On June 30, the launch ceremony of Dongfeng’s 52 million car and the first production car of Lantu FREE was held in the final assembly workshop of Lantu Automobile Factory. This is a new milestone in the development of Dongfeng Company, an important witness of "Lantu Speed", and a new achievement of Chinese auto brands.
Transforming to a technology-based enterprise through transition actions
Although Dongfeng has achieved such impressive results as 52 million vehicles, it is necessary for a successful car company to not be satisfied with the status quo. Under the new round of technological revolution, it is imperative to strengthen the drive for innovation. Dongfeng has earlier proposed "leap action" for new energy and intelligent driving.
In order to fully promote the strategic goal of achieving peak carbon dioxide emissions and carbon neutrality, Dongfeng will make comprehensive advancements in the fields of Sandian core assembly, vehicle platform architecture, charging and swapping technology, and hydrogen energy, and continue to carry out technological innovation and exploration.
In terms of the core assembly of Sandian, the first park and the second park in Dongfeng’s new energy industrial park have been basically completed, and the industrial line of 800,000 sets of electronic control, 280,000 sets of drive assemblies and 100,000 sets of battery systems will be gradually put into operation.
In the new energy vehicle platform architecture, Dongfeng has ESSA native intelligent electric exclusive modular architecture + SOA electronic and electrical architecture, of which ESSA architecture has been first applied to LANTU FREE models, and SOA architecture is also planned to be officially released by the end of 2022.
As for the autonomous driving field that consumers are most concerned about, Dongfeng’s L2 + level intelligent driving assistance system has been applied to Dongfeng’s models, and Dongfeng’s self-developed 5G autonomous driving platform, Sharing-VAN concept car, which can achieve L4 level autonomous driving, has also been officially released, striving to build a mobile travel service ecosystem in the future.
The 42 Robotaxis of Dongfeng’s autonomous driving taxi platform have been practiced running in Wuhan Economic and Technological Development Zone. The top of the vehicle is equipped with an unmanned sensor kit, which is composed of lidar, camera, millimeter-wave radar, high-precision positioning and other sensors. The vehicle is equipped with a high-performance computing platform and on-board network communication equipment. It has functions such as environmental sensing, path planning, vehicle control, remote communication, and one-click hailing. It can cope with complex traffic conditions and completely liberate the driver’s eyes and hands.
In terms of "future energy" hydrogen energy, Dongfeng Company has completed the development of 80kW fuel cell system, achieving a cold start without auxiliary heat source at minus 20 ° C. Based on Dongfeng Fengshen AX7, the first domestic full-rate fuel cell passenger car: Dongfeng Hydrogen Boat will also take the lead in demonstration operations in Wuhan and Foshan.
The Lantu brand is the best proof of Dongfeng’s "leap action"
Dongfeng’s "Leap Action" is not a slogan, because the establishment of the Lantu brand and the launch of the first mass-produced model are the best proof.
From the launch of the Lantu brand strategy on July 29 last year, to the debut of the first model Lantu FREE, to the announced price and the launch of the first production car today, Lantu only took less than a year, which is not only a witness of "Lantu speed", but also a sign that "Made in China" is leapfrogging to "Created in China".
LANTU FREE has been officially listed on June 19, the new car launched a range-extended version and pure electric version of 2 models, the price range is 31.36-33 3,600 yuan, and will be officially delivered on July 29.
From the ESSA native intelligent electric architecture to the ternary lithium "amber" battery, from the application of air suspension to the standard 56 luxury configurations and 20 driving auxiliary features of the whole series, from the original four intelligent cockpit mode, to the vehicle to use the new vehicle firmware and software upgrade functions, technology fully empowers the product, making LANTU FREE engrave the appearance of a high-intelligent electric vehicle at the product level.
In terms of channels, Lantu has established four different types of stores, including brand flagship stores, Lantu space, delivery service center, and full-featured user center. It has now opened 14 directly-operated stores across the country, and by the end of this year, there will be more than 50 directly-operated channels.
In the future, Lantu Automobile plans to launch at least one new car on the market every year. In the next five years, Lantu Automobile will cover multiple market segments such as cars, SUVs, and MPVs, thus expanding its product portfolio. According to current news, the second model of Lantu Automobile may be officially released during the Guangzhou Auto Show.
52 years of hard work 52 million monument
Brand is an intangible asset and the embodiment of the core competitiveness of an enterprise. And Dongfeng brand was built because of the military and flourished because of the military.
In the late 1960s, the predecessor of Dongfeng Motor, the Second Automobile Factory, miraculously built the EQ240 to participate in the 21st anniversary celebration of the founding of the People’s Republic of China under conditions of neither resources nor technology.
The subsequent development of the commercial vehicle vision laid the foundation for the development of the Dongfeng brand. The first medium-sized truck, the Dongfeng 140-1, set the first milestone for Dongfeng trucks, and also allowed the Second Automobile to officially start the battle to turn losses into profits, creating the myth of the year.
In the 1990s, Dongfeng Motor Company boldly changed its thinking and embarked on a path of joint venture and independence of its own. It developed a Fukang 988 designed for the Chinese market, which successfully knocked on the door of ordinary people and became one of the "old three" cars at that time.
Then, Dongfeng Motor Company signed joint venture agreements with the French PSA Group, Nissan Motor, and Honda Motor Company, which are known as Dongfeng Peugeot/Dongfeng Citroen, Dongfeng Nissan, and Dongfeng Honda.
But without the development of the independent passenger car business, there will be no long-term future for Dongfeng. In July 2007, Dongfeng Passenger Vehicle Division was officially established. In September of the same year, the new factory was laid in Zhuankou, Wuhan; in 2009, Dongfeng released its own passenger car Fengshen brand, and then the first model Dongfeng Fengshen S30 was officially launched, and Dongfeng’s car dream came true.
From the advent of the first product S30 to the later star model AX7, Dongfeng has achieved a historic leap in the field of passenger cars, breaking through the 10 million mark in 2009, breaking through the 20 million mark in 2013, and breaking through the 40 million in 2017.
After more than half a century of development, Dongfeng has now formed three major products and brand camps of military vehicles, commercial vehicles and passenger cars. And now the 52 million car is also a glorious witness to past efforts and efforts.
Bang Dianping
Although it is a new brand that has just been established, Lantu has used the huge resources accumulated by Dongfeng Group for many years to match the rhythm of the new era. It only took about a year to complete the production car offline, creating "Lantu Speed".
But behind the Lantu brand is the witness to the growth of Dongfeng and China’s automotive industry, the result of 50 years of change and innovation.
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