On November 15th, 2024 Guangzhou International Auto Show was officially opened. Deep Blue Auto made its debut at the auto show with all its models L07, S07, G318, S05 and SL03, which attracted wide attention. Since its establishment more than two years ago, Deep Blue Automobile has continuously consolidated the brand labels of "youth" and "technology" and blazed a trail with unique innovative spirit and forward-looking technology, which has become an emerging force that cannot be ignored in the new energy automobile market.
"This year is a year of rapid growth of Deep Blue Automobile. It is estimated that the annual sales volume will reach 250,000 units, including 20,000-30,000 units in overseas markets." Deng Chenghao, president of Deep Blue Auto, introduced the bright performance of Deep Blue Auto in 2024. He also said that doubling the target of Deep Blue Auto next year will challenge global sales of 500,000 units, including overseas sales of 100,000 units.
In view of the differences between domestic and overseas markets, Deng Chenghao said in an interview that compared with the domestic market, the intelligent and electrified transformation of overseas markets is slow, with a time difference of at least five years. "I think the future domestic steady-state market is 5:5, 50% pure electricity and 50% hybrid with internal combustion engine. In overseas markets, oil trucks are still dominant for a long time, but trams and extended range will also have great opportunities. "
In addition, Deng Chenghao believes that in terms of sales channels, new energy automobile brands have vigorously developed the direct sales model in China and achieved remarkable results, while overseas is still the original distribution model. In addition, China users prefer to share and participate in the rapid rise of new energy automobile brands in China with pride, but foreign consumers pay more attention to privacy protection, which is not suitable for this way.
Regarding the process of going to sea, Deng Chenghao revealed that this year, Deep Blue Auto has landed in nearly 80 countries and regions in overseas markets, and launched two models of Deep Blue S07 and L07. It is expected that Deep Blue S05 will be put into production in Thailand in the first quarter of next year, and a larger overseas market coverage will be achieved.
Deep blue car emphasizes "creating and growing together with users". In order to build a good car for young people at different stages of their lives, Deep Blue Automobile deeply investigates the different demand characteristics of young people at different stages and optimizes products professionally and accurately. "As a start-up brand, it is inevitable to encounter some problems in the early stage of development, but users are willing to create with us because they like us, and Deep Blue is also willing to be what users want and willing to accept users’ criticisms and suggestions." Deng Chenghao said.
For example, for the product OTA problem, Deep Blue Auto collects more than 1,500 user opinions every month, and has accumulated more than 2,400 opinions into the demand pool so far. With the suggestions and feedback from users, Deep Blue Auto has made several OTA upgrades on the DEEPAL OS system this year. In particular, the upcoming version 2.3 will bring four core function upgrades of AR-HUD, scene building block function, HiCar&Carlink support for integrated desktop, new seat multi-position memory and a number of user co-creation functions.
Adhering to the two technical labels of "Left-handed Super Extended Range, Right-handed Huawei Gankun Intelligent", Deep Blue Auto has continuously consolidated its core competitiveness. Deng Chenghao predicts that the domestic automobile market will popularize intelligent driving for all next year, so the whole system of products and marketing of Deep Blue will also focus on popularizing intelligent driving for all. It is planned that all models will be equipped with L2+ intelligent driving system in 2025, and Deep Blue will give full play to its self-research advantages and join hands with Huawei to provide strong technical support to jointly promote the development and popularization of high-end intelligent driving.
It is understood that Deep Blue has recently made a major adjustment in its organizational structure, aiming at maximizing the ability to inspire organizations and individuals, thereby increasing the deployment decision-making ability of enterprises, especially its responsiveness to the market, so as to better understand and meet the needs of users.
Talking about the profitability, Deng Chenghao said that with the empowerment of Changan Automobile Group, the investment in fixed assets of Deep Blue Automobile is low, and the investment in talents and technology is high. Deep blue automobile will stick to the high-quality development route for a long time, maintain the vitality of light assets, and strive to achieve profitability as soon as possible.
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