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Netease Cloud Music Product Analysis： Competition has been going on for a long time, and it is still unknown who will win.

At present, under the fierce competition in the mobile music client market, Netease Cloud Music has increased its competitive chips by arranging videos, musicians, advertisements and live broadcasts. The obvious benefits also affect the experience of some users. At the same time, copyright issues have also led to the reduction of its users. But overall, Netease Cloud Music can still occupy a large share in the market with its strategic positioning of "music+social".

According to the data of iiMedia Research, the mobile music client industry in China continues to develop steadily, with the number of users reaching 533 million in the third quarter of 2018 (see Figure 1).

Figure 1: The scale of music client users in the third quarter of 2018 (data from Ai Media Consulting)

This data, the test report in the first quarter of Ai Media Consulting was 514 million (an increase of 1.78% compared with the fourth quarter of 2017, see Figure 2 for details). Although it has been predicted in the first quarter report of Ai Media Consulting that the user scale of mobile music client in China is gradually saturated and the market structure is stable, the user scale is still slowly expanding.

Figure 2: User scale of mobile music client in China from 2016Q1-2018Q1 (data from Ai Media Consulting)

According to the monitoring report of mobile music client in China in the first half of 2018, 66.7% of the interviewed mobile music client users are willing to pay for products or services in the client in the first half of 2018. With the increase of users’ willingness to pay for copyright, the competition of music platforms has gradually increased from single-point competition such as copyright and content to all-platform and all-field ecological competition.

To sum up, the market scale in China mobile music client industry is slowly expanding, and users’ willingness to pay is increasing. Moreover, the competition in the mobile music client industry in China has gradually shifted from copyright to pan-entertainment eco-competition in all fields.

In the mobile music client industry in China, the current camps have been basically stable. Since the advent of Cool Dog in 2004, Netease Cloud Music was born in 2013, and it quickly occupied the market as a dark horse. The scale of the mobile music client industry in China basically formed a three-legged pattern: Tencent Music (TME, including QQ Music, Cool Me Music and Cool Dog Music), Netease Cloud Music and Ali Music (including Xiami Music and Everyday Music).

As of July 2018, according to Quest Mobie data (see Figure 3 for details), the monthly user scale of online music industry top5APP is occupied by these three camps. Among them, TME harvested the top three.

Figure 3. Monthly user scale of online music industry top5APP (data from QUEST MOBIE)

All the above are the general situation of the whole industry.

So what is the situation of the whole industry for Netease Cloud Music? We can see this from three figures (Figure 3, Figure 4 and Figure 5).

Figure 4 Changes in the number of people who overlap Tencent Music APP and Netease Cloud Music and the exclusive rate (data from QUEST MOBIE)

Figure 5 Comparison of main application indicators between Tencent Music and Netease Cloud Music APP in July 2018 (data from QUEST MOBIE)

Figure 3 We can see the volume gap between Netease Cloud Music and Tencent Music. In Figure 4, we see that from July 2017 to July 2018, the number of people who have Netease Cloud Music and Tencent Music has increased (that is, the number of people who have Netease Cloud Music Halo and TME products has increased). As can be seen from Figure 5, Netease Cloud has a high music retention rate and unloading rate.

Then according to the differences between Netease Cloud Music and Tencent Music in the past, we can draw a conclusion:

The reason why Netease Cloud Music overlaps with QQ music users is that the Copyright Bureau intervened in February this year, which made the copyright exchange between Netease Cloud Music and TME reach at least 99%. The difference of 1% (Tencent’s unique copyright is about 5 million, and 1% of the copyright is about 50,000 songs) leads to a decline in the user experience, which leads to such a high 7-day retention rate of Netease Cloud Music. The unloading rate is also so high.

Another data can also reflect the correctness of the high conclusion from the side (see Figure 6 for details).

Figure 6 (the first quarter of 2018) Nearly 80% of users are accustomed to using multiple digital music apps at the same time (data comes from Bida Consulting)

Figure 6 shows that it is difficult for a single APP to meet all the needs of users.

The reputation of Netease Cloud Music (especially in song list recommendation and UGC) has always been very good, but users actually install multiple softwares, which also proves from the side that the reason why the user scale of Netease Cloud Music is limited is the copyright limitation.

As mentioned earlier, the user volume of Netease Cloud Music is far less than that of TME, but Netease Cloud Music has always been the growth of users with the difference of "music+social" and the support of some die-hard fans.

As mentioned above, it is precisely because of the difference of "music+social interaction" that Netease Cloud Music will not become a niche APP even though its copyright is restricted. It occupies the fourth place in the total number of users, far higher than Xiami Music.

Then, what are the advantages of Netease Cloud Music in the current situation of obvious disadvantages?

As product people, we prefer the following data to prove the existence of advantages, and then analyze the advantages and make iterative updates for future products.

1.3.1 User activity

User activity is one of the standards that can best reflect the quality of a product. It measures the user’s attitude towards the current product.

According to the comparison between QuestMobie’s list of monthly users in online music industry in July 2018 (Figure 7) and the list of monthly users in online music industry in July 2017 (Figure 8), it is obvious that Netease Cloud Music has the fastest growth rate in this year, and it has already threatened a cool music in TME.

It can be seen that the obvious shortcoming of Netease Cloud Music-music copyright issue has not caused a fatal blow to Netease Cloud Music. The current layout of Netease Cloud Music is also successfully bridging the gap, but the gap is still very large.

Figure 7 (the same as Figure 3) The monthly user scale of online music industry in July 2018 top5 APP (data from QUEST MOBIE)

Fig. 8 Monthly users of online music industry in July, 2017 top10 APP (data from QUEST MOBIE)

1.3.2 User stickiness

User stickiness reflects another dimension of the product: loyalty to the product.

As we saw earlier, Netease Cloud Music has a higher 7-day retention rate and a higher uninstall rate than other top five apps. We analyzed it because of the copyright issue of Netease Cloud Music. Then, the user viscosity can let us clearly see how many users are loyal powder.

According to the comparison of the monthly average usage times and activity rates of Tencent Music and Netease Cloud Music APP in July 2018 (see Figure 9 for details), we can clearly see that compared with TME, Netease Cloud Music has no disadvantage in terms of monthly average usage times and activity rates, and even has more advantages in combination.

This represents the current operation mode of Netease Cloud Music (the core is "music+social"). In the case of short-board copyright, the user’s loyalty is still not worse than the other three, and even has an advantage.

Figure 9 Comparison of main application indicators between Tencent Music and Netease Cloud Music APP in July 2018

1.3.3 User coincidence degree

The user coincidence degree we analyzed earlier represents the situation that Netease Cloud Music and other APP functions complement each other.

The higher the degree of overlap, the higher the degree of functional complementarity (see Figure 10 for details), and the higher the possibility of being irreplaceable.

We mainly analyze the number of overlapping users between Netease Cloud Music and TME. The higher the overlap, the greater the possibility of representing Netease. The following figure shows that the overlap between Netease Cloud Music and TME is increasing from July 2017 to August 2018. Although their respective layouts have changed, the advantages and disadvantages of APP are obvious, but at present, from the point of view of coincidence, Netease Cloud Music does not have the conditions to beat TME, but the market will not be eaten by TME.

Figure 10 Changes in the number of people who overlap Tencent Music APP and Netease Cloud Music and the exclusive rate (data from QUEST MOBIE)

And a very interesting thing happened here. Netease Cloud Music not only has an increased overlap with TME, but also has an overlap murder book with Bili Bili and Tik Tok, which is far superior to other music apps. It is secondary, young and trendy (see Figure 11 for details). This shows that Netease Cloud Music has achieved initial results in the layout of video functions.

Fig. 11 The number of people and the exclusive rate of Netease Cloud Music, Billie Billie and Tik Tok (data from QUEST MOBIE).

Advertising delivery

The first is the comment area advertisement.

Comments are a major feature of Netease cloud music, and browsing comments has basically become the habit of Netease cloud music users. Often, some popular music (even minority music with the rise of Netease Cloud) has rich comments. Even sometimes I forget the name of a song and still remember the comments, so putting advertisements in the comments is more in line with the interests of cooperative manufacturers and Netease Cloud Music.

Secondly, the support for new musicians (such as advertisements for new musicians in the interface) has also become one of the incomes of Netease Cloud Music.

This move does not directly charge fees, but because they are all online musicians on their own platforms, the payment caused by their promotion is also one of the incomes. Moreover, it is a win-win situation between the platform and musicians, and musicians will also directly participate in the dividends of advertising and other expenses. It is said that Mu Xiaoya will get nearly one million dividends in 18 years, which will also drive more UGC creation.

Finally, it is the most common open-screen advertisement.

Open-screen advertisers are mainly the promotion of high-end brands and Netease’s self-operated products (such as Netease koala, etc.). This is the most conventional way to collect money for advertising.

value added service

Netease Cloud has three common value-added services:

First, vip charges, the most conventional way of charging. Getting vip can get a higher definition sound quality experience, and can experience the services of non-members, such as advertising-free, personalized skin, etc. The second kind of value-added service is also very routine at present: listening to songs without traffic. The last one is knowledge payment, such as "Chen Li Living Room", which needs to be paid before listening, similar to the payment of common knowledge such as getting it.

Yun music shopping mall

There are three main ways to cloud music mall:

  1. Integral mall, you can exchange points for coupons or vouchers of partners.
  2. Welfare society generally deals in products endowed with musical meaning or related to music. Similar to ordinary e-commerce operations, but some will receive vouchers.
  3. Ordinary e-commerce, selling their own goods or music areas.

But overall, Netease Cloud Music Mall is similar to the periphery of animation. Mainly engaged in music-related or music-endowed goods, the way to make a profit is simply to sell goods to make money.

Ticketing system

In order to solve the problem of scalping tickets, and unable to choose a suitable location or forget to buy tickets, Netease Cloud Music launched a ticketing system. The profit-making method is no different from other ticketing systems.

This not only serves the corresponding user groups in a targeted manner, but also reduces the impact of commercial advertisements on the user experience. Users click on the corresponding performance information and link to the specific page, where they can view the performance time, place, price and seats in detail and purchase tickets.

Netease Cloud Music is an APP that provides music services based on "music+social interaction" and takes users as the center. Relying on professional musicians, friends recommendation and social functions, online music title list, personalized recommendation, radio station, etc., focus on discovery and sharing.

In terms of music, with the song list as the framework, the user’s music needs are met through three sections: the song list established by the user, the daily recommendation recommended by the system and the song list of the system. On the social side, it is achieved through the song comments that Netease Cloud Music is famous for, as well as people and friends nearby. This enhances the sharing and communication properties of music, and pays attention to and encourages users to produce more high-quality UGC content to meet the needs of users’ music socialization, sharing and expression.

Netease Cloud Music is divided into five product structure branches: Personal Center, My Music, Discovering Music, Video and Search. Through the product structure of page analysis, we can see the bird’s eye view of the whole product and know the existence and completion process of each function. See Figure 12 for details.

Figure 12 Netease Cloud Music Product Structure Diagram (Analysis by Page)

Netease Cloud Music is a rising star in mobile Internet music. Netease Cloud Music has reached the fourth position in terms of mobile Internet music in terms of volume and users by means of "music+social interaction".

Figure 13 User Product Experience Path Map

Music is basically a necessity for almost everyone. Compared with all netizens, users of online music are obviously younger, and there is little difference in gender and intercity distribution characteristics (see Figure 14 for details).

According to the online music users’ age and inter-city distribution map in July 2018, users aged under 24, 25-30 years old and 31-35 years old account for 84.3% of the total users. The proportion of men and women is 51.4% and 48.6% respectively. According to TGI, female users are more consistent, which happens to be similar to the proportion of Netease cloud music users (see Figure 15 and Figure 16 for details).

According to Ai Media data, there are more women among Netease cloud music users. In addition, people under the age of 24, 25-30 years old and 31-35 years old account for more than 80% of the total users, reaching 89%. It can be seen that the distribution of user groups of Netease Cloud Music is basically consistent with the data of the whole industry, but the focus is slightly different.

Industry data shows that people under the age of 24 have the highest proportion, while Netease Cloud Music has the highest proportion of 25-30 years old; In terms of gender, Netease Cloud Music has slightly more women than men, while the whole industry data shows that men are slightly more than women, but TGI also shows that female users are more consistent.

Figure 14 The age and intercity distribution map of online music users in July 2018 (data from QUEST MOBIE)

Figure 15 Gender diagram of Netease cloud music users (data comes from iResearch APP index)

Figure 16 Age distribution map of Netease cloud music users (data from Ai Media Consulting)

In addition, according to QuestMobie’s online music user interest preference TOP20 in July 2018 (see Figure 17 for details), it can be seen that online music has a high penetration rate in various industries. Especially social, video and music. ; It can also be seen that music, learning and animation have higher values in the active penetration rate TGI.

Figure 17 TOP20 of online music users’ interest preference in July 2018 (data from QUEST MOBIE)

Comprehensive Netease Cloud Music is similar to the overall trend of the industry, with the age of about 24 to 35 years old, with little gender difference. In the entire online music industry, social, video and music have the largest active penetration rate, while music, learning and animation have the highest active penetration rate. We will get the user portrait of Netease Cloud Music as follows:

  • Student groups:This group has more time, more social activities in the world, watching videos, listening to music, and more interest in school, and their age is basically under 24 and between 25 and 30.
  • Young white-collar workers and Internet practitioners:Generally speaking, people in this group are more eager for new things than other age groups and industries. But relatively speaking, it belongs to a group with greater pressure, piecemeal time, more overtime, and more willingness to open up their own horizons and careers through study. It is a group with pressure, vitality and ambition, and rich feelings.

According to Netease Cloud Music’s recent layout of niche music, video and music originality, another user group of Netease Cloud Music can be deduced:

  • Professional musicians and music creators:This group pursues fashion, freedom, sharing and quality.

According to Maslow’s demand analysis method, the priority of product functional design can be divided into five categories from high to low: usability, ease of use, ease of use, love of use and dissemination. According to this theory, we can get the product demand management priority of Netease Cloud Music, and then deduce the user demand of Netease Cloud Music.

As shown below:

Figure 18 Maslow Demand Analysis Diagram

"Music+Socialization" is basically what all music platforms are doing now, and Netease Cloud Music is a leader in this respect.

Netease Cloud Music’s approach is to make music resonate and communicate. People are emotional animals, especially when immersed in music, it is very easy to blend in or substitute their own experiences, and then they like to express their feelings about songs and share their experiences.

The music comment area has become the first stop for users’ UGC creation, and it also incorporates the social nature. When you can listen to songs, while listening to songs, you can watch stories that are similar or touching to yourself in the comment area, and you can pay more attention to commentators to achieve the purpose of socializing.

Figure 19 Screenshot of Netease Cloud Music Interface (1)

The second stop of UGC creation is the song list created by users themselves.

Everyone has his own taste, but there are always people who are similar to him, and there are always people who have songs that they like but haven’t heard. Therefore, song list recommendation came into being. Users can walk into the song list created by others through the song list name, classification or a piece of music with their own memories and feelings in the song list, discover new music, and even collect the song list.

When users use Netease cloud music, they will also classify their favorite songs. Your friends or through the nearby song list can also see the user’s song list and enjoy it, so as to achieve the purpose of "music+socialization".

Figure 20 Screenshot of Netease Cloud Music Interface (2)

The third stop of UGC creation is the music created by Netease Cloud musicians. This is the layout of Netease Cloud Music in terms of "copyright disadvantage+minority music+individual musicians". Introducing more musicians can not only satisfy the audience (especially the minority music audience), but also make people with musical talents or hobbies and dreams give full play to their own specialties and solve the copyright problems of some songs.

Figure 21 Screenshot of Netease Cloud Music Interface (3)

The social function is divided into four parts, namely, music comment socialization, song list socialization, and the dynamics of people and friends nearby. Among them, the socialization of music criticism and song list has been described in detail, so I won’t repeat it here.

The function of people nearby is a combination of "unfamiliar social interaction+music". Through the dynamics of people nearby, you can see the kinds of music that other users like. Even if you don’t pay direct attention to communication, you can make users enjoy more different songs through the song list or dynamics of people nearby, break the cognition of their original songs and increase the user’s stickiness.

Now, with the addition of video, we can not only see music and song lists through people nearby, but also see videos. Video is one of the key points in the layout of major companies now. The function of people nearby can also enhance users’ new understanding of Netease Cloud Music Halo, that is, "Netease Cloud Music Halo not only makes music, but also makes videos", thus achieving the purpose of diversification of Netease Cloud Music functions.

Friends are dynamic, which is similar to socializing with strangers. You can also see the songs and videos of users’ friends. The biggest difference is that friends tend to "socialize with acquaintances" dynamically, while people nearby socialize with strangers. Therefore, socializing with acquaintances has a unique advantage-it can communicate with each other through music. Even though a large number of users do not reach the point of acquaintance or communication through friends, the dynamics of friends have reached the social role as well.

Figure 22 Screenshot of Netease Cloud Music Interface (4)

Music recommendation is another major feature of Netease Cloud Music, which is mainly manifested in scene recommendation and personalized recommendation based on big data analysis.

Scene recommendation has the following functions in Netease Cloud Music: song list, recommended song list, anchor radio station, radio station classification, classical zone and other functions classified according to mood and environment; And a more distinctive running FM, dedicated to running scenes.

This greatly facilitates users to choose music that is more suitable for their mood according to their mood, environment and other conditions, and increases customer satisfaction, stickiness and loyalty. On the other hand, Netease Cloud Music has personalized recommendation based on scene classification, and users can also classify their own songs according to their own habits after using habits to enhance sociality.

Figure 23 Screenshot of Netease Cloud Music Interface (5)

Personalized recommendation is another function of Netease Cloud Music Word of Mouth Peak. Many users have shared music in social circles before, and commented that "this song really suits me", "Netease Cloud Music really understands me" and "this song is so good that it cries", etc. This is based on the big data such as the type and frequency of songs that users like to listen to, analyzing the recent listening characteristics of users and making recommendations. Of course, big data analysis needs data, and personalized recommendation may not be particularly accurate if new users use it less.

Personalized recommendation is embodied in private FM, daily recommendation, daily song list and so on.

Figure 24 Screenshot of Netease Cloud Music Interface (5)

According to the statistics of ASO100 books, Netease Cloud Music has a high score on the iOS system (see Figure 25 for details). The current score (as of November 2018) and all version scores (as of November 2018) are 4.7 points, indicating that iOS users have a high evaluation of Netease Cloud Music.

Figure 25 Netease Cloud Music iOS score statistics (data from ASO100)

On the other hand, the score of Android system (see Figure 26 for details) is much lower than that of iOS, with the highest score of 4.6 and the lowest score of 3.5 (Google Play data is 0, which is not included in the statistics). This shows that the Android system needs to continue to be optimized to further improve user satisfaction.

Figure 26 Netease Cloud Music Android Score Statistics (data from ASO100)

Through the ASO100 data, the typical users’ positive comments and negative comments are extracted as follows (Figure 27). A typical user refers to a user who appreciates or hates a certain point in favorable and unfavorable comments, and is representative.

Figure 27 screenshot of typical user comments

From the comments, it can be seen that users’ views on copyright requirements are not one-sided. Some have uninstalled the software because of copyright problems, but some have directly ignored this defect and continued to use it, but the copyright problem is still one of the problems that need to be solved. After all, listening to songs is the most basic function of Netease Cloud Music. If this function cannot be met, other functions are not so necessary.

With the more and more perfect function of Netease cloud music and the addition of profit factors, some users began to question the initial intention of Netease cloud music while enjoying better experience services. For example, the addition of video can make "music+picture sense" presented to customers at the same time, but for some customers who just want to enjoy music or recommend videos to influence their use, these have become design failures.

According to user feedback and user ratings, it can be seen that Netease Cloud Music has a large number of supporters. Although the copyright and the new layout affect the experience of some users, users have a high evaluation of Netease Cloud Music on both Android and iOS. However, in order to better maintain a high reputation, Netease Cloud Music should better adjust the strategy between profitability, new function layout and user experience, and maintain the user stickiness of loyal fans, so as to ensure that it is invincible in the industry shock.

No matter which organization’s survey data, we can see that the total number of online music users is increasing, and users’ awareness of paying is enhanced. The online music industry is still a valuable market. However, in this competition, Netease Cloud Music’s defects in copyright make it relegated to TME. However, according to the strategy of "music+socialization", Netease Cloud Music, a rising star market, will not be swallowed up by TME or other competing products in the short term.

Netease Cloud Music keeps making various attempts to get rid of the dilemma. Layout videos, musicians, advertisements, live broadcasts, etc. are all increasing their competitive chips. The benefits are obvious, but the decline of user experience can not be ignored. Nowadays, the online music industry is laying out its own pan-entertainment ecosystem, especially TME, which has formed its own ecological closed loop. Netease Cloud Music still needs to make more attempts to break the blockade.

Regarding the copyright issue, I have analyzed the disadvantages of Netease Cloud Music. However, in the short term, this disadvantage is not only the efforts to obtain copyright, but also the cooperation between their own musicians and Netease Cloud Music to ensure that the copyright of minority music does not go wrong and that they do not show disadvantages in minority music.

Competition in the online music industry has a long history, and it is still unknown who will win in the future.

　

This article was originally published by @ Sima Shizike. Everyone is a product manager. It is forbidden to reprint without permission.

The title map comes from Unsplash and is based on CC0 protocol.

Qin Gang delivered a keynote speech at the opening ceremony of ＂Global Security Initiative： China’s Solution to Solve Security Dilemma＂ in lanting forum.

On February 21st, 2023, "Global Security Initiative: China’s Solution to the Security Dilemma" was held in lanting forum. Foreign Minister Qin Gang attended the opening ceremony and delivered a keynote speech, announcing that China officially released the Concept Paper of Global Security Initiative.

Qin Gang said that countries in the world today are facing a variety of risk challenges that are rare in history, and human society is caught in an unprecedented multiple security dilemma. "What kind of security concept does the world need and how countries can achieve common security" has become an issue of the times before everyone. In this regard, the Chairman of the Supreme Leader solemnly proposed a global security initiative, adhered to the concept of common, comprehensive, cooperative and sustainable security, and advocated a new security road of dialogue without confrontation, partnership without alliance, and win-win rather than zero-sum. The initiative embodies the core essence of the concept of a community of human destiny. At present, more than 80 countries and regional organizations have expressed their appreciation and support.

Qin Gang said that China officially released the Concept Document of Global Security Initiative. The document explains the core concepts and principles of the initiative, clarifies the key cooperation direction and platform mechanism, and demonstrates China’s responsibility for maintaining world peace and its firm determination to protect global security. The Concept Paper has a distinct action orientation:

Firmly support the core role of UN security governance.Support the efforts of the United Nations to prevent war conflicts, build a peace structure and promote post-war reconstruction, and support the United Nations to play a greater role in international security affairs.

Strive to promote coordination and benign interaction among major powers.Advocate big countries to take the lead in stressing equality, cooperation and the rule of law, oppose hegemonism and bullying, and work together to build a framework for relations between big countries with peaceful coexistence, overall stability and balanced development.

Actively promote dialogue and solve hot issues peacefully.Support the parties to the problem to resolve disputes through dialogue, resolve differences through consultation, push the international community to uphold fairness and justice, "cool down" hot spots and "relieve pressure" on crises.

Effectively respond to traditional and non-traditional security challenges.We are committed to global strategic stability, oppose the arms race, prevent the risk of nuclear war, unite against epidemic and cooperate against terrorism, and jointly safeguard data security, biological security and the stability of the supply chain science and technology chain.

Continuously strengthen the global security governance system and capacity building.Promote the formation of a security governance pattern in which governments and international organizations collaborate and NGOs participate.

Qin Gang emphasized that safety is the right of all countries in the world, not the exclusive patent of some countries, and it should not be decided by individual countries. The global security initiative serves the interests of the people all over the world and maintains the peace of the people all over the world. It needs the solidarity and cooperation of the international community to make joint progress. China will adhere to five principles:

One is mutual respect,Abide by the purposes and principles of the Charter of the United Nations, adhere to the principle that all countries, big or small, strong or weak, rich or poor are equal, treat different systems, religions and civilizations equally, respect each other’s core interests and respect the legitimate security concerns of all parties.

The second is openness and tolerance.We do not target a specific country or exclude a specific party, and we welcome any country that is willing to join the global security initiative; As long as we sincerely safeguard world peace and development, we all support it.

Third, multilateralism,Actively carry out bilateral and multilateral security cooperation with countries around the world and international and regional organizations, adhere to the principle of mutual cooperation, joint construction and sharing, continuously promote the docking of security concepts, and actively seek the greatest common denominator.

Fourth, mutual benefit and win-win,Adhere to the principle of indivisibility of security, combine national security with the common security of all countries, adhere to mutual achievements, win-win cooperation, oppose zero-sum games, and constantly expand the convergence of interests with all parties.

Fifth, make overall plans,Coordinate and promote security governance, make overall plans to deal with traditional and non-traditional security threats, pay equal attention to safety and development, strive to eliminate the soil that breeds insecurity, and explore the fundamental solution and long-term way to achieve sustainable security.

Qin Gang said that the global security initiative is rooted in the excellent Chinese traditional culture that values peace and comes from China’s independent foreign policy and practice of peace. China will always be committed to the path of peaceful development. No matter how far it develops in the future, China will never seek hegemony, expansion, sphere of influence or engage in an arms race, and will always insist on being the guardian of world peace. China will always be committed to advancing the process of international arms control, disarmament and non-proliferation, actively responding to global challenges, and persisting in solving hot issues with China characteristics.

Qin Gang emphasized that the development of China cannot be separated from a secure international environment. Similarly, there is no security in the world without security in China. At present, under the leadership of the Communist Party of China (CPC), the people of China are advancing the great rejuvenation of the Chinese nation in an all-round way with Chinese modernization. However, the suppression and containment of China from outside has been escalating and intensified, posing a serious threat to China’s sovereignty and security. We resolutely oppose all forms of hegemonism and power politics, the cold war mentality and camp confrontation, any external interference in China’s internal affairs, and resolutely safeguard national sovereignty, security, development interests and international fairness and justice. China looks forward to working with other countries in the direction indicated by the Global Security Initiative, working hand in hand, uniting and cooperating, and moving towards a bright future of lasting peace and universal security.

The forum was hosted by the China Public Diplomacy Association, with its president Wu Hailong presiding over the opening ceremony. Former UN Secretary-General Ban Ki-moon and former Slovenian President Turk delivered video speeches. China’s former ambassador to the United States, Cui Tiankai, and former UN Under-Secretary-General, Liu Zhenmin, and other representatives from all walks of life attended online and offline, and held in-depth discussions on topics such as "global security initiatives and traditional security" and "non-traditional security and international cooperation".

How embarrassing is it that cinemas dislike fans’ enthusiasm for eggs？

This is an egg, a colorless egg.

Special feature of 1905 film network When the credits slowly rose, you were about to get up and think about what to eat next, when you were suddenly stopped by your partner: "Wait! There are eggs! " Ever since, you have been watching the subtitle … …

Is this scene familiar? Is it very graphic? Yes, that’s you.

Unconsciously, the egg at the end of the film has become a "standard" for a large film. It seems that without the egg, you will not want to eat, feel uncomfortable and feel that the world is no longer complete. You say this is too exaggerated? Recently, there really was such a thing. It was revealed that many cinemas had pinched off the ending eggs (hereinafter referred to as "Ten Lengs 2"), which made fans extremely dissatisfied. They even filed a complaint with the official channels, and then the cinema responded, so there was no more.

Eggs at the end of "Ten Lengs 2" are seamlessly connected with Fanju.

According to Baidu Encyclopedia’s explanation of "eggs", eggs refer to interesting details that will be ignored if not carefully searched in movies; And movie clips (usually humorous scenes or plot clues related to sequels) that appear when the credits are scrolled or after the feature film ends. This is a part that is often overlooked by people, but it is a brilliant part of the film. The purpose is to improve the audience’s interest in watching movies.

The popular explanation is that eggs are very important! This is the same as the protagonist’s efforts to save the world, and the supporting role is used for love. As a "protagonist", the length of 90 minutes or even 120 minutes, there are really not many clips that people can remember, so a good performance will be worthy of the ticket price. However, eggs are different, which can make you waste a long subtitle time and watch a clip less than one minute. It must have its ultimate existence significance and be done well, which will definitely go down in history and be done in advance.

Then the question is, what kind of existence is the egg?

The definition of eggs is gradually blurred, and the visibility is declining

The upsurge of waiting for eggs in China is bound to be attributed to Hollywood movies. Yes, it is a series of movies that can’t be seen in the next life. Captain Jack gagged from the feature film to the end of the film, and fans enjoyed it. Marvel Comics’s "big universe" is unprecedented, and it is also the initiator of pushing the egg culture to the peak. However, following the natural law of "extremes meet", more and more eggs have lost their original function of creating "surprises".

Eggs at the end of the film, rice and content are not nutritious.

In order to connect the films that seem to have no relationship with each other in series, Marvel Comics can be said to have opened his brain to infinity, and used eggs to bridge the content between films, which made fans full of expectations for the follow-up films. However, up to now, Marvel Comics, who is having fun, has already fallen into a strange circle. More and more eggs only appear as the film "Idle Everyday", and there is little key information about the sequel. However, if the eggs are cancelled, the fans obviously will not agree.

It is difficult for fans to protect their rights by deleting eggs without authorization.

Some have fallen into their own strange circle, and some have strayed into the market strange circle. Let’s take "Ten Lengs 2" as an example. It’s just a cartoon with subtitles as long as eggs, and it’s still 2D (3D King Kong: "The fare is twice as low")! At this moment, the cinema must have secretly played a small abacus, assuming that eggs with subtitles can save more than 5 minutes, and this not-so-popular film can row at most 10 scenes, so how can it save 50 minutes at the end of the day? Rounded up, that is to row several more scenes, friends, isn’t it quick?

However, as a result of this, the fans are not happy, but for the cinema with the ultimate goal of making profits, a little dissatisfaction from some fans of a film is nothing to the cinema, and some people will say, "Just search for eggs on the Internet." Even if the fans enthusiastically call for the eggs, it is hard to resist the cruelty of reality. Almost 90% of the films with eggs leave a large area after turning on the lights at the end of the feature film, and it is good to have 1% of the audience waiting for the eggs. It is not excluded that some people finally give up under the hot eyes of the staff. However, there is nothing wrong with those who don’t look at eggs. Those who don’t know are innocent.

Here, I would like to praise some theaters by name. For most people who eat melons, it really doesn’t matter whether there are eggs or not, but since the theater staff is trying to tell you: "Don’t worry, there are eggs behind!" Then you can calm down and read the subtitles to learn words, send a circle of friends, and quietly, the eggs will come.

Captain Jack said that there was no me in the little blacksmith’s bed scene in the egg!

Speaking of which, it seems that eggs are harmful to the cinema, but they are not. If a film is well-behaved and Happy Ending, the audience will be finished after watching it. At this moment, a heavy egg closely related to the details of the film is surprised, which directly makes the audience produce "my heart’s broken, old fellow.! Ah, I want to see the swelling again! " Complex psychology, resulting in two brush three brush, and even four five six seven eight brush impulse consumption, the so-called diaosi … … No, fans win the world. Isn’t that the gospel of the cinema?

The producer’s dilemma is that all the eggs can’t escape the scissors hand.

Probably the egg "himself" can’t figure out why he is so embarrassed to live. The cinema dislikes losing and adding films without authorization, but fans are enthusiastic about it, but it is not necessary to watch it. What’s more, even the father of the contiguous party will slash his scissors and let the eggs that had ushered in the early days return to their original shape in an instant. For example, this egg is absent, and no matter what the truth is, the fact is that Universal will not hesitate to recall all cinema copies and cut them off. Even if you play with a good egg, you will have a slippery hand. "The Avengers" originally had two eggs, but one of them was late for the trial, so domestic fans had to finish the addiction in the cinema and then make up the "whole film" online; The DC next door tells you directly: "The information is in the feature film, and we don’t play with eggs."

Speed and Passion 8: A gay egg missed the big screen.

Delete the eggs, or I didn’t have time to send them for trial. Anyway, I didn’t see the eggs and I was unhappy.

Although the egg is an accessory of the feature film, it is also an inseparable part of the whole film and even the whole series of universe. Although the cinema is a profit-oriented industry, as the most intimate contact with the audience in the film industry, deleting eggs is firstly disrespectful to the creators who have worked hard to make movies, and secondly irresponsible to the audience who have the right to watch the whole movie.

Therefore, my friends, movies are precious, and eggs are watched and cherished.

1905 Film Data College

Writer: phoenix de tears

Google Trend Analysis： 7 Usage Methods You May Not Know

Google Trend Analysis can not only help us understand the search data and relative popularity, but also make better use of analysis tools, such as SEMrush and Google Search Console, to conduct more comprehensive keyword research. This paper will introduce in detail how to view the historical data of Google trends, understand the chart of "interest over time", and optimize Google SEO of independent foreign trade stations by using relevant search suggestions.

Google Trend Analysis: How to Conduct Keyword Research Effectively

A. Identify global search trends for core keywords and related keywords

Global search trend is an important part of Google trend analysis, which can help us understand the search popularity of specific keywords around the world. The following steps are how to determine the global search trend of core keywords and related keywords:

1. Open the Google Trends website and enter the core keywords you want to study, such as "digital selection".

2. Select "Global" as your regional setting in the drop-down menu, so that you can check the global search trend of this keyword.

3. Look at the chart of "interest over time", which can show the change of search popularity of your core keywords in the past period of time. You can view the data for a longer period of time by adjusting the time range.

4. In the "Related Query" section, you can find other keywords related to your core keywords. These keywords can help you expand your keyword library and provide some new market opportunities.

5. You can also use the "regional popularity ranking" function to check the search interest of your core keywords in different regions. This function can help you determine your target market.

These are the steps to determine the global search trend of core keywords and related keywords. Note that Google Trends can’t show the specific search volume of keywords, it can only tell you the popularity and trend of this keyword. Therefore, you need to combine other tools, such as SEMrush and Google Search Console, to conduct a more comprehensive keyword research.

B. Mining Long Tail Keywords by Google Trends

Long tail keywords are an important part of search engine optimization (SEO), which can help your website get a higher ranking in search results. The following steps are how to use Google Trends to mine long-tail keywords:

1. Determine the core keywords: First, you need to determine your core keywords, which are the main keywords you want to optimize.

2. Use Google Trends for research: Enter Google Trends and enter your core keywords. You will see the search trend of this keyword in the past period of time.

3. Find related queries and topics: At the bottom of the results page, you will see "related queries" and "related topics". These are other keywords or topics that users may search when searching for your core keywords.

4. Choose long-tailed keywords: Among these related queries and topics, choose those keywords that are closely related to your core keywords but have less search volume. These are your long tail keywords.

5. SEO optimization: Finally, integrate these long tail keywords into your website content reasonably to improve your Google SEO ranking.

Although the search volume of long-tail keywords is less, they are usually more targeted and can help you attract more professional and more likely traffic. Therefore, long tail keyword mining is an important part of any SEO strategy.

C. use the keyword "breakthrough" to find new market opportunities.

Breakout keywords refer to those keywords whose search volume has exploded in a short time. They usually represent new market trends or consumer demand, so they have important reference value for market research and product selection. The following is how to use the keyword "breakthrough" to find new market opportunities:

1. First, determine your core keywords. This should be a keyword closely related to your business or product.

2. Then, enter Google Trends and enter your core keywords. At the bottom of the results page, you will see the "related queries" section. Here is a list of other keywords that users may search when searching for your core keywords.

3. In the "Related Queries" section, pay attention to those keywords marked as "breakout". These are the key words that have exploded in search volume in a short time. They may represent emerging market trends or consumer demand.

4. Make an in-depth study of these "breakthrough" keywords. Understand their search background and the possible reasons for the surge in search volume. This can help you understand the current market dynamics and the new demands of consumers.

Finally, according to your research results, adjust your products or services to meet these new market demands. For example, you can develop new products or adjust your marketing strategy to attract users who search for the keyword "breakout".

The above is the way to find new market opportunities by using the keyword "breakthrough". Please note that because the keyword "breakthrough" indicates the short-term search trend, you need to update your keyword research regularly to keep up with the changes in the market.

Google Trend Analysis: Strategy of Digital Product Selection

A, selecting products according to search popularity and keyword index

Google Trends is a powerful tool that can help us understand the global or local search popularity and keyword index. The following steps are how to select products according to search popularity and keyword index:

1. Determine core keywords: You need to first determine a core keyword that is most relevant to your product or business. For example, if you sell sports shoes, then your core keyword may be "sports shoes".

2. Check the search popularity: enter your core keyword and check its search popularity. The popularity of search can reflect the popularity of this product in the past. If the search fever continues to rise, it shows that the market demand for this product is large.

3. Check the keyword index: the keyword index is the result of Google’s score on the search volume of keywords. The higher the score, the greater the search volume. Through the keyword index, you can know which products have a large search volume, so as to select products with great potential.

4. Regional popularity ranking: Check the popularity ranking of your core keywords in different regions and cities. This can help you determine which markets have the greatest demand for your products. For example, if you find that your product has the highest search volume in the United States, then you may need to use the United States as your main market.

5. Use the keyword "breakout": Look for the keyword marked as "breakout" in the related query of your core keyword. These keywords indicate that the search volume has soared in a short time, which may represent new market trends or consumer demand. You can study these keywords in depth to find new market opportunities.

The above is how to choose products according to search popularity and keyword index. Please note that each step needs to be adjusted and optimized according to the actual situation. At the same time, you need to combine other SEO tools and data, such as SEMrush and Google Search Console, to make a more comprehensive analysis and decision.

B. Determine the target market by using the regional heat ranking

It is a very effective method to determine the target market by using the regional heat ranking. The following are the specific steps:

1. Determine the core keywords: First, you need to find the core keywords that are most relevant to your product or business. For example, if you sell sports shoes, then your core keyword may be "sports shoes".

2. View global search trends: enter your core keywords to view its global search trends. This can help you understand the popularity of this product in the world.

3. Check the regional popularity ranking: Based on the global search trend, you can further check the popularity ranking of this keyword in different regions. For example, you can check the popularity rankings of this keyword in different regions such as the United States, Europe and Asia.

4. Select the target market: According to the regional heat ranking, you can determine your target market. For example, if you find that your core keywords are the hottest in the United States, then you may need to use the United States as your main market.

5. Conduct in-depth analysis: After determining the target market, you need to conduct in-depth analysis. For example, you can check the search volume of your core keywords in your target market, related query heat, Youtube hot search videos and other information to understand the specific needs and preferences of the market.

The above is the specific steps to determine the target market by using the regional heat ranking. This process requires you to adjust and optimize according to the actual situation, and at the same time, combine other data and tools, such as SEMrush and Google Search Console, to make a more comprehensive analysis and decision.

C. Analyze related topic queries to optimize product description.

Google Trends is a powerful tool through which we can study and analyze global or regional search trends. Here’s how to use Google Trends to optimize product descriptions:

First, determine the core keywords of your product or business. For example, if you sell sports shoes, your core keyword may be "sports shoes".

Then, enter your core keywords and check its search popularity and keyword index in Google Trends. Search popularity can reflect the popularity of this product in the past period of time, and keyword index can help you understand the search volume of this product.

Next, check the related topic query of your core keywords. These queries can provide information about your product, for example, people’s points of interest in this product, usage scenarios and so on. Based on this information, you can optimize your product description to make it more in line with users’ needs and preferences.

In addition, you can also check the "breakout" keyword of your core keyword. These keywords indicate that the search volume has soared in a short time, which may represent new market trends or consumer demand. You can study these keywords in depth to find new market opportunities.

Finally, don’t forget to check the popularity rankings of your core keywords in different regions. This can help you determine which markets have the greatest demand for your products. For example, if you find that your product has the highest search volume in the United States, then you may need to use the United States as your main market.

The above is how to use Google Trends to optimize product description. Please note that each step needs to be adjusted and optimized according to the actual situation. At the same time, you need to combine other SEO tools and data, such as SEMrush and Google Search Console, to make a more comprehensive analysis and decision.

Google Trend Analysis: How to Optimize Google SEO

A. using Google trend data to study local search terms

Google Trends is a powerful tool, which can help us to obtain global or regional search trend data. The following is how to use Google Trends to study local search terms:

First, determine the core keywords of your product or business. For example, if you sell sports shoes, your core keyword may be "sports shoes".

Then, enter your core keywords and check its search popularity and keyword index in Google Trends. Search popularity can reflect the popularity of this product in the past period of time, and keyword index can help you understand the search volume of this product.

Next, check the related topic query of your core keywords. These queries can provide information about your product, for example, people’s points of interest in this product, usage scenarios and so on. Based on this information, you can optimize your product description to make it more in line with users’ needs and preferences.

In addition, you can also check the "breakout" keyword of your core keyword. These keywords indicate that the search volume has soared in a short time, which may represent new market trends or consumer demand. You can study these keywords in depth to find new market opportunities.

Finally, don’t forget to check the popularity rankings of your core keywords in different regions. This can help you determine which markets have the greatest demand for your products. For example, if you find that your product has the highest search volume in the United States, then you may need to use the United States as your main market.

The above is how to use Google trends to study local search terms. Please note that each step needs to be adjusted and optimized according to the actual situation. At the same time, you need to combine other SEO tools and data, such as SEMrush and Google Search Console, to make a more comprehensive analysis and decision.

B, adjusting the content layout of the website by using the related query heat.

The core keyword Google Trend Analysis is an important tool for Google SEO. The following steps are how to adjust the layout of website content using related query popularity:

1. Select the core keyword: For example, if you are a business selling sports shoes, then your core keyword may be "sports shoes".

2. Query related keywords: Enter your core keyword "sports shoes" in Google Trends, and then check the related keywords. These keywords may include "running shoes", "basketball shoes" and "football shoes".

3. Analyze keyword popularity: For each related keyword, check its search popularity in Google Trends. This can help you understand which keywords are most popular with users.

4. Adjust the content layout of the website: Optimize the content layout of your website according to the popularity of keywords. Put hot keywords in a conspicuous position, such as home page, navigation menu, etc. At the same time, make sure that each keyword has a corresponding page or article.

5. Monitoring effect: After adjusting the content layout, it is necessary to continuously monitor the search popularity of keywords and the traffic of your website. If the popularity of a keyword decreases, or your website traffic decreases, you may need to adjust the content layout again.

The above is how to adjust the content layout of the website by using the related query heat. This method can help you attract more users, increase your website traffic, and ultimately increase your business income.

C. Optimize website video content by using YouTube hot search video.

First, you need to log on to YouTube and enter your core keywords in the search box, such as "sports shoes". Then, click the "Filter" button and select "Sort by Heat". This will show the most popular videos related to your core keywords.

Next, watch these videos, especially the top 10 videos. Pay attention to their titles, descriptions, labels and other elements, and see how they use keywords and LSI semantic words to attract users and improve search rankings.

Then, you can start creating your own video. Your video should include the following parts:

1. Title: The title should contain your core keywords and be attractive. You can refer to the titles of popular videos and see how they create attractive titles.

2. Description: The description should explain your video content in detail, and include your core keywords and related keywords. You can also include some call-to-actions, such as asking users to subscribe to your channel or share your videos.

3. Tagging: Tagging can help YouTube better understand your video content and recommend your video to relevant users. You should use your core keywords and related keywords as tags.

4. Video content: Video content should be valuable and can solve users’ problems or meet their needs. You can refer to the content of popular videos and see how they provide value.

In the process of creating videos, you need to pay attention to the rules and guidelines of YouTube to avoid being banned or downgraded.

Finally, you can use Google Search Console to monitor the performance of your video. You can check the click-through rate, viewing time, user source and other data of your video, and then optimize your video according to these data.

The above is how to optimize the video content of the website by using YouTube hot search video. Please note that this is only a basic framework, and you need to adjust and optimize it according to your actual situation.

Google Trend Analysis: Market Development Forecast and Competitive Product Analysis

Forecasting market trends using search data and relative popularity

Google Trends is a tool that can help you understand the global or regional search trends. This tool can help you find information about keyword research, market development forecast, and local search terms, so that you can better conduct Google SEO.

To use Google Trends, you first need to visit its official website. Enter the keywords you want to study in the search box, and then select the region and time range you want to see. Click the "Explore" button, and the system will display the search popularity of this keyword, as well as related topics and queries.

You can understand the popularity of your keywords in the past period of time and other popular searches related to them by analyzing these data. You can also use the "interest over time" chart to predict future market trends.

You can use Google Trends not only for keyword research, but also for market forecasting. You can find out which topics are more popular by comparing the search popularity of multiple topics, or find seasonal patterns by looking at the changes of trends over time. Besides, you can also explore "rising" and "emerging" keywords, which may be your next marketing opportunities.

Google Trends can also help you optimize SEO. You can improve your website’s ranking in search engines by finding search volume trends, related keywords and "breakthrough" keywords. At the same time, you can also find related topics that can provide new inspiration for your blog or content marketing.

Generally speaking, Google Trends is a very useful tool, which can help you understand market trends, conduct keyword research, optimize SEO, find business opportunities, and generate valuable content.

Keyword analysis of competing products by using Google trend

It is very simple and effective to analyze the keywords of competing products by using Google Trends. First, enter the keywords you want to analyze, and then select the corresponding region and time range. Click "Explore", and the system will display the search popularity, related topics and queries of this keyword.

In this process, you can use the "compare" function to add keywords of competing products, so as to see how their search popularity changes over time. In this way, you can understand the performance of your competing products in a certain period of time, and even predict their possible future trends.

When you look at the results, you will find that the search volume of some keywords is increasing. These are the so-called "breakthrough" keywords. These keywords may be hot topics that your competing products are paying attention to, and you can also learn from their strategies and use these keywords to optimize your content.

You can also check related topics and queries, and these data can help you understand the user’s interest in this keyword. You can use this information to generate content that is more in line with users’ needs, thus improving your website’s ranking in search engines.

Google Trends can also help you find seasonal patterns. For example, if you find that a keyword has a high search volume in a specific season, you can start preparing related content a few months before this season.

Generally speaking, Google Trends is a very powerful tool, which can not only help you understand the market trends, but also help you analyze the strategies of competing products, so as to formulate more effective marketing strategies. You only need to know and use this tool deeply to get the information you want.

Google Trend Analysis: How to Understand and Apply Related Tools

Google trend analysis is an important tool for digital product selection and market development prediction, and it is also a key step to optimize Google SEO. Below we will discuss how to combine SEMrush and Google Search Console for more accurate keyword research and use Google Daquan for keyword screening, and how to learn keyword matching mechanism to improve the efficiency of keyword research.

A. the combination of semrush and Google Search Console

SEMrush is a powerful SEO and digital marketing tool, which can help us to obtain detailed information about keyword ranking, competitive product research, website traffic and so on. Google Search Console is a free service provided by Google, which can let us know how Google understands the website and optimize the Google search performance of the website.

First, we need to enter our website or the website of competing products in SEMrush, and then select "Domain Name Overview". Here, we can see all kinds of information about the website, including its ranking in Google, main organic keywords, competing products and so on.

Then, we can go to Google Search Console and check the performance report of our website. Here, we can see which queries lead users to our website and the average ranking of our website in search results.

By combining these two tools, we can know which keywords contribute the most to our website traffic, and which keywords we do well or badly. In this way, we can formulate more effective Google SEO strategies for these keywords.

B. Use Google Daquan to screen keywords

Google Daquan is a tool that provides various keyword suggestions, and we can use it to find and filter keywords. First, we need to enter our core keywords in Google Daquan, and then click "Search". The system will display all keywords related to the keywords we entered.

In this process, we need to pay special attention to those keywords with high search volume, because these keywords often have high traffic potential. At the same time, we also need to pay attention to those keywords that are closely related to our products or services, because these keywords can help us attract users who are most likely to convert.

C. Learn keyword matching mechanism to improve the efficiency of keyword research.

Keyword matching mechanism is an important concept in Google Ads, which mainly includes exact matching, phrase matching and extensive matching. Understanding these matching mechanisms can help us locate keywords more accurately, thus improving the efficiency of keyword research.

Accurate matching means that the user’s search query must be completely consistent with the keywords we set, or very close; Phrase matching requires that the user’s search query contains the keywords we set, but can contain other words; Extensive matching is the widest type of matching. As long as the user’s search query is related to the keywords we set, it may trigger our advertisements.

By learning these keyword matching mechanisms, we can better understand the user’s search behavior, so as to choose more suitable keywords for SEO optimization.

Google Trend Analysis: An in-depth interpretation of data and charts

A how to interpret the "interest over time" chart of Google trends

Google Trend’s "Interest Over Time" chart is a visual tool to show how users’ interest in searching for specific keywords changes over time. It shows relative popularity, not absolute search volume, which means it reflects the change of the proportion of specific keywords in all search queries.

The y-axis of this chart represents relative popularity, and the highest point is marked as 100, which means that the search volume of this keyword reaches its peak at a specific time. The data at other times are compared according to the peak value. For example, if the value at a certain time point is 50, it means that at this time point, the search volume of the keyword is half of the peak value.

By analyzing this chart, we can understand the search trend of keywords, including their seasonal patterns, the impact of emergencies and long-term trends. This information is very valuable for making Google SEO strategy. For example, if we find that a keyword has a high search volume in a specific season, then we can start preparing related content a few months before this season.

B. How to view and analyze the number of keyword searches

Google Trends can’t directly show the specific search volume of keywords, but we can indirectly know the search times by looking at the relative popularity of keywords. The specific operation steps are as follows:

1. Open the Google Trends website and enter the keywords you want to study.

2. Set a suitable area and time range.

3. Click "Explore" and the system will display the "Interest with Time" chart of this keyword.

In this process, we need to pay special attention to those keywords with high search volume, because these keywords often have high traffic potential. At the same time, we also need to pay attention to those keywords that are closely related to our products or services, because these keywords can help us attract users who are most likely to convert.

C. analyze the influence of punctuation marks in search results

When researching keywords, we also need to pay attention to the influence of punctuation in search results. Although Google search engines usually ignore most punctuation marks, some special punctuation marks, such as quotation marks ("") and minus signs (-), can affect search results.

For example, if we put quotation marks around keywords, then Google will only return pages containing this exact phrase. And if we add a minus sign in front of the keyword, then Google will exclude all the results that contain this keyword.

Understanding the usage of these punctuation marks can help us locate keywords more accurately, thus improving the efficiency of keyword research.

Google Trend Analysis: Answering questions you may have.

A. Reliability of Google Trend Data

The data of Google Trend comes from Google search engines around the world, which means that it covers the search behavior of users from all over the world and in all languages. Therefore, the data of Google Trends is highly representative and reliable. However, we also need to understand that the data provided by any tool is only a reference, and the real decision-making needs to be combined with the actual situation and experience.

B. How to view the historical data of Google trends?

To view the historical data of Google trends, you can follow the following steps:

1. Open the Google Trends website.

2. Enter the keywords you want to query in the search box.

3. Select the historical time period you want to view in the time range option.

4. Click "Explore" and the system will display the search trend of this keyword in the selected time period.
By looking at the historical data, you can know the search trends of keywords, including their seasonal patterns, the impact of emergencies and long-term trends.

C. How to optimize foreign trade websites by using relevant search suggestions

Related search suggestions are a function provided by Google Trends, which can help us find other keywords related to core keywords. The specific operation steps are as follows:

1. Enter your core keywords in Google Trends.

2. At the bottom of the results page, you will see two modules: related query and ascending query.

3. In these two modules, you can find other keywords related to your core keywords.

With these related search suggestions, you can expand your keyword database and optimize the content of your website, thus improving your Google SEO effect. For example, you can use these related keywords for new blog posts or add them to the meta tags and content of existing pages.

(Source: Cross-border veteran Michael)

The above content belongs to the author’s personal opinion and does not represent Hugo’s cross-border position! This article is reproduced with the authorization of the original author, and it needs the authorization and consent of the original author. ?

Development and innovation of the concept of ＂one village, one product＂

　　The movement of "one village, one product" originated in Oita Prefecture in southwestern Japan in the late 1970s. After nearly 30 years’ practice, it shows that it is a model of making full use of local potential resources and capital to develop local economy with remarkable results. Under the new situation, it is of great practical significance to further understand the movement of "one village, one product" and take the development of "one village, one product" as a strategic measure for the construction of modern agriculture and new socialist countryside in China.


　　First, the main achievements and practices of the development of "one village, one product"


　　1. Cultivate leading industries and build a new platform for expanding regional economy.


　　In the process of developing "one village, one product", all localities rely on resources for development, and take the road of "one household with many households, many households with the whole village, one village with many villages, and many villages are connected into pieces" by virtue of their characteristics, thus cultivating leading industries with their own characteristics, promoting industrial agglomeration and accelerating the formation of advantageous industrial areas. Professional villages and towns with industrial characteristics have accounted for more than 60% of the total number of villages and towns in Nanchang City, Jiangxi Province, and the number of "one village, one product" professional villages (natural villages) has grown to 236, and efforts have been made to build eight characteristic planting and breeding demonstration bases with specialization, scale and standardization as their advantages, providing a broad space for farmers to display their talents.


　　2. Combined with agricultural industrialization, open up new ways for the development of agricultural organizations


　　All localities pay attention to market development, plan the development of "one village, one product" according to the idea of industrialization, and cultivate various industrialized organizations such as leading enterprises and professional cooperatives in various forms and ways, which promotes the integrated operation of production, processing and sales and improves the degree of agricultural organization. Shaanxi has cultivated 80 strong villages, 5,000 large households and a number of sericulture processing enterprises. Relying on the support of strong villages and large households and driven by leading enterprises, it has built 70,000 mu of high-efficiency close-planting mulberry gardens and raised 200,000 silkworms, achieving a comprehensive income of 500 million yuan for sericulture production, 1 billion yuan for processing industry and 1.5 billion yuan for sericulture industry.


　　3. Close to standardized production and form new measures for agricultural product quality and safety.


　　In the process of developing "one village, one product", all localities started from the production link, actively promoted agricultural standardized production, promoted agricultural economical production, clean production, safe production and sustainable development, and effectively guaranteed the quality and safety of agricultural products. In 2006, the leading products of 17,030 specialized villages passed the national certification of pollution-free agricultural products or green food and organic food; There are 10971 professional villages with registered trademarks; There are 4154 professional villages that have won famous brand products at or above the provincial level; There are 2992 professional villages protected by geographical indication products. Yangshan Peach in Wuxi City, Jiangsu Province, has a planting area of more than 30,000 mu, and implements standardized management in the whole process of production, packaging, storage and transportation. The products have passed the organic food certification, won the title of "China Famous Brand Agricultural Products" and obtained the protection of geographical indications products, and the price is more than twice that of ordinary products. Heilongjiang "Wuchang Rice" has obtained the highest quality certification of "China Famous Brand Product" and is exported to both domestic and foreign markets.


　　4. Expand various functions of agriculture and create a new bright spot of rural economic development.


　　On the premise of ensuring the effective supply of agricultural products, all localities actively develop the functions of agriculture such as ecological protection, leisure and sightseeing, and cultural inheritance, vigorously develop environmental protection agriculture focusing on purifying the environment and conserving water sources, cultural agriculture focusing on promoting folk culture and inheriting farming civilization, and experience agriculture focusing on eating farm meals and doing farm work, which has cultivated new highlights in rural economic development. There are more than 50 farmers engaged in the production and processing of gongs and drums in Shangchuankou Village, Yangcun Township, Yangling District. Among them, 28 farmers have developed from the initial family workshop to a processing enterprise with a certain scale, and gathered along Yangwu Road, forming a spectacular gongs and drums processing street. The processed "Xinsheng brand" bronzes, "Weifeng brand" gongs and drums and "Hongda brand" cowhide drums are famous in the northwest bronze drum musical instrument industry.


　　5. Cooperate with rural labor force and expand new channels for farmers to increase their income.


　　All localities insist on proceeding from reality, give full play to their resource advantages, make agriculture suitable, industry suitable and business suitable, make leading industries bigger and stronger, and vigorously develop related industries such as processing, transportation and marketing, catering, etc., thus forming a situation of "one industry is thriving and all industries are flourishing", which not only extends the industrial chain, but also broadens employment channels and promotes farmers’ income. By the end of 2006, there were 43,433,300 employees in 41,293 specialized villages in China, accounting for 8.62% of the total number of rural employees. The per capita net income of farmers reached 4,560 yuan, 27% higher than that of farmers in China. There are 639 specialized villages such as Pearl Village, Citrus Village, Tea Village, Ramie Village and Flower Village in Changde City, Hunan Province, with nearly one million farmers. The per capita net income of farmers in specialized villages is 4,035 yuan, which is 785 yuan higher than that of farmers in the whole city.


　　Second, the new requirements for developing "one village, one product" under the new situation


　　1. Accurately grasp the development law of "one village, one product". First of all, we must respect the laws of nature, choose the most suitable agricultural products for local production to develop leading industries, and develop and cultivate "fine products" or "fist products" with obvious local characteristics that best reflect local advantages. Secondly, we must adhere to the market, and the characteristic agricultural products must meet the market consumption demand and have broad market space and prospects. Only in this way can such "fine products" successfully occupy the consumer market and create the best possible economic benefits. Thirdly, a moderate scale must be formed as soon as possible. Only large-scale operation can effectively promote the application of new varieties, new technologies and new machines and tools, truly realize regional layout, specialized production and intensive management, and enlarge the scale of featured products with market prospects. Fourth, we must take the road of industrialized operation, cultivate leading enterprises around the development of characteristic agricultural products, and establish an effective market linkage mechanism of "one village, one product" through leading enterprises to link production, storage, transportation, processing and sales on the spot, so as to enhance product level and market competitiveness. Finally, we can not only make full use of agricultural resources, but also integrate social elements of a place’s history, culture and customs into products, so that traditional products can form unique and competitive emerging industries.


　　2. Deeply understand the important role of "one village, one product" in modern agriculture and new rural construction. "One village, one product" is based on adhering to the household contract management system, and through the implementation of contiguous production in one village or more villages, it realizes decentralized small production and integrated large-scale operation under the existing system, which is conducive to concentrating production factors and improving supporting facilities, and provides favorable conditions for agricultural intensification, standardization, mechanization and industrial production. "One village, one product" has promoted the development of agriculture and rural economy, increased farmers’ income, and accelerated the pace of getting rid of poverty in some places. It has become a strategic measure to promote the construction of new countryside, a strategic starting point for agricultural departments at all levels to build new countryside, and a strategic basis for sinking the focus of work to villages and ensuring the effectiveness of new rural construction.


　　3. Update the development concept of "one village, one product". The development of "one village, one product" means the development of agricultural block economy through specialized production and industrialized management. Compared with traditional agriculture, its internal law, organizational form and development mode have changed greatly. We must change our development concepts and ways of thinking, strengthen our sense of innovation according to the requirements of modern agriculture, adhere to the concept of developing regional economy to guide the development of "one village, one product", accelerate the agglomeration of production factors to advantageous production areas, accelerate the centralized contiguous development, and accelerate the integration of production, processing and marketing, trade, industry and agriculture. It is necessary to strengthen market awareness, promote the development of "one village, one product" with the concept of brand drive, and accelerate industrial upgrading.


　　Third, the future development orientation of "one village, one product": relying on modern agricultural organizations to promote "one village, one product"


　　Modern agricultural organization is an effective organizational carrier to promote the movement of "one village, one product", and the rural specialized production of "one village, one product" is an important industrial support for the existence and development of modern agricultural organization. Facing the new situation of developing modern agriculture and building a new socialist countryside, according to the actual situation in China and the characteristics of various places, we can consider the following practice modes:


　　1. The organizational form of "market+sales association+farmers"


　　Because it is difficult for scattered farmers to effectively develop the market, expanding the leading product market and reducing the sales risk is one of the important ways to extend the industrial chain of "one village, one product". In the practice of "one village, one product" in all parts of China, many professional sales associations have been developed, which has improved the degree of organization of farmers’ entry into the market, and realized the promotion of industrial development by sales and the increase of farmers’ income. For example, Xinying Township, Xiji County, Ningxia, led by large growers and traffickers, set up a potato sales association. According to the operating mechanism of "market+agricultural association+farmers", it opened up sales markets for farmers, provided sales information, unified prices, unified packaging and unified sales, and gradually formed a one-stop process of production, supply and marketing, which effectively promoted the development of "one village, one product" in the local area. In 2005, the sales association directly led 600 local farmers to enter the potato market, and the per capita income of farmers from potatoes accounted for 57.9% of the per capita net income of that year.


　　2. Through the organizational form of "professional association+farmers"


　　To a certain extent, professional associations can make up for the shortcomings of low degree of organization of farmers. Providing farmers with a variety of services before, during and after delivery through professional associations can effectively reduce farmers’ market transaction costs, overcome the lack of decentralized management of individual farmers, reduce market risks and guide farmers to develop in the direction of "one village, one product". For example, in the nine years since the establishment of Xinye Vegetable Cooperative in Henan Province, farmers have been actively provided with excellent varieties, experimental demonstrations, technical services, agricultural materials management and product sales, and the area of "Bijiu" cabbage has been driven to reach 140,000 mu, realizing the scale and standardization of agricultural production. The products are exported to 16 provinces, Japan, South Korea, Russia and other countries, and the per capita net income of members is more than 8,000 yuan, which is twice as high as that of vegetable farmers outside the cooperative.


　　3. The organizational form of "leading enterprises+associations+bases+farmers"


　　Through the establishment of agricultural associations, on the one hand, leading enterprises can effectively convey product standards and quality requirements to production farmers and obtain stable sources of raw materials. Farmers’ own associations can bargain with leading enterprises on behalf of farmers’ interests, realize the balance of interests of both sides, and thus promote the development of "one village, one product". For example, Yongxing Town, Suining, Sichuan Province is supported by the characteristic angelica dahurica industry, with Sichuan Yinfa Resources Development Co., Ltd. as the leader, and drives farmers to carry out standardized and large-scale planting of angelica dahurica according to the operation mode of "leading enterprises+associations+bases+farmers". The annual planting area of angelica dahurica is 3,200 mu, the output is 1.28 million kilograms, and the output value is 7.68 million yuan, accounting for 13% of the town’s total output value, which gradually promotes the development of "one village, one product".


　　However, at present, the organizational forms of farmers’ professional associations and cooperative organizations in many places in China are not standardized; In many places, the development of farmers’ organizations is seriously lagging behind; Most of them face the problem of shortage of funds; Some agricultural associations and cooperatives have poor personnel quality, irregular management, imperfect systems and low development levels. Generally speaking, the degree of organization of farmers entering the market is still relatively low, and the development of "one village, one product" is restricted. In the future, we must pay attention to the following aspects:


　　First, we should highlight the dominant position of farmers in construction and decision-making. To develop the "one village, one product" movement, promote the construction of farmers’ economic organizations, or rely on modern agricultural organizations to develop "one village, one product", we need to respect the wishes and choices of farmers under the specific provisions of the cooperative law, and the government needs to support and guide them without coercion and service without interference, highlight the main position of farmers in developing "one village, one product" and building farmers’ professional cooperatives, and truly form "people-run, people-managed and people-benefited"


　　Second, we should strengthen government guidance and services. At present, the development of farmers’ economic organizations in China is in the primary stage, and the movement of "one village, one product" has just started. These two important areas are in urgent need of government support. We should give necessary policy support in finance, taxation and credit, and take various forms to solve the financial difficulties of farmers’ development of one village, one product. It is necessary to strengthen the guidance on the development of one village and one product, follow the market rules to guide the development of one village and one product, find typical models through pilot and demonstration, summarize typical models and give key support. Guide farmers and grassroots cadres to learn, practice and develop one village with typical experience.


　　Third, we must vigorously cultivate rural talents who develop one village and one product. At present, the scientific, technological and cultural qualities of farmers in China are generally low. Among the rural labor force, 87.5% have junior high school education or below, of which 37.3% have primary school education or below. The biggest difficulty in developing modern agriculture in China is the bottleneck of rural human resources. Drawing on the experience of developing "one village, one product" abroad, it is necessary to take the cultivation of practical technical talents and leading talents in rural areas as a focus of rural work, especially to cultivate outstanding talents who are innovative and challenging to meet the needs of the times and play a leading role in leadership and demonstration.


　　Fourth, we should establish a risk guarantee mechanism that relies on modern agricultural organizations to develop "one village, one product". Agriculture is a fragile industry, facing not only market risks but also natural risks. Relying on farmers’ economic organizations to develop "one village, one product" is bound to face the impact of natural disasters at any time. Therefore, on the basis of support, the government should formulate risk prevention and risk rescue mechanisms to protect and make up for the losses caused by the practice of "one village, one product" and all related links of agricultural economic organizations in market-oriented operation under force majeure.

Editor: Jufu

BYD’s ＂Eye of the God＂ was released, and 21 new cars with smart driving version were listed, with the starting price unchanged.

On February 10th, at the BYD Intelligent Strategy Conference, BYD officially released the "Eye of God" intelligent driving system. 21 new smart-driving cars equipped with the "Eye of the Gods" smart-driving system ushered in the market simultaneously.

In terms of price, compared with the old models, most of the new cars in the smart driving version have basically maintained the official guide price of the old models, and the starting price has not changed much, and the middle and high models of some models have increased slightly.

Specifically, the "Eye of God" system will provide three different intelligent driving technical solutions, corresponding to different brands of BYD Auto Group. Among them, Eye of God A (DiPilot 600) will be mainly used to look up to the brand. By carrying leading technologies such as three lidar and easy Sifang, the technical scheme can realize the navigation of the national map-free cities.

Eye of God B (DiPilot 300) will be mainly used in the flagship models of BYD brand. The technical scheme will be equipped with a high-precision laser radar and easy three-way parking technology, which can realize the navigation of the national map-free cities.

Eye of God C (DiPilot 100) will be mainly installed in BYD brand. As the key technology of BYD’s efforts to realize "all-people intelligent driving" and popularize high-order intelligent driving, Eye of God C uses five millimeter-wave radars, 12 cameras, 12 ultrasonic radars and other sensing hardware, which can realize high-speed navigation without maps and memory navigation functions. Among them, the memory navigation function will be upgraded through OTA push before the end of the year.

In terms of parking, Eye of God C will also be equipped with functions such as parking service and remote parking as standard. In terms of intelligent and safe performance, the highest trigger speed of the high-speed obstacle avoidance of the Eye of God C system can reach 120km/h, and the highest trigger speed of the front vehicle when the static vehicle stops/disappears can reach 100 km/h.

With the official release of the Eye of God system, at the press conference, Wang Chuanfu, chairman of BYD Auto Group, announced that BYD officially opened the era of "intelligent driving for all".

In order to popularize intelligent driving, Wang Chuanfu announced that most of the second-generation Qin PLUS DM-i, 05 DM-i and other models under 100,000 will be equipped with the Eye of God system, including, Song Pro DM-i, Second-generation Qin PLUS EV, Seal 06 DM-i, Sea Lion 05 DM-i, and Song L,,, Sea Lion 07 DM-i, Xia.

In other words, from the 100,000-200,000-class models, the whole system will be equipped with the Eye of God system as standard. "In the next 2-3 years, smart driving will become an indispensable configuration." In Wang Chuanfu’s view, 2025 will be the first year of intelligent driving for all.

In addition to intelligent driving, at this conference, BYD also announced that BYD brand DM architecture and e-platform architecture will be upgraded to Xuanji architecture, and at the same time, Xuanji architecture will be fully connected to DeepSeek, further improving the intelligent interactive experience brought by the intelligent cockpit. Based on this, BYD also announced that its models will be fully equipped with the DiLink 100 smart cockpit, and the central control panel will be upgraded to 12.8 inches and matched with full LCD instruments. In addition, BYD will also come standard with a capacitive steering wheel and a dedicated smart driving paddle.

In 2024, BYD Group’s cumulative sales reached 4.27 million vehicles, which not only won the sales champion in the national passenger car market, but also ranked fifth among global car companies. In 2024, under the stimulation of the end-to-end big model, intelligent driving has also become a key factor affecting consumers’ car purchase decisions.

With the deepening of smart driving competition, looking forward to 2025, BYD will start with the "Eye of God" system and 21 smart driving versions of new cars, which will undoubtedly further enhance BYD’s competitive strength in the terminal market. It is believed that BYD may create more sales myths under the stimulation of the "Eye of the Gods" system.

Guangzhou Auto Show 2024： Guangzhou Auto Show of Guangzhou Automobile Group is the first to watch.

　　On November 15th, the 22nd Guangzhou International Auto Show will be grandly opened. Five brands of Guangzhou Automobile Group will release five brand-new models, among which their own brands will "send three arrows together" for the first time. Guangzhou Automobile Group will also release its own brand reform action!

　　Recently, Guangzhou Automobile Group officially moved its headquarters to Panyu Automobile City, Hualong Town, Panyu District, Guangzhou, and returned to the birthplace of Guangzhou Automobile’s own brand entrepreneurship. What "big move" is Guangzhou Automobile Group brewing? In the ever-changing automobile market, what is the next step for Guangzhou Automobile Group’s own brand? What new models and technologies will Guangzhou Automobile Group bring to this year’s Guangzhou Auto Show?

　　Lock the booth of Guangzhou Automobile Group and the official live broadcast room, brand-new reform actions of independent brands, and brand-new products of all its brands all debut, and take you to witness a new and energetic "new Guangzhou Automobile"!

　　At this auto show, five brands of Guangzhou Automobile Group will release five new models! GAC Chuanqi’s first high-end intelligent driving model and five-seat intelligent driving new energy SUV——S7 will be launched in the world; In addition, Chuanqi Huawei will jointly create the first achievement of the "new" plan-"1 Concept" concept car will come to Guangzhou Auto Show; The world’s first plug-in MPE9 super fast charging version equipped with 4C super fast charging technology will also be officially delivered to the world’s first car owner-famous entrepreneur Wang Shi on the 15th.

Guangzhou Auto Show 2024: Guangzhou Auto Show of Guangzhou Automobile Group is the first to watch.

Chuanqi S7

　　Aeon brand will release its third global strategic model at Guangzhou Auto Show..As an A-class car, AION UT has a wheelbase of over 2750mm and a body size of 4,270 mm x 1,850 mm x 1,575 mm. It has a leading edge over its peers in interior space, safety configuration and intelligent configuration.

Guangzhou Auto Show 2024: Guangzhou Auto Show of Guangzhou Automobile Group is the first to watch.AION UT

　　Haobo brand’s luxury smart flagship SUV Haobo will make its world debut..Haobo HL adopts the design concept of land yacht, and the front face adopts three-dimensional crystal lamp post, which is highly recognizable with the intelligent interactive light language of Wanqing wave light. The exterior lines are smooth and full of power, which outlines a very dynamic body outline, with a sense of speed and power beauty ready to go. The lines at the rear of the car are simple and elegant, and the gas field is full!

Guangzhou Auto Show 2024: Guangzhou Auto Show of Guangzhou Automobile Group is the first to watch.Haobo HL

　　Guangqi Honda will release a brand-new pure electric brand Ye P to respond to the driving love of users in the new era with new electric driving interest. At the same time, a new generation of intelligent and efficient pure electricity exclusive platform Architecture W was launched. The production version of Ye P7, the first model of Ye P brand, made its debut and is scheduled to be officially launched in the first half of next year. The brand-new electric vehicle factory was officially put into production at the end of the year. In the next three years, based on the W architecture, Guangqi Honda will launch more than three electric vehicles, covering mid-to high-end cars and large SUVs.

Guangzhou Auto Show 2024: Guangzhou Auto Show of Guangzhou Automobile Group is the first to watch.Guangqi Honda Ye P7

　　GAC Toyota will fully display the latest achievements in the transformation of smart electricity, and at the same time release Platinum 3X, a brand new intelligent pure electric SUV of Platinum Brand..As the latest masterpiece of GAC Toyota Joint Venture 2.0 era, Platinum 3X took the lead in carrying L2++ level one-stage end-to-end high-level intelligent driving among joint venture brands, and further advanced into the domestic intelligent driving head camp. At the same time, the next pure electric C-class car of Bozhi brand and the three flagship models equipped with China cabin for intelligent rejuvenation will also meet the audience at the auto show.

Guangzhou Auto Show 2024: Guangzhou Auto Show of Guangzhou Automobile Group is the first to watch.Platinum 3X

　　At the Guangzhou Auto Show, major brands of Guangzhou Automobile will also start the pet powder mode. Eye-catching bags, fancy drinks and all kinds of dolls can take away a pile of wool with simple interaction!

　　Wait, there’s a plus-size pet powder benefit? On November 9th, Guangzhou Automobile Group held an immersive "Guangzhou Automobile Pet Powder Carnival" for car fans in flower city square. The giant barbecued pork bun, free snow and the interactive gift of "Mystery Man", which are most suitable for punching in, are constantly spoiled and colorful, and you can also experience the heavy new car first at the scene!

Guangzhou Auto Show 2024: Guangzhou Auto Show of Guangzhou Automobile Group is the first to watch.

From ＂algorithm selection＂ to ＂algorithm selection＂： China’s cyberspace governance has entered a new stage

　　Xinhua News Agency, Tianjin, August 30th (Reporter Sister Liang) Algorithms are deeply embedded in people’s lives. However, the negative effects such as the killing of big data and the disclosure of personal privacy have caused people to worry about the abuse of algorithms.

　　On March 1st this year, the Administrative Regulations on Internet Information Service Algorithm Recommendation was formally implemented. Six months after the implementation of the new regulations, what new progress has China made in the field of algorithm governance? The guests and other experts and scholars attending the sub-forum of Algorithm Governance of China Network Civilization Conference in 2022 gave their own answers.

　　How effective is the algorithm governance for half a year?

　　As the foundation of digital economy, algorithm has been widely used for many years. Liu Xianglong, deputy director of the State Key Laboratory of Software Development Environment, Beihang University, thinks that the algorithm has changed from manual rules to data-driven. "The current algorithm is deeply coupled with big data. Because of the uncertainty of data and the unclear boundary of algorithm capability, the algorithm behavior will be uncontrollable."

　　On March 1st, the Regulations on the Administration of Internet Information Service Algorithm Recommendation (hereinafter referred to as the Regulations) jointly issued by the National Network Information Office and other four departments was officially implemented. This is China’s first targeted algorithm recommendation rules and regulations in the field of Internet information services. A number of interviewees said that the promulgation of the "Regulations" filled the gap in the field of Internet governance, and China entered the stage of systematic governance of algorithms.

　　According to Liu Xiaochun, executive director of the Internet Rule of Law Research Center of China Academy of Social Sciences, the implementation of the Regulations means that China is at the forefront of the world in the exploration of algorithm governance. "What is more commendable is that the Regulations respond to practical problems such as algorithm content governance and minor protection, and it is a governance plan with China characteristics."

　　At the forum, many guests shared the achievements of the "Regulations" in the past six months: launching the special action of "Clear and Comprehensive Algorithm Management" in 2022, and conducting on-site inspections on some Internet companies; Publish the first batch of domestic Internet information service algorithm names and filing numbers, including many large Internet enterprises and products; It is clearly stated that "if the user chooses to close the algorithm recommendation service, the algorithm recommendation service provider should immediately stop providing related services" and return the choice of algorithm use to the user … …

　　In addition to the actual governance actions, Liu Xianglong believes that the guiding impact of the implementation of the Regulations is equally important. "This releases a signal of top-down system governance of the algorithm. Internet companies should actively regulate their own behaviors to ensure the rights of users and fair use."

On August 28th, at the National Convention and Exhibition Center (Tianjin), participants visited the exhibition at the 2022 China Cyber Civilization Conference. Xinhua News Agency reporter Sun Fanyue photo

　　How to solve the "black box" technical problem of algorithm?

　　At the sub-forum of algorithm governance, Shen Huawei, director of the Research Center of Data Intelligent System of Institute of Computing Technology, Chinese Academy of Sciences, pointed out that there are some misunderstandings about the filing of Internet information service algorithms implemented simultaneously with the Regulations, mainly the content of filing. "The content of the algorithm filing in China includes three parts: the subject information, algorithm information, product and function information of the algorithm, and does not involve the data and codes used by the algorithm."

　　Many interviewed experts and scholars believe that the opacity of data, decision-making mechanism and design intention makes the algorithm that relies on data for deep learning and analysis a "black box". Take taking a taxi as an example, every passenger hopes to get a taxi as soon as possible. However, the single dispatching algorithm of the platform may consider how to allocate vehicles to achieve the optimal global capacity, and then design subsidies to maximize profits. There is a certain deviation between the optimization goal of the algorithm and the user’s demands.

　　Therefore, algorithm recommendation service providers, as an important part of China’s algorithm governance system, are of great significance to the supervision of algorithms before and during the event.

　　Shen Huawei introduced that algorithm recommendation service providers should conduct self-assessment of algorithm security before online application of the algorithm to eliminate possible risks. At present, there is still a long way to go to effectively supervise the "black box" algorithm before the technical development and supervision tools are mature, and the algorithm security assessment can be an important supplement to the algorithm governance.

On August 28th, at the National Convention and Exhibition Center (Tianjin), participants took photos of the exhibition at the 2022 China Cyber Civilization Conference. Xinhua News Agency reporter Li Ran photo

　　How do algorithms and people get along harmoniously?

　　At the forum, many experts said that the current guidelines and regulations on algorithm governance issued by China are actually aimed at the "code of conduct" of algorithm use rather than the technical bottom.

　　With the frequent occurrence of problem algorithms, should people be in a passive position in the process of getting along with algorithms? In the practice of algorithmic governance in China, can users find the initiative?

　　Liu Xiaochun pointed out that the Regulations clearly require that "if a user chooses to close the algorithm recommendation service, the algorithm recommendation service provider shall immediately stop providing relevant services". "This has improved the active position of users in algorithm services, which means that users can have the right not to be selected, guided or even entangled by algorithms."

　　Liu Xianglong believes that people and algorithms are essentially a relationship between "entrustment" and "agency" — — Users give personal data to the algorithm and entrust their agents to make the best decisions themselves. But in fact, due to the technical threshold of the algorithm itself, users lack the corresponding technical identification ability. "This requires as ‘ Middleman ’ The algorithm service provider compacts the main responsibility, practices social values, makes the algorithm data more transparent and open, and gives users a sense of trust. "

　　In addition, under the background of systematic governance of algorithms, users, as important participants, should also rationally recognize algorithms, neither fear technology nor relax the reasonable requirements for algorithms, and form a joint force with the regulatory authorities to promote the transition from "algorithm selection" to "algorithm selection".

Linfen Volvo XC90 is being discounted, discount 174,900! Great offer today

Welcome to [Autohome Linfen Promotion Channel] to bring you the latest car market trends. At present, the much-anticipated promotion is being carried out in Linfen with attractive promotions. As a leader in the luxury SUV market, the XC90 enjoys a high reputation among consumers due to its excellent performance and elegant design. Surprisingly, car buyers can currently enjoy a cash discount of up to 174,900 yuan, which reduces the minimum starting price to 472,000 yuan. This undoubtedly provides a rare opportunity for consumers who are interested in buying XC90. If you are interested in this, be sure to click the "Check Car Price" link below to lock in this highly competitive offer in time and strive for higher discounts to meet your car purchase needs.

临汾沃尔沃XC90正在优惠，优惠17.49万！今日钜惠

The Volvo XC90 exudes Scandinavian luxury with its unique design style and exquisite craftsmanship. The front face is designed with a sense of power, and the classic Quake LED daytime running lights give the vehicle a high degree of recognition. The air intake grille adopts a family-style design, and with chrome decoration, it adds a sense of luxury and fashion. The overall appearance is smooth, elegant and dynamic, highlighting the Volvo brand’s attention to detail and insistence on quality.

临汾沃尔沃XC90正在优惠，优惠17.49万！今日钜惠

The Volvo XC90’s sleek side lines reflect its sophistication and power. The body measures 4953mm x 1958mm x 1778mm and has a wheelbase of 2984mm, providing passengers with a spacious interior space. The tire size is 275/45 R20, and the front and rear wheels are used in this specification, which not only guarantees driving stability, but also complements the proportion of the body. The overall design reflects both luxury and sportiness.

临汾沃尔沃XC90正在优惠，优惠17.49万！今日钜惠

The interior of the Volvo XC90 is exquisite and elegant, reflecting the perfect fusion of luxury and technology. The high-quality leather material wraps the steering wheel to provide a comfortable grip. The steering wheel supports manual up and down + front and rear adjustment for a precise driving experience. The center console is equipped with a 9-inch high definition touch screen, with a simple interface. It integrates multimedia systems, navigation, telephone and air conditioning controls. It supports automatic speech recognition and is easy to operate. The seats are made of leather, and the main and passenger seats are equipped with 4-way adjustment functions, including front and rear, backrest, high and low and waist support, to ensure passenger comfort. The front seats are also equipped with heating function, and the driver’s seat is equipped with a power seat memory function, which reflects the attention to detail. The rear seats support proportional reclining, providing flexible space options for travel.

临汾沃尔沃XC90正在优惠，优惠17.49万！今日钜惠

The Volvo XC90 is powered by a 2.0T turbocharged engine with a maximum power of 184 kilowatts and a peak torque of 350 Nm, delivering 250 horsepower. It is matched by an 8-speed automatic transmission that ensures a smooth driving experience and efficient power transmission.

Summarizing the owner’s evaluation, the Volvo XC90 won his approval with its domineering appearance and unique front design, and the stylish sense of headlights and wheels added to the charm of the vehicle. The owner’s praise undoubtedly highlights the unique design of the XC90, which is enough to attract consumers who pursue individuality and quality.

＂Five Ha＂ Tour Qingdao and enjoy the good Shandong! The fourth season of ＂Hahahaha＂ uses exquisite links to string up characteristic industries and empower Shandong cultural tourism

Peninsula All Media Reporter, Wang Yue, Intern, Li Xuexiao

"I really want to eat sea sausage and fish rice after watching it, and I really want to go to Qingdao", "I really want to drink fresh beer in bags in Qingdao in this issue of Wuha" "There are so many industries in Qingdao, so amazing!"… Last weekend, the fourth season of the travel outdoor reality show "Hahahaha" updated the much-anticipated Qingdao chapter. The members of the Wuha group, Deng Chao, Chen He, Lu Han, Wang Mian, Dong Gemstone, and Fan Zhiyi went deep into the streets and alleys of Qingdao, from food, beautiful scenery, and strong human feelings to characteristic industries. They experienced the unique charm of this coastal city in an all-round way, opened a wonderful journey to explore Qingdao, and also aroused many netizens’ yearning for Qingdao. At the same time, the program skillfully combines Shandong’s specialties with industries to introduce hospitable Shandong and good products to the national audience, empowering Shandong cultural tourism.

"Wuha" Travel to Qingdao and feel the hospitality of Shandong

One of the fastest ways to get to know a city is to learn the local dialect. At the beginning of the program, Wuha group members Deng Chao, Chen He, Luhan, Wang Mian, Dong Baoshi, and Fan Zhiyi played a unique dialect megaphone game with Qingdao brother. Dialect questions such as "It’s late in the morning, can’t you be hungry", "Come to Qingdao, take a sea bath, eat clams, and beer" stumped Wuha team members into making a lot of jokes. Not only tested the language talent of Wuha members, but also showed the language characteristics of Qingdao.

In the first round of the tacit understanding test, they sang K with the Qingdao aunts and played volleyball with the Qingdao uncles. In the KTV private room, the aunts used their loud voices and sincere emotions to make the Wuha members deeply feel the hospitality and enthusiasm of Shandong people. And the "chocolate uncles" used their vigorous skills to give the Wuha team a deeper understanding of Qingdao’s sports culture.

The program’s ingenious game setting allows netizens to follow the Wuha members to clock in Qingdao’s Internet celebrity landmarks such as Dabao Island Cultural Tourism and Leisure Area, Xiaogang Wharf, and the Sixth Beach to appreciate the city’s "red tiles and green trees, blue sea and blue sky". The program focuses a lot of cameras on the most characteristic residential buildings in Qingdao, the Liyuan, which not only injects a strong regional color into the program, but also allows the audience to appreciate Qingdao’s profound history and cultural heritage in a relaxed and happy atmosphere. For the old Qingdao people, the Liyuan is not just a place to live, but also a witness to a period of history and a cultural inheritance. Here, the way of thinking, emotional expression, and behavioral habits of Qingdao people have been shaped and influenced, making Liyuan an indispensable part of Qingdao’s regional culture.

At the same time, Wuha members were full of praise for the authentic Qingdao cuisine, from the breakfast sweet foam and pie, to the lunch sea cucumber rice, mackerel dumplings, scallion sea cucumber, as well as different flavors and different types of Tsingtao beer.

From Specialty Products to Industry Promotion Good Products Shandong

During their trip to Qingdao, they not only indulged in the charming seaside scenery and mouth-watering authentic cuisine, but also deeply explored the unique industrial charm of the city. In a series of tacit understanding tests, they successively unlocked the experience of Shandong’s characteristic industries. The members of Wuha put on exaggerated and colorful false eyelashes and tried all kinds of wigs, which brought the audience a relaxed and happy emotional value and also allowed more viewers to understand the industrial strength of Qingdao.

Pingdu is the core belt of the global production of false eyelashes – the false eyelashes produced here account for 70% of the global market share, and the products are sold at home and abroad, which is renowned all over the world. Also impressive is Qingdao’s leading position in the wig industry. There is a saying that is widely circulated in the wig industry: "The world looks at China for wigs, and China looks at Qingdao for wigs", and Qingdao’s wigs look at Li Gezhuang. Li Gezhuang’s wigs dominate the high-end market, accounting for 40% of the global high-end market. The Wuha team members kept exclaiming from the bottom of their hearts: "This is too amazing", "Qingdao has everything".

The journey of the Wuha team has given Haopin Shandong Amway to more netizens, allowing the audience to witness the wealth of Shandong products and the depth of culture.

Variety cultural tourism double empowered polish business card

The firsthand experience and in-depth visits of the Wuha team not only allowed netizens to better understand the city of Qingdao, but also injected new vitality into the development of Shandong’s cultural tourism industry. Before the Qingdao episode was broadcast, they first went to Weifang Yangluoshu Heir Store with a long history. Here, Deng Chao learned the traditional skills of making woodblock New Year pictures and felt the charm of ancient crafts. They also carefully selected handmade kites with distinct era characteristics and regional flavors and flew them under the blue sky of Weifang. Another team, composed of Lu Han and Wang Mian, went to Zibo, the capital of food. They went deep into the local barbecue stalls and tasted the unique flavor of Zibo barbecue.

The fourth season of "Hahahahaha" used three programs to show Weifang kites, Yangjiabu woodblock New Year pictures, Zibo barbecue, Qingdao Liyuan, Qingdao beer, flat eyelashes, Li Gezhuang wigs, etc., which skillfully integrated Shandong’s local characteristic business cards. While watching the happy content of Wuha Tuan, they were able to understand Shandong’s unique geographical landscape and humanistic features more three-dimensionally. Their journey was full of joy and touching, and also made more people have a strong interest in Shandong’s culture and tourism. Wuha team empowered Shandong’s cultural and tourism industry and polished Shandong’s tourism business card.

The program team has a deep understanding of the place, combines the innovative design and natural integration of the local characteristics, and interprets the scene of variety shows and tourism going both ways. Its emotional value also drives more viewers to pay attention to Shandong, opening up a new path for the future development of tourism in Shandong. In the future, the "Hahahaha" program will continue to explore more interesting destinations and bring more laughter and touching to the audience. At the same time, I also look forward to more friends coming to Shandong to experience the food, beauty and cultural atmosphere here.

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