Xinhua News Agency, Beijing, March 27th (Reporter Wang Xiaojie, Guo Yujing, Yang Hongtao) This year’s government work report proposes to "promote the wide application of big data, cloud computing and the Internet of Things." The 13 th Five-Year Plan outlines the implementation of big data as a major strategy. The people have already felt the surge of "big data". Before and after the Spring Festival, various big data such as consumption, travel, tourism, medical care and finance were released intensively, which provided the basis for the people’s "decision-making".
"Big data" has become a "high-frequency word" in today’s society. Experts believe that its revolutionary significance lies in providing a brand-new tool for people’s cognition, judgment and decision-making. It will change the government’s operation and supervision mode, boost economic restructuring and make people’s lives more convenient.
What is big data?
Big data is changing the world increasingly profoundly. So, what is big data?
[definition]The Action Plan for Promoting the Development of Big Data issued by the State Council on August 31, 2015 defines big data as a data collection with large capacity, various types, fast access speed and high application value, which is rapidly developing into a new generation of information technology and service formats that collect, store and analyze data with huge quantity, scattered sources and diverse formats, and discover new knowledge, create new value and enhance new capabilities.
The outline also pointed out that the convergence of information technology and economy and society has triggered the rapid growth of data, and data has become a national basic strategic resource.
[Interpretation]Jiang Qiping, secretary general of the Information Research Center of China Academy of Social Sciences, said that two characteristics of big data make it epoch-making. At the cognitive level, big data makes the "truth" that people are striving for surface; At the decision-making level, big data makes judgment more "intelligent".
Tian Suning, chairman of Broadband Capital, believes that using big data is a milestone event.
[application]Big data has become a new industry in China, and its application focuses on finance, communication, retail, medical care, tourism and government management. As an industry, big data has formed a preliminary industrial chain, which can be subdivided into three categories: data resource type, technology type and application type. Representative companies include Baidu, Alibaba, Tencent, etc. At the same time, a number of entrepreneurial companies have been born, such as Dipai Wireless and Duoniu Media, which have landed on the New Third Board.
According to Analysys International data, the scale of this industry has reached 10.2 billion yuan in 2015. According to Shen Wan Hongyuan’s calculation, after 10 years, big data technology can incite trillion-dollar GDP.
Big data for the government is a new means to improve efficiency.
Big data can improve the efficiency of the government and effectively supervise the power of the government.
[definition]The outline pointed out that big data has become a new way to improve the government’s governance capacity. Establishing a management mechanism of "speaking with data, making decisions with data, managing with data and innovating with data" and realizing scientific decision-making based on data will promote the progress of government management concept and social governance model and gradually realize the modernization of government governance capacity.
[Interpretation]With the support of big data, government management will be more efficient, accurate and scientific, and can effectively restrain public officials and supervise the use of public resources. In July 2015, the General Office of the State Council issued "Several Opinions on Strengthening Service and Supervision of Market Subjects by Using Big Data", which pointed out that big data "is beneficial for the government to fully obtain and use information, more accurately understand the needs of market subjects, and improve the pertinence and effectiveness of service and supervision."
[application]How do government departments use big data? Is the road congested? Is the scenic spot crowded? Which fund has changed …
In an interview with reporters, Wang Jun, director of State Taxation Administration of The People’s Republic of China, who attended this year’s National People’s Congress, used a group of tax big data to analyze the new changes in economic restructuring. "Tax big data shows that the development of China’s tertiary industry continues to improve, and it also confirms the positive changes in consumption structure."
The State Administration for Industry and Commerce cooperated with Baidu to carry out big data supervision and crack down on counterfeit and shoddy goods. The Beijing Municipal Administration of Industry and Commerce teamed up with Internet companies to apply big data to the supervision of e-commerce and use search engines and big data technology to investigate and deal with violations.
Tianjin has built an intelligent "audit and supervision network" management system that keeps an eye on all weather and uses big data by all employees to realize real-time supervision of financial funds and public funds.
The traffic control department of Guiyang technically promotes the operation of power in the sun, launches a "data cage", supervises the traffic police’s law enforcement, and realizes that "there are objects and traces everywhere" in handling cases.
Tourist attractions cooperate with telecom operators to forecast the popularity of scenic spots through mobile phone signal monitoring …
Big data for the economy has become a new driving force for growth.
Big data is innovating the economic operation mode, which will have great significance for economic transformation and upgrading.
[definition]The outline clearly points out that big data continues to stimulate business model innovation and constantly spawn new formats, which has become an important driving force for the Internet and other emerging fields to promote business innovation and value-added and enhance the core value of enterprises. The big data industry is becoming a new economic growth point.
[Interpretation]Big data promotes the efficiency and optimization of market resource allocation, promotes enterprises to shift from extensive production to "user-centered", and stimulates the upsurge of entrepreneurial innovation. Ren Wei, a senior analyst at Analysys think tank, said that under the background of slowing economic growth, domestic enterprises will be more encouraged to use big data to tap their growth potential.
[application]Sany Heavy Industry built its own big data storage and analysis platform, and optimized the parts turnover rate through big data analysis. Under the premise of ensuring the service level, the inventory dropped by nearly 50%, and the accuracy of parts demand forecast increased by 25 percentage points, thus greatly reducing the operating costs.
Unlike other traditional home appliance manufacturers, which design products first, then produce and sell, Haier sells products first, and then improves, designs and produces products according to big data feedback.
While SMEs are facing financing difficulties, financial institutions are also facing "lending difficulties". With the help of the data of merchants’ purchase, sales flow and credit accumulated by Ali, JD.COM and other e-commerce platforms, relevant institutions have "picked up" many opportunities for lending to small and micro merchants.
Big data will change the traditional lifestyle for the people.
Big data has penetrated into all aspects of people’s lives, and the traditional lifestyle is being deeply influenced.
[definition]The outline points out that it is necessary to use big data to gain insight into people’s livelihood needs, optimize resource allocation, enrich service content, expand service channels, expand service scope, improve service quality, enhance urban radiation capacity, promote public services to extend to the grassroots level, narrow the gap between urban and rural areas, and promote the formation of a fair, inclusive, convenient and efficient people’s livelihood service system to continuously meet the growing personalized and diversified needs of the people.
[Interpretation]Big data has infiltrated into people’s lives "quietly" and is changing the traditional way of life. Han Yishun, executive vice president of Tsinghua University Institute of Data Science, believes that many people have unconsciously used data to make decisions, checking road conditions before going out and looking for nearby restaurants on mobile phone software … At the same time, everyone has become the data source of big data, and our behavior of using the Internet will generate data.
[application]When you open the web page you have visited, "Guess what you like" will automatically pop up, and the "like" things are pushed by the platform according to the "traces" left by your previous reading and buying, after data analysis and screening. The arrival of the era of big data will enable businesses to achieve user-centered and provide various services faster and more efficiently.
Big data makes people’s lives smarter and healthier. Smart bus stop signs in Guangdong, Shanghai, Chongqing and other places have been "on duty". Through the big data terminal that collects real-time information of roads and buses, it timely releases when the bus arrives, whether the direction it is going to is congested, and whether there are many people on board …
In addition, you can also send relevant data to the connected background through wearable devices, and tell you the exercise and health status through data terminal analysis.
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