As the Spring Festival approaches, the fashion consumer market is very lively, and many big brands make frequent moves: the surprise debut of the first store, the release of new series, and the release of heavy products … Brands collide with colorful ideas with excellent works to interpret the new fashion in autumn and winter, convey modern power, add creative kinetic energy to the winter consumption season, and further stimulate consumers’ enthusiasm in the new season.
Delvaux unveiled its first flagship store in mainland China.
Recently, Delvaux settled in the central part of Beijing Wangfu. It is reported that Delvaux Beijing Wangfu Central Flagship Store is the first flagship store in mainland China, which is in the same strain as Delvaux’s flagship stores all over the world. Wangfu Central Flagship Store displays Belgian culture with traditional design techniques, and inherits and transmits the fusion of the cultures of Brussels and Beijing.
Delvaux Wangfu Central Flagship Store is ingenious and unique in style. The appearance is made of glass and metal, which reminds people of the industrial glory of the Crystal Palace in Victorian London, and at the same time realizes the ingenious interaction between internal and external space, just like every exquisite masterpiece of Delvaux. Stepping into the main hall, Versailles parquet floors and two rare display cases are introduced, which were created by the Jeanselme family, a Parisian furniture maker, whose exquisite furniture covers many past styles including Renaissance, Louis XIV, 15th and 16th periods. Belgium’s iconic Flemish-style cabinets have undergone modern interpretation and are skillfully integrated into the left bar lounge.
Showcase made by Jeanselme family, a Parisian furniture maker.
The VIP room is decorated with the imperial red tone, paying tribute to the Forbidden City in Beijing. The wall is decorated with 12 hand-made brass "totems" with geometric shapes from 1960s. The decoration was originally installed in Abernathy Pavilion Villa in Palm Springs, California, USA, reflecting the modern style of California desert in the mid-20th century.
Jean-Marc Loubier, global CEO of Delvaux, stressed that in today’s increasingly standardized and homogeneous luxury goods, the brand will strive to make leather works, humanistic services and spaces show individuality and uniqueness.
The first in mainland China.SKIMS
Valentine’s Day limited time experience store debutLane Crawford
A few days ago, Lane Crawford and SKIMS presented "SKIMS Valentine’s Day Limited Experience Store" in Chengdu International Financial Center, which will be limited to open from now until February 8, 2024. Kim kardashian, co-founder and creative director of SKIMS, said: "The launch of the limited-time Valentine’s Day experience store in Chengdu for the first time is an important milestone in the sustainable development of SKIMS in Asia and the world. I can’t wait for consumers to experience our brand, products and the unique style behind it."
The Red Star News reporter learned that this SKIMS Valentine’s Day Limited Time Experience Store specially sells Valentine’s Day series items, including underwear, home clothes and limited gift sets. In addition to Valentine’s Day series items, customers can also go to the store to buy SKIMS classic fits everywhere, SeamlessSculpt and Cotton series.
With love as the medium, Lane Crawford and SKIMS have built a dreamy pink world that belongs to Chengdu alone. The space adopts the trademark rounded corner design and bright surface treatment of SKIMS brand, and the pink main color is matched with the heart-shaped display to show the sweet Valentine’s Day atmosphere. Whether it is the soft line design or the eye-catching color full of luster, SKIMS’ brand style and unique personality advocating freedom and comfort are everywhere.
In addition to the rich in-store experience, the pink storm between Lane Crawford and SKIMS also swept the city. From now on, the brand will specially build a pink double-decker bus, and will land on the landmark Twin Towers in Chengdu in a limited time to attract fashionable people in the city to a romantic appointment.
GENTLE MONSTER
2024 COLLECTION is officially released.
Recently, GENTLE MONSTER officially launched the 2024 COLLECTION.
GENTLE MONSTER builds a brand-new goggles shape with pioneering design language and exquisite details. The imaginative line trend with bold colors fully shows the brand’s unique aesthetics and style. The innovative and bold silhouette is cleverly mapped through the lens of photographer ELIZAVETA PORODINA, showing the visual aesthetics of pioneer and hazy coexistence.
Explore the distinctive 2024 GENTLE JELLY series under the lens of photographer ELIZAVETA PORODINA.
Long Teng ying chun Huan Xin Yan
New upgrade of H&M Chengdu Heshenghui Store
Recently, Hennes & Mauritz AB (hereinafter referred to as "H&M") appeared in Chengdu Heshenghui with its newly upgraded storefront image. It is reported that the store marks that H&M actively responds to the changes in consumer demand and constantly seeks innovation to enhance consumers’ shopping experience.
The brand-new store upgrade brings a fresh and bright style different from the past, introducing vibrant wood grain wall columns, green plants and other elements to decorate, and matching with soft natural colors, creating an elegant and charming Nordic "Sen" atmosphere. All the lighting in the store adopts new environmental protection LED, which not only lights up the shopping mood for consumers, but also adds a warm rest area for customers to rest and wait, creating a comfortable and comfortable high-quality sustainable fashion consumption space.
Drawing on traditional colors and visual symbols, H&M combines comfortable texture, diverse styles and holiday dress requirements to launch the 2024 Spring Festival collection. The image of Xianglong, a symbol of wisdom and courage, has undergone multiple deductive changes, reshaping the meaning of a beautiful new year with various postures and opening a new journey with dazzling eyes.
The reporter learned that H&M 2024 Spring Festival series has been put on sale at H&M national stores, HM.COM.CN online stores, H&M WeChat APPlet mall, H&M Tmall official flagship store, H&M JD.COM official flagship store and H&M official app simultaneously since January 18th.
At the beginning of the new year, H&M aims to present consumers with higher quality and more shopping choices with a brand-new image, and jointly start a brand-new fashion journey.
Red Star Journalist Jaco Hou Peiyang
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