website: Optimize the content layout of your website according to the popularity of keywords. Put hot keywords in a conspicuous position, such as home page, navigation menu, etc. At the same time, make sure that each keyword has a corresponding page or article.

5. Monitoring effect: After adjusting the content layout, it is necessary to continuously monitor the search popularity of keywords and the traffic of your website. If the popularity of a keyword decreases, or your website traffic decreases, you may need to adjust the content layout again.

The above is how to adjust the content layout of the website by using the related query heat. This method can help you attract more users, increase your website traffic, and ultimately increase your business income.

C. Optimize website video content by using YouTube hot search video.

First, you need to log on to YouTube and enter your core keywords in the search box, such as "sports shoes". Then, click the "Filter" button and select "Sort by Heat". This will show the most popular videos related to your core keywords.

Next, watch these videos, especially the top 10 videos. Pay attention to their titles, descriptions, labels and other elements, and see how they use keywords and LSI semantic words to attract users and improve search rankings.

Then, you can start creating your own video. Your video should include the following parts:

1. Title: The title should contain your core keywords and be attractive. You can refer to the titles of popular videos and see how they create attractive titles.

2. Description: The description should explain your video content in detail, and include your core keywords and related keywords. You can also include some call-to-actions, such as asking users to subscribe to your channel or share your videos.

3. Tagging: Tagging can help YouTube better understand your video content and recommend your video to relevant users. You should use your core keywords and related keywords as tags.

4. Video content: Video content should be valuable and can solve users’ problems or meet their needs. You can refer to the content of popular videos and see how they provide value.

In the process of creating videos, you need to pay attention to the rules and guidelines of YouTube to avoid being banned or downgraded.

Finally, you can use Google Search Console to monitor the performance of your video. You can check the click-through rate, viewing time, user source and other data of your video, and then optimize your video according to these data.

The above is how to optimize the video content of the website by using YouTube hot search video. Please note that this is only a basic framework, and you need to adjust and optimize it according to your actual situation.

Google Trend Analysis: Market Development Forecast and Competitive Product Analysis

Forecasting market trends using search data and relative popularity

Google Trends is a tool that can help you understand the global or regional search trends. This tool can help you find information about keyword research, market development forecast, and local search terms, so that you can better conduct Google SEO.

To use Google Trends, you first need to visit its official website. Enter the keywords you want to study in the search box, and then select the region and time range you want to see. Click the "Explore" button, and the system will display the search popularity of this keyword, as well as related topics and queries.

You can understand the popularity of your keywords in the past period of time and other popular searches related to them by analyzing these data. You can also use the "interest over time" chart to predict future market trends.

You can use Google Trends not only for keyword research, but also for market forecasting. You can find out which topics are more popular by comparing the search popularity of multiple topics, or find seasonal patterns by looking at the changes of trends over time. Besides, you can also explore "rising" and "emerging" keywords, which may be your next marketing opportunities.

Google Trends can also help you optimize SEO. You can improve your website’s ranking in search engines by finding search volume trends, related keywords and "breakthrough" keywords. At the same time, you can also find related topics that can provide new inspiration for your blog or content marketing.

Generally speaking, Google Trends is a very useful tool, which can help you understand market trends, conduct keyword research, optimize SEO, find business opportunities, and generate valuable content.

Keyword analysis of competing products by using Google trend

It is very simple and effective to analyze the keywords of competing products by using Google Trends. First, enter the keywords you want to analyze, and then select the corresponding region and time range. Click "Explore", and the system will display the search popularity, related topics and queries of this keyword.

In this process, you can use the "compare" function to add keywords of competing products, so as to see how their search popularity changes over time. In this way, you can understand the performance of your competing products in a certain period of time, and even predict their possible future trends.

When you look at the results, you will find that the search volume of some keywords is increasing. These are the so-called "breakthrough" keywords. These keywords may be hot topics that your competing products are paying attention to, and you can also learn from their strategies and use these keywords to optimize your content.

You can also check related topics and queries, and these data can help you understand the user’s interest in this keyword. You can use this information to generate content that is more in line with users’ needs, thus improving your website’s ranking in search engines.

Google Trends can also help you find seasonal patterns. For example, if you find that a keyword has a high search volume in a specific season, you can start preparing related content a few months before this season.

Generally speaking, Google Trends is a very powerful tool, which can not only help you understand the market trends, but also help you analyze the strategies of competing products, so as to formulate more effective marketing strategies. You only need to know and use this tool deeply to get the information you want.

Google Trend Analysis: How to Understand and Apply Related Tools

Google trend analysis is an important tool for digital product selection and market development prediction, and it is also a key step to optimize Google SEO. Below we will discuss how to combine SEMrush and Google Search Console for more accurate keyword research and use Google Daquan for keyword screening, and how to learn keyword matching mechanism to improve the efficiency of keyword research.

A. the combination of semrush and Google Search Console

SEMrush is a powerful SEO and digital marketing tool, which can help us to obtain detailed information about keyword ranking, competitive product research, website traffic and so on. Google Search Console is a free service provided by Google, which can let us know how Google understands the website and optimize the Google search performance of the website.

First, we need to enter our website or the website of competing products in SEMrush, and then select "Domain Name Overview". Here, we can see all kinds of information about the website, including its ranking in Google, main organic keywords, competing products and so on.

Then, we can go to Google Search Console and check the performance report of our website. Here, we can see which queries lead users to our website and the average ranking of our website in search results.

By combining these two tools, we can know which keywords contribute the most to our website traffic, and which keywords we do well or badly. In this way, we can formulate more effective Google SEO strategies for these keywords.

B. Use Google Daquan to screen keywords

Google Daquan is a tool that provides various keyword suggestions, and we can use it to find and filter keywords. First, we need to enter our core keywords in Google Daquan, and then click "Search". The system will display all keywords related to the keywords we entered.

In this process, we need to pay special attention to those keywords with high search volume, because these keywords often have high traffic potential. At the same time, we also need to pay attention to those keywords that are closely related to our products or services, because these keywords can help us attract users who are most likely to convert.

C. Learn keyword matching mechanism to improve the efficiency of keyword research.

Keyword matching mechanism is an important concept in Google Ads, which mainly includes exact matching, phrase matching and extensive matching. Understanding these matching mechanisms can help us locate keywords more accurately, thus improving the efficiency of keyword research.

Accurate matching means that the user’s search query must be completely consistent with the keywords we set, or very close; Phrase matching requires that the user’s search query contains the keywords we set, but can contain other words; Extensive matching is the widest type of matching. As long as the user’s search query is related to the keywords we set, it may trigger our advertisements.

By learning these keyword matching mechanisms, we can better understand the user’s search behavior, so as to choose more suitable keywords for SEO optimization.

Google Trend Analysis: An in-depth interpretation of data and charts

A how to interpret the "interest over time" chart of Google trends

Google Trend’s "Interest Over Time" chart is a visual tool to show how users’ interest in searching for specific keywords changes over time. It shows relative popularity, not absolute search volume, which means it reflects the change of the proportion of specific keywords in all search queries.

The y-axis of this chart represents relative popularity, and the highest point is marked as 100, which means that the search volume of this keyword reaches its peak at a specific time. The data at other times are compared according to the peak value. For example, if the value at a certain time point is 50, it means that at this time point, the search volume of the keyword is half of the peak value.

By analyzing this chart, we can understand the search trend of keywords, including their seasonal patterns, the impact of emergencies and long-term trends. This information is very valuable for making Google SEO strategy. For example, if we find that a keyword has a high search volume in a specific season, then we can start preparing related content a few months before this season.

B. How to view and analyze the number of keyword searches

Google Trends can’t directly show the specific search volume of keywords, but we can indirectly know the search times by looking at the relative popularity of keywords. The specific operation steps are as follows:

1. Open the Google Trends website and enter the keywords you want to study.

2. Set a suitable area and time range.

3. Click "Explore" and the system will display the "Interest with Time" chart of this keyword.

C. analyze the influence of punctuation marks in search results

When researching keywords, we also need to pay attention to the influence of punctuation in search results. Although Google search engines usually ignore most punctuation marks, some special punctuation marks, such as quotation marks ("") and minus signs (-), can affect search results.

For example, if we put quotation marks around keywords, then Google will only return pages containing this exact phrase. And if we add a minus sign in front of the keyword, then Google will exclude all the results that contain this keyword.

Understanding the usage of these punctuation marks can help us locate keywords more accurately, thus improving the efficiency of keyword research.

Google Trend Analysis: Answering questions you may have.

A. Reliability of Google Trend Data

The data of Google Trend comes from Google search engines around the world, which means that it covers the search behavior of users from all over the world and in all languages. Therefore, the data of Google Trends is highly representative and reliable. However, we also need to understand that the data provided by any tool is only a reference, and the real decision-making needs to be combined with the actual situation and experience.

B. How to view the historical data of Google trends?

To view the historical data of Google trends, you can follow the following steps:

1. Open the Google Trends website.

2. Enter the keywords you want to query in the search box.

3. Select the historical time period you want to view in the time range option.

4. Click "Explore" and the system will display the search trend of this keyword in the selected time period.
By looking at the historical data, you can know the search trends of keywords, including their seasonal patterns, the impact of emergencies and long-term trends.

C. How to optimize foreign trade websites by using relevant search suggestions

Related search suggestions are a function provided by Google Trends, which can help us find other keywords related to core keywords. The specific operation steps are as follows:

1. Enter your core keywords in Google Trends.

2. At the bottom of the results page, you will see two modules: related query and ascending query.

3. In these two modules, you can find other keywords related to your core keywords.

With these related search suggestions, you can expand your keyword database and optimize the content of your website, thus improving your Google SEO effect. For example, you can use these related keywords for new blog posts or add them to the meta tags and content of existing pages.

(Source: Cross-border veteran Michael)

The above content belongs to the author’s personal opinion and does not represent Hugo’s cross-border position! This article is reproduced with the authorization of the original author, and it needs the authorization and consent of the original author. ?

HarmonyOS Zhixing APP, a new intelligent experience of Huawei Auto!

The zhixing APP was officially put on the shelves, which is an application specially developed for cars in the cockpit. It can not only help car owners to control their cars and check their status, but also has an exchange community where car owners and prospective car owners can communicate with each other.

HarmonyOS Zhixing APP is another important measure of Huawei in the field of smart cars. It integrates a variety of functions and provides a new intelligent driving experience for car owners. Through this application, the owner can easily control various functions of the car, including navigation, music playback, air conditioning adjustment and so on. In addition, it also supports voice control, making driving more convenient and safe.

In addition to the control function, HarmonyOS Zhixing APP also has a wealth of information display functions. The owner can check the status information of the car through it, including fuel consumption, mileage, fault tips and so on. This information is presented in an intuitive and clear way, so that the owner can keep abreast of the running status of the car at any time.

The most exciting thing is that HarmonyOS Zhixing APP also has an exchange community. Here, car owners and prospective car owners can speak freely and share their driving experience and experience. The answer can be found here, whether it is about the skills of using a car or the advice and experience of buying a car. This community will become a platform for car owners to communicate and interact, so that everyone can grow together.

In a word, the launch of HarmonyOS Zhixing APP marks the further development of Huawei in the field of smart cars. It will bring a brand-new intelligent driving experience to car owners, so that they can better control their cars. At the same time, through the construction of exchange community, car owners can also learn from each other and make progress together. I believe that with the continuous upgrading and improvement of HarmonyOS Zhixing APP, it will bring more surprises and convenience to users.

A summary of classic quotations from Putin’s presidency of Russia.

　　On November 22nd, 2004, at the Maracanan Stadium in Rio de Janeiro, Brazil, visiting Russian President Vladimir Putin "showed off" his skills. Xinhua News Agency/Reuters

　　Russian President Vladimir Putin left office on May 7th. According to the Russian New Network, during his eight years of leading the country, many of his classic remarks have entered modern Russian spoken language and become buzzwords of Russian media and the public. Putin, who knows many foreign languages and is eloquent, often quotes idioms and Russian folk proverbs.

　　"sinking"

　　-In September 2000, when a reporter from CNN asked Putin what happened to the Russian nuclear submarine Kursk, Putin gave a short answer: "It sank".

　　"It will snow."

　　-"You can enjoy the beautiful spring scenery on the shore. Is it winter on the mountain at this time? Six weeks or seven weeks ago, I skied there, and I know that real snowfall is guaranteed. " (Putin’s speech in Guatemala in July 2007 when lobbying the International Olympic Committee to vote for Sochi to host the 2014 Winter Olympics)

　　"Paddle slaves on wooden sailboats"

　　-"In the face of the citizens who voted for me twice and elected me as the president of the Russian Federation, I have a clear conscience. For all these eight years, I have been as busy as a paddle slave on a wooden sailboat, working hard from morning till night. " (Putin’s speech at the annual large-scale press conference held in the Kremlin in 2008)

　　"Look this way"

　　-"look this way! Listen to me! If you find it boring, go ahead ….. "(In November 2003, Putin issued a warning to government officials whispering at a meeting)

　　"Like a Swiss watch"

　　-"I want the Moscow government, local governments and the federal administrative organs in the Russian Federation, like Swiss watches, to operate continuously until the general election and between March and May 2008 after the general election." (Speech by Putin when he met with Valdai Club members in Sochi in September 2007)

　　"And eavesdrop"

　　I can only say this to your media representatives, just like when I was working in another department, we joked that we would send them to monitor and they would eavesdrop. This is not good. (In October 2006, in the live broadcast of "Connect with the President", Putin answered when he commented on a private speech published by the relevant media)

　　"Bush is not easy either."

　　There are too many leaders, and the head of state makes the final decision. This is of course a heavy burden ….. It involves the leaders of any country-big or small. Do you think Bush is relaxed? (Putin’s speech at a large press conference in February 2008)

　　"disgusting Khrushchev building"

　　Please study the problem of changing the building standards of housing. First, residential houses, housing for the army, starting from the Far East. I want to remind you that I want this matter done quickly, commensurate with the dignity of Russian officers, and don’t let our people continue to live in those disgusting Khrushchev buildings. (Putin’s speech at the meeting of senior military generals in November 2007)

　　"The Last Sex"

　　-"Someone asked when I first had sex," Putin read this question at an online press conference on the Internet in July 2006, and the reporters at the scene asked, "When?" Putin replied: "I don’t remember. But I remember exactly when the last time was. I can be sure, accurate to the minute. "

　　"The first is the brain."

　　-I think state activists should at least have brains. In order to establish relations between countries, what is needed is not emotional things, but the most basic interests of one’s own country. (In February, 2008, Putin gave an answer to the criticism of US presidential candidate Hillary Clinton that Putin had no soul at a large press conference.)

　　"Real man"

　　-In December 2004, at a press conference held in the Kremlin, a reporter asked whether there was freedom of speech in Russia, where there was more freedom of speech, whether it was in the capital or at the local level. Putin replied: "There is a famous Italian film. There is a saying in the film: Real men should keep trying to find ways, while real women should keep struggling." Putin suggested that the media should treat freedom of speech according to this principle.

　　"eat dirt"

　　-At a large press conference held in the Kremlin, a reporter talked about widespread media reports that the government was planning to revalue the ruble. Putin interrupted the reporter’s question and said, "They are all lying!" The reporter asked Putin to give an assurance that the ruble currency would not be revalued. Putin sighed, made a brief silence and said, "What do you want me to do? You want me to eat the flowers and the soil in the flowerpot together, swear by heaven, right? " (Zhongxin. com, May 8 th)

Editor: Li Xiuwei

Pro-Dongfeng Shuchang’an？ Peugeot Citroen’s operation department in China is moving to Wuhan again

Obviously, this will bring it closer to Shenlong Automobile, the joint venture in China, because Shenlong Automobile is headquartered in Wuhan, and the headquarters of the joint venture China Dongfeng Motor is also here.

In the opinion of industry insiders, the relocation of PSA China and South East Asia headquarters to Wuhan can not only reduce labor costs and rent and other office costs through disguised layoffs, but also the close proximity of the joint venture, which saves communication costs and will help improve efficiency.

But it is also clear that this relocation will not only face another brain drain, but that PSA’s closer proximity to Dongfeng also means that it is "farther" from another partner in China, Changan Automobile, and the psychological alienation from the partner is not good for PSA’s development in China.

It is planned to relocate 140 employees to Wuhan

Hu Xiaojun, director of public relations for China and South East Asia operations of PSA Peugeot Citroen Group, confirmed to The Paper that the group is indeed studying the possibility of moving some of its operations in China and South East Asia to Wuhan.

Hu Xiaojun said that the relocation would involve some of the employees working in Shanghai, about 140 people. The research and development center with more than 600 employees will not be relocated. The plan is currently under discussion and results are expected within this week.

However, this large-scale relocation has been less than five years since the last "south relocation". In 2010, PSA’s China business unit was "upgraded" to establish PSA Peugeot Citroe ? n Group Asia, with 350 employees in Shanghai, mostly technical personnel related to technology research and development and automotive design, and only a few operation personnel. The real business operations are handled by PSA Asia in Beijing, which brings inconvenience to work communication and collaboration. So PSA made a "big bet" on China and began to relocate PSA Asia in Beijing to Shanghai at the end of 2011.

Since then, PSA has established PSA Peugeot Citroen (Shanghai) Management Co., Ltd., in order to establish a joint R & D center with Dongfeng. "At the beginning, there were plans to build a R & D building in Shanghai, and there were grand investment plans. Now the Chinese and foreign parties no longer mention the R & D building in public, and the establishment of a joint R & D center between PSA and Dongfeng has also been put on hold," insiders told Surging News.

It is reported that since many employees had already settled in Beijing at that time, not many employees moved their families to Shanghai. Although some moved to Shanghai temporarily, they also left PSA after finding other jobs in Beijing. It can be said that this relocation caused a large number of talent loss, which "greatly damaged the vitality" of PSA’s China and South East Asia operations department.

Moving to reduce costs?

"There are now fewer than ten people left from Beijing to Shanghai, and only two or three of them have a Beijing hukou. This time, people from Shanghai, a first-tier city, move to Wuhan, a second-tier city. Shanghai people are definitely not willing to go, and foreigners who have families in Shanghai are also not willing to go. Only those who are single or older and have difficulty finding a job in Shanghai will consider going." An employee who resigned from PSA’s Shanghai management company told The Paper. In his opinion, a lot of talents have been lost from Beijing to Shanghai, and now they have to move from Shanghai to Wuhan, which is bound to "hurt their vitality" again.

It is understood that the specific compensation measures have not been announced yet, and it is expected to be announced in the near future. "PSA has just recovered, and its financial resources are still very tight. Moving to Wuhan can reduce the cost of office space rental. In addition, there must be many employees who are unwilling to go to Wuhan, which can also achieve the purpose of disguised layoffs, and even if they recruit more people in Wuhan, the labor cost is lower than that in Shanghai." An insider analyzed the surging news reporter that since Dongfeng Motor invested in PSA, many functions of PSA’s headquarters in China and South East Asia are indeed unnecessary, such as the marketing and product department. In the past, if Shenlong wanted a new model, it had to communicate with PSA’s French headquarters through the marketing and product departments under PSA’s China and South East Asia headquarters, but now Dongfeng is a shareholder of PSA, and Dongfeng can communicate directly with PSA’s French headquarters. "Some departments really don’t need to exist," the person said.

Pro-Dongfeng Shuchang’an?

However, in his opinion, the reason why PSA did not move the headquarters of China and South East Asia to Shenzhen, where another Chinese partner is located, but moved to Wuhan, where Dongfeng is located, has a lot to do with PSA’s South East Asia market development in the future.

Data show that in 1992, Peugeot Citroen Group entered China and established a joint venture with Dongfeng Motor Group, Shenlong Automobile Co., Ltd., headquartered in Wuhan, with Peugeot and Citroen under its two brands. In 2010, PSA established a joint venture with Changan Automobile Group, Changan Peugeot Citroen Automobile Co., Ltd., mainly responsible for the production and sales of DS brand, headquartered in Shenzhen, with the brand operation department in Shanghai.

The PSA China and South East Asia headquarters moved to Wuhan, and Dongfeng Motor to be closer at the same time, Changan Automobile may feel uneasy.

This is not the first time Changan has been "uneasy". The last "uneasy" can be traced back to March 2014. After Dongfeng Group subscribed for about 14% of PSA’s shares at a cost of 800 million euros, the industry speculated that Changan PSA would face "falling out of favor": PSA will inevitably be more inclined to Dongfeng in the quotas in the future, and Changan PSA looks more like a chicken rib.

"Shenlong’s annual production has exceeded 700,000, Changan PSA is less than 30,000, and I am afraid it will not exceed 500,000 in this lifetime." Another insider of PSA’s China and South East Asia operations department believes that although Changan PSA is not very good, PSA and Dongfeng are "like glue", and even entering Dongfeng’s arms is bound to continue to open the "distance" between PSA and Changan.

At first, PSA refused to give DS to Shenlong, and Peugeot also gave it after a long game. If the DS was given to Dongfeng, it would save a lot of costs, and Changan PSA would not become a big problem as it is now. "Learn from the public to find two partners to play the game of checks and balances, but the strength can’t keep up." The above-mentioned insiders pointed out that PSA’s vision is not long enough and its layout in China is chaotic.

According to the data, since the sales in 2013, the annual sales of Changan PSA have not been able to break through 30,000 vehicles, far from the 2014 sales 100,000 vehicles proposed at the beginning of its establishment, and the 2015 sales 200,000 target.

However, even the sales of Shenlong Automobile, which is responsible for the sales of Shenlong Automobile, are not doing well. Since the beginning of this year, the sales of Shenlong Automobile have fallen for five consecutive months compared with the same period last year. In the first five months, the cumulative sales of Shenlong Automobile fell by nearly 20%. To this end, Shenlong Automobile also made personnel adjustments. At the end of June, Qiu Xindong, the current general manager of Shenlong Automobile, was transferred back to the headquarters of Dongfeng Company, and Su Weibin replaced Qiu Xindong to work at Shenlong Automobile.

Lexus RX in Harbin is being discounted! 20,000, not to be missed

Welcome to Autohome Harbin Promotions Channel to bring you real-time car market trends. At present, high-profile luxury SUVs are attracting consumers’ attention with amazing discounts. In Harbin, the city of charm, we are honored to announce that the Lexus RX is going through a grand price reduction campaign, with a maximum discount of up to an astonishing 20,000 yuan, which makes the model originally priced at 385,000 more attractive. For friends who are interested in the Lexus RX, don’t miss this rare opportunity. In order to get the latest market conditions and get higher car purchase discounts, please click the "Check the car price" button in the quotation form to let us seize this car purchase opportunity together.

哈尔滨地区雷克萨斯RX正在优惠！优惠2万，不容错过

The exterior design of the Lexus RX shows the perfect blend of luxury and dynamism. The front face features the family’s signature spindle grille, which is refined and powerful, and the sharp LED headlights add a modern touch to the vehicle. The body lines are smooth, elegant and sporty, and the overall style highlights the unique design aesthetic of Lexus, whether it is a city shuttle or a country trip, it will attract the attention of everyone.

哈尔滨地区雷克萨斯RX正在优惠！优惠2万，不容错过

The Lexus RX stands out with its refined side design, measuring 4890mm x 1920mm x 1695mm and with a wheelbase of 2850mm, showing elegant proportions and a spacious interior. Its tire specifications are the front 235/60 R19 and the rear 235/60 R19, and the dynamic wheel style not only enhances the visual impact of the vehicle, but also ensures good handling performance. The side lines are smooth and powerful, conveying the usual luxury and dynamic of Lexus.

哈尔滨地区雷克萨斯RX正在优惠！优惠2万，不容错过

The interior design of the Lexus RX is full of luxury and refinement. It is made of high-quality leather material. The steering wheel provides a comfortable grip. Its electric up and down + front and rear adjustment functions ensure the driver’s comfortable driving posture. The 9.8-inch central control screen is equipped with an advanced automatic speech recognition control system, which is convenient for operating multimedia, navigation, telephone and air conditioning functions. As for the seats, the main and passenger seats support front and rear, backrest, high and low multi-directional adjustment, and are equipped with waist support to ensure the comfort of long-distance driving. The number of USB/Type-C interfaces in the front and rear rows is sufficient to meet the daily equipment connection needs of passengers. Overall, the design and configuration of the RX interior is designed to provide a first-class driving experience and ride environment.

哈尔滨地区雷克萨斯RX正在优惠！优惠2万，不容错过

The Lexus RX is powered by a 2.5L L4 engine with a maximum power of 139 kW and a torque output of 241 Nm. This engine, combined with the E-CVT continuously variable transmission, provides a smooth driving experience and high performance.

Overall, the Lexus RX has won the deep love of Autohome owners with its unique front design and high recognition. His praise for the through-through and streamlined rear shape reflects the elegance and atmosphere of this model in appearance. Whether it is driven alone or with friends’ cars, it can show the quality and style that owners pursue. This charm is undoubtedly an important factor in Lexus RX winning the favor of consumers.

Car purchase benefits Zhenjiang ＂2023 Eleventh Auto Show＂ opened.

　　During the holidays, besides going out to play and tasting delicious food, everyone is also very enthusiastic about seeing cars and buying cars. Today (9.29) morning, the "2023 Eleventh Large-scale Auto Show" jointly sponsored by Zhenjiang Municipal Bureau of Commerce and Zhenjiang Wenguang Group opened in the Municipal Sports Convention and Exhibition Center, with more than 40 automobile brands and over 1,000 models appearing at the auto show, which was very popular on the first day.

　　The 3-day auto show was held in the form of joint exhibition of internal and external venues, with a total exhibition area of over 20,000 square meters. 43 automobile brands, including Audi, Cadillac, Volvo, Lincoln, Tesla, BAIC and Tanks, participated in the exhibition, covering imports, joint ventures and new energy sources, meeting the diverse consumer needs of citizens. Mr. Li, a citizen of Zhenjiang, told reporters: "I want to buy the kind that I go out to play by myself."

　　Different from the past, the biggest highlight of this auto show is that the on-site car purchase can enjoy up to 3,000 yuan of government digital RMB subsidy, which also brings full benefits to consumers. In addition, merchants have also introduced multiple surprises to make profits and give consumers preferential benefits.

　　The 11th large-scale auto show realized the organic integration of automobile consumption scenes, automobile consumption subsidies and profit-making by merchants, which brought a better consumption experience to the general public. Cheng Feng, member of the Party Committee and deputy director of Zhenjiang Municipal Bureau of Commerce, said: "It includes not only cars to promote consumption, but also green household appliances and so on. We will also carry out more forms and themes of consumption promotion activities with our urban areas and our major large shopping malls and complexes, hoping to bring more and better consumption experiences and more benefits to our citizens in Zhenjiang."

　　("Zero Distance" reporter/Hu Yan Zhenjiang TV editor/Guo Zheng)

520, this movie is for everyone who loves movies.

Today is May 20th.

On this special day, I want to recommend a movie about "love" to everyone.

In other words, a love letter written to the movie and also to every audience.

This film tells "the sincere confession of a great director".

He has an engineer father, who taught him how to think rationally and how to turn modern technology into his best creative tool.

He also has a pianist’s mother, who taught him the perception of art and a natural desire for expression as an artist.

The growing environment laid the foundation for him to dream.

However, how to turn a hobby of "wasting money" into a career that can "make money" and how to face the tear between the two are still issues throughout his adolescence.

He was bullied on campus because of his Jewish identity, or was traumatized by his parents’ divorce.

But all these eventually became his creative nourishment, the motif of his life’s creation.

Every great director will have his own autobiographical story.

Now, it’s finally Spielberg’s turn to tell this story.

The Dreammaker directed by Steven Allan Spielberg was the winner of last year’s Oscar hit, the Golden Globe Award for Best Drama and the People’s Choice Award at the Toronto Film Festival.

So far, the freshness of rotten tomatoes is still as high as 92%.

I am also glad to see that this film will be released in China on May 25th. This is a rare film that we must see on the big screen.

This film is the best of the year in many people’s minds, and it is also praised by many people as "the most touching film of the year".

It’s really hard not to be moved by it.

Because it’s so sincere.

Unlike many films with the same nostalgic theme, in Dreammaker, you will not see a narcissism of successful people looking back on the past, nor will you see a bubble gum-style self-beautification.

On the contrary, director Spielberg, who was 76 years old, still had a childlike heart.

He told a story about growth and family in a very plain and restrained tone.

He also used such a plain and restrained tone to reveal some of the most "tearing" moments in his childhood.

So, is this movie about pain?

On the contrary, it tells—

Still "love."

The A side of the story is how a teenager who loves movies grows up with the encouragement of his parents.

In the winter of 1952, Sammy watched the first film in his life accompanied by his parents.

Before the film was shown, he was crying in the car and didn’t dare to go into the cinema, as if it were the maw of a wild animal, which would devour him young.

But after the film was shown, he looked at the shiny screen and lost his words in an instant.

For the first time, he understood that the movie was a dazzling dream.

Because there was a train in the movie, his parents bought him a train toy as a gift.

But what really attracted him was not the train itself, but how to record the picture of the train collision with a camera.

He became addicted to recording everything with a camera.

At first, it was a family video, with sisters playing together and family camping together.

Later, it became a movie at school, a gun battle and a drama.

He taught himself by himself and learned the most important thing:

The existence of the camera is not only to record the truth.

You can also edit, splice and reconstruct the truth in your own way to create your own truth.

But the most important thing is always "seeing".

Because movies are about seeing.

On the b side of the story, it is about the family of teenagers.

You will find that, coincidentally, every time he succeeds in film creation, it always seems to be accompanied by some kind of life tear.

When his father encouraged him to shoot a camping documentary for his mother, he stumbled across another truth about his mother in this documentary.

However, when the campus documentary he made was broadcast at the graduation party and everyone was cheering for his work, he had to bear the pain of his parents’ divorce and breaking up with his first love alone.

Under the seemingly bright and warm tone of the whole movie, there always seems to be a faint and melancholy background.

Although it is cruel, it is very real. It shows us that movies are not reality, and movies are not a good medicine for reality.

Every time Sammy tries to do it allImmersed in the movie, reality will give him a hard whip, which will make him pull away from it, and he will have to taste the tearing feeling between reality and the movie alone.

So, when did Sammy make up his mind to pursue film art?

Perhaps it was at the moment when he understood what a "movie" really was.

At the beginning of the film, the camera was really just a toy, and making movies was just an escapist hobby.

But the most crucial and turning point happened to be that Sammy discovered the secret of his mother’s infidelity through the lens of the camera.

He repeatedly confirmed his mother’s movements and eyes from the seemingly unimportant lens edge, and confirmed that she really admired another man.

At this moment, the film is no longer an escape from reality, but helps Sami "see" the reality.

In other words, he helped Sammy open another realistic perspective.

Originally, for him, family meant unconditional tolerance, understanding and support; But now he understands that there is another person’s sacrifice behind it.

It was the mother who made the sacrifice: she gave up her career as a pianist and suppressed her feelings.

In the scene that struck him like lightning, what he saw was not betrayal, but sacrifice.

It was his mother’s sacrifice that fulfilled his dream-maker.

Family is like a balance, and someone has to make sacrifices.

Mothers will make sacrifices for their husbands and children.

Children also have to make sacrifices for their father’s work.

In the second half of the film, their family moved to California, and Sammy had to face the new campus environment and the bullying from his classmates.

However, in their family history, there always seems to be a "crazy" gene that is desperate to pursue what they love.

Maybe when he comes back at midnight, Sammy often thinks of what his uncle who works in the circus said.

"Family, art, will tear you apart"

"We are addicts, and art is our antidote"

"Family is our love."

"But we will be crazy about art."

Mothers also need to make choices.

And at this moment, the "dreamer" once again played the magic:

It is precisely because everyone in the film, no matter what choice he makes, starts from his own heart. So they also got the tolerance and understanding of their families.

Through these choices, what the film tries to convey to us is a life attitude about "love": "Love what I love and dream as much as I can".

You never have to be sorry to be yourself. You can be anyone you want to be.

Only by finding your own love and creating your own life dreams can you meet all the splendor in life.

Because I am very sure that this is a movie that we must watch on the big screen.

From the first shot, it was born for the cinema.

It is also about the "love" of filmmakers.

In the film, you will see many historical eggs, The Train Comes into the Station, The King of the Opera, and john ford, the guest role of director david lynch himself …

You will also see many classic films in the film, including many prototypes of Spielberg’s own future films.

For example, all the films shown in the film that the protagonist shot in his early days are really the works of Spielberg himself when he was young. He re-filmed these materials with great interest, as if he had relived his childhood with the audience.

For many years, Spielberg himself was a Hollywood "myth".

In this film, he re-examined this myth and told us all that "myth is only human".

The director tries to explore some contradictory and contradictory motifs in the film-technology and art, family and self, film and reality. The tear between them runs through the whole movie.

And in the end, perhaps the answer we want to know most as an audience is-

What is a movie?

Maybe the movie is a dream.

We hope to use movies to dream and make up for the dissatisfaction in life.

But dreams will "betray" you: every time Sammy is happy because of the movie, reality will bring him pain.

Perhaps the film is a perspective, a kind of cognition.

The eyes of the camera can capture what the human eye can’t see and what the human heart can’t capture.

It can jump the horizon and take you to another level of reality.

It broke your dreams, your fantasies.

It is a reality in itself.

After that, the film seems to have "surpassed" the reality.

In the second half of the film, the director filmed a plot that many people thought was worth pondering.

Sammy was bullied in his new school.

But when he had the opportunity to pick up the camera, he not only didn’t make a fool of the bully in the camera, but filmed the other side as handsome, tall and shining like Apollo.

Why would he do that?

Even the school bully doesn’t understand himself.

And Sammy said, "I just want to make my movie better."

As a director, he sacrificed his feelings and his pain before restoring the "truth" of a film.

For him, the film is neither a mirror of reality, nor a dream, nor a playground, but an imagination to make up for regret.

A movie is a movie, his art and his creation.

He can give everything for creation.

Therefore, when the screen lights up, he will see his own beam of light.

The existence of movies is not used to escape from reality, nor to reconstruct reality.

Movies are another reality.

This is his love for movies.

In other words, "film" itself is also a metaphor.

Throughout life, people are torn between reality and dreams, between responsibility and love.

Each of us has our own "movie", but how much are you willing to pay for your love?

Movies are Spielberg’s "choice".

And each of us has our own choices.

I believe that almost everyone has been accompanied by at least one Spielberg movie in their childhood.

Schindler’s List, E.T., Jurassic World, Artificial Intelligence Ready Player One …

These movies not only carry Spielberg’s dreams, but also our memories and our reality.

Movies are dreams, Spielberg is a dreamer, and we have all seen ourselves in his world and the reality of another dimension.

This time, what he said is his "dream maker".

Anyway, on May 25th, I will go to see The Dreamer again. Because this is not only a movie, but also the true meaning of his childhood, family, life and dreams. It’s a meeting between each of us and Spielberg.

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520, this movie is for everyone who loves movies.

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