1905 movie network news On March 9th, at the panel discussion of the literary and art circles at the first meeting of the 13th Chinese People’s Political Consultative Conference, the committee members spoke actively and expressed their opinions, and the atmosphere was very warm. Among them, Zheng Xiaolong spoke about the hot online drama market. He believed that online drama should also praise the truth, goodness and beauty, criticize the false and ugly, and should not only be entertaining, and the censorship standards of online drama should also be unified with TV dramas. Yin Li, on the other hand, put forward a solution from the "origin" and "terminal" in view of the current unbalanced development of China’s films, and based on his own experience of shooting and waiting for the main theme films, affirmed the commercial shooting method of the main theme films.
Zheng Xiaolong’s comments on vulgar online dramas have no standards of value review and should be unified with TV dramas.
General Secretary of the Supreme Leader once pointed out that the current problem of literary and artistic creation in China is "having"talloriginBe short oftallpeak”。 In recent years, China’s online drama has developed rapidly, but when the production cost is raised, the content is declining. In order to pursue the click-through rate, some companies do not hesitate to shoot blindlyannounceraiseThe content of "spoofing classics", "bloody violence", "obscenity and pornography" and "feudal superstition". This will not only affect people’s physical and mental health, but also affect the whole industry.whatthe more… the more…More and more disorderly state.
In this regard, Zheng Xiaolong pointed out at the meeting that the main problem of online drama chaos is the lack of values. He took Empresses in the Palace as an example. When the play was broadcast, it was recognized by audiences in many different countries. Because its core is criticizing the feudal marriage system, with this universal value, the drama was broadcast abroad and was greatly welcomed. Americans even called it "a story of unyielding soul against the whole Qing Empire".
In the process of the birth of online drama, censorship has also become a link that people are very concerned about. Zheng Xiaolong pointed out that online dramas should set a unified censorship standard with TV dramas, so that many vulgar online dramas can be prevented from entering the market. "People can’t feel that TV dramas and online dramas are two worlds, otherwise the creators will think that they can do something on the Internet. But creating TV dramas is another attitude. This is a big problem, and the two censorship standards should be unified."
Yin Li bluntly said that the film industry chain needs to be improved, affirming the commercialization of main melody movies.
In recent years, the film market in China has achieved rapid development by leaps and bounds, from several thousand screens to 50,000, and from more than one billion box office to more than 50 billion box office. Such a formidable achievement has made colleagues all over the world stunned.
But in fact, China’s films are also facing the situation of insufficient and unbalanced development. Yin Li, a director who has made excellent films such as "Tale of Clouds" and "Zhang Side", said at the meeting that this situation is mainly reflected in two aspects: First, we still rely solely on box office income as the income of film producers, and it has not yet formed a complete industrial chain, such as copyright authorization, theme parks, derivative products, etc. On the other hand, as far as the hardware of film screening is concerned, we have excellent hardware settings such as 4K cinema, IMAX cinema and Dolby panoramic sound cinema, which in turn has higher requirements for the film itself.
To solve this problem, we should start from the two ends of the film, one is the origin and the other is the terminal. Both creators and cinemas should set strict requirements on film content, constantly explore themes and shoot films that are close to the people, take root in life, criticize the shortcomings of the times and speak for the people.
When it comes to exploring movie themes, Yin Li took the initiative to talk about the hot theme commercial films recently. "I used to shoot" Yun Shui Ballad ",that is, according to the number of commercial films, to enable stars and do commercial promotion, and to provide the audience with a feeling beyond the previous experience of watching movies with the theme. As a result, Yun Shui Ballad was very good at the box office that year. There are also commercial films such as American films, which also incorporate their patriotism. It can be said that it is a very successful direction to attract more young audiences with commercial operation in popular types of films, and at the same time to entertain and educate. "
During the two sessions, "culture going out" was one of the most frequently mentioned keywords. As Zheng Xiaolong and Yin Li mentioned at the meeting, the key to cultural going out is that "cultural going out" should first establish a universal value for the works, and secondly, the creative theme must come from life and be close to the people.
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