21st century business herald reporter Wu Shuying reported in Guangzhou that "my career must have ended in Country Garden and I have been following Country Garden to the end." In August, 2020, after an "orderly" resignation rumor, Mo Bin, president of Country Garden, publicly responded.
Mo Bin is a professional manager who has attracted much attention in the real estate industry, and he is also a representative of Country Garden in opening the era of professional managers. In 2010, Mo Bin, then general manager of China Construction Fifth Bureau, was appreciated by Yang Guoqiang, the founder of Country Garden, and later joined Country Garden as executive director and president.
In the past 13 years, the senior management team of Mo Bin and Country Garden "gather talents in the world" pushed Country Garden to the position of "space housing enterprise". During this period, Mo Bin’s personal annual income topped 190 million yuan-an unattainable height even at the peak of the real estate industry.
Mo Bin, the first generation professional manager who intends to follow Country Garden to the end, was given a new role after Yang Huiyan, the second generation of Country Garden’s family, took the helm.
On May 31st, 2023, Country Garden Holding Group experienced the biggest organizational restructuring in recent years.
After the adjustment, Country Garden Holdings has two major industrial groups, namely, real estate, science and technology construction, and two major sectors, namely, new business and innovation investment division. Among them, Mo Bin is the president of Country Garden Holding Group and the chairman of Science and Technology Construction Group; Cheng Guangyu is the executive vice president of Country Garden Holding Group and the CEO of Country Garden Real Estate Group.
Country Garden said that this adjustment is mainly to implement the previously proposed "one body and two wings" development strategy (with the main business of real estate as the main body, light asset development and technology construction as the two wings). In order to reduce the impact on business units, personnel have not changed significantly for the time being.
The president is still Mo Bin and Cheng Guangyu, who are still executive vice presidents, and their positions have not changed. The main change occurred in the main body of Country Garden, and its main responsible person will be Cheng Guangyu, a professional manager trusted by Yang Huiyan. In the future, Mo Bin will enter the "deep water area", undertake the task of exploring new fields for Country Garden, and find a new growth curve for this gradually slowing real estate enterprise.
Country garden tune formation
Country Garden’s organizational restructuring this time is expected by the outside world.
In February of this year, Country Garden made a round of adjustment to the division of senior management. At that time, the business lines that Cheng Guangyu took over were expanded again, and all the sections such as operation, marketing, brand, investment and design were in his hands–this is the most important functional department of Country Garden real estate.
In the latest round of organizational restructuring, Cheng Guangyu officially became the person in charge of Country Garden Real Estate.
According to the new organizational structure, Country Garden Holding Group will take strategic management and control as the main line and lean and efficient as the principle; The real estate group, on the other hand, focuses on real estate development and entrusted construction business, with its headquarters set up functional departments such as investment planning, brand marketing, operation management, recruitment management, financial funds, human resources administration, and two business divisions, namely, overseas and special zones and entrusted construction.
From the analysis of the overall environment of the real estate industry, Country Garden’s adjustment of organizational structure meets the needs of development. Earlier, Vanke positioned its headquarters as the "brain", which was mainly responsible for the formulation of strategies. Its real estate development headquarters, an organization similar to Country Garden Real Estate Group, was also responsible for meeting the specific development business needs.
From this point of view, it is reasonable for Country Garden to make this adjustment.
For the new structural adjustment, Country Garden also responded that in response to the development and changes of the industry situation, the Group’s "one body and two wings" development strategy will be better guaranteed, and the organizational structure with strong real estate attributes will be iteratively upgraded to a new structure that adapts to the coordinated development of diversified businesses.
Country Garden emphasizes that this round of organizational restructuring aims to improve the overall resource allocation efficiency, risk control ability and quick response ability of each sub-business segment to market opportunities through scientific and effective business layout and governance model adjustment, which is conducive to stabilizing the basic real estate market and supporting the rapid development of strategic emerging industries such as Kejian.
On the specific candidates, after the adjustment of Country Garden, Cheng Guangyu’s burden is even heavier.
Cheng Guangyu joined Country Garden earlier than Mo Bin. In 2007, Cheng Guangyu joined as the first doctor of Country Garden, and has worked in Country Garden for more than 15 years.
Thanks to the aura of high education, Cheng Guangyu has always been a professional manager that Yang’s family relies heavily on, and he is also a trusted executive of Yang Huiyan.
He grew up in Country Garden. From 2012 to 2014, he was responsible for supervising the overall operation management and sustainable development of real estate projects in some areas. After 2014, Cheng Guangyu began to be responsible for marketing management, and then took over brand management, investment planning management and product design management; In addition, he is also in charge of the risk control audit and supervision center and the Wen Business Travel Group.
Subsequently, Cheng Guangyu went to the power center of Country Garden step by step. In December last year, he officially joined the Board of Directors of Country Garden and became an executive director.
Mo Bin’s New Journey
With Cheng Guangyu’s position settled, Mo Bin will also embark on a new journey full of challenges.
As the chairman of Country Garden Science and Technology Construction Group, General Mo Bin was appointed to explore new business for Country Garden. At this year’s performance meeting of Country Garden, Yang Huiyan also publicly stated, "Now, in addition to doing a good job in heavy assets, most of our energy is focused on escrow and technology construction, which are the focus of Country Garden’s new business."
These two new businesses, which have high hopes, should have been undertaken by Mo Bin Science and Technology Construction Group.
According to Mo Bin’s introduction at the interim results meeting in August, 2022, Science and Technology Construction Group will undertake the general contracting and subcontracting projects of the internal projects of the Group, and at the same time vigorously expand the external business, including government affordable housing, commercial housing, government public construction, industrial buildings and infrastructure.
However, in the latest structural adjustment, the agency business is divided into two parts-the traditional agency business is placed under the real estate group and directly managed by Cheng Guangyu; Mo Bin’s jurisdiction is limited to the escrow service of science and technology construction.
Mo Bin, who has been with Country Garden for many years, will enter the stage of tackling difficulties under the command of Yang Huiyan, gnawing more hard bones and finding more growth possibilities for Country Garden in the future.
A visible fact is that compared with the real estate business, the proportion of new business in Country Garden is still very small.
According to Country Garden’s annual report, in 2022, the income from real estate development was 417.296 billion yuan, down 17.8%; The total income of other segments, mainly including property investment, hotel operation and intelligent construction, decreased by 11.5% from 6.226 billion yuan in 2021 to 5.507 billion yuan.
The reason for the decline is that Country Garden once suspended the exploration of some new businesses due to market fluctuations last year.
At Country Garden’s 2022 interim results meeting, Mo Bin said, "In the process of market downturn, Country Garden has done some stress tests on cash flow, mainly focusing on the safety of cash flow, and also balancing the main business and new business. Except for Bo Zhilin robot, which is the only key business of new business, we have suspended some other new businesses."
An important business of the Science and Technology Construction Group, which Mo Bin is in charge of, is to focus on popularizing and applying the smart construction system of science and technology, which integrates advanced technologies such as construction robots, BIM digitalization, and new prefabricated buildings, and to explore new paths for high-quality development of the construction industry from the aspects of safety, quality, efficiency and environmental protection.
This is the most valued field of Country Garden founder Yang Guoqiang in recent years. In November last year, Yang Guoqiang also said at an internal meeting, "Now 99% of my energy is devoted to science and technology construction, which is my second venture."
As a professional manager valued by Yang Guoqiang, Mo Bin helped him realize his dream, which was really his job. From the recent public activities in Mo Bin, the focus of his work has also turned to this.
According to the news released by Kunming, on May 25th, Liu Hongjian, member of the Standing Committee of Yunnan Provincial Party Committee and secretary of Kunming Municipal Party Committee, had a discussion with Mo Bin, secretary of Party Committee and president of Country Garden Group, and his party. Mo Bin said that he will be determined to develop confidence in Kunming. While doing his main business well, he will lay out and build a construction robot manufacturing center based in Kunming and facing South Asia and Southeast Asia, and actively expand incremental business.
Accompanied by Country Garden for 13 years, Mo Bin crossed the real estate and pursued dream technology to find opportunities for the future of Country Garden.
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