标签归档 上海花千坊会所

foreword

On August 10th, Country Garden suddenly issued a profit warning, predicting a net loss of 45 billion to 55 billion yuan in the first half of the year. This is mainly due to the decline in sales in the real estate industry, the decline in business gross profit margin, and exchange losses.

In the past years, Country Garden’s net profit has remained at the scale of 10 billion yuan, and this large loss is unprecedented. Country Garden executives apologized for this and promised to turn the crisis into an opportunity. But for many investors, these apologies can’t dispel their doubts. Overinvestment in third-and fourth-tier cities and large-scale layout failure seem to be the root cause of Country Garden’s predicament.

Country Garden’s net loss in the first half of 2022 may reach 55 billion.

The real estate market continues to be sluggish, and the industry’s leading enterprises are also doomed. Recently, Country Garden, one of the top 100 A-share real estate enterprises, announced that the net loss in the first half of 2022 is expected to be as high as 55 billion yuan, which is about 57 billion yuan more than the same period last year. Under the background that the whole industry is in trouble, even the strong can’t be immune.

Country Garden’s main business covers many cities across the country, covering residential, office and other sectors. Over the years, its sales scale ranks among the best in the industry. However, under the double pressure of repeated epidemics and tightening macro policies, Country Garden can’t escape the bad luck of sales decline generally faced by housing enterprises.

According to public data, from January to July 2022, Country Garden achieved sales of about 140.8 billion yuan, down 35% year-on-year, and nearly 60% lower than that in 2021. In July alone, sales plummeted by 78% year-on-year, and fell for the fourth consecutive month. The sharp contraction of sales directly leads to the loss of performance, and the decline of gross profit margin is also an important factor.

In addition to sales, the exchange loss caused by the fluctuation of RMB exchange rate and the increase of the impairment loss of the stock property value have also increased the loss pressure of Country Garden to some extent. More seriously, in the downturn of the industry, it is difficult for leading enterprises such as Country Garden to solve the liquidity pressure through financing.

Despite the difficulties, Country Garden is still actively fulfilling its corporate responsibilities. As a big industry, it holds more than 1 million properties to be delivered. It is reported that in 2022, Country Garden completed the delivery of 700,000 sets, ranking first in the industry. Country Garden is also brave in protecting the interests of owners.

The epidemic has repeatedly cast a shadow over the recovery of housing enterprises, and the tightening of macro policies has made it even worse. Under the superposition of these two unfavorable factors, even the top leading enterprises in the industry can’t escape the bad luck of a sharp decline in sales. The data shows that in the first half of 2022, Country Garden’s sales plummeted by nearly 30% year-on-year, and it shrank by more than 50% compared with 2021. This directly dragged down the overall performance of Country Garden.

In addition to the sharp contraction of sales, the fluctuation of RMB exchange rate has also brought some exchange losses to Country Garden. In addition, in the environment of the industry’s continuous downturn, Country Garden’s stock property will inevitably face certain pressure of value impairment, which will also have a negative impact on profit and loss. It can be said that the chronic diseases that plague the whole industry also afflict this A-share top 100 housing enterprises to varying degrees.

Super-large-scale Layout —— An Interpretation of Country Garden’s Loss

In the long run, the real estate industry is a cyclical industry. During the boom period, enterprises can easily fall into the strange circle of over-expansion. Once the industry falls into the cold winter, the tests faced by enterprises are far beyond the norm. Country Garden’s expected heavy losses are precisely the dilemma that an industry giant has encountered under the dual pressure of expansion and financing.

If blind optimism during the period of rapid growth is one of the reasons leading to today’s dilemma, then rashly promising high return on investment has also laid a hidden danger for enterprises. Over the years, Country Garden has used its dominant position to promise generous returns in exchange for financial support. However, at the moment when the growth rate of the industry is slowing down, these commitments become difficult to achieve, which has an impact on the cash flow and credit of enterprises.

At this point, the profound reflection of Country Garden management is particularly valuable. They admit that they don’t know enough about cyclical changes, and the third-and fourth-tier cities are over-expanding and withdrawing in time. The whole industry has also fallen into an unprecedented dilemma-the tightening of land supply has led to soaring prices, support policies have stimulated overheating of the market, and vicious competition among developers has formed a vicious circle.

At present, China’s economy is facing a new round of reform. In this context, the real estate industry needs profound reflection and adjustment, and developers need to examine their own models. In the short term, self-help should be taken by improving efficiency and adjusting structure. In the long run, it is necessary to treat cyclical characteristics rationally and avoid excessive optimism. When the policy and market environment change, it is the way for housing enterprises to maintain long-term stability to remain cautious and resilient.

However, behind the financial report, we should also pay attention to the internal governance and risk management of enterprises. Over the years, Country Garden’s senior management has a low shareholding ratio, and the incentive and restraint mechanism is flawed. At the same time, enterprises rely too much on debt financing and fail to supervise project selection and cost control, which makes it difficult for a large number of projects in third-and fourth-tier cities to recover their costs. The deep-seated reasons of these problems are related to the imperfect checks and balances mechanism of corporate governance.

At the moment when the downward pressure on the real economy is increasing, not only Country Garden, but also many highly leveraged enterprises are facing the test of credit risk. From this point of view, behind the dilemma is the problem of excessive debt leverage and insufficient risk supervision in the whole society. In the future, not only enterprises themselves need to reflect and adjust, but also it is urgent to guard against systemic risks at the macro level.

The dilemma of Country Garden is not only a case of an enterprise, but also reflects the characteristics of an era. In the face of changes, developers and the whole society should remain sober, prudent and resilient. Only by deep reflection can we create a way out.

The transformation of the real estate industry continues. In the short term, the market environment may still be difficult to completely reverse. But in the long run, the growth of human settlement demand is an inevitable trend. Grasping the new direction and conforming to the new trend, housing enterprises still have broad development space. Only by continuous innovation and Excellence can we create a new situation in the changing situation.

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According to relevant reports, Country Garden has recently faced some short-term liquidity problems, including the pressure of repaying debts and paying coupons. However, in the long run, the real estate market in China is facing deflation, and the operating environment of housing enterprises is becoming increasingly severe. Whether Country Garden can successfully resolve the current predicament remains to be seen.

Country Garden has a heavy position in low-tier cities, which has a great impact on its performance in the cold winter of the industry. It actively disposes of its assets to pay its debts, showing its sense of survival. At present, there are still many questions about whether Country Garden can successfully control all kinds of uncertainties and achieve a smooth transition.

Do you think Country Garden can come back to life? Welcome to leave a message in the comments section.

The Dedication of Suspect X became the box office champion of Qingming domestic film.

After three days of Qingming, the overall film market rose. In the first two days, the overall market was over 200 million. The dedication of suspect X, which was released on March 31, became the box office champion among the four new films, and even broke the record of foreign language films occupying the single-day box office champion on the day of release. Now the overall box office has accumulated more than 200 million.

Classic Japanese mystery novel IP, popular actors, these elements have given the film enough heat, of course, the director Alec Su’s appropriate localization adaptation has made this film a word-of-mouth work in Qingming archives.

After this film, the mainland film market will soon attract a wave of Japanese best-selling mystery novel’s adaptation works. Xiao Dianjun will also have a detailed chat with you here to see who will be the next explosion!

The dedication of suspect x

Judging from the domestic market, even if you are not a fan of reasoning stories, I believe you will have heard the name of Keigo Higashino. With his rich imagination and unique writing style, this Japanese king of reasoning has created many best-selling works that even China readers can blurt out easily, and The Dedication of Suspect X is one of them.

The unpretentious style of writing, clever trick design and in-depth excavation of human nature, these elements together, greatly meet the needs of ordinary readers. The theme of mystery is marked with more emotion in Keigo Higashino’s works, which makes him the most popular mystery novelist in China. I believe he is also one of the "enlightened mentors" of many Japanese reasoning readers.

In addition to written works, the popularity of suspense reasoning writers represented by Keigo Higashino has also attracted more film investors’ attention to the charm of Japanese reasoning works — — If these works with high popularity and good content can be put on the big screen, wouldn’t they have more box office appeal?

The suspense and reasoning IP works of Japanese cinematography

In terms of film and television, Japan has actually explored this business opportunity early.Kotaro Isaka, Keigo Higashino, Seicho Matsumoto, Miyuki Miyabe and Soji Shimada.Many top japanese mystery’s works have been filmed. Among them, Keigo Higashino, whose script style is outstanding, has the most remake works.

In the past two years, the trend of "IP" is heating up day by day, and domestic film investors are constantly looking for new types of IP as a breakthrough. A film directed by Chen Sicheng in 2015 seems to ignite the hot spots of suspense and reasoning.

Detective chinatown.

The film was not optimistic at first, and the box office soared, and finally scored 820 million amazing results. In addition to the comedy label lineup led by Wang Baoqiang, the director’s unique idea of putting reasoning and suspense elements in the comedy shell is the biggest weapon to win word of mouth.

Among them, director Chen Sicheng introduced many tricks and story styles of Japanese reasoning masters into his works, and these classic logic games greatly enhanced the content of the film.This also confirms that detective, reasoning, suspense and other elements are still attractive to domestic audiences.

Under the promotion of multiple backgrounds, many domestic film and television companies began to buy the film and television remake rights of Japanese suspense reasoning works. The first shot was fired in the remake of "The Dedication of Suspect X" by Light Pictures.

Then, what Japanese suspense reasoning works will we see landing on the domestic screen? Xiao Dianjun will take stock of it for you today.

　 　 　 　 Next page: Worry-Free Grocery Store and Chasing

　　[car home new car on the market] On June 1st,Changan Yidong PLUS High Energy Edition was officially launched.The price is 93,900 yuan.Changan Automobile also specially planned the "Changan Mid-year Car Carnival Festival". During the activity, the (|)PLUS High Energy Edition can enjoy a limited time trade-in subsidy of up to 31,000 yuan. In addition, users can also enjoy 0 down payment, 60 long loans, and 3 years and 6 basic maintenance.

　　In terms of appearance, the new car adopts a gradual grille of light and shadow, which is gradually distributed, and with the sharp LED light group, it adds points to the sense of movement of the whole car. In addition, the front part of the vehicle is decorated with red lines, which makes the visual effect more flexible. On the side of the car body, the car adopts a segmented waistline design, and a more curved line shape is adopted at the rear door position to make the rear of the car fuller. The tail of the new car is made of penetrating taillights and duckling tail spoiler. In terms of body size, the length, width and height of the new car are 4730/1820/1505mm and the wheelbase is 2700mm respectively.

　　In the interior part, the new car adopts the contrast design of interstellar black and nebula red, and is equipped with a suspended central control design and an integrated 10.25-inch high-definition LCD touch screen. In addition, the central control screen is tilted 10 to the main driver, so that the driver can control the screen function more conveniently. The car will also be equipped with Incall 3.0S intelligent interactive system to integrate communication, entertainment, security and other services.

　　AI Xiaoan, an intelligent voice assistant, can query the weather, play music, navigate and so on. Users can also change the wake-up words according to their own preferences to achieve "visible and ready to speak". The navigation system of HKUST will be equipped with an online map of Gaode, which can provide route solutions according to real-time traffic information. In the process of driving, it can also continuously update the service area information through high-speed information flow, which is convenient to choose the appropriate stopping point according to its own situation. In terms of configuration, the car will match the Zhixing driver assistance system, equipped with four high-definition wide-angle cameras around the car body, bringing 360 high-definition panoramic images, 180 chassis perspective, and equipped with a driving recorder.

　　In terms of power, the high-energy version of Changan Yidong PLUS is equipped with the NE1.4T high-pressure direct injection engine of Blue Whale and the 7-speed wet dual-clutch gearbox of Blue Whale, which can output a maximum power of 118KW and a peak torque of 260 N m. The fuel consumption per 100 kilometers under WLTC comprehensive working conditions is 6.4L (Text/car home yaoyu)

[car home Tianjin Preferential Promotion Channel] is carrying out preferential activities of up to 120,000 yuan in Tianjin, which has reduced the minimum starting price of this model to 366,000 yuan. If you are interested in this car, you may wish to click "Check the price of the car" in the quotation form to get a higher discount.

The front face design of Mercedes-Benz EQE SUV adopts a brand-new family style, and the iconic air intake grille design with sharp LED headlights shows the sense of luxury and technology. The body lines are smooth and the overall shape is elegant and atmospheric.

With its elegant body design, Mercedes-Benz EQE SUV presents dynamic and smooth side lines, with a body size of 4880*2032*1679mm and a wheelbase of 3030 mm. The spacious interior space provides passengers with a comfortable ride experience. With 19-inch wheels and 235/55 R19 tires, the car has excellent driving stability and visual effects.

Mercedes-Benz EQE SUV has a luxurious interior, adopts a classic three-position steering wheel, is made of high-grade leather, supports electric up-and-down and front-and-rear adjustment, and improves driving comfort and convenience. The center console is equipped with a 12.8-inch touch screen and advanced voice recognition control system, which supports multimedia system, navigation, telephone, air conditioning, skylight and other functions, providing users with rich entertainment and convenience. At the same time, the car is also equipped with multiple USB and Type-C interfaces, which is convenient for passengers to charge the equipment. The seat is made of imitation leather. The main and auxiliary seats all support front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way), and are equipped with heating and ventilation functions. The front seats also have electric seat memory function. In addition, the rear seats can be laid down in proportion, which increases the flexibility of storage space.

The engine of Mercedes-Benz EQE SUV has a maximum power of 300 kW and a maximum torque of 858 Nm, providing a strong power output for the vehicle.

The owner of car home made a detailed evaluation on the driving experience of Mercedes-Benz EQE SUV. He thought that the dynamic performance of the vehicle was acceptable, but the low-profile vehicle was not equipped with rear wheel steering function, so the vehicle lacked flexibility. Compared with his familiar BMW 3 Series, Mercedes-Benz EQE SUV is slightly inferior in handling performance, especially when passing through the pit, the redundant shaking of the car body is more obvious, and the overall feeling is soft.