Source: [Ningxia Daily]
This winter, Yinchuan focused on emerging consumption hotspots, new consumption formats and trendy consumption scenes, and created five characteristic themes, 66 winter tourism projects and 112 sub-activities according to local conditions, presenting new products, new formats, new scenes, new ways of playing and new concessions of Yinchuan’s winter cultural tourism in multiple dimensions, and giving full play to the promotion of winter tourism marketing to the cultural tourism market.
Offering tourists a "big meal" of cultural tourism with rich cultural flavor and many new ways to play, so that tourists can experience the different winter in magical Ningxia in one stop. It must be said that the relevant departments have really made great efforts in tourism promotion. When it comes to visiting Ningxia, most people think that the best time period is the warmer weather season, and winter is the off-season of tourism. In fact, tourism has no off-season market, only off-season ideas. Seasons have never been the key factor that restricts the development of tourism. The key is whether the seasons can make a different feeling. Even if winter is not the most beautiful season in the traditional sense of Ningxia, as long as it is done with characteristics, it can ignite the "fire" of off-season tourism and give tourists a different experience.
To "break the ice" in the off-season, thoughts must be "thawed" first. Pursuing the "difference" of winter tourism is rooted in the change of thinking mode and working mode. Continue to explore the characteristic culture, enrich the tourism format, gather the tourist popularity, improve the industrial chain, carefully study what are their own characteristics and advantages, and then, with the confidence of winning and effective measures, promote the winter tourism market to flourish, which will surely make more tourists feel the unique winter scenery, come to Ningxia and fall in love with Ningxia.
This article comes from Ningxia Daily and only represents the author’s point of view. The national party media information public platform provides information dissemination and dissemination services.