There is a big market of more than 20 billion yuan behind the ＂bubble tea＂ fire.

　　CCTV News:At the end of each year, Japan’s largest food review website will publish a food that has received the highest attention in the past year. This year, "bubble tea" was elected as Japanese food of the year.

　　In order to attract customers, some Japanese milk tea shops break the traditional milk tea practice, using Japanese matcha and brown rice tea as raw materials instead of black tea that is often used in making milk tea, and adding crushed cherry blossom petals when making pearls, which is welcomed by many young consumers. According to reports, the price of such a cup of milk tea ranges from 500 to 700 yen, or about RMB 32 to 45 yuan.

　　Japanese consumers: There are so many flavors to choose from in bubble tea that it is convenient and beautiful to hold in your hand. I buy a cup when I want to eat sweets. I drink it at least twice a week.

　　Takeshi Nakajima, head of a bubble tea store in Tokyo: Customers mainly find it through social software, and there are many repeat customers. When business is good, you can sell 500 to 600 cups a day.

　　Li Qianwen, a special correspondent of CCTV Financial Channel: In fact, not only tea shops, but also Japanese merchants from all walks of life have also spotted the business opportunity of bubble tea and launched many new products.

　　This shopping mall is holding a bubble tea Festival, which not only has various flavors of milk tea, but also develops many creative dishes.

　　Even Dandan Noodles, jiaozi and Mapo Tofu here have added pearls from milk tea, which looks very special.

　　It is estimated that by 2023, the global bubble tea market will reach 340 billion yen, or about 21.7 billion yuan. At present, in Japan, not only many large coffee shops and chain restaurants have begun to launch their own brands of bubble tea, but even some beauty brands have cooperated with tea shops to launch limited edition eye shadow and lipstick, trying to get a slice of the hot bubble tea market.